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Salesforce Marketing Cloud vs mailparser.io Comparison

Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Mailparser is a web-based email processing app that allows you to pull any kind of data from incoming emails. You can easily...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$29.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

99

103

40

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.9

(32)

5

4

3

2

1

30

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

I need to chip in, that the customer service is OUTSTANDING - I have NEVER experienced anything like it before, never ever.
Love the product, absolutely love their quick/efficient support team.
Such effective, friendly and easy to use, I really enjoy using it.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.
Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.
You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

The very few times we detected it went down (5-8 times in two years), there was no notification to us as users and e-mails were lost forever.
Mailparser.io’s flexible integration and quick setup—and lack of desktop installation—ensure that the system itself can work for any company, regardless of size.
I have no idea what they have available now and I feel like I have caught the concept of the parsing (although I still wonder if I am missing some tips and tricks).
  • Vendor responds to reviews
  • Last review15 days ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features46
  • A/B Testing
  • API
  • Ad hoc Reporting
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Content Library
  • Conversion Rate Optimization
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Filtered Views
  • Follow-up Scheduling
  • Goal Setting / Tracking
  • Lead Nurturing
  • Lifecycle Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Permission Management
  • Prioritizing
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • Subscription Management
  • Template Management
  • Transaction History
  • eCommerce Integration
  • Total features1
  • A/B Testing
  • API
  • Ad hoc Reporting
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Content Library
  • Conversion Rate Optimization
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Filtered Views
  • Follow-up Scheduling
  • Goal Setting / Tracking
  • Lead Nurturing
  • Lifecycle Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Permission Management
  • Prioritizing
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • Subscription Management
  • Template Management
  • Transaction History
  • eCommerce Integration

Integrations

  • Total integrations139
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations13
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Salesforce Marketing Cloud vs. mailparser.io

See how Salesforce Marketing Cloud and mailparser.io stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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