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Salesforce Marketing Cloud vs Sailthru Comparison
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Overview
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Sailthru is a marketing automation software and multi-channel personalization tool that serves growing e-commerce and media...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
4800
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
BL
Bill L.
DA
Dwayne A.
LS
Luis S.
Pros
HS
Hannah S.
LINDA S.
Chhaya S.
Cons
AR
Anonymous Reviewer
AR
Anonymous Reviewer
AR
Anonymous Reviewer
Cons
Chhaya S.
AR
Anonymous Reviewer
TW
Tobias W.
Key features
- Total features153
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Tracking
- Behavioral Analytics
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Metadata Management
- Mobile Optimized Emails
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Performance Metrics
- Post Scheduling
- Predictive Analytics
- Projections
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features10
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Tracking
- Behavioral Analytics
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Metadata Management
- Mobile Optimized Emails
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Performance Metrics
- Post Scheduling
- Predictive Analytics
- Projections
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
Alternatives
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User reviews that mention these apps
Chhaya S.
Verified reviewer
Food Production, 11-50 employees
Used weekly for 6-12 months
Review source
Share this review:
Sailthru
Excellent platform for email marketing with advance automation and analytics
Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature. Sailthru supports dynamic email content. The user intefaceis great
*customer support take more time then usual to solve issues *Limited condition available for list segmentation *Email templates builder is poor
Tobias W.
Verified reviewer
Internet, 51-200 employees
Review source
Share this review:
The feature set seems (and is) very good - split-testing transactional emails; very intuitive email nudge systems; personalized send time; etc. We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days. That's an absolute deal-breaker in my opinion for an email marketing tool, paired with the fact that they are not seeing that as a problem and are not willing to work with you on considerations for their fall outs. It takes their support/sales staff at times week to get back to you.
No pros were added to this review
No cons were added to this review
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