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Salesforce Marketing Cloud vs Mailchimp Comparison
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Overview
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Video & Screenshots
Pricing
Starting from
4800
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
14.7K
5
4
3
2
1
8,648
4,830
1,013
156
74
- Value for money
- Ease of use
- Features
- Customer support
97%
would recommend this appPros
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
BL
Bill L.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
DA
Dwayne A.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
LS
Luis S.
Pros
I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
DW
Daniel W.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
MS
Mohamad S.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.
MD
Melissa D.
Cons
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
AR
Anonymous Reviewer
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
AR
Anonymous Reviewer
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
AR
Anonymous Reviewer
Cons
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
RI
RABEE I.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
AM
Antonio M.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
NW
Nathan W.
Key features
- Total features153
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Synchronization
- Data Visualization
- Design Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Form Builder
- Forms Management
- Full Text Search
- Geolocation
- Geotargeting
- Image Editing
- Image Library
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Loyalty Program
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Metadata Management
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Offline Response Collection
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- Publish Scheduling
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- Queue Management
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Quotas
- Response Validation
- Responsive
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Tagging
- Team Management
- Template Management
- Text Editing
- Third Party Integrations
- To-Do List
- Transaction History
- URL Customization
- Unsubscribe Database
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features131
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Synchronization
- Data Visualization
- Design Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Form Builder
- Forms Management
- Full Text Search
- Geolocation
- Geotargeting
- Image Editing
- Image Library
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Loyalty Program
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Metadata Management
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Offline Response Collection
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- Publish Scheduling
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- Queue Management
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Quotas
- Response Validation
- Responsive
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Tagging
- Team Management
- Template Management
- Text Editing
- Third Party Integrations
- To-Do List
- Transaction History
- URL Customization
- Unsubscribe Database
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- Total integrations142
- Adobe Commerce
- Drupal
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce