Salesforce Marketing Cloud vs Mailchimp Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Nathy McAnuff

Amazing product

2017-10-27

Pros

I like how convenient it was because before we were using mailchimp so this definitely cuts down the time spent dramatically.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Salesforce Marketing Cloud Reviews
Salesforce Marketing Cloud
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Aaron Beatty

Powerful, but complex

2019-01-28

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
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Salesforce Marketing Cloud Reviews
Salesforce Marketing Cloud
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Anonymous
A verified reviewer

Powerful but more complicated than it needs to be

2018-05-06

Pros

Salesforce Marketing Cloud has some impressive features when integrated with Sales Cloud - in particular the ability to build complex automations based on customer attributes and changes to those attributes, and to add reporting about email activity directly into the CRM.

Cons

This feels like an old tool that was bolted onto Salesforce (which it was in some sense, given that it was acquired) and lacks the ease-of-use of other programs like Mailchimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Salesforce Marketing Cloud Reviews
Salesforce Marketing Cloud
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Bill Heany

Marketing Cloud is the optimal integration for our Salesforce-powered website

2018-01-16

We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements. As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Pros

An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Cons

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are: - Some of the most costly software that accomplishes the same tasks as other platforms - Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform. If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Salesforce Marketing Cloud Reviews
Salesforce Marketing Cloud
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Kathy Vaské  MBA

Verified Reviewer

Big on Features, Short on Organized Training

2018-11-28

Pros

Mailchimp is an excellent service - no doubt about it. I like the templates and all the automation features as well as landing pages and easy form builds for websites, Facebook, etc. It's got a lot of good features and provides real value for the money.

Cons

the way their lists work is so unlike Constant Contact, or Salesforce Marketing Cloud that it is a difficult and can be an expensive transition if you don't know what you are doing.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
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