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Salesforce Marketing Cloud vs Propago Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Propago helps Producer and and Marketers intelligently control and distribute any of their marketing goods.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4800

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

449

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

293

5

4

3

2

1

113

116

45

8

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

4.7

14

5

4

3

2

1

10

4

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

Not enoughreviews yet

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features153
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Artwork Management
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Guidelines
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Digital Asset Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ERP
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Conversion
  • File Management
  • Filtering
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Fulfillment Distribution
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Store Printing
  • Multiple Output Formats
  • Multivariate Testing
  • Online Store
  • Order Management
  • Order Processing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Product Configurator
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Templates
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features35
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Artwork Management
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Guidelines
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Digital Asset Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ERP
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Conversion
  • File Management
  • Filtering
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Fulfillment Distribution
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Store Printing
  • Multiple Output Formats
  • Multivariate Testing
  • Online Store
  • Order Management
  • Order Processing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Product Configurator
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Templates
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations144
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations2
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Propago logo

Propago

Powerful, flexible, simple to use

Reviewed 4 years ago

Propago enables us to provide our clients with a 'virtual marketing department' - available 24/7, and with great economies of scale.

Pros

Very configurable, able to accommodate a wide range of business requirements.

Cons

User interface is rigid; need more flexibility in how products can be arranged and displayed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Propago logo

Propago

Best Web Based Solution For Growing "Sticky" Revenue

Reviewed 7 years ago

In my 30 years in this industry, focused on new technologies that differentiate, I have never seen a more effective and malleable solution. No two customers of ours are using this solution the same way as it is easily tailored to each of their unique needs. This solution is used by 6 of our top 10 revenue customers and all of those are profit leading accounts due to pricing driven by value recognized by the customers.

Pros

Very flexible and very intuitive. Requires little ramp time for training or launching new customers. Cloud based so there is no hardware investment and maintenance or upgrade expenses.

Cons

So flexible that many users believe it can do anything and since it has a simple shopping cart functionality everybody assumes it can be used for public consumer use when it is intended for b2b established group users.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Propago logo

Propago

Best Bang for your Buck!

Reviewed 4 years ago

It has been a great experience overall. The software is amazing and the team is very responsive. I would recommend their software to anyone that is looking to get their own store up and running. We use ours for internal use only (a marketing portal) and it does everything that I need it to.

Pros

The staff was amazing getting us up and running. The back-end is extremely easy to learn and our users absolutely love it!

Cons

Nothing, it really does everything that I anticipated.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Propago logo

Propago

A new level of control!

Reviewed 7 years ago

Propago is a very good platform for Marketing Management, from a central base. Particularly if you have a franchise situation. It limits very well, so you don't have a bunch of mavericks messing with your brand. If you push the system to it's limits, Propago can help you control things from message to warehousing and supply logistics. I have four years of work with this system with a couple dozen long term clients.

Pros

-You can really get fine tunned control if you need it. -Flexibility is not an obstacle and the support people will go out of their way to make your vision happen - particularly in the world of functionality. -Integration with outside systems at the drop of a hat. Again, this is a strength of the support people.

Cons

-You really have to commit yourself and your organization so this platform works. If you go half way, your people will have to juggle multiple systems for what is basically the same thing. You don't want two systems, you want to grow with one. -One of the Pro's was Integration. If you find another system that will support your marketing effort in a completely new way- ask the support people at Propago- they probably have already had experience with a similar system or product.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Propago logo

Propago

Not A Hollywood Set

Reviewed 6 years ago

The storefront is very intuitive versus many other marketing resource management platforms. Help Desk inquiries from users who experience issues navigating the storefront and placing their orders are very low. One of our greatest challenges, albeit a good one, is getting our staff and clients to uncover and embrace the depth of information and reporting available to analyze product usage and trends...

Pros

No pros were added to this review

Cons

No cons were added to this review

Vendor response

Steve --- Thank you for the review... Building out our "digital" marketing offerings are a huge priority in our upcoming road-maps... Stay Tuned!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Propago logo

Propago

Thrilled with the training and support!

Reviewed 3 years ago

Our training coach, was such a gem!! Let's not forget about the rest of the Propago staff. We're a bit of a different case...we've been administering marketing asset management platforms for about 7 years now, so we're not new to this arena. However, it was new to have a team ready and willing to help you learn and thrive. It was new to speak with kind, real, invested, knowledgeable humans and not AI 'ninjas'. It was new to get real info and not canned responses such as 'It's in beta'. The staff is very real with you on if the system can or can't do something and if they are or are not planning to work on it. I do not have enough good things to say about the Propago staff, the service they've provided, and, I'm sure, will continue to provide.

Pros

- The accessible back-end system coupled with a beautiful, highly-customizable front-end interface - Built by printers for printers

Cons

The warehousing function is a bit difficult to grasp, took a few training sessions with our Coach to fully understand the requirements + how to work this function. However, this is a small piece of the puzzle...tree-top level, we are thrilled with everything.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Propago logo

Propago

MRM software that makes sense. Great User Interface and awesome support.

Reviewed 6 years ago

I have been providing Marketing Resource Management (MRM) solutions for clients for about 15 years. I have thoroughly enjoyed partnering with the Propago team; they have lived up to every expectation. The platform, both UI and the Administration side are very intuitive. We recently launched with a new client with an extreme amount of business rules and exceptions. The platform handled every...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Propago logo

Propago

Game Changer for a Legacy Printing Company

Reviewed 6 years ago

As a legacy Printing Company we have been faced with a declining market, forcing us to diversify our revenue. Propago has been the tool to help transition our company into a technology driven, marketing materials distribution solutions provider. The recent additions of new clients have been rooted in this unique web based solution that has taken us out of the low-bid game and turned us into a truly...

Pros

No pros were added to this review

Cons

No cons were added to this review

Vendor response

Kevin --- Thanks for the kind words --- We are always looking to help our partners expand what they can offer!