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Salesforce Marketing Cloud vs Sprinklr Comparison

Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

99

103

40

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.2

(57)

5

4

3

2

1

27

20

7

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
The ease and ability to schedule or draft social media posts for certain business channels is quite amazing.
The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.
Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.
You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible.
I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.
For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features46
  • @mentions
  • A/B Testing
  • API
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Advertising Management
  • Approval Process Control
  • Assignment Management
  • Audit Trail
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Case Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Collaborative Workspace
  • Compliance Management
  • Configurable Workflow
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Data Visualization
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Filtered Views
  • Fixed Asset Management
  • Follow-up Scheduling
  • Forum / Discussion Board
  • Gamification
  • Geotargeting
  • Goal Setting / Tracking
  • Historical Analysis
  • History Tracking
  • Image Editing
  • Lead Nurturing
  • Lifecycle Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Offline Access
  • Online Forums
  • Performance Reports
  • Permission Management
  • Planning Tools
  • Preview Functionality
  • Prioritizing
  • ROI Analytics
  • Ratings & Reviews
  • Real Time Data
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Request Routing
  • Revision Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Status Tracking
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Transaction History
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Management
  • Workflow Management
  • eCommerce Integration
  • Total features72
  • @mentions
  • A/B Testing
  • API
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Advertising Management
  • Approval Process Control
  • Assignment Management
  • Audit Trail
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Case Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Collaborative Workspace
  • Compliance Management
  • Configurable Workflow
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Data Visualization
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Filtered Views
  • Fixed Asset Management
  • Follow-up Scheduling
  • Forum / Discussion Board
  • Gamification
  • Geotargeting
  • Goal Setting / Tracking
  • Historical Analysis
  • History Tracking
  • Image Editing
  • Lead Nurturing
  • Lifecycle Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Offline Access
  • Online Forums
  • Performance Reports
  • Permission Management
  • Planning Tools
  • Preview Functionality
  • Prioritizing
  • ROI Analytics
  • Ratings & Reviews
  • Real Time Data
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Request Routing
  • Revision Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Status Tracking
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Transaction History
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Management
  • Workflow Management
  • eCommerce Integration

Integrations

  • Total integrations138
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations31
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Salesforce Marketing Cloud vs. Sprinklr

See how Salesforce Marketing Cloud and Sprinklr stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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