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Salesforce Marketing Cloud vs Oracle Responsys Comparison
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Overview
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Oracle Responsys allows users to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
$
4800
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
No info
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.1
5
4
3
2
1
105
109
44
8
10
- Value for money
- Ease of use
- Features
- Customer support
87%
would recommend this appNo reviews
5
4
3
2
1
0
0
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
BL
Bill L.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
DA
Dwayne A.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
LS
Luis S.
Pros
Not enoughreviews yet
Cons
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
AR
Anonymous Reviewer
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
AR
Anonymous Reviewer
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
AR
Anonymous Reviewer
Cons
Not enoughreviews yet
Key features
- Total features147
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Attribution
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Distribution Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interactive Content
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Nurturing
- Lead Qualification
- List Management
- Marketing Automation
- Marketing Calendar
- Metadata Management
- Mobile Optimized Emails
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Performance Metrics
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Management
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- User Management
- Version Control
- Video Management
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- Total features23
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Attribution
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Distribution Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interactive Content
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Nurturing
- Lead Qualification
- List Management
- Marketing Automation
- Marketing Calendar
- Metadata Management
- Mobile Optimized Emails
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Performance Metrics
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Management
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- User Management
- Version Control
- Video Management
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
Integrations
- Total integrations143
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- WooCommerce
- Wordpress
- Zapier
- Total integrations19
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- WooCommerce
- Wordpress
- Zapier
Alternatives
Explore similar apps
US office
56 Top Gallant Road
Stamford, CT 06902
USA
Registered office
Calle Álava 121
08018 Barcelona,
Spain
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