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Salesforce Marketing Cloud vs Qualtrics CoreXM Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

Qualtrics CoreXM is a survey management tool designed to help businesses collect feedback and provide insight into brand...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

104

109

44

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

5

4

3

2

1

280

72

8

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

DA

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

LS

Luis S.

Pros

What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey.

CE

Cody E.

Their software is excellent, their integration support and API is excellent and their support is hands down the absolute best in the tech industry.

Ryan O.

It's easy to learn, easy to use, and even easy to teach. I love this software and would love to become some sort of certified expert user if at all possible.

HS

Hira S.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

AR

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

AR

Anonymous Reviewer

Cons

There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list.

AR

Anonymous Reviewer

Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago.

SL

Stewart L.

The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features147
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Change Management
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Face-to-Face
  • Feedback Management
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Idea Management
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Market Data Analysis
  • Marketing Automation
  • Marketing Calendar
  • Media Analytics
  • Metadata Management
  • Mixed Methods Research
  • Mobile Optimized Emails
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Phone-Based
  • Post Scheduling
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Prioritization
  • Product Data Management
  • Product Roadmapping
  • Profitability Analysis
  • Prospecting Tools
  • Publish Scheduling
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Response Management
  • Response Quotas
  • Response Validation
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Status Tracking
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Test Scheduling
  • Text Analysis
  • Text Editing
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • User Management
  • User Research Analysis
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • Total features96
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Change Management
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Face-to-Face
  • Feedback Management
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Idea Management
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Market Data Analysis
  • Marketing Automation
  • Marketing Calendar
  • Media Analytics
  • Metadata Management
  • Mixed Methods Research
  • Mobile Optimized Emails
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Phone-Based
  • Post Scheduling
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Prioritization
  • Product Data Management
  • Product Roadmapping
  • Profitability Analysis
  • Prospecting Tools
  • Publish Scheduling
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Response Management
  • Response Quotas
  • Response Validation
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Status Tracking
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Test Scheduling
  • Text Analysis
  • Text Editing
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • User Management
  • User Research Analysis
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management

Integrations

  • Total integrations143
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations55
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier