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Salesforce Marketing Cloud vs Movista Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Movista is a web-based field management solution for mobile workforces in retail which is designed to help improve in-store...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

104

108

42

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.2

5

4

3

2

1

8

6

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

DA

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

LS

Luis S.

Pros

Movista are terrific, we always feel like they care about our business. The team at Movista do everything and anything they can to assist us with our needs.

PK

Paulette K.

The software is versatile, the features are endless, and the best part for our management team is the back end platform, the scheduling features are simply the best.

PK

Paulette K.

Our field teams love the mobile application, we get a lot of feedback from our users that the mobile experience is one of the best out there, they ask us never to change it.

PK

Paulette K.

Cons

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

AR

Anonymous Reviewer

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

AR

Anonymous Reviewer

Cons

Extremely unstable and not ideal if user needs to work in any environment that is less than a Utopian situation.

AR

Anonymous Reviewer

The payroll aspect of Movista was a large selling point for us but ultimately was not functional for our needs and was a source of confusion for our reps and managers.

LC

Lauren C.

There are many features unused. The NI app is not stable, that is frustrating when you do work in a store.

RG

Richard G.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review8 months ago

Key features

  • Total features147
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Barcode / Ticket Scanning
  • Behavior Tracking
  • Behavioral Analytics
  • Billing & Invoicing
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Clock In / Out
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Database
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contractor Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Create Subtasks
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Signature
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Database
  • Employee Management
  • Employee Scheduling
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • File Storage
  • Filtering
  • For Retail
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Full Text Search
  • GPS
  • Historical Reporting
  • Image Editing
  • Image Library
  • Import Tasks
  • Interactive Content
  • Inventory Management
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Merchandise Management
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Signature Capture
  • Mobile Time Tracking
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple Billing Rates
  • Multivariate Testing
  • Offline Time Tracking
  • Online Time Clock
  • Online Time Tracking
  • Order Management
  • Overtime Calculation
  • Payroll Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Project Management
  • Project Time Tracking
  • Projections
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recurring Tasks
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Returns Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Service History
  • Shared Inboxes
  • Signature Management
  • Skills Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Editing/Updating
  • Task Progress Tracking
  • Task Scheduling
  • Task Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Time Tracking
  • Timesheet Management
  • To-Do List
  • User Management
  • Variable Workforce
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Work Order Management
  • Workflow Management
  • Total features70
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Barcode / Ticket Scanning
  • Behavior Tracking
  • Behavioral Analytics
  • Billing & Invoicing
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Clock In / Out
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Database
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contractor Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Create Subtasks
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Signature
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Database
  • Employee Management
  • Employee Scheduling
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • File Storage
  • Filtering
  • For Retail
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Full Text Search
  • GPS
  • Historical Reporting
  • Image Editing
  • Image Library
  • Import Tasks
  • Interactive Content
  • Inventory Management
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Merchandise Management
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Signature Capture
  • Mobile Time Tracking
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple Billing Rates
  • Multivariate Testing
  • Offline Time Tracking
  • Online Time Clock
  • Online Time Tracking
  • Order Management
  • Overtime Calculation
  • Payroll Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Project Management
  • Project Time Tracking
  • Projections
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recurring Tasks
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Returns Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Service History
  • Shared Inboxes
  • Signature Management
  • Skills Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Editing/Updating
  • Task Progress Tracking
  • Task Scheduling
  • Task Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Time Tracking
  • Timesheet Management
  • To-Do List
  • User Management
  • Variable Workforce
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Work Order Management
  • Workflow Management

Integrations

  • Total integrations142
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations3
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier