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Salesforce Marketing Cloud vs Marketo Engage Comparison

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Overview

Category Leaders

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4800

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

333

5

4

3

2

1

131

136

47

8

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.2

635

5

4

3

2

1

284

264

74

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last review20 days ago

Key features

  • Total features154
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Sales Teams/Organizations
  • For Small Businesses
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Metadata Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features101
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Sales Teams/Organizations
  • For Small Businesses
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Metadata Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations152
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations498
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

RB
AvatarImg

Ruth B.

Financial Services, 5,001-10,000 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Sufficient but not amazing

Reviewed 3 years ago
Pros

It gets the job done for an ESP. It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.

Cons

It doesn't have as many advanced automation features as products like Marketo and isn't as inuitive to use as Hubspot. The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo. It's playing catch up.

ap
AvatarImg

amrit p.

Computer Software, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Salesforce Marketing Cloud User Review

Reviewed 4 years ago

Complex journey builder helps in creating unique business use cases. Would love it to be more in sync with salesforce instantly like marketo does via a simple drag and drop feature.

Pros

The ability to create complex journeys. Build business units. Granular Segmentation in Data Extensions.

Cons

Static. Is not instantly synced with Salesforce via a drag and drop feature. Data Extensions need to be created every time.

LS
AvatarImg

Luis S.

Automotive, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Very useful for establishing end to end consumer journeys

Reviewed 2 years ago

very useful! A good tool for medium and large companies.

Pros

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Cons

Maybe it's a little difficult to learn at first, but the learning phase is quite fast and you end up knowing it very quickly

PT
AvatarImg

Patrick T.

Logistics and Supply Chain, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Overall Salesforce delivers

Reviewed 6 years ago

My organization uses Salesforce Marketing Cloud to help provide quantifiable metrics for our marketing spend. Overall, we have found it to be a robust platform. The marketing automation it is able to perform is top-notch. It has helped us to engage integrate our "thinkers" (analysts and data-driven specialists) with our ability to engage our consumers, both B2B and B2C. If your company can afford it, I would recommend it: it is money well spent.

Pros

Integration of various marketing channels. Provides qualitative analytics. Strong boost for social media efficacy.

Cons

Costly Time-intensive

KP
AvatarImg

Ketan P.

Information Technology and Services, 1,001-5,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Best Marketing tool I've ever seen

Reviewed 6 years ago

We used Marketo and then we switched to salesforce marketing cloud and we did not like salesforce marketing cloud and we switched from salesforce marketing cloud to marketo again.

Pros

No pros were added to this review

Cons

No cons were added to this review

RB
AvatarImg

Ruth B.

Banking, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Customizable to Your Business

Reviewed 3 years ago
Pros

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Cons

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

EC
AvatarImg

Edwin C.

Marketing and Advertising, 201-500 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo experience

Reviewed 5 years ago

Great tool for integration of your marketing campaigns to salesforce

Pros

Easy to use, able to integrate with Salesforce, seamlessly gets up and running in no time. Great and active community of support of users helping one another.

Cons

The more function and features you want to use, the costlier. Limited functionality on Reports and analytics.

gs
AvatarImg

gaurav s.

Computer Software, 10,001+ employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo - Branding

Reviewed 4 years ago

Good nice

Pros

Its best support for Branding and Marketing and collaboration with salesforce

Cons

They need to market the product more to bigger enterprises

AvatarImg
AvatarImg

Reto S.

Information Technology and Services, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

Full Power Marketing Automation

Reviewed 7 years ago

With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns. It is a full Marketing Platform with a lot of features to save time and crate successful campaigns. It works fine with Salesforce CMR and SAP C4C (Cloud)

Pros

Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it. Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign. To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.

Cons

If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed. Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.

AD
AvatarImg

Arpit D.

Information Technology and Services, 1,001-5,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Streamlines marketing automation process

Reviewed 2 months ago

It is undoubtedly one of the best marketing automation tool available in the market.

Pros

It helps increase marketing operational efficiency from managing marketing lists to engagement campaigns, email marketing, and more. The comprehensive solution enables seamless integration with Salesforce and other prominent CRMs.

Cons

Its user interface still looks very old and sometimes the loading speed is too slow.

KG
AvatarImg

Kaitlyn G.

Information Technology and Services, 5,001-10,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Market with Marketo

Reviewed 6 months ago
Pros

at okta, we use marketing engage for campaign management as well as email/social media marketing on a daily basis. it’s great and seamless! integrates with salesforce

Cons

wish there were more integrations with other saas applications

ap
AvatarImg

amrit p.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

marketo user and admin review

Reviewed 4 years ago

works extremely well for the business case we have. integration with salesforce helps us immensely in tracking key business clients and their purchase journey.

Pros

best email marketing software in the market. easy to setup lead scoring. integration with salesforce works really well.

Cons

some of the functionality is still old school. needs to upgrade the drag and drop interface to reflect modern software design principals.

WD
AvatarImg

Whitney D.

Computer Software, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo powers our entire marketing team

Reviewed 22 days ago

Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Pros

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Cons

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

JJ
AvatarImg

Jonny J.

Retail, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo is one of the most powerful email marketing automation tool

Reviewed 4 years ago

I used Marketo briefly because we chose Marketing Cloud at the end of day mainly because MC is more user friendly. Marketo's feature is as powerful as other major email marketing automation tool and its customer support is good.

Pros

- Powerful features, anything you expect to be done by a marketing automation tool, Marketo covers it - Decent customer support - Good resource library for beginners - Great reporting feature

Cons

- Marketo is not as user intuitive as other tools like Marketing Cloud or HubSpot - The interface needs to be better

su
AvatarImg

sowmya u.

Information Technology and Services, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

One of the best Marketing Automation Tool!

Reviewed a year ago

Overall Marketo is one stop for all the digital marketing activities, database, and analytics. I simply love it!

Pros

Easy to use, One solution for all the marketing leads, nurturing campaigns, pulling different reports, and ROI calculation. Integration with different tools like salesforce etc., makes it even easier for the marketing activities.

Cons

Sometimes it gets trickier to create programs and a smart list. Too many filter options might be confusing.

HM
AvatarImg

Hannah M.

Computer Software, 201-500 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

MARKETO REVIEW

Reviewed 6 years ago

Enables our sales and marketing teams to work seamlessly to covert inbound leads to accounts! Utilize the Salesforce integration daily and makes our sales process much easier!

Pros

It is easy to use and very helpful in the workplace

Cons

no issues so far!

AR
AvatarImg

Verified reviewer

Computer Software, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Robust product

Reviewed 4 years ago

We use Marketo to automate our marketing processes.

Pros

Marketo provides many features and integrates with other products including Salesforce. I love the engagement program feature which allows you to create complex programs to guide prospects/customers through a marketing journey.

Cons

The UI is outdated. The product is sometimes cumbersome to use.

JC
AvatarImg

Jenna C.

Financial Services, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Sophisticated tool for email marketing automation

Reviewed 4 years ago

Marketo enables us to seamlessly communicate with customers and prospects through a variety of marketing campaigns (email, webinar, events, social media, etc.)

Pros

Marketo has robust features for developing email marketing campaigns and creating landing pages. It is one of the best marketing automation platforms for small businesses and enterprises, who need sophisticated tools for email campaigns, lead scoring, reporting and analytics. It also integrates with many third party applications like Salesforce.

Cons

For new users, some of the set up features are not very intuitive. Therefore, we work with an agency who specializes in Marketo campaigns to help with that.

SH
AvatarImg

Shar H.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

Marketo for Enterprises

Reviewed 6 years ago

It requires complete rehaul. It lack journey builder . It's very hard to build complex campaigns. However, pricing is very affordable compared to marketing cloud, DOMO, extact target. It requires complete rehaul. It lack journey builder . It's very hard to build complex campaigns. However, pricing is very affordable compared to marketing cloud, DOMO, extact target.

Pros

No pros were added to this review

Cons

No cons were added to this review

AM
AvatarImg

Anja M.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo Engage

Marketo for Salesforce

Reviewed 6 years ago

Good marketing automation to use with salesforce. Being able to reach all of our leads and make sure they are nurtured on a regular basis. Lead scoring functionality works well as well.

Pros

No pros were added to this review

Cons

couldnt find the software I really wanted to review - DemandTools

EL
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Eric L.

Computer Software,

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo Engage

Very powerful marketing automation but poor UI

Reviewed 7 years ago
Pros

Marketo is designed to manage all of the content for your business, including email marketing, blog posts, lead gen pages, and more. It is very powerful with our marketing team only using less than half of the available features. Excellent integration with Salesforce allows for tight coordination with sales team.

Cons

Poor UI definitely reduces uptake within our company. Basically only the users who have gone through a multi-day on-site training course are able to use Marketo proficiently, and almost no one has been able to learn from google/support docs. While it is powerful, the UI is a problem. Also limited management of social media accounts.

AR
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Verified reviewer

Computer Software, 11-50 employees

Used daily for 6-12 months

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo Engage

Marketo Review

Reviewed 4 years ago
Pros

Bespoke application bundles that you can purchase for the marketing areas you desire. Very easy and quick integration with Salesforce Extremely scalable Easy to connect to API The smart list builder is quite handy and intuitive

Cons

Initial setup is a beast. It was quite a steep learning curve. SEO dashboards lack far behind other competitors. But then again, why would you use Marketo for SEO anyway?

NT
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Nick T.

Computer Software,

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketo Engage

One of the Best of Breed

Reviewed 8 years ago
Pros

Marketo has a great content management system for figuring out how to write, organize, and prioritize marketing communications to different buckets of customers. It integrates super well with Salesforce as well, so it's been just what our company has needed.

Cons

Marketo is a leader, but they are also not inexpensive. It was also cost prohibitive to start up an automation program with them. It caused us to put off the decision to get started for longer than we should have.

NF
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Nick Farley

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Marketo Engage

Comprehensive, easy to use all-in-one marketing automation solution

Reviewed 10 years ago

We originally started using Eloqua (2 years ago). Unfortunately, we ended up finding out that a few of our use cases weren't supported very well in Eloqua at the time. We then launched both Marketo and Salesforce about a year ago. What we prefer about Marketo is that it is constantly evolving and improving: over the last year they have added a number of additional features that make it even more of an irreplaceable tool for my team. If this app improved reporting latency issues and improved workflow set, I would give it 6 stars!

Pros

seamless Salesforce integration

Cons

reporting latency issues

AC
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Ashley C.

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Marketo Engage

Simple intuitive and powerful

Reviewed 6 years ago

Marketo has been an important part of our organization's marketing campaign. We have found the ability to receive, sort, and qualify leads much easier since implementing. Its integration with Salesforce is key to moving them from leads to contacts.

Pros

No pros were added to this review

Cons

No cons were added to this review

VM
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Vincent M.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketo Engage

The most complete and powerful marketing automation software!

Reviewed 23 days ago

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Pros

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Cons

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

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Lindsey M.

Computer Software, 51-200 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage

Marketo Does it All

Reviewed 2 years ago

Marketo is a system that has evolved and solves most problems marketers come across.

Pros

Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do. It makes creating and sending emails easy, it tracks lead lifecycle and integrates with salesforce to keep data maintained.

Cons

It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.

AG
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Akhilesh G.

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Marketo Engage

nice markienting tool

Reviewed 6 years ago

I am Salesforce Developer and worked with Integration with Marketo. Its very nice tool with seamless integration with Salesforce. very easy to configure and customize.

Pros

No pros were added to this review

Cons

No cons were added to this review

MW
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Matt W.

Computer Software, 501-1,000 employees

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketo Engage

Marketo is really great for Mid-Size to Large Organizations

Reviewed 6 years ago

It has pretty good integration to Salesforce and is really more robust when it comes to volumes. Its pricing models are clear and you know what you are getting. There are so many features so you definitely need a expert to implement it correctly.

Pros

Scales to volumes Reporting Integration with Salesforce

Cons

Too many unuseful features UI can be made better