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Salesforce Marketing Cloud vs Ramco HCM Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Ramco HCM, on Cloud, is a comprehensive online HR and talent management software solution that spans an organization's entire...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

80

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

104

109

44

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

3.7

5

4

3

2

1

1

0

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
67%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

DA

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

LS

Luis S.

Pros

Not enoughreviews yet

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

AR

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

AR

Anonymous Reviewer

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features147
  • 360 Degree Feedback
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Applicant Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Attendance Management
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Benefits Management
  • Brand Management
  • Brand Tracking
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Career Development
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Compensation Management
  • Competency Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contractor Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Database
  • Employee Management
  • Employee Onboarding
  • Employee Profiles
  • Employee Scheduling
  • Employee Self Service
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Goal Setting / Tracking
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Labor Forecasting
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • Learning & Development
  • Leave Tracking
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Onboarding
  • Payroll Management
  • Performance Appraisal
  • Performance Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recruitment Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Signature Management
  • Skills Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Succession Planning
  • Tagging
  • Talent Acquisition
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Time Off Management
  • Time Off Requests
  • Timesheet Management
  • Training Management
  • User Management
  • Variable Workforce
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features37
  • 360 Degree Feedback
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Applicant Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Attendance Management
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Benefits Management
  • Brand Management
  • Brand Tracking
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Career Development
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Compensation Management
  • Competency Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contractor Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Database
  • Employee Management
  • Employee Onboarding
  • Employee Profiles
  • Employee Scheduling
  • Employee Self Service
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Goal Setting / Tracking
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Labor Forecasting
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • Learning & Development
  • Leave Tracking
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Onboarding
  • Payroll Management
  • Performance Appraisal
  • Performance Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recruitment Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Signature Management
  • Skills Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Succession Planning
  • Tagging
  • Talent Acquisition
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Time Off Management
  • Time Off Requests
  • Timesheet Management
  • Training Management
  • User Management
  • Variable Workforce
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations143
  • BigCommerce
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations6
  • BigCommerce
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier