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Salesforce Marketing Cloud vs Percolate Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

104

109

44

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.2

5

4

3

2

1

15

13

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

DA

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

LS

Luis S.

Pros

We have had a great overall experience with this software. Would recommend it to other Marketing Organizations.

GF

Gary F.

Useful and helpful for releasing our content thru multichannel to the targeted audience. Need to be intelligent to use it easily, with more option list instead of lot of description to be filled.

JW

Jean W.

I like that I can comment to the producer in Percolate and not have to email them directly. This is very helpful in saving time in communicating wit the teams that I work with.

MK

Michelle K.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

AR

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

AR

Anonymous Reviewer

Cons

I also have problems with posting from Percolate to Facebook because I worry the videos won't work as well if posted through Percolate.

HW

Hannah W.

My biggest problem with Percolate is the Analytics and then tracking a campaign.

HW

Hannah W.

It is really uncomfortable. And that is why I suggest you to add search panel on Instagram page in Percolate.

GK

Gulshan K.

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features147
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Change Management
  • Channel Analytics
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Digital Asset Management
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Goal Setting / Tracking
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile App
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Roadmapping
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Spend Management
  • Strategic Planning
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features73
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Change Management
  • Channel Analytics
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Digital Asset Management
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Goal Setting / Tracking
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile App
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Roadmapping
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Spend Management
  • Strategic Planning
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations143
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations23
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier