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Salesforce Marketing Cloud vs Maropost Comparison

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Overview

Category Leaders

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Address products to the right audience by creating and analyzing targeted marketing campaigns with Maropost, an interactive...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4800

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

310

5

4

3

2

1

121

124

46

8

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

4.0

14

5

4

3

2

1

5

6

2

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

Their integration with our membership database had made our operations seamless, and even improved our best practices when it comes to email sending.
The tool is pretty good for allowing users of all levels of tech know-how to create content and send out campaigns. Customer support is excellent and always available via online chat.
Excellent support - I can always get help via live chat, email, or through our account team. Everyone is very professional and knowledgeable.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

Segment rules are strangely worded. Have had a few problems getting conflicting answers from customer support on setting up segments.
Not only is the software notoriously unresponsive and buggy, but the company's [SENSITIVE CONTENT], [SENSITIVE CONTENT], is rude and unprofessional.
We have thousands of lists and campaigns, which makes searching very difficult and the system very slow to load.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features154
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Batch Communications
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Device Targeting
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Geotargeting
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Inventory Replenishment
  • Inventory Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketplace Integration
  • Mass Texting
  • Metadata Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Notification Scheduling
  • On-Demand Communications
  • Order Management
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Push Notifications
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shipping Labels
  • Shipping Management
  • Shopping Cart
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • Visual Notifications
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features103
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Batch Communications
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Device Targeting
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Geotargeting
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Inventory Replenishment
  • Inventory Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketplace Integration
  • Mass Texting
  • Metadata Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Notification Scheduling
  • On-Demand Communications
  • Order Management
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Push Notifications
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shipping Labels
  • Shipping Management
  • Shopping Cart
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • Visual Notifications
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations145
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations43
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Internet, 11-50 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Maropost logo

Maropost

Perfect tool for customer engagement

Reviewed 2 years ago
Pros

Powerful email marketing platform with complete digital marketing feature list. Very professional and responsive customer service team.

Cons

The price is high compared to similar products.

LD
AvatarImg

Luke D.

Retail, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Maropost logo

Maropost

Game changer

Reviewed 2 years ago

From the very first demo, we knew this was exactly what we needed to take our company to the next level. For a while we were using one of the competitors, and I wish we switched sooner because it literally changed the way we market our product.

Pros

- the platform - client support services - the marketing features

Cons

- cost was a bit high compared to what we used in the past, but the return is there

AS
AvatarImg

Arjun S.

Education Management, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Maropost logo

Maropost

Great Ecommerce & Marketing Cloud Service

Reviewed 2 months ago

Email campaign management is a great product and I am really happy with the results.

Pros

I am using Maropost email marketing features for my organization. I must say we have got good results from their products.

Cons

The price is a major factor. I would recommend them to re-align the pricing as per the competition and the services provided by them

FX
AvatarImg

Fei X.

Broadcast Media, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Maropost logo

Maropost

Maropost

Reviewed a year ago

Overall, Maropost works well for email marketing, we use it for automated emails, recurring newsletters and ad hoc marketing campaigns. The tool is pretty good for allowing users of all levels of tech know-how to create content and send out campaigns. Customer support is excellent and always available via online chat.

Pros

Excellent support - I can always get help via live chat, email, or through our account team. Everyone is very professional and knowledgeable.

Cons

Our company operates a network of stations which are all set up under a single account for ease of management but this introduces issues with access and slowness. We have thousands of lists and campaigns, which makes searching very difficult and the system very slow to load. It would be really nice if they carry the brand filter option or folder option to all their select fields. Sometimes I have to walk away from the page and come back to it because it loads so slowly.

AvatarImg
AvatarImg

Grant H.

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Maropost logo

Maropost

Bad Software, Rude [SENSITIVE CONTENT]

Reviewed 7 months ago

Unfortunately, while Maropost may seem like a great choice at first glance, it severely lacks features and functionality. Not only is the software notoriously unresponsive and buggy, but the company's [SENSITIVE CONTENT], [SENSITIVE CONTENT], is rude and unprofessional. In fact, we recently reached out to Maropost for help with one of our client projects, only to be met with several insulting responses...

Pros

Unfortunately we were unable to find any unique value or differentiating factors while using Maropost

Cons

The software is unresponsive and buggy, the integrations are limited and don't seem to work correctly, the list-based system is suboptimal and the reporting functionalities fail to meet even basic client reporting requirements.