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Salesforce Marketing Cloud vs EdApp Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

EdApp is a free cloud-based mobile LMS, bringing a fresh take to eLearning. Key features include an editable content library,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

1.95

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

104

108

42

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

No reviews

5

4

3

2

1

0

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

DA

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

LS

Luis S.

Pros

Not enoughreviews yet

Cons

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

AR

Anonymous Reviewer

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

AR

Anonymous Reviewer

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review14 days ago
  • Vendor responds to reviews
  • Last reviewN/A

Key features

  • Total features146
  • AB Testing
  • API
  • Academic/Education
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Adaptive Learning
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Asynchronous Learning
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Badge Management
  • Behavior Tracking
  • Behavioral Analytics
  • Blended Learning
  • Brand Management
  • Brand Tracking
  • Built-in Course Authoring
  • Built-in LMS
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Certification & Licensing
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Tracking
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contest Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Corporate/Business
  • Course Authoring
  • Course Library
  • Course Management
  • Course Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Reward Programs
  • Employee Training
  • Engagement Tracking
  • Evaluation Management
  • Event Triggered Actions
  • Feedback Management
  • File Management
  • Filtering
  • For Call Centers
  • For Developers
  • For Education
  • For Onboarding
  • For Sales Teams/Organizations
  • Forms Management
  • Full Text Search
  • Gamification
  • Goal Setting / Tracking
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • Leaderboards
  • Learner Portal
  • Learning Management
  • Learning Paths/Tracks
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Management
  • Metadata Management
  • Mobile Learning
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Progress Reports
  • Progress Tracking
  • Prospecting Tools
  • Publish Scheduling
  • Push Notifications
  • Queue Management
  • Quizzes
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Remote Access/Control
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SCORM Compliance
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Skills Tracking
  • Social Advertising
  • Social Learning
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Student Portal
  • Subscription Management
  • Synchronous Learning
  • Tagging
  • Talent Management
  • Template Management
  • Tests/Assessments
  • Text Editing
  • Third Party Integrations
  • Training Administration
  • Training Companies
  • Training Management
  • User Management
  • Version Control
  • Video Conferencing
  • Video Management
  • Video Support
  • Virtual Classroom
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eLearning Companies
  • Total features69
  • AB Testing
  • API
  • Academic/Education
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Adaptive Learning
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Asynchronous Learning
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Badge Management
  • Behavior Tracking
  • Behavioral Analytics
  • Blended Learning
  • Brand Management
  • Brand Tracking
  • Built-in Course Authoring
  • Built-in LMS
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Certification & Licensing
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Tracking
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contest Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Corporate/Business
  • Course Authoring
  • Course Library
  • Course Management
  • Course Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Reward Programs
  • Employee Training
  • Engagement Tracking
  • Evaluation Management
  • Event Triggered Actions
  • Feedback Management
  • File Management
  • Filtering
  • For Call Centers
  • For Developers
  • For Education
  • For Onboarding
  • For Sales Teams/Organizations
  • Forms Management
  • Full Text Search
  • Gamification
  • Goal Setting / Tracking
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • Leaderboards
  • Learner Portal
  • Learning Management
  • Learning Paths/Tracks
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Management
  • Metadata Management
  • Mobile Learning
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Progress Reports
  • Progress Tracking
  • Prospecting Tools
  • Publish Scheduling
  • Push Notifications
  • Queue Management
  • Quizzes
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Remote Access/Control
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SCORM Compliance
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Skills Tracking
  • Social Advertising
  • Social Learning
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Student Portal
  • Subscription Management
  • Synchronous Learning
  • Tagging
  • Talent Management
  • Template Management
  • Tests/Assessments
  • Text Editing
  • Third Party Integrations
  • Training Administration
  • Training Companies
  • Training Management
  • User Management
  • Version Control
  • Video Conferencing
  • Video Management
  • Video Support
  • Virtual Classroom
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eLearning Companies

Integrations

  • Total integrations142
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations9
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier