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Salesforce Marketing Cloud vs Seismic Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

From the world's largest companies to hyper-growth start ups, more than 700 companies use Seismic's Storytelling Platform™?...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4800

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

285

5

4

3

2

1

108

113

45

8

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.7

196

5

4

3

2

1

136

54

5

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

I love Seismic and the use of the ease of the platform. You can save the favorites that you share within your library for easy access.
Seismic was an upgrade for our organization and it has been a huge improvement. Especially helpful is the intelligent search feature that makes it extremely easy to find documents.
I think the best part of this software was the user interface. I felt that it was super easy to navigate and find exactly what I was looking for.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

The lack of integration with Salesforce is frustrating, particularly for measuring ROI.
Clients are so weary downloading links within an email, some customers believe this to be spam.
We're sad that there isn't an Oracle Sales Cloud (our CRM) integration into Seismic although we've heard that it is in the works. We see the new SalesForce integrations and get quite jealous.
  • Vendor responds to reviews
  • Last review19 days ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features153
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Audit Trail
  • Auto-Responders
  • Automated Publishing
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Cataloging/Categorization
  • Categorization/Grouping
  • Change Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Management
  • Content Delivery
  • Content Discovery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Data Visualization
  • Digital Asset Management
  • Discussions / Forums
  • Document Automation
  • Document Capture
  • Document Check-in / Check-out
  • Document Classification
  • Document Generation
  • Document Management
  • Document Review
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Advocacy
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • File Recovery
  • File Sharing
  • Filtering
  • For Sales Teams/Organizations
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Gamification
  • Image Editing
  • Image Library
  • Information Governance
  • Interaction Tracking
  • Keyword Filtering
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Meeting Management
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Output Formats
  • Multivariate Testing
  • Offline Access
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Presentation Tools
  • Prioritization
  • Process/Workflow Automation
  • Proposal Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Revision History
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Templates
  • Text Editing
  • Third Party Integrations
  • Training Management
  • Transaction History
  • User Management
  • Version Comparison
  • Version Control
  • Version Rollback
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features73
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Audit Trail
  • Auto-Responders
  • Automated Publishing
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Cataloging/Categorization
  • Categorization/Grouping
  • Change Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Management
  • Content Delivery
  • Content Discovery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Data Visualization
  • Digital Asset Management
  • Discussions / Forums
  • Document Automation
  • Document Capture
  • Document Check-in / Check-out
  • Document Classification
  • Document Generation
  • Document Management
  • Document Review
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Advocacy
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • File Recovery
  • File Sharing
  • Filtering
  • For Sales Teams/Organizations
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Gamification
  • Image Editing
  • Image Library
  • Information Governance
  • Interaction Tracking
  • Keyword Filtering
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Meeting Management
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Output Formats
  • Multivariate Testing
  • Offline Access
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Presentation Tools
  • Prioritization
  • Process/Workflow Automation
  • Proposal Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Revision History
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Templates
  • Text Editing