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Salesforce Marketing Cloud vs SurveyMonkey Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Trusted by 98% of the Fortune 500 and used in over 350,000 organizations, SurveyMonkey’s People Powered Data platform gives...

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Screenshots

Pricing

Starting from

No info available

Free trial available
No credit card required
Free account
Subscription based

view pricing plansview pricing

Starting from

$25/mo.month

Free trial available
No credit card required
Free account
Subscription based

view pricing plansview pricing

User reviews

4.1

(260)

103

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

4.6

(8,188)

5,341

2,366

392

Value for money

Ease of use

Features

Customer support

97%

would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

I have been very happy with this software and will be continuing to use it when I can. It is useful, great for data collection, and looks visually appealing.

I am a product tester/secret shopper and I love that companies care about your opinion of their products. I help them by giving pointers and voicing my thoughts about an item.

Easy to customize for your brand (with paid subscription), the question formats are all excellent and help you form questions in a more interesting manner than just check a box.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.

Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.

You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

I don't exactly have anything negative to say, as I have not had a bad experience with this program to date.

I really didn't have any complaints. I had to activate the account through an email and it went to my spam folder in email, but that was an email problem not Survey Monkey.

The problem most persons have is formulating the survey questions properly. If the survey questions and options are not structured properly you can not blame the software.

Vendor responds to reviews

Last review2 months ago

view all reviewsview reviews

Vendor responds to reviews

Last review4 days ago

view all reviewsview reviews

Key features

Total features46

A/B Testing
API
Access Control
Ad hoc Reporting
Automatic Notifications
Behavior Tracking
Benchmarking
CRM Integration
Campaign Analysis
Campaign Management

Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Commenting
Conditional Logic
Content Library
Content Repository
Conversion Rate Optimization
Custom Landing Pages
Customer Experience Management
Customer History
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Data Filtering
Data Import/Export
Design Management
Document Storage
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Feedback Collection
Feedback Management
Filtered Views
Follow-up Scheduling
Goal Setting / Tracking
Lead Nurturing
Lifecycle Management
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Password Management
Permission Management
Prioritizing
Question Branching
ROI Analytics
Real Time Data
Real Time Reporting
Recurring Tasks
Reminders
Role-Based Permissions
SMS Integration
SMS Marketing Managment
SSL Security
Scheduled Reporting
Social Media Integration
Subscription Management
Survey Management
Surveys & Feedback
Template Management
Third Party Integration
Transaction History
Trend Analysis
URL Customization
Video Support
eCommerce Integration

View all featuresView details

Total features39

A/B Testing
API
Access Control
Ad hoc Reporting
Automatic Notifications
Behavior Tracking
Benchmarking
CRM Integration
Campaign Analysis
Campaign Management

Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Commenting
Conditional Logic
Content Library
Content Repository
Conversion Rate Optimization
Custom Landing Pages
Customer Experience Management
Customer History
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Data Filtering
Data Import/Export
Design Management
Document Storage
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Feedback Collection
Feedback Management
Filtered Views
Follow-up Scheduling
Goal Setting / Tracking
Lead Nurturing
Lifecycle Management
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Password Management
Permission Management
Prioritizing
Question Branching
ROI Analytics
Real Time Data
Real Time Reporting
Recurring Tasks
Reminders
Role-Based Permissions
SMS Integration
SMS Marketing Managment
SSL Security
Scheduled Reporting
Social Media Integration
Subscription Management
Survey Management
Surveys & Feedback
Template Management
Third Party Integration
Transaction History
Trend Analysis
URL Customization
Video Support
eCommerce Integration

View all featuresView details

Integrations

Total integrations138

BigCommerce
Drupal
Facebook
Google AdWords
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
Instagram
LinkedIn
Magento Commerce

Mailchimp
Marketo Engage
Salesforce Sales Cloud
Shopify
Slack
Stripe
Twitter
WooCommerce
Wordpress
Zapier

View allView all

Total integrations150

BigCommerce
Drupal
Facebook
Google AdWords
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
Instagram
LinkedIn
Magento Commerce

Mailchimp
Marketo Engage
Salesforce Sales Cloud
Shopify
Slack
Stripe
Twitter
WooCommerce
Wordpress
Zapier

View allView all

Security

Encryption of sensitive data at rest
HTTPS for all pages (web-based apps)
Reports/alerts for security breaches
Multifactor authentication options
Customer data removed upon service cancellation

view details

Encryption of sensitive data at rest
HTTPS for all pages (web-based apps)
Reports/alerts for security breaches
Multifactor authentication options
Customer data removed upon service cancellation

view details

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User reviews that mention these apps

Aaron Beatty

Marketing and Advertising, 10,001+ employees

Used monthly for 4+ years

Review source

Overall Rating

Ease of use
Features
Likelihood to recommend10/10

Share this review:

SurveyMonkey

Versatile and Easy to use

Reviewed 2 years ago

We typically use Survey Money to allow subscribers to enter their survey responses, and for that data to get round-tripped back to Salesforce Marketing Cloud. The integration works great for this purpose.

Pros

This survey software has saved our teams from having to write custom survey software/websites time and time again. There are tons of helpful integrations, including an integration to write survey responses directly back to Salesforce Marketing Cloud's Data Extensions. It's also easy to pass parameters from the survey URL into the behind-the-scenes data, or to use a survey variables on screen.

Cons

It might take a few tries to get the software to do what you're trying to do, depending on how complex of a survey you're attempting to make--but it gets easier as you go.

Salesforce Marketing Cloud vs. SurveyMonkey

See how Salesforce Marketing Cloud and SurveyMonkey stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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