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Salesforce Marketing Cloud vs Sprinklr Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4800

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

285

5

4

3

2

1

108

113

45

8

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.2

70

5

4

3

2

1

31

26

10

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.
I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.
For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords.
Depending on the social network it is even more limited, as in the case of Linkedin.
  • Vendor responds to reviews
  • Last review15 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features153
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Advocate Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Augmented Analytics
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Brand Tracking
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contextual Guidance
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Triggered Actions
  • Feedback Management
  • File Management
  • Filtering
  • For Sales / Marketing
  • For iPad Devices
  • Forms Management
  • Forum / Discussion Board
  • Full Text Search
  • Gamification
  • Image Editing
  • Image Library
  • Inbox Management
  • Intent Recognition
  • Interaction Tracking
  • Keyword Filtering
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Language Detection
  • Lead Capture
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Predictive Analytics
  • Prioritization
  • Proactive Chat
  • Prospecting Tools
  • Publish Scheduling
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Strategic Planning
  • Subscription Management
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • Trend Analysis
  • User Management
  • Version Control
  • Video Support
  • Virtual Assistant
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features105
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Advocate Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Augmented Analytics
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Brand Tracking
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contextual Guidance
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Triggered Actions
  • Feedback Management
  • File Management
  • Filtering
  • For Sales / Marketing
  • For iPad Devices
  • Forms Management
  • Forum / Discussion Board
  • Full Text Search
  • Gamification
  • Image Editing
  • Image Library
  • Inbox Management
  • Intent Recognition
  • Interaction Tracking
  • Keyword Filtering
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Language Detection
  • Lead Capture
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Predictive Analytics
  • Prioritization
  • Proactive Chat
  • Prospecting Tools
  • Publish Scheduling
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • Rules-Based Workflow
  • SEO Management