This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

All categories

Salesforce Marketing Cloud vs HubSpot Marketing Hub Comparison

Add to Compare
Compare Similar Apps
Marketing 360
monday.com
Bitrix24
Agile CRM
Wrike
Sprinklr

Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

50

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

101

106

41

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

5

4

3

2

1

2,627

1,505

279

41

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

I love the flexible nature that comes with the usage of this application and the user-friendly quality that makes it easy to read and interprete flow charts with ease.
This software supports all business sizes from small to big hence facilitating growth of the whole enterprise. A good emailing platform really makes record keeping easy and efficient.
A very strong customer support which is responsive in time ensures a stable and strong market growth. Its ability to provide a mobile app really gives my business an edge to boom.

Cons

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
This software constantly has new bugs that you have to work around, but the worst thing of all is that, even if you pay for Premiere Support, it is unbelievably difficult to get timely support.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.
  • Vendor responds to reviews
  • Last review14 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features162
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Archiving & Retention
  • Asset Management
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Profiling
  • Data Recovery
  • Data Synchronization
  • Data Visualization
  • Deadline Management
  • Demographic Data
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Management
  • Full Text Search
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Group Posting
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Interactive Content
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Lifecycle Management
  • Link Management
  • List Management
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Promotions Management
  • Prospecting Tools
  • Publish Scheduling
  • Push Notifications
  • Question Branching
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Response Management
  • Responsive
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • SSL Security
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features110
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Archiving & Retention
  • Asset Management
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Profiling
  • Data Recovery
  • Data Synchronization
  • Data Visualization
  • Deadline Management
  • Demographic Data
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Management
  • Full Text Search
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Group Posting
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Interactive Content
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Lifecycle Management
  • Link Management
  • List Management
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Promotions Management
  • Prospecting Tools
  • Publish Scheduling
  • Push Notifications
  • Question Branching
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Response Management
  • Responsive
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • SSL Security
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations138
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations484
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Loved working in Hubspot because of it's intuitive layout and features.

Reviewed 4 years ago
Pros

Hubspot is an incredibly easy tool to work with. I really enjoyed the ease of use in building campaigns out and the functionalities of being able to send out to different time zones at different times with A/B subjects and preheaders.

Cons

The software leaves some room for better design functionality. The only con I experience was the difficulty in pushing out more polished designed eBlasts like the ones we now send through Salesforce Marketing Cloud.

Salesforce Marketing Cloud vs. HubSpot Marketing Hub

See how Salesforce Marketing Cloud and HubSpot Marketing Hub stack up against each other by comparing features, pricing, ratings, integrations, security & more.