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Salesforce Marketing Cloud vs Marketo Engage Comparison
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Overview
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
4800
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
895
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.1
5
4
3
2
1
104
109
44
8
10
- Value for money
- Ease of use
- Features
- Customer support
4.2
5
4
3
2
1
257
254
71
8
5
- Value for money
- Ease of use
- Features
- Customer support
Pros
BL
Bill L.
DA
Dwayne A.
LS
Luis S.
Pros
MD Masoom R.
AR
Anonymous Reviewer
LC
Louis C.
Cons
AR
Anonymous Reviewer
AR
Anonymous Reviewer
AR
Anonymous Reviewer
Cons
PR
Praveen R.
Dylan C.
LB
Lew B.
Key features
- Total features147
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Attribution
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Distribution Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interactive Content
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Metadata Management
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Management
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- User Management
- Version Control
- Video Management
- Video Support
- Visitor Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- Total features81
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Attribution
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Distribution Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interactive Content
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Metadata Management
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Management
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- User Management
- Version Control
- Video Management
- Video Support
- Visitor Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
Integrations
- Total integrations143
- BigCommerce
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations451
- BigCommerce
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Ketan P.
Information Technology and Services, 1,001-5,000 employees
Used daily for less than 6 months
Review source
Share this review:
We used Marketo and then we switched to salesforce marketing cloud and we did not like salesforce marketing cloud and we switched from salesforce marketing cloud to marketo again.
No pros were added to this review
No cons were added to this review
Ruth B.
Banking, 1,001-5,000 employees
Used daily for 2+ years
Review source
Share this review:
Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.
You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.
Reto S.
Verified reviewer
Information Technology and Services, 11-50 employees
Review source
Share this review:
With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns. It is a full Marketing Platform with a lot of features to save time and crate successful campaigns. It works fine with Salesforce CMR and SAP C4C (Cloud)
Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it. Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign. To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.
If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed. Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.
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Stamford, CT 06902
USA
Registered office
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08018 Barcelona,
Spain
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