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Salesforce Marketing Cloud vs Keap Comparison

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Overview

Category Leaders

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform organizes...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4800

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

129

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

332

5

4

3

2

1

131

135

47

8

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.1

1.1K

5

4

3

2

1

551

371

140

53

57

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.
I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.
I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

When you leave it idle, rather than timing out gracefully, you lose any unsaved info. I know that's more of a "my workflow, why the hell aren't you saving your work" issue, but it's still annoying.
Sick and tired of paying money for something no one can make function and do what I need.
Infusionsoft refuses to make simple fixes. Terrible for business to business.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features154
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Appointment Management
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Billing & Invoicing
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Data Visualization
  • Discount Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • File Management
  • Filtering
  • For Financial Institutions
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Invoice Management
  • Keyword Filtering
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Online Booking
  • Order Management
  • Order Processing
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Pricing and Cost Calculations
  • Prioritization
  • Promotions Management
  • Prospecting Tools
  • Publish Scheduling
  • Publishing Options
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reference Usage Tracking
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Request Escalation
  • Response Management
  • Responsive
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Automation
  • Sales Forecasting
  • Sales Orders
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Shared Inboxes
  • Shopping Cart
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Territory Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • XML/RSS
  • eCommerce Management
  • Total features145
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Appointment Management
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Billing & Invoicing
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Data Visualization
  • Discount Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • File Management
  • Filtering
  • For Financial Institutions
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Invoice Management
  • Keyword Filtering
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Online Booking
  • Order Management
  • Order Processing
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Pricing and Cost Calculations
  • Prioritization
  • Promotions Management
  • Prospecting Tools
  • Publish Scheduling
  • Publishing Options
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reference Usage Tracking
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Request Escalation
  • Response Management
  • Responsive
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Automation
  • Sales Forecasting
  • Sales Orders
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Shared Inboxes
  • Shopping Cart
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Territory Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • XML/RSS
  • eCommerce Management

Integrations

  • Total integrations151
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations284
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Financial Services, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Keap logo

Keap

Marketing Made Easy

Reviewed 4 years ago

I use Infusionsoft as a marketing tool, pairing it with Salesforce. Very powerful tool, attracts leads, and has generated significant new business. Very happy overall, and hope that one day I'll be able to eliminate Salesforce and use Infusionsoft as an all-in-one tool.

Pros

Really automates a lot of marketing and sales tasks, enabling me to run lean teams in those departments--saves time and money. I'm a fan of the campaign builder, because it allows me to customize interactions with clients despite the wide scale outreach I'm achieving. Everything can be customized on the software as well, and I cannot forget about the tracking capability!

Cons

Pricing was a little steep in my opinion, especially since there was somewhat of a learning curve. Still requires you to put in the time and effort to utilize its features to their best ability.

ES
AvatarImg

Ed S.

Marketing and Advertising, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Keap logo

Keap

Full Set of Marketing Automation Features and Functionality

Reviewed 9 months ago

My experience was positive with the exception of having to hire a 3rd party to build out my marketing automations

Pros

Ability to run automated marketing campaigns

Cons

Challenging to build marketing automations

Vendor response

Hi Ed, Thank you so much for taking the time to leave a review. We're glad to hear that Keap was helpful to you in building out marketing campaigns. I'm sorry to hear that you found the campaigns difficult to build out. While I'm happy to hear that you were able to get assistance in building out your campaigns, I also encourage you to check out https://help.keap.com/help for step by step instructions on many different features in your Keap app.

JR
AvatarImg

John R.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Keap logo

Keap

Customer Service or Sales CRMs

Reviewed 6 years ago

Looking at most CRMs the database aspect is pretty much the same from one to another. What I have found is that most are slightly better setup for sales than for customer service. Without diminishing the importance of sales (we all need them, all the time) we are a customer service-based company and follow many qualitative data points of customer satisfaction and comments. We use them to keep track...

Pros

The people of InfusionSoft know how to help customize their software to whatever you want to follow, no matter how unconventional it is. They work hard at through free of cost assistance to leverage their program to the clients benefit. They have a large and deep community of users that help enrich the users' experience.

Cons

Its integration is less ubiquitous than that of SalesForce, but is growing constantly.

AvatarImg
AvatarImg

Manuel E.

Verified reviewer

Hospital & Health Care, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Keap logo

Keap

Muy buena

Reviewed 3 months ago

Muy buena muy compatible con sistema operativos

Pros

Plataforma de CRM en línea bien establecida con herramientas de marketingUsamos keap para administrar la base de datos de nuestros clientes. hicimos marketing por correo electrónico, generación de prospectos, formularios internos, plantillas de correo electrónico y campañas automáticas y más. Me complace decirle que, aunque podemos encontrar muchos sistemas de CRM baratos, Keap es el mejor y vale la...

Cons

Quizas mas opciones de email marketing aunque es optima

Showing original review in Spanish. See translation

JW
AvatarImg

Jamie W.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Keap logo

Keap

Perfect sales management and marketing automation tool for small businesses

Reviewed 5 years ago
Pros

Infusionsoft is very user friendly CRM marketing automation tool geared perfect for small businesses. One of the best features of this platform is the dashboard because of it''s customization ability. The main dashboard is organized into drag-and-drop widgets that user can customize. One of the most useful dashboard is called, My Day. This dashboard is similar to a project management dashboard that allows users to organize tasks, appointments, notes, and lead opportunities.

Cons

Infusionsoft does not have social media marketing automation built into it. However, it does have an open API and integrates with Zapier allowing users to connect to social marketing products.

AvatarImg
AvatarImg

Paul A.

Verified reviewer

Telecommunications, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Keap logo

Keap

Right from the start, this was great software!

Reviewed 5 years ago
Pros

I worked for a company that partnered with Infusionsoft when they were a brand new company. It was immediately clear that they had both a winning software, and a winning team. Infusionsoft is one of those products that doesn't have stuff just because it can. It's functionality is there because you need it. Feature-rich, logical, and pretty darn nice.

Cons

Like Salesforce, Infusionsoft can have a moderately steep learning curve if you're new to CRM software.

AvatarImg
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Ismaël D.

Verified reviewer

Design, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Keap logo

Keap

Marketing Automation Software

Reviewed a month ago

Very good good tool for marketing, marketing and many more

Pros

I prefer the automation side of this software

Cons

No problems encountered with the software so far

KC
AvatarImg

Kuanyu C.

Financial Services,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Keap logo

Keap

Easy to use and friendly interface

Reviewed 9 years ago
Pros

Good support and training team. Flexible payment available.

Cons

Less template flyer available for CRM. Extra cost for other marketing package.

JE
AvatarImg

Jema E.

Management Consulting, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Keap logo

Keap

Infusionsoft

Reviewed 6 years ago

This program is best utilized by companies with a high volume and room in the budget for an IT person to handle additional programming requests for Infusionsoft.

Pros

marketing automation

Cons

not fully customizable without the expertise of a technical guru

HE
AvatarImg

Henry E.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Keap logo

Keap

Long term Infusionsoft/Keap user

Reviewed 2 years ago

They used to be the best game in town by a long shot! Today, they're middle of the road in my opinion - still a solid system but lots of options out there now. But I still use them and like them!

Pros

Marketing automation is different their strength. Being able to setup automated marketing workflows quickly and easily.

Cons

Their reporting needs a major overhaul. No good, data-driven dashboards & metrics compared to systems like Salesforce. You can get the data but not easily nor intuitively.

MM
AvatarImg

Matt M.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Keap logo

Keap

While there is a learning curve, once you are familiar with the layout and functionality, it rocks.

Reviewed 5 years ago

Marketing Automation!!!

Pros

The marketing automation is hands down the best thing about Infusionsoft. From the ability to design your shopping cart to embed on your website, then actually creating the products in Infusionsoft so that when someone buys, it can trigger followup campaigns immediately. Also, the landing page builder is really nice!

Cons

While overall I think Infusionsoft is great, there have been several instances where I need to contact support for random minor issues. But with such a robust program, there's never been anything serious enough to make me want to switch, and their support team is great. One thing I'd like to see improved is the CRM functionality.

EC
AvatarImg

Earl C.

Medical Practice, 11-50 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Keap logo

Keap

The software appears to do a lot for the money but the training that you pay a lot for was not valuable.

Reviewed 5 years ago

Needs to have a much better training program. I found someone who had a series of videos on how to use it. Much better than paying the to get the training.

Pros

Can implement, track and control your own marketing campaign. It provides you good feedback on if marketing campaigns are successful.

Cons

Extremely difficult to understand (especially for someone that is not tech savvy). Several people I know refer to is as confusionsoft.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Management Consulting,

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Keap logo

Keap

Was not a happy customer.

Reviewed 5 years ago

Solid marketing automation principles.

Pros

Very solid marketing automation program with years of experience. Very good SPAM dodging technics which ensure a high delivery success rate.

Cons

It is difficult to set it up yourself. When I signed up they offered me a coaching sessions to assist in getting started. This never happened, I requested it a few times without response. I think one of their draw backs is that they do not offer a support desk where you can get a ticket number. To get support you need to use the chat window and it took the guys (several different support people) on the other side almost a week to sort out a little problem.

JK
AvatarImg

Jimmy K.

Insurance, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Keap logo

Keap

Wonderful CRM program

Reviewed 6 years ago
Pros

Very user friendly. Holds all of our policy holders information in place. Easy to find particular clients by adding a tag to their name.

Cons

Still trying to figure out how to effectively integrate the email marketing portion of the software.

HD
AvatarImg

Heather D.

Farming, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Keap logo

Keap

More Bang for your Buck

Reviewed 5 years ago

Truly the future of marketing.

Pros

It really helps to streamline so many processes. We can reach so many more people in a shorter period of time just by tagging our customers as we go. We can add each customer to relevant categories and it allows us to reach just the customers we want without bugging customers who do not want that info. For example: Customers who can only use product A will get the product A e-mail. Customers who only use product B will not get the product A e-mail. Customers who use product A&B would get the product A e-mail.

Cons

It takes some dedicated time to learn it and patience but it's worth the time. It is also a bit pricey but it has proven to be the best that I can find.

Vendor response

Hi Heather, We appreciate you for writing a review! We're happy to hear you've been able to streamline your processes and reach your customers. Thank you!

JC
AvatarImg

Joe C.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Keap logo

Keap

Took us a few years but we use the CRM part of the program now. It is very complex but powerful

Reviewed 5 years ago
Pros

Automating everything in the marketing and sales process and tracking results. It is the most powerful marketing tool with toms of possibilities.

Cons

It's like a blank piece of paper that can be used to communicate many things. You're going to have to put 10x the work into getting the process in place than you would think. Once it's in place though it's great.

LB
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Luca B.

Food & Beverages, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Keap

A wonderfoul experience

Reviewed 5 years ago
Pros

You can monitor online and offline marketing costs. You can see every single euro spent on marketing that comes back to your investment

Cons

There is nothing i like least about infusionsoft. I'm coming from other software and they where very rough, and anytime i had to connect the software for marketing automation to the CRM and check which people where in which list. Now every people receive his own comunication and has its own funnel.

CW
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Ceecee W.

Real Estate, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Keap

Complex but gets the job done

Reviewed 5 years ago

Marketing campaigns and customer database

Pros

Infusionsoft has a great flowchart-style campaign builder. It makes building email campaigns fun. You can even personalize each campaign to any all your different clients. Infusionsoft has a private facebook group and great customer support

Cons

The cost is ridiculously expensive AND, on top of that, there is a mandatory kickstarter coaching package. The software is very complex and so you will need the kickstarter package.

SG
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Spencer G.

Mechanical or Industrial Engineering,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Keap

InfusionSoft Rocks!

Reviewed 8 years ago
Pros

InfusionSoft has really streamlined our marketing efforts, making it much easier to track leads, as well as organize and stay on top of follow up efforts. Their initial strategy coaching was super helpful in getting our campaigns up and running. Anytime I have had questions or wasn't sure about something, the InfusionSoft help desk has been really helpful in finding solutions.

Cons

The only thing I would rate poorly is the initial learning curve of getting used to a marketing software. We jumped from excel sheets and outlook calendars to InfusionSoft, and the transition was a bit uncomfortable for a few members of our marketing team.

AR
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Anonymous Reviewer

Verified reviewer

11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Keap

Great tool for integrating into website.

Reviewed 5 years ago
Pros

Easy to use and allows for easy integration into website to collect data from forms. Like that integration allows for design styling to match rest of website.

Cons

Not too many complaints about this product. It does what's needed and integrates well with other marketing tools.

GZ
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Gerd Z.

Primary/Secondary Education,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Keap

A lot of money for poor performance

Reviewed 7 years ago
Pros

For Email-Marketing, infusionsoft offers great tools.

Cons

As CRM-System for small companies it is totally unsuitable. The usability is very poor, every second updates they made changes, that you have to adapt your processes, which needs a lot of time and mostly they made it much more complex.

TG
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Tori G.

Health, Wellness and Fitness, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Keap

infusion soft

Reviewed 4 years ago
Pros

marketing automation is on point! so nice

Cons

havent had any complaints yet . so no cons

Vendor response

Tori, Thank you so much for the high marks and your valuable feedback! All the best, Paige, Social Media Specialist at Keap

BS
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Bryan S.

Marketing and Advertising,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Keap

We have been using this product for the better part of 5 years

Reviewed 8 years ago
Pros

It does everything we need it to and then some, and support is fantastic. The system is super easy to use.

Cons

It does so much you can get lost setting up marketing campaigns. That's a good problem to have.

TB
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Tifany B.

Hospitality, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Keap

Love InfusionSoft. It has really changed the way we do business

Reviewed 5 years ago
Pros

Easy to use, high level functionality, and the many free or cost efficient integrations with other applications.

Cons

Nothing. I would recommend this system to anyone looking to manage their customer database, leads, and marketing automation.

AR
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Anonymous Reviewer

Verified reviewer

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Keap

Great all in one platform

Reviewed a year ago

Positive experience and great customer support

Pros

central location for marketing, sales and automation

Cons

Only allows reporting for one currency - would be preferable to have both AUD and USD