Salesforce Marketing Cloud Features

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

4.06/5 (258 reviews)

Salesforce Marketing Cloud Feature Summary

  • Customer journey management
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • CRM and cross-channel integration
  • Messaging for every step of the customer journey
  • Predictive intelligence
  • Comprehensive, real-time tracking and reporting
  • Goal setting & tracking
  • Lead capture
  • A/B and random-split testing
  • Deliverability tools
  • Pre-built templates and themes
  • MMS and SMS
  • Profile filtering
  • Customer experience building

Salesforce Marketing Cloud Features In Depth

Execute Email Marketing Campaigns

Email marketing has been proven to be one of the most effective channels for customer relationship growth, particularly when it comes to online commerce. Salesforce Marketing Cloud provides tools for executing on customer interactions, regardless of how basic or sophisticated a marketer would like to be.

The software provides all the tools necessary for putting together a sophisticated email marketing campaign, starting with drag-and-drop capabilities with native predictive intelligence content recommendations. Using dynamic content, JavaScript, and AMPscript, you can create personalized experiences. With Salesforce Marketing Cloud, you can also use mobile-optimized email templates.

Create Personalized Experiences at Scale

With Salesforce Marketing Cloud, marketers are able to create personalized journeys across multiple sales, services, and marketing channels. This type of experience unites the brand’s identity and ensures that customers have a seamless experience, regardless of the device or channel they may be using.

Sign on to your Salesforce Marketing Cloud account to begin mapping the customer journey. You have full control and the ability to prioritize each step of your strategy, from engaging customers through real-time interactions to testing multiple variations of email content (A/B testing). You can monitor and respond to customers, and connect your apps and products to the customer journey.

Track Customer Actions

Advanced web marketing tools allow marketers to seamlessly track every action their customers take across all of the channels they use, including email, mobile, social, and the web. Web personalization, in particular, engages customers with personalized content.

When you use web personalization, Salesforce Marketing Cloud will personalize the content on your own dynamic webpages based on the individual consumer. You can then collect both explicit and implicit behavioral data, and you can leverage this data for things like targeted product recommendations and discount offers.

Understand Customer Preferences

Salesforce Marketing Cloud uses data science to help organizations better understand what’s going on inside their customers’ heads. Predictive intelligence tools track customer preferences and optimize for every interaction automatically. This optimization happens across multiple channels, without the end-user having to lift a finger.

In addition to collecting implicit and explicit customer data, you can also use Salesforce Marketing Cloud to create your own predictive profiles for each contact in your CRM. You can then infer customer preferences, or configure predictive content using the drag-and-drop tools that the solution provides. Using predictive intelligence, you should be able to automate email delivery and other messages across channels, and personalize content in each message you send out based on individual interests.

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Ad hoc Reporting
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Content Library
Conversion Rate Optimization
Custom Landing Pages
Customer Experience Management
Customer History
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Filtered Views
Follow-up Scheduling
Goal Setting / Tracking
Keyword Tracking
Landing Page Templates
Lead Assignment
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Lifecycle Management
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Permission Management
Prioritizing
ROI Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Role-Based Permissions
SEO Management
SMS Integration
SMS Marketing Managment
Subscription Management
Template Management
Third Party Integration
Transaction History
User Management
Visual Analytics
WYSIWYG Editor
Web Forms
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Ad hoc Reporting
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Content Library
Conversion Rate Optimization
Custom Landing Pages
Customer Experience Management
Customer History
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Filtered Views
Follow-up Scheduling
Goal Setting / Tracking
Keyword Tracking
Landing Page Templates
Lead Assignment
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Lifecycle Management
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Permission Management
Prioritizing
ROI Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Role-Based Permissions
SEO Management
SMS Integration
SMS Marketing Managment
Subscription Management
Template Management
Third Party Integration
Transaction History
User Management
Visual Analytics
WYSIWYG Editor
Web Forms
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Ad hoc Reporting
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Content Library
Conversion Rate Optimization
Custom Landing Pages
Customer Experience Management
Customer History
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Filtered Views
Follow-up Scheduling
Goal Setting / Tracking
Keyword Tracking
Landing Page Templates
Lead Assignment
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Lifecycle Management
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Permission Management
Prioritizing
ROI Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Role-Based Permissions
SEO Management
SMS Integration
SMS Marketing Managment
Subscription Management
Template Management
Third Party Integration
Transaction History
User Management
Visual Analytics
WYSIWYG Editor
Web Forms
eCommerce Integration
Visit WebsiteCompare App

Mobile apps

iOS App


210 reviews

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.

Salesforce Marketing Cloud Feature Reviews

25 reviewers had the following to say about Salesforce Marketing Cloud's features:

Krishna Samudrala

salesforce marketing cloud features

2018-02-07

Improve your customer engagement with built-in deliverability and A/B testing solutions.

Pros

You can send emails, SMSs, Mobile Push notifications as Super messages....

Cons

It can be very overwhelming at first learning Marketing Cloud as a whole.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
RACHEL GARZON

Salesforce Cloud the Best Marketing Solutions available...

2018-05-15

I really enjoy the interface it is easy to use and has a lot of features that aid you in finding the help you need.

Pros

Comprehensive marketing integration across email, mobile, social media, web, data and analytics make cross-platform marketing simpler.

Cons

Only provides 20 plus pre-built email templates.Pricing not yet available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
Business Developer- Sales Ops (Information Technology and Services company, 501-1000 employees)
Verified Reviewer

Complete Platform for growing Marketing needs. Empower you to make right decisions!

2019-04-19

It's difficult to justify ROI on marketing, but with salesforce marketing cloud we are able to justify our spends on various campaigns since they are yielding high results.

Pros

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

Cons

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Irene Hau

An Okay Email Marketing Platform

2018-02-17

Pros

Salesforce Marketing Cloud does its job in email marketing, it helps you to plan, design, and send out email campaigns, as well as tracking the campaign performance and analytics for improvement purpose.

Cons

The list importing is a bit old fashioned, it takes a lot of time to import a recipient list every time, and you also need to click many times, which I think is not very intuitive and a bit annoying.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Software Advice
Helpful?   Yes   No
Read more
Tanner Luxner, CSCA

Utilitarian but outdated UI

2018-03-05

Easy email marketing and list/preference center management.

Pros

Once users get up to speed, it's a very easy UI to master and accomplish email marketing tasks quickly.

Cons

The UI is quite outdated, and the workflows are very intuitive -easy to get up to speed on, but it does require an "expert" on the team to help you onboard to how the business uses the software, as it's pretty free-form.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jamie Manning

A heavy hitter, but work to be done in UX

2018-01-10

Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Pros

This is an outstanding product for 1:1 engagement with an existing audience.

Cons

This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Patrick Taylor

Overall Salesforce delivers

2017-02-09

My organization uses Salesforce Marketing Cloud to help provide quantifiable metrics for our marketing spend.

Pros

Strong boost for social media efficacy.

Cons

Costly Time-intensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10

Recommendations to others considering Salesforce Marketing Cloud

I recommend having a paid specialist help set up the interface. We lost valuable time with the software while we internally discovered best practices for ourselves.

Source: Software Advice
Helpful?   Yes   No
Read more
Dealdiane Din

A very capable platform for running huge campaigns

2018-04-29

It just needs a little bit of polishing on the edges and REST api integration performance should be kept consistent.

Pros

We've been sending huge campaigns through Marketing Cloud and that has always worked well.

Cons

We also have integrations using their REST api which mostly works.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Kevin Chiles

The best Marketing tool for your CRM

2016-12-08

This powerhouse of Marketing Automation make implementing your campaigns a breeze and ensures a fantastic customer experience.

Pros

Amazing admin console, journey builder for customer experience, ties directly into your salesforce as it lives in the same platform, real-time enhancements and updates to your marketing strategies.

Cons

Reporting from salesforce can be a bit of a pain, but you can still get tons of data points to work with.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Salesforce Marketing Cloud

If you are looking for the best, this is it. Don't settle.

Source: Software Advice
Helpful?   Yes   No
Read more
Michele Marchiandi

Social marketing software

2019-02-23

Pros

I am really enthusiast about the social content marketing tool, which supports in the activity of finding, planning and publishing the contents in an easy and intuitive​ way.

Cons

When exporting to excel (this happens mainly for the reports), not all the data are present.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Suzanne Douglas

Tailor it to your business needs!

2016-08-30

Pros

For example, if your business does not have or intend to have a social presence, then you will not need the social media access for social listening, etc.

Cons

During a long engagement, I was able to help my client set up automated email marketing campaigns then track the progress along a defined journey to generate leads.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Likelihood to recommend

10/10

Recommendations to others considering Salesforce Marketing Cloud

Schedule a consultation with Salesforce so they can help you decide what features/packages will meet your business needs. Ask for a free trial and really take the time to get comfortable with it. I imagine their conversion of free trials must be pretty high.

Source: Software Advice
Helpful?   Yes   No
Read more
Samuel Gonsalves

Makes marketing easy

2016-12-09

Salesforce Marketing Cloud is a customer relationship management platform allows to create and manage marketing relationships with the customer and also to conduct campaign and maintain a good relationship with the customer.

Pros

Its supports integration with different apps and software 3.

Cons

Price is high as compared others in the market Lead scoring is not present Need to configue multiple things to make it works.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Shreha Jain

Must-have for large integration capabilities, but clunky with a subpar UX

2017-08-29

Pros

Integrates with a large varieties of other software (marketing automation, analytics dashboards, etc).

Cons

Subpar UX Clunky interface Not easy to use Tons of 'hidden' functionalities -- a lot of time needed for discoveries

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Krishnamurthy Samudrala

Salesforce Marketing Cloud Consultant

2018-01-18

Need to have more control on SMS Campaigns

Pros

We see SF is doing good by providing 360-degree digital marketing upgrades on SFMC.

Cons

Not only mobile push notifications we need to have web push notifications also.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Rosie Kalsi

Very useful tool - worth a try!

2016-04-29

Pros

We have integrated it with our existing deployment of the Salesforce CRM, has enabled us the ability to automate marketing messages based on our existing customer data collected.

Cons

Salesforce Marketing Cloud saves us time with the ability to automate campaigns but the user interface takes a while to get used to and can be frustrating to navigate.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

8/10

Recommendations to others considering Salesforce Marketing Cloud

Worth investing in and pay attention to the tutorials to get the most out of Salesforce Marketing Cloud.

Source: Software Advice
Helpful?   Yes   No
Read more
Myca Alford

Exceptional functionality, matching price

2018-04-04

It's a SalesForce product now!

Pros

There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management.

Cons

It is highly extensible and customizable, but that also means that there can be a high cost associated with any customizations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Nick Timmons

Verified Reviewer

Salesforce is Still King of the Hill, even in Marketing

2015-10-01

All of our user activities like signups, payment history, the apps they have used and when, our marketing communications, our presentation collateral, and our customer support....all lie within the Salesforce cloud.

Pros

SFDC's Marketing Cloud allows all communications that go to customers to be tracked, seamlessly within your overall SFDC instance. Campaigns to different groups are a cinch to setup.

Cons

Their UI is a touch clunky, and it certainly could use more design.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Charley Allen-Dunn

Salesforce Marketing Cloud helps us stay on top of email

2019-12-03

Salesforce Marketing Cloud has really improved our email strategy.

Pros

I really like the reports available after an email is sent.

Cons

So, the click-through rate for a campaign could be fantastic but if 50% of those clicks were unsubscribing then we have failed.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nilesh Kumar

Easy to use

2017-11-17

Pros

Integrations all over the place Easy-to-use drag and drop email templates.

Cons

Outdated Interface. It is somewhat in the costly side.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Shah Abdul Latif Bukhari

A Mega tool for a mega campaign

2018-01-17

It could be an overkill in features for most of the small business who require promotions via simple email newsletter, but if there are dedicated teams working for this purpose, then this program is a huge asset up in their arsenal.

Pros

Predictive content, Automation Studio, Custom roles and real time Data Segmentation add up quite a lot to its sleeves.

Cons

Steep learning curve, Poor Customer service, Fairly expensive for most of the users. No free trial program

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Sofia Davila

Such a great software!

2016-10-12

It makes Social Media marketing easy!

Pros

The best part is that Salesforce customer service is pretty spot on when I asked for tutorial videos or was stuck on something. I emailed them and they called me as soon as possible. I would talk to the customer service representatives for hours and they would walk me step by step.

Cons

The reports when exported are not very appealing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Salesforce Marketing Cloud

Make sure you watch the tutorial video and really get to know your product in order to be able to use it at its full capacity.

Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
Marketing Manager (Computer Software company, 51-200 employees)
Verified Reviewer

The email cloud is so so

2017-06-16

Pros

Other functions include tracking of email campaigns and performance reports.

Cons

I think the email cloud in general is not so intuitive in a way that I need to spend more time with putting together the email campaigns than I should.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: GetApp
Helpful?   Yes   No
Read more
Kristen Duncan

Incredible tool, make sure you have an infrastructure

2019-08-07

An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component.

Pros

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them.

Cons

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Maria Chin

Verified Reviewer

Time consuming, no customer support

2017-08-16

Pros

It has basic email marketing functions, so you can do content creation and send out an email campaign, as well as tracking the results

Cons

There is no customer support at all, the pricing is very high, especially the email per send rate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

1/10
Source: GetApp
Helpful?   Yes   No
Read more
Bill Veasy

Verified Reviewer

A great replacement for email blasts

2014-07-08

It syncs perfectly with Salesforce and the drag and drop ease of use makes it the perfect resource for any user.

Pros

Ease of use sync capability real-time tracking receipt/forwarding notifications

Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
Read more