Browse Top Apps Blog Join

Salesforce Marketing Cloud vs Marketo Comparison Chart

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

Overview

Platforms supported

Windows Phone app

Typical Customers

Small Businesses

Mid-size Business

Support

Video tutorials

Screenshots

Reviews

Overall rating

Ease of use

Value for money

Customer support

Last review

2 days ago

Vendor responds to reviews?

Yes

View all reviews

Features

Activity Dashboard

Ad hoc Reporting

Advertising Management

Behavior Tracking

Business Analysis

CRM Integration

Calendar Management

Campaign Analysis

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Click-Through Tracking

Collaboration Tools

Content Library

Conversion Rate Optimization

Conversion Tracking

Custom Landing Pages

Customer Experience Management

Customer History

Customer Segmentation

Customizable Reporting

Customizable Templates

Dashboard Creation

Data Import/Export

Data Visualization

Delivery Tracking

Demographic Data

Drag & Drop Interface

Drip Email Marketing

Email Distribution

Email Marketing

Email Nurturing

Email Templates

Engagement Analytics

Event Triggered Actions

Event Triggered Email

Follow-up Scheduling

Goal Setting / Tracking

Landing Page Templates

Lead Management

Lifecycle Management

Location Tracking

Market Segmentation

Mobile Integration

Multi-Channel Communication

Multi-Channel Management

Multi-Channel Marketing

Performance Reports

Permission Management

Pipeline Management

Predictive Modeling

Preview Functionality

Real Time Notifications

Real Time Reporting

Reporting & Statistics

Role-Based Permissions

SMS Integration

Scheduled Emails

Social Advertising

Social Media Integration

Social Network Marketing

Subscriber Management

Template Management

Third Party Integration

Transaction History

Visitor Targeting

Visitor Tracking

Visual Analytics

Website Integration

Workflow Management

eCommerce Integration

Integrations

Total integrations

Google Analytics

Salesforce Sales Cloud

HubSpot Marketing

Microsoft Dynamics CRM

Pricing

Starting from

No information available

Free trial available

No credit card required

Subscription based

View pricing plans

Alternatives

HubSpot Marketing

All in one inbound marketing platform

ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

Pardot

Salesforce B2B marketing automation for marketing & sales

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

Marketo

Marketing automation for digital marketers

Overview

Platforms supported

Windows Phone app

Typical Customers

Small Businesses

Mid-size Business

Support

Video tutorials

Screenshots

Reviews

Overall rating

Ease of use

Value for money

Customer support

Last review

12th of April

Vendor responds to reviews?

No

View all reviews

Features

Activity Dashboard

Ad hoc Reporting

Advertising Management

Behavior Tracking

Business Analysis

CRM Integration

Calendar Management

Campaign Analysis

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Click-Through Tracking

Collaboration Tools

Content Library

Conversion Rate Optimization

Conversion Tracking

Custom Landing Pages

Customer Experience Management

Customer History

Customer Segmentation

Customizable Reporting

Customizable Templates

Dashboard Creation

Data Import/Export

Data Visualization

Delivery Tracking

Demographic Data

Drag & Drop Interface

Drip Email Marketing

Email Distribution

Email Marketing

Email Nurturing

Email Templates

Engagement Analytics

Event Triggered Actions

Event Triggered Email

Follow-up Scheduling

Goal Setting / Tracking

Landing Page Templates

Lead Management

Lifecycle Management

Location Tracking

Market Segmentation

Mobile Integration

Multi-Channel Communication

Multi-Channel Management

Multi-Channel Marketing

Performance Reports

Permission Management

Pipeline Management

Predictive Modeling

Preview Functionality

Real Time Notifications

Real Time Reporting

Reporting & Statistics

Role-Based Permissions

SMS Integration

Scheduled Emails

Social Advertising

Social Media Integration

Social Network Marketing

Subscriber Management

Template Management

Third Party Integration

Transaction History

Visitor Targeting

Visitor Tracking

Visual Analytics

Website Integration

Workflow Management

eCommerce Integration

Integrations

Total integrations

Google Analytics

Salesforce Sales Cloud

HubSpot Marketing

Microsoft Dynamics CRM

Pricing

Starting from

No information available

Free trial available

No credit card required

Subscription based

View pricing plans

Alternatives

Pardot

Salesforce B2B marketing automation for marketing & sales

Marketing Optimizer

Digital Marketing Optimization Software

HubSpot Marketing

All in one inbound marketing platform

Marketo

Marketing automation for digital marketers

Add to compare

Overview

Platforms supported

Windows Phone app

Typical Customers

Small Businesses

Mid-size Business

Support

Video tutorials

Screenshots

Reviews

Overall rating

Ease of use

Value for money

Customer support

Last review

Vendor responds to reviews?

Features

A/B Testing

API

Activity Dashboard

Ad hoc Reporting

Advertising Management

Behavior Tracking

Business Analysis

CRM Integration

Calendar Management

Campaign Analysis

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Click-Through Tracking

Collaboration Tools

Content Library

Conversion Rate Optimization

Conversion Tracking

Custom Forms

Custom Landing Pages

Customer Experience Management

Customer History

Customer Segmentation

Customizable Reporting

Customizable Templates

Dashboard Creation

Data Import

Data Import/Export

Data Mapping

Data Visualization

Delivery Tracking

Demographic Data

Drag & Drop Interface

Drip Email Marketing

Email Distribution

Email Marketing

Email Nurturing

Email Templates

Email Tracking

Engagement Analytics

Event Triggered Actions

Event Triggered Email

Filtered Views

Follow-up Scheduling

Goal Setting / Tracking

Landing Page Templates

Lead Management

Lead Nurturing

Lifecycle Management

Location Tracking

Market Segmentation

Mobile Integration

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Management

Multi-Channel Marketing

Performance Reports

Permission Management

Pipeline Management

Predictive Modeling

Preview Functionality

Prioritizing

ROI Analytics

Real Time Data

Real Time Notifications

Real Time Reporting

Reporting & Statistics

Role-Based Permissions

SEO Management

SMS Integration

SMS Marketing

Scheduled Emails

Social Advertising

Social Media Integration

Social Network Marketing

Subscriber Management

Template Management

Third Party Integration

Transaction History

Visitor Targeting

Visitor Tracking

Visual Analytics

Web Forms

Website Integration

Workflow Management

eCommerce Integration

Integrations

Total integrations

Facebook

Google Analytics

LinkedIn

Magento

Mailchimp

Salesforce Sales Cloud

Shopify

Twitter

Wordpress

Zapier

HubSpot Marketing

Marketo

Instagram

HubSpot CRM

Slack

WooCommerce

Drupal

Microsoft Dynamics CRM

Zendesk

BigCommerce

Pricing

Starting from

No information available

Free trial available

No credit card required

Subscription based

Alternatives

Add to compare

Add to compare

Overview

Platforms supported

Windows Phone app

Typical Customers

Small Businesses

Mid-size Business

Support

Video tutorials

Screenshots

Reviews

Overall rating

Ease of use

Value for money

Customer support

Last review

Vendor responds to reviews?

Features

A/B Testing

API

Activity Dashboard

Ad hoc Reporting

Advertising Management

Behavior Tracking

Business Analysis

CRM Integration

Calendar Management

Campaign Analysis

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Click-Through Tracking

Collaboration Tools

Content Library

Conversion Rate Optimization

Conversion Tracking

Custom Forms

Custom Landing Pages

Customer Experience Management

Customer History

Customer Segmentation

Customizable Reporting

Customizable Templates

Dashboard Creation

Data Import

Data Import/Export

Data Mapping

Data Visualization

Delivery Tracking

Demographic Data

Drag & Drop Interface

Drip Email Marketing

Email Distribution

Email Marketing

Email Nurturing

Email Templates

Email Tracking

Engagement Analytics

Event Triggered Actions

Event Triggered Email

Filtered Views

Follow-up Scheduling

Goal Setting / Tracking

Landing Page Templates

Lead Management

Lead Nurturing

Lifecycle Management

Location Tracking

Market Segmentation

Mobile Integration

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Management

Multi-Channel Marketing

Performance Reports

Permission Management

Pipeline Management

Predictive Modeling

Preview Functionality

Prioritizing

ROI Analytics

Real Time Data

Real Time Notifications

Real Time Reporting

Reporting & Statistics

Role-Based Permissions

SEO Management

SMS Integration

SMS Marketing

Scheduled Emails

Social Advertising

Social Media Integration

Social Network Marketing

Subscriber Management

Template Management

Third Party Integration

Transaction History

Visitor Targeting

Visitor Tracking

Visual Analytics

Web Forms

Website Integration

Workflow Management

eCommerce Integration

Integrations

Total integrations

Facebook

Google Analytics

LinkedIn

Magento

Mailchimp

Salesforce Sales Cloud

Shopify

Twitter

Wordpress

Zapier

HubSpot Marketing

Marketo

Instagram

HubSpot CRM

Slack

WooCommerce

Drupal

Microsoft Dynamics CRM

Zendesk

BigCommerce

Pricing

Starting from

No information available

Free trial available

No credit card required

Subscription based

Alternatives

Add to compare

Salesforce Marketing Cloud

Marketo

Summary
Stand out in Your Customer's Inbox	Marketing automation for digital marketers
Visit website	Learn more
Pricing
Starting from —	Starting from —
	✓ Free trial available ✓ No credit card required
View pricing	View pricing
Details
Top features
Messaging for every step of the customer journey Drag-and-drop segmentation 1:1 content personalization	Marketing automation Inbound marketing Event marketing
Typical customers
Large Enterprises Mid Size Business Small Business	Large Enterprises Mid Size Business Non Profit Small Business
Support options
FAQs Forum Knowledge Base Online Support Phone Support Video Tutorials	FAQs Forum Knowledge Base Online Support Phone Support Video Tutorials
Read more	Read more
Mobile apps
Android
—	2.3 16 reviews 1K+ installs
iPhone/iPad
✓ iPhone ✓ iPad 159 reviews 11 Feb 2019	✓ iPhone ✓ iPad 0 reviews 30 Sep 2015
Read more	Read more
User reviews
4.1 224 total	4.2 521 total
5 89 4 90 3 34 2 6 1 5	5 218 4 227 3 65 2 7 1 4
Value for money
3.7	3.8
Ease of use
3.7	3.8
Features
4.2	4.2
Customer support
3.7	3.9
Users recommended to a colleague
91%	94%
All reviews	All reviews
Integrations
Integrates with 103 apps	Integrates with 343 apps
✗ No API ✓ Facebook ✗ HubSpot CRM ✓ HubSpot Marketing ✓ LinkedIn ✗ Microsoft Dynamics CRM ✓ Salesforce Sales Cloud ✓ Shopify ✗ Slack ✓ Twitter ✗ Zapier	✗ No API ✗ Facebook ✓ HubSpot CRM ✓ HubSpot Marketing ✗ LinkedIn ✓ Microsoft Dynamics CRM ✓ Salesforce Sales Cloud ✗ Shopify ✓ Slack ✗ Twitter ✓ Zapier
See all	See all
Social presence
Facebook
129,188 fans	179,485 fans
Twitter
188,037 followers	160,515 followers
Read more	Read more

Reviews

Joined Oct 2016

Ketan Patel

Best Marketing tool I've ever seen

Reviewed 5th of October, 2016 by Ketan Patel

2016-10-05

Industry: Information Technology and Services

Company size: 1001-5000

We used Marketo and then we switched to salesforce marketing cloud and we did not like salesforce marketing cloud and we switched from salesforce marketing cloud to marketo again.

Rating breakdown

Value for money

Ease of use

Features

Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Source: Capterra

Helpful? Yes No

Marketo

Marketing automation for digital marketers

Alternatives

HubSpot Marketing

(3,421 reviews)

All in one inbound marketing platform

HubSpot's marketing software is a scalable, all-in-one platform for inbound marketing, combining content ... Read more

Salesforce B2B marketing automation for marketing & sales

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and ... Read more

Cloud marketing automation platform

Act-On’s cloud-based integrated workspace allows CMOs and their marketing organization to steward the ... Read more

Salesforce Marketing Cloud vs Marketo

Save time and effort comparing leading Marketing Automation Software tools for small businesses. The table below compares Marketo and Salesforce Marketing Cloud. Check out how both product compares looking at product details such as features, pricing, target market and supported languages. Quickly access the latest reviews to compare actual user opinions and ratings. Do not hesitate to click on Visit Website to access a Free Demo or Trial immediately.