Salesforce Marketing Cloud Features List

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

4.15/5 (163 reviews)

Salesforce Marketing Cloud Feature Summary

  • Messaging for every step of the customer journey
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • CRM and cross-channel integration
  • A/B and random-split testing
  • Lead capture
  • Comprehensive, real-time tracking and reporting
  • Pre-built templates and themes
  • Deliverability tools
  • MMS and SMS
  • Customer experience building
  • Goal setting & tracking
  • Predictive intelligence
  • Customer journey management
  • Profile filtering

Salesforce Marketing Cloud Features In Depth

Execute Email Marketing Campaigns

Email marketing has been proven to be one of the most effective channels for customer relationship growth, particularly when it comes to online commerce. Salesforce Marketing Cloud provides tools for executing on customer interactions, regardless of how basic or sophisticated a marketer would like to be.

The software provides all the tools necessary for putting together a sophisticated email marketing campaign, starting with drag-and-drop capabilities with native predictive intelligence content recommendations. Using dynamic content, JavaScript, and AMPscript, you can create personalized experiences. With Salesforce Marketing Cloud, you can also use mobile-optimized email templates.

Create Personalized Experiences at Scale

With Salesforce Marketing Cloud, marketers are able to create personalized journeys across multiple sales, services, and marketing channels. This type of experience unites the brand’s identity and ensures that customers have a seamless experience, regardless of the device or channel they may be using.

Sign on to your Salesforce Marketing Cloud account to begin mapping the customer journey. You have full control and the ability to prioritize each step of your strategy, from engaging customers through real-time interactions to testing multiple variations of email content (A/B testing). You can monitor and respond to customers, and connect your apps and products to the customer journey.

Track Customer Actions

Advanced web marketing tools allow marketers to seamlessly track every action their customers take across all of the channels they use, including email, mobile, social, and the web. Web personalization, in particular, engages customers with personalized content.

When you use web personalization, Salesforce Marketing Cloud will personalize the content on your own dynamic webpages based on the individual consumer. You can then collect both explicit and implicit behavioral data, and you can leverage this data for things like targeted product recommendations and discount offers.

Understand Customer Preferences

Salesforce Marketing Cloud uses data science to help organizations better understand what’s going on inside their customers’ heads. Predictive intelligence tools track customer preferences and optimize for every interaction automatically. This optimization happens across multiple channels, without the end-user having to lift a finger.

In addition to collecting implicit and explicit customer data, you can also use Salesforce Marketing Cloud to create your own predictive profiles for each contact in your CRM. You can then infer customer preferences, or configure predictive content using the drag-and-drop tools that the solution provides. Using predictive intelligence, you should be able to automate email delivery and other messages across channels, and personalize content in each message you send out based on individual interests.

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (129 other apps)
API (344 other apps)
Activity Dashboard (183 other apps)
Campaign Analysis (165 other apps)
Campaign Management (144 other apps)
Content Management (136 other apps)
Customizable Branding (162 other apps)
Customizable Templates (164 other apps)
Data Import/Export (121 other apps)
Drag & Drop Interface (170 other apps)
Engagement Analytics (144 other apps)
Monitoring (155 other apps)
Multi-Channel Marketing (134 other apps)
Real Time Analytics (127 other apps)
Real Time Data (116 other apps)
Reporting & Statistics (168 other apps)
Social Media Integration (189 other apps)
Social Network Marketing (127 other apps)
Tagging (130 other apps)
Third Party Integration (173 other apps)

Competitor Feature Comparison

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Salesforce Marketing Cloud Feature Reviews

25 reviewers had the following to say about Salesforce Marketing Cloud's features:

RACHEL GARZON

Salesforce Cloud the Best Marketing Solutions available...

2018-05-15

I really enjoy the interface it is easy to use and has a lot of features that aid you in finding the help you need.

Pros

Comprehensive marketing integration across email, mobile, social media, web, data and analytics make cross-platform marketing simpler.

Cons

No customer assistance help line. Only provides 20 plus pre-built email templates.Pricing not yet available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Patrick Taylor

Overall Salesforce delivers

2017-02-09

My organization uses Salesforce Marketing Cloud to help provide quantifiable metrics for our marketing spend.

Pros

Strong boost for social media efficacy.

Cons

Costly Time-intensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10

Recommendations to others considering Salesforce Marketing Cloud

I recommend having a paid specialist help set up the interface. We lost valuable time with the software while we internally discovered best practices for ourselves.

Source: Software Advice
Helpful?   Yes   No
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Krishna Samudrala

salesforce marketing cloud features

2018-02-07

Improve your customer engagement with built-in deliverability and A/B testing solutions.

Pros

You can send emails, SMSs, Mobile Push notifications as Super messages....

Cons

It can be very overwhelming at first learning Marketing Cloud as a whole.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Jamie Manning

A heavy hitter, but work to be done in UX

2018-01-10

Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Pros

This is an outstanding product for 1:1 engagement with an existing audience.

Cons

This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Irene Hau

An Okay Email Marketing Platform

2018-02-17

Pros

Salesforce Marketing Cloud does its job in email marketing, it helps you to plan, design, and send out email campaigns, as well as tracking the campaign performance and analytics for improvement purpose.

Cons

The list importing is a bit old fashioned, it takes a lot of time to import a recipient list every time, and you also need to click many times, which I think is not very intuitive and a bit annoying.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Software Advice
Helpful?   Yes   No
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Kevin Chiles

The best Marketing tool for your CRM

2016-12-08

This powerhouse of Marketing Automation make implementing your campaigns a breeze and ensures a fantastic customer experience.

Pros

Amazing admin console, journey builder for customer experience, ties directly into your salesforce as it lives in the same platform, real-time enhancements and updates to your marketing strategies.

Cons

Reporting from salesforce can be a bit of a pain, but you can still get tons of data points to work with.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Salesforce Marketing Cloud

If you are looking for the best, this is it. Don't settle.

Source: Software Advice
Helpful?   Yes   No
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Sofia Davila

Such a great software!

2016-10-12

It makes Social Media marketing easy!

Pros

The best part is that Salesforce customer service is pretty spot on when I asked for tutorial videos or was stuck on something. I emailed them and they called me as soon as possible. I would talk to the customer service representatives for hours and they would walk me step by step.

Cons

The reports when exported are not very appealing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Salesforce Marketing Cloud

Make sure you watch the tutorial video and really get to know your product in order to be able to use it at its full capacity.

Source: Software Advice
Helpful?   Yes   No
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Shreha Jain

Must-have for large integration capabilities, but clunky with a subpar UX

2017-08-29

Pros

Integrates with a large varieties of other software (marketing automation, analytics dashboards, etc).

Cons

Subpar UX Clunky interface Not easy to use Tons of 'hidden' functionalities -- a lot of time needed for discoveries

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Tanner Luxner, CSCA

Utilitarian but outdated UI

2018-03-05

Easy email marketing and list/preference center management.

Pros

Once users get up to speed, it's a very easy UI to master and accomplish email marketing tasks quickly.

Cons

The UI is quite outdated, and the workflows are very intuitive -easy to get up to speed on, but it does require an "expert" on the team to help you onboard to how the business uses the software, as it's pretty free-form.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Suzanne Douglas

Tailor it to your business needs!

2016-08-30

Pros

For example, if your business does not have or intend to have a social presence, then you will not need the social media access for social listening, etc.

Cons

During a long engagement, I was able to help my client set up automated email marketing campaigns then track the progress along a defined journey to generate leads.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Likelihood to recommend

10/10

Recommendations to others considering Salesforce Marketing Cloud

Schedule a consultation with Salesforce so they can help you decide what features/packages will meet your business needs. Ask for a free trial and really take the time to get comfortable with it. I imagine their conversion of free trials must be pretty high.

Source: Software Advice
Helpful?   Yes   No
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Dealdiane Din

A very capable platform for running huge campaigns

2018-04-29

It just needs a little bit of polishing on the edges and REST api integration performance should be kept consistent.

Pros

We've been sending huge campaigns through Marketing Cloud and that has always worked well.

Cons

We also have integrations using their REST api which mostly works.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Rosie Kalsi

Very useful tool - worth a try!

2016-04-29

Pros

We have integrated it with our existing deployment of the Salesforce CRM, has enabled us the ability to automate marketing messages based on our existing customer data collected.

Cons

Salesforce Marketing Cloud saves us time with the ability to automate campaigns but the user interface takes a while to get used to and can be frustrating to navigate.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

8/10

Recommendations to others considering Salesforce Marketing Cloud

Worth investing in and pay attention to the tutorials to get the most out of Salesforce Marketing Cloud.

Source: Software Advice
Helpful?   Yes   No
Read more
Nick Timmons

Verified Reviewer

Salesforce is Still King of the Hill, even in Marketing

2015-10-01

All of our user activities like signups, payment history, the apps they have used and when, our marketing communications, our presentation collateral, and our customer support....all lie within the Salesforce cloud.

Pros

SFDC's Marketing Cloud allows all communications that go to customers to be tracked, seamlessly within your overall SFDC instance. Campaigns to different groups are a cinch to setup.

Cons

Their UI is a touch clunky, and it certainly could use more design.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Shah Abdul Latif Bukhari

A Mega tool for a mega campaign

2018-01-17

Despite the lack of a free trial, this application has its own potential and that is severely huge.

Pros

Predictive content, Automation Studio, Custom roles and real time Data Segmentation add up quite a lot to its sleeves.

Cons

Steep learning curve, Poor Customer service, Fairly expensive for most of the users. No free trial program

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Samuel Gonsalves

Makes marketing easy

2016-12-09

Salesforce Marketing Cloud is a customer relationship management platform allows to create and manage marketing relationships with the customer and also to conduct campaign and maintain a good relationship with the customer.

Pros

Its supports integration with different apps and software 3.

Cons

Price is high as compared others in the market Lead scoring is not present Need to configue multiple things to make it works.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Nilesh Kumar

Easy to use

2017-11-17

Pros

Integrations all over the place Easy-to-use drag and drop email templates.

Cons

Outdated Interface. It is somewhat in the costly side.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Bill Veasy

Verified Reviewer

A great replacement for email blasts

2014-07-08

It syncs perfectly with Salesforce and the drag and drop ease of use makes it the perfect resource for any user.

Pros

Ease of use sync capability real-time tracking receipt/forwarding notifications

Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
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Bill Heany

Marketing Cloud is the optimal integration for our Salesforce-powered website

2018-01-16

And anything that doesn't, we'll continue to use 3rd party integrations.

Pros

The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions.

Cons

If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Michael Reffner

Powerful CRM!

2016-11-29

It's amazing how much information you can input, as well as the type of data you can pull from it in the way of reports.

Pros

Good analytics

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Myca Alford

Exceptional functionality, matching price

2018-04-04

It's a SalesForce product now!

Pros

There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management.

Cons

It is highly extensible and customizable, but that also means that there can be a high cost associated with any customizations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Leah Ferreri

Salesforce Marketing Cloud

2018-01-22

I think that this product is better used for a larger company .

Pros

We had no social media presence before we were introduced to Sales-force .

Cons

The start up cost is quite substantial and I do not know that it was a necessary purchase due to the lack of need in social media presence at this time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Vijay Kumar

Best Cloud Platforms in the current Trending in IT

2017-11-16

Pros

one of the best cloud based digital analytics data maintenance tool and is very organized.

Cons

the customer service sometimes takes little longer than expected but else it is all good and they need to optimize a solution delivery model

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Sean Wolfman

Salesforce Marketing Cloud

2016-10-06

You can also easily integrate the Marketing Cloud to the Sales or Service Cloud and it has excellent Social Listening tools as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Krishnamurthy Samudrala

Salesforce Marketing Cloud Consultant

2018-01-18

Need to have more control on SMS Campaigns

Pros

We see SF is doing good by providing 360-degree digital marketing upgrades on SFMC.

Cons

Need to have more control over Email Campaign Deliverability.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Sean Turner

Radian6 component of Marketing Cloud is useful

2017-10-13

Pros

My experience is limited to the Radian6 component, but it is quite powerful in terms of what it is able to do in terms of social media listening, and categorization of content.

Cons

It's expensive for what it is, but still worth a look if affordable (perhaps as part of a package incorporating other parts of Marketing Cloud).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No
Read more