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Salesforce Marketing Cloud vs Xperience Comparison

Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Xperience by Kentico is an out-of-the-box CMS used by large businesses and enterprises for web content management, eCommerce,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$7999
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

99

103

40

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.4

(42)

5

4

3

2

1

22

15

4

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

Very useful CMS with robust features and useful to generate responsive content based sites. Very useful for E-Commerce site to manage and maintain contents without disruption of deployments.
Kentico is a great mid level cms. It is more cost effective and makes more sense for small and midsize businesses who want a quality cms.
I also like the web analytics features with clean design and useful information about visitors and users' activities.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.
Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.
You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

The system also suffers from jack-of-all-trades/master-of-none.
You should expect to lean on an integrator or build in-house development expertise (full disclosure: I used to work at an integrator - I no longer do).
In the backend, one huge frustration is the drop-and-drag only option for moving content items in the tree.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features46
  • A/B Testing
  • API
  • Ad hoc Reporting
  • Application Integration
  • Authentication
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Click Tracking
  • Contact Database
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Custom Fields
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Data Synchronization
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Calendar
  • Filtered Views
  • Follow-up Scheduling
  • Full Text Search
  • Geographic Maps
  • Goal Setting / Tracking
  • Image Library
  • Lead Nurturing
  • Lifecycle Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Newsletter Management
  • Permission Management
  • Prioritizing
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • Sales Tax Management
  • Shipping Management
  • Shopping Cart
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Transaction History
  • Video Streaming
  • Web Analytics
  • eCommerce Integration
  • Total features29
  • A/B Testing
  • API
  • Ad hoc Reporting
  • Application Integration
  • Authentication
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Click Tracking
  • Contact Database
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Custom Fields
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Data Synchronization
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Calendar
  • Filtered Views
  • Follow-up Scheduling
  • Full Text Search
  • Geographic Maps
  • Goal Setting / Tracking
  • Image Library
  • Lead Nurturing
  • Lifecycle Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Newsletter Management
  • Permission Management
  • Prioritizing
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • Sales Tax Management
  • Shipping Management
  • Shopping Cart
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Transaction History
  • Video Streaming
  • Web Analytics
  • eCommerce Integration

Integrations

  • Total integrations138
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations8
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Salesforce Marketing Cloud vs. Xperience

See how Salesforce Marketing Cloud and Xperience stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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