Salesforce Marketing Cloud vs Pardot Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Calin Hess

Salesforce Marketing Cloud Review

2018-12-14

Pros

It includes a ton of marketing tools like Pardot too which is very nice.

Cons

Steep learning curve for the software, but it's powerful when you get to know it.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Salesforce Marketing Cloud Reviews
Salesforce Marketing Cloud
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Aaron Beatty

Powerful, but complex

2019-01-28

Pros

The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Salesforce Marketing Cloud Reviews
Salesforce Marketing Cloud
Stand out in Your Customer's Inbox
Read more