Salesforce Marketing Cloud vs SurveyMonkey Comparison

This survey software has saved our teams from having to write custom survey software/websites time and time again. There are tons of helpful integrations, including an integration to write survey responses directly back to Salesforce Marketing Cloud's Data Extensions. It's also easy to pass parameters from the survey URL into the behind-the-scenes data, or to use a survey variables on screen.

It might take a few tries to get the software to do what you're trying to do, depending on how complex of a survey you're attempting to make--but it gets easier as you go.

Relatively easy to setup and can start surveying customers in no time. Survey can be free provide that the results are not linked in Salesforce.

It does not have native app with in Salesforce, meaning we need customization if we need the survey results stored and integrated in Salesforce.

Learning Curve is very short. Lightweight, extremely user friendly. In the need to get a Survey out immediately post a webinar or event. Surveymonkey is the easiest and quickest.

Needs better integration with Salesforce and other CRM tools.

Automation and integration with CRM Like Salesforce

We could not download data capture through this software

It's very easy for someone new to creating polls/software to figure out how to set up in survey monkey. Great way to dip your toes in polls/surveys.

The integrations aren't what we needed (salesforce, marketo, etc.) for our growing business needs.

Super branded and recognizable as a professional tool which gives me better confidence that respondents will take my surveys.

Email marketing tools should be expanded and more accessible.

Great way to create quick surveys for your team.

Can be completed in Google Docs. not well marketing.

- free to create and design surveys fast (saves time) - Supports image and graphics

- Pricey and appropriate for human resource and marketing survey

It was very easy and straightforward to create the survey. Also it was simple to share and the results and analytics pages are very helpful!

No complaints, this tool helped me in countless marketing projects

It has a major impact in customer service support to identify problems

It can be very expensive for enterprice license and the integration with salesforce even more.

Different kinds od questioning and possibility to integrate with other SW.

Its not so known by users in our Country.

The different formats and specification used to create surveys of all kinds.

The reminder default is a little aggressive for my taste.

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Easy to use and set up for simple marketing surveys which creates a cost effective marketing

Occasionally buggy or hard to use on mobile but overall a good software

Great ready-to-use templates for many different surveys.

Integration with CMS and more advanced marketing tools wasn't as good as I expected.

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Very easy to setup and deploy surveys. Pricing is reasonable and tailored to my work needs.

I liked everything about the software. I wish the company offered more marketing services.

Easy to use for anyone with any sort of background in marketing/familiarity with surveys and other marketing tools

Maybe not the most intuitive for people not very familiar with marketing techniques and tools

Great way to have new clients give a little information about themselves and track that data into our Salesforce accounts!

Sometimes hard to filter the reviews as an admin in the order that they came in, mostly depending on when it was sent out in the first place.

Is a way to make some extra cash doing reviews and surveys. Good for companies and other organizations that are trying to collect extra data to make operating decisions.

Seemed like a way for companies to gather my information, mass advertise, and phish for marketing data.

It's great to gather information on user feedback and also team feedback. Very easy to use and it's great to get others involved.

Not too versatile, very straightforward product. Wish there were more features that can help with outbound marketing.

It is vital in any business to be able to research the Market and come up with the Customer Persona that your marketing is going to target. Survey Monkey is the answer

Nothing bad at this time. It is a very useful internet marketing tool to have in your arsenal

It does email marketing to the fullest, and more. They're the heavy in the industry, and are integrated with virtually every marketing platform that's worth anything.

There's not much that's intuitive with the interface after log in. It's so feature rich that it's overwhelming. Started off free up to 10,000 emails. Now, the limit is really really really low. There are so many alternatives at this point, that it's hard to justify. The email templates are limited, and clunky to operate.

In a few minutes you can write a survey and start getting results. Quick and easy for simple surveys and robust enough to do more advanced data gathering.

I really have to think about a "con" for Survey Monkey. The monthly marketing emails are kind of annoying.

The questionnaires are easy to compose and send out to associates and / or customers to fill out . Because of how convenient it is, you can expect a good conversion rate of respondees .

They are very on the nose with their marketing and logo . I would also love to see more font options .