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Salesforce Marketing Cloud vs SurveyMonkey Comparison

Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Trusted by 98% of the Fortune 500 and used in over 350,000 organizations, SurveyMonkey’s People Powered Data platform gives...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$25/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

99

103

40

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

5

4

3

2

1

5,341

2,366

392

58

31

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

I have been very happy with this software and will be continuing to use it when I can. It is useful, great for data collection, and looks visually appealing.
I am a product tester/secret shopper and I love that companies care about your opinion of their products. I help them by giving pointers and voicing my thoughts about an item.
Easy to customize for your brand (with paid subscription), the question formats are all excellent and help you form questions in a more interesting manner than just check a box.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.
Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.
You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

I don't exactly have anything negative to say, as I have not had a bad experience with this program to date.
I really didn't have any complaints. I had to activate the account through an email and it went to my spam folder in email, but that was an email problem not Survey Monkey.
The problem most persons have is formulating the survey questions properly. If the survey questions and options are not structured properly you can not blame the software.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features46
  • A/B Testing
  • API
  • Access Control
  • Ad hoc Reporting
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Commenting
  • Conditional Logic
  • Content Library
  • Content Repository
  • Conversion Rate Optimization
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Data Filtering
  • Data Import/Export
  • Design Management
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Feedback Collection
  • Feedback Management
  • Filtered Views
  • Follow-up Scheduling
  • Goal Setting / Tracking
  • Lead Nurturing
  • Lifecycle Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Password Management
  • Permission Management
  • Prioritizing
  • Question Branching
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Recurring Tasks
  • Reminders
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • SSL Security
  • Scheduled Reporting
  • Social Media Integration
  • Subscription Management
  • Survey Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integration
  • Transaction History
  • Trend Analysis
  • URL Customization
  • Video Support
  • eCommerce Integration
  • Total features39
  • A/B Testing
  • API
  • Access Control
  • Ad hoc Reporting
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Commenting
  • Conditional Logic
  • Content Library
  • Content Repository
  • Conversion Rate Optimization
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Data Filtering
  • Data Import/Export
  • Design Management
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Feedback Collection
  • Feedback Management
  • Filtered Views
  • Follow-up Scheduling
  • Goal Setting / Tracking
  • Lead Nurturing
  • Lifecycle Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Password Management
  • Permission Management
  • Prioritizing
  • Question Branching
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Recurring Tasks
  • Reminders
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • SSL Security
  • Scheduled Reporting
  • Social Media Integration
  • Subscription Management
  • Survey Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integration
  • Transaction History
  • Trend Analysis
  • URL Customization
  • Video Support
  • eCommerce Integration

Integrations

  • Total integrations138
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations150
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend10/10

Share this review:

SurveyMonkey

Versatile and Easy to use

Reviewed 2 years ago

We typically use Survey Money to allow subscribers to enter their survey responses, and for that data to get round-tripped back to Salesforce Marketing Cloud. The integration works great for this purpose.

Pros

This survey software has saved our teams from having to write custom survey software/websites time and time again. There are tons of helpful integrations, including an integration to write survey responses directly back to Salesforce Marketing Cloud's Data Extensions. It's also easy to pass parameters from the survey URL into the behind-the-scenes data, or to use a survey variables on screen.

Cons

It might take a few tries to get the software to do what you're trying to do, depending on how complex of a survey you're attempting to make--but it gets easier as you go.

Salesforce Marketing Cloud vs. SurveyMonkey

See how Salesforce Marketing Cloud and SurveyMonkey stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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