Salesforce Marketing Cloud vs Mailchimp Comparison

I like how convenient it was because before we were using mailchimp so this definitely cuts down the time spent dramatically.

No cons were added to this review

Nothing at all. it can mass send emails well, thats about it. Everything else feels like extra work to use.

Completely terrible in all aspects. UI is horrible, navigation is a pain, EXTREMELY SLOW, lots of service disruptions, does not connect well with sales cloud, data integrity issues. INSANE. Might as well use mailchimp and custom sms plugin for salescloud.

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Salesforce Marketing Cloud has some impressive features when integrated with Sales Cloud - in particular the ability to build complex automations based on customer attributes and changes to those attributes, and to add reporting about email activity directly into the CRM.

It takes too many steps to create and send a relatively straightforward email campaign - there's a significant learning curve, and a lot of things that can go wrong if you're working with an integrated instance with Sales Cloud. I'm also not impressed with the email template building capability; by default it's not simple to create good-looking emails. This feels like an old tool that was bolted onto Salesforce (which it was in some sense, given that it was acquired) and lacks the ease-of-use of other programs like Mailchimp.

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it. The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are: - Some of the most costly software that accomplishes the same tasks as other platforms - Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform. If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Mailchimp is an excellent service - no doubt about it. I like the templates and all the automation features as well as landing pages and easy form builds for websites, Facebook, etc. It's got a lot of good features and provides real value for the money.