App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Salesforce Marketing Cloud vs SALESmanago Marketing Automation Comparison

Add to Compare

Compare similar apps

Bitrix24 logo

Bitrix24

4.1

Wrike logo

Wrike

4.3

Pipedrive logo

Pipedrive

4.5

Agile CRM logo

Agile CRM

4.1

GetResponse logo

GetResponse

4.2

Mailchimp logo

Mailchimp

4.5

Good recommendations?

Overview

Category Leaders

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

Customer Engagement Platform for impact-hungry eCommerce marketing teams.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4800

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

499

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

310

5

4

3

2

1

121

124

46

8

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

4.5

186

5

4

3

2

1

128

37

16

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

It's a very feature rich, easy-to-use, integrated marketing and sales system with exeptionally good support. Very fast, helpful and competent staff and they constantly developeing the system.
I frequently send gift codes and one of the benefits is that they can be tracked. The customer service is very good, they are always ready to help you achieve your daily goals.
The progress that they have made in these years is amazing. All the functions in the system are evolved and they do their best to make them better every day.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

One of the processes that has been more difficult for me has been the connection between the APIs and the platform.
With the help of customer service and automatic segmentation feature we managed to reactivate about 25-30 of our emails, after that we remove the useless, dead emails.
You have to learn a lot before you can start for example sending marketing emails. When you log in you can see plenty of different options but there is no priority of them, poor UX.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review7 days ago

Key features

  • Total features154
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Integration
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Small Businesses
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • GDPR Compliance
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Predictive Modeling
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features89
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Integration
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Small Businesses
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • GDPR Compliance
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Predictive Modeling
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations146
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations41
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Chhaya S.

Verified reviewer

Food Production, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Large Campaigns work well with Salesforce Marketing Cloud

Reviewed 7 months ago
Pros

Rather than using a standard marketing automation tool, we switched to Salesforce Marketing Cloud. Besides its powerful automation feature, it is also tightly integrated with Salesforce CRM. Sending personalized marketing campaigns is breeze with Salesforce Marketing Cloud.

Cons

To segment the data, Working knowledge of SQL is required. Integration of GTM and API's is heavily reliant on tech team.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Retail, 201-500 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Good Solution

Reviewed 10 days ago
Pros

Salesforce Marketing Cloud is a good marketing automation cloud, Salesforce on boarding is very efficient

Cons

the solution is quite expensive, the reporting is a bit limited

SG
AvatarImg

Samuel G.

Computer Software, 1,001-5,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Best in the market

Reviewed 4 years ago

Best in market with best features and has best implementation

Pros

Salesforce marketing tool is best in the market as they are the leaders. They have best feature for email marketing, creating automation etc

Cons

It's is very costly as compared to others I the market. Customer support sometimes becomes a challenge as they give best support to their premium customers for which they charge extra.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Food & Beverages, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Outstanding software in digital marketing

Reviewed 3 months ago

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Pros

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Cons

I didn't find it any features useless. However, it should be updated with new version.

BC
AvatarImg

Bruce C.

Financial Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Amazing tool!

Reviewed 6 years ago
Pros

Marketing Cloud is a really powerful marketing automation tool. It's feature rich and we're continually exploring new ways to take advantage of them all.

Cons

It can be a little overwhelming to sort out where to start. We're doing our own implementation which makes it difficult to determine the ROI on this investment.

AR
AvatarImg

Anil R.

Retail, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Campaign Management and Email Marketing Management with SFMC

Reviewed a year ago

Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.

Pros

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

Cons

I do not have any dislike for this platform.

KC
AvatarImg

Kevin C.

Telecommunications, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

The best Marketing tool for your CRM

Reviewed 6 years ago

Salesforce Marketing Cloud is the perfect marriage of Marketing functionality and CRM. This powerhouse of Marketing Automation make implementing your campaigns a breeze and ensures a fantastic customer experience. Hands down, best out there.

Pros

Amazing admin console, journey builder for customer experience, ties directly into your salesforce as it lives in the same platform, real-time enhancements and updates to your marketing strategies.

Cons

Reporting from salesforce can be a bit of a pain, but you can still get tons of data points to work with.

MT
AvatarImg

Muzamil T.

Health, Wellness and Fitness, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

One of the best all in one marketing platform

Reviewed 4 months ago
Pros

An amazing platform that is used for many different aspects of marketing. Great for email marketing and marketing automation. It is easy to use and carry out marketing campaigns and manage leads based on their activities. Great for providing personalisation to the visitors and prospects. Furthermore, offers great customer services.

Cons

It is pricey when compared to others in the market. Updates are annoying for users that come every fortnight. UI could have been improved.

KD
AvatarImg

Kristen D.

Information Technology and Services, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Incredible tool, make sure you have an infrastructure

Reviewed 3 years ago

An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.

Pros

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Cons

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Computer Software, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

The main player in their space

Reviewed 5 years ago
Pros

Salesforce is a household name when it comes to marketing and sales automation in the cloud. They have been around for quite some time.

Cons

Can be expensive and may not be worth the value if you are too small of a company or don't use many of the features.

SJ
AvatarImg

Shreha J.

Computer Software, 501-1,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Must-have for large integration capabilities, but clunky with a subpar UX

Reviewed 5 years ago
Pros

Integrates with a large varieties of other software (marketing automation, analytics dashboards, etc). Must-have for most companies to manage pipeline Tons of complex functionalities

Cons

Subpar UX Clunky interface Not easy to use Tons of 'hidden' functionalities -- a lot of time needed for discoveries

KS
AvatarImg

Krishna S.

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

salesforce marketing cloud features

Reviewed 5 years ago

About Salesforce Marketing Cloud Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.

Pros

You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports.

Cons

Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Pharmaceuticals, 10,001+ employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Huge CRM machine wit all the pros and cons beneath that

Reviewed 4 years ago
Pros

With no doubt this is a very advanced CRM with great functionality. I appreciated possibilities of marketing automation and differenc life cycles for users depending on their behaviours.

Cons

Any changes in the system (changes in process or tha way the CRM is functioning) are extremely difficult to conduct. We had a lot of difficulties with switching from old CRM to Salesforce as the way it works was different and all the processes needed to be redesigned. However, when we needed to change anything in Salesforce to reflect our business needs, it was complicated (IT, discussions with the vendor, time...)

FT
AvatarImg

Farhan T.

Health, Wellness and Fitness, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Salesforce Marketing cloud review

Reviewed a year ago

Overall I love the product

Pros

SFMC provides ability to segment the lists through automation studio and it really helps to slice and dice the data. Auidence builder and contact builder also helps to unleash a lot of marketing power

Cons

It is a highly technical product so most of the marketing people find it hard to use. Salesforce customer support also is not ideal

EK
AvatarImg

Emily K.

Nonprofit Organization Management, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Many features but incredibly hard to navigate

Reviewed 5 years ago
Pros

I am very happy with Marketing Cloud's new Content Builder, which is definitely an update from their Classic Content. Although my team is still learning the new builder, it already appears to be a lot more initiative and easy than Classic Content. I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one.

Cons

I'd say that Marketing Cloud is fine, however very hard to navigate without training. Even for users who have experience on other email platforms, the interface for Marketing Cloud is neither intuitive nor are there any clear training resources for it. It's also largely insufficient without being connected to a Salesforce CRM. I also do not like the visual representation of their automation workflows.

JJ
AvatarImg

Jonny J.

Verified reviewer

Retail, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Salesforce MC is the best marketing automation tool on the market

Reviewed 4 years ago

MC is by far the best marketing automation tool to date, however it is not perfect. I wish Salesforce could offer customer support service as good as HubSpot, then it will truly beat all the competitors.

Pros

- Powerful features, anything you want, it has it! - Easy to use overall - Easy design tool for email responsiveness

Cons

- Customer support line is not as great as HubSpot's. - Resource library is a little difficult to use

AvatarImg
AvatarImg

Sullivan B.

Verified reviewer

Education Management, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

A Very Complicated But Useful CRM Solution

Reviewed 2 years ago
Pros

This platform is on the right track and an easy choice if you are a big Salesforce user. It is well integrated with Salesforce with amply bells and whistles to benefit advanced marketing automation and campaign management.

Cons

Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and integrations.

MA
AvatarImg

Myca A.

Philanthropy, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Exceptional functionality, matching price

Reviewed 5 years ago

It's a SalesForce product now! There is still a fair bit of work to be done by the SF team in order to make this platform as good as it could potentially be, but it's on the right track. Great choice if you're a die-hard SF user who wants to get more of your MarComm stack.

Pros

Relatively well integrated with SalesForce, so this is a good choice if you're fully utilizing SalesForce for tracking sales. There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management.

Cons

Non-profits and other smaller organizations may find it challenging to implement this platform. It is highly extensible and customizable, but that also means that there can be a high cost associated with any customizations. Several colleagues who are actively using this platform have mentioned challenges with upgrades and such.

DJ
AvatarImg

Dick J.

Management Consulting, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Buggy Buggy Buggy!

Reviewed 4 years ago

All in all this solution has a long way to go before it's a good product. There are much better alternatives in the marketing automation space. I have faith in this solution long term because it is owned by Salesforce.com.

Pros

Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.

Cons

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.

PT
AvatarImg

Patrick T.

Logistics and Supply Chain, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Overall Salesforce delivers

Reviewed 6 years ago

My organization uses Salesforce Marketing Cloud to help provide quantifiable metrics for our marketing spend. Overall, we have found it to be a robust platform. The marketing automation it is able to perform is top-notch. It has helped us to engage integrate our "thinkers" (analysts and data-driven specialists) with our ability to engage our consumers, both B2B and B2C. If your company can afford it, I would recommend it: it is money well spent.

Pros

Integration of various marketing channels. Provides qualitative analytics. Strong boost for social media efficacy.

Cons

Costly Time-intensive

AvatarImg
AvatarImg

Nick T.

Verified reviewer

Computer Software, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Salesforce is Still King of the Hill, even in Marketing

Reviewed 7 years ago

Salesforce is the central repository for our business. All of our user activities like signups, payment history, the apps they have used and when, our marketing communications, our presentation collateral, and our customer support....all lie within the Salesforce cloud. It is the key to our customer facing business, and the Marketing Cloud is just one more piece to the puzzle.

Pros

Marketing Automation is hugely important to any business looking to scale their user base. SFDC's Marketing Cloud allows all communications that go to customers to be tracked, seamlessly within your overall SFDC instance. Campaigns to different groups are a cinch to setup. They have a nice, graphic UI for overall management, much better than the core SFDC stuff, for sure. Overall, this is a great tool to add to your company toolkit.

Cons

Maybe I am in the minority, but just about anything in Salesforce takes a little bit more time to learn than it seems like it should. Their UI is a touch clunky, and it certainly could use more design.

DS
AvatarImg

Desirae S.

Management Consulting, 51-200 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Salesforce Marketing Cloud

Reviewed 4 years ago

I would recommend any company seeking a marketing solution check this one out and consider not only where the company is now with marketing, but where their company would like to be in the next year and 5-10 years and base decisions on that. Upfront costs for these lesser solutions may be appealing at first, but it doesn't take long to realize the short comings of such applications and that the money could have been spent more wisely on something as polished and robust as the Salesforce Marketing Cloud solution.

Pros

Salesforce Marketing Cloud is a very robust marketing system that solves all manner of marketing needs from the simple mailings to complex customer journeys and marketing campaigns.

Cons

The biggest negative I have with Salesforce Marketing Cloud is the price. Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost. Unfortunately, this causes companies to go with a lesser solution because upfront costs appear to be less, even though in the long run they end up costing more.

RT
AvatarImg

Robert T.

Marketing and Advertising, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Better marketing options

Reviewed 4 years ago
Pros

It's a Salesforce product and integrates with their system

Cons

There are so many better options out there for marketing

AvatarImg
AvatarImg

Mindy S.

Verified reviewer

Civic & Social Organization, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

SFMC for Girl Scouts Marketing Endeavors

Reviewed 4 years ago
Pros

The templates in place; automation builder; and customer support.

Cons

The change from Classic to Content Builder, but it's not too difficult.

SA
AvatarImg

Shah Abdul Latif B.

Computer Software, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

A Mega tool for a mega campaign

Reviewed 5 years ago

Despite the lack of a free trial, this application has its own potential and that is severely huge. It could be an overkill in features for most of the small business who require promotions via simple email newsletter, but if there are dedicated teams working for this purpose, then this program is a huge asset up in their arsenal.

Pros

Complete solution for Email, Mobile and Web marketing. Lots of features to select from and can be expanded by integrating with other Sales force tools. It has a powerful API to support developers further expand its potential. Predictive content, Automation Studio, Custom roles and real time Data Segmentation add up quite a lot to its sleeves.

Cons

Steep learning curve, Poor Customer service, Fairly expensive for most of the users. No free trial program

AvatarImg
AvatarImg

Syed Fawad Ali S.

Verified reviewer

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

SALESmanago Marketing Automation logo

SALESmanago Marketing Automation

SALESmanago a game changer in your business!

Reviewed 7 years ago

It reduces your work and do the intelligent marketing for your business. Same goes with Email marketing and CRM. Like every new thing, always takes some time to learn, once done, same like SALESmanago. Really glad that i came to know about the SALESmanago, Which has made my job easier. Simply amazing!

Pros

No pros were added to this review

Cons

CRM & Contact Management, eMail Marketing and eMail Marketing & CRM is free of charge, whereas when it comes to Marketing Automation there is a big jump for price.

AvatarImg
AvatarImg

Mateusz O.

Verified reviewer

Internet, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SALESmanago Marketing Automation logo

SALESmanago Marketing Automation

Leatherman Multitool for Sales and Marketing

Reviewed 5 years ago
Pros

SALESmanago is an cross functional tool for driving sales and marketing teams. Strong amount of functionalities allow you to get endless combinations to automize not only your marketing but also sales team. Because of huge number of rady to go integrations I did not had to resign from any other tools that we have used so far. I like the number of publications they produce so You not only buy a tool but they personally help you with quick start (a human being not series of onboarding messages from Intercom) but a lot of knowledge.

Cons

The amount of possibilities sometimes make you depressed how to drive your sales and marketing team perfect :)

Vendor response

Thank you, Mateusz so much for your reference! :)

cr
AvatarImg

christian r.

Cosmetics, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

SALESmanago Marketing Automation logo

SALESmanago Marketing Automation

quite satisfying experience

Reviewed 3 years ago
Pros

the capability of tracking and analysing anonymous users

Cons

the things I liked the least are the fact that there are few trigger e mail marketing

AD
AvatarImg

Annarita D.

Events Services, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SALESmanago Marketing Automation logo

SALESmanago Marketing Automation

Great CRM

Reviewed 3 years ago
Pros

Email marketing automation and intelligent segmentation

Cons

the limited customization of the newsletter

AvatarImg
AvatarImg

Simona A.

Verified reviewer

Retail, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SALESmanago Marketing Automation logo

SALESmanago Marketing Automation

A very good Product

Reviewed a year ago

Very positive experience. Constant updates. Fast and competent assistance

Pros

Marketing Automation, AI, email campaing, analysis

Cons

The integration was very easy and the SALESMANAGO platform is very usable

EC
AvatarImg

Emiliano C.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SALESmanago Marketing Automation logo

SALESmanago Marketing Automation

SALESmanago is a great tool for Marketing Automation

Reviewed 3 years ago

SalesManago is a great automation marketing solution, and is helping us with CRM lead integration, email marketing and lead nurturing.

Pros

as digital marketing consultant i'm working with several marketing automation tools and I highly recommend SalesManago solution. Platform is easy to use and well integrated, not just for website but for other digital channels like social media and advertising. You can automate almost anything!

Cons

The only problem is that I don't have enough time to discover all the amazing functionalities of this platform :)

AvatarImg
AvatarImg

Roberto I.

Verified reviewer

Telecommunications, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

SALESmanago Marketing Automation logo

SALESmanago Marketing Automation

It is easy to use but its buggy

Reviewed 3 years ago

It was a good tool for me as a beginner basically because its customer support was very perceptive. Although the bug made my experience kind of bad.

Pros

It has a lot of marketing automation features and customization options for a beginner like me in digital marketing . The customer support is amazing too.

Cons

The web interface has a lot of bugs so my experience was lower as espected. Another issue is that the email marketing was delivered as spam.

mf
AvatarImg

massimo f.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use