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Salesforce Marketing Cloud Pricing

Pricing overview

Value for money rating

4.0

/5

280

Price starts from

4800

Pricing options
Free plan
Subscription
Free trial

Pricing details

Salesforce CDP

Corporate: $12500/month (billed annually)
Enterprise: $50000/month (billed annually)
Enterprise Plus: $65000/month (billed annually)

Loyalty Management

B2B — Loyalty: $30000/month (billed annually)
B2C — Loyalty: $35000/month (billed annually)
B2C — Loyalty Plus: $45000/month (billed annually)

Contact Salesforce for further pricing details.


What users say

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.

SS

Sandra S.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Powerful, but complex

Reviewed 3 years ago
Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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SFMC

Reviewed 2 years ago

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

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  • Value for money
  • Ease of use
  • Features
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Expensive and cumbersome with little support

Reviewed 2 years ago

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Streer clear of Marketing Cloud if you're a small company

Reviewed 2 years ago

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Pros

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Cons

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Robust CRM!!!

Reviewed 4 years ago

SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Pros

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out...

Cons

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Salesforce,

Reviewed 4 years ago

Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Pros

The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software. * Effective Cost * Time-Saving Ability * Support * Ease of Use and Training Availability * Extensible by Nature * Incentives to Sales Employees

Cons

Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data. From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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salesforce marketing cloud features

Reviewed 4 years ago

About Salesforce Marketing Cloud Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.

Pros

You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports.

Cons

Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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A huge waste of time

Reviewed 2 years ago

Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Pros

I don't like anything about this software.

Cons

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Terrible product, terrible support

Reviewed 4 years ago
Pros

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Cons

Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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There is a reason everyone recognizes the name!

Reviewed 3 years ago

We recently implemented the SalesForce marketing cloud platform and have had great success. The implementation was more challenging than expected however we had very specific needs and required a lot of data transfers to make the service work they way we intended. The training was fairly easy and once the employees embraced the process, increased overall productivity. Friendly formats and personal expressions give each team member their own look and allow them to be productive on their own skill level. The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess!

Pros

All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

Cons

On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Salesforce is THE BEST CRM

Reviewed 3 years ago

I was against Salesforce at first but know I dont know how I worked without it.

Pros

SalesForce has allowed me access to run reports I never though of running. I now can keep track of what status every client is in in one place instead of going to three or four different places or relying on my agents to tell me where exactly their business is at. SalesForce has really been a game changer in that is has allowed me more time, and that is the one thing I really needed was time. A huge benefit with Salesforce also is almost every company knows how to integrate with Salesforce.

Cons

The only con I can think of with Salesforce would be the cost. Not the cost od Salesforce but the cost to get someone to fully develope it. If you are not tech savvy it can be expensive to hire someone. I think that is to be expected though

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Salesforce is the CRM everyone dreams of

Reviewed 5 years ago

Salesforce does everything we needed, and more. As a non-profit, they originally didn't help us that much, but once we were connected with our own representative, she has been super helpful and keen. We used Microsoft Access before for our data management and this is much, much better. While it is a very different tool than Access, I find it does everything that access could, just a bit differently (and mostly in a more consistent / user-friendly way)

Pros

Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)

Cons

back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Best in world for sure with terrible "free" support

Reviewed 7 months ago
Pros

It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked)

Cons

Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Salesforce CRM, the pricey standard (with plenty of pricey options)

Reviewed 5 years ago
Pros

It does, or can do, what you want it to do. And that is a lot; anything with your Leads, Contacts, Accounts, Opportunities, and email marketing Campaigns.

Cons

It will cost you time, effort to get to the point where it WILL do what you want it to do. For example, making each screen show ONLY what one wants, takes customization.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Exceptional functionality, matching price

Reviewed 4 years ago

It's a SalesForce product now! There is still a fair bit of work to be done by the SF team in order to make this platform as good as it could potentially be, but it's on the right track. Great choice if you're a die-hard SF user who wants to get more of your MarComm stack.

Pros

Relatively well integrated with SalesForce, so this is a good choice if you're fully utilizing SalesForce for tracking sales. There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management.

Cons

Non-profits and other smaller organizations may find it challenging to implement this platform. It is highly extensible and customizable, but that also means that there can be a high cost associated with any customizations. Several colleagues who are actively using this platform have mentioned challenges with upgrades and such.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A Very Complicated But Useful CRM Solution

Reviewed a year ago
Pros

This platform is on the right track and an easy choice if you are a big Salesforce user. It is well integrated with Salesforce with amply bells and whistles to benefit advanced marketing automation and campaign management.

Cons

Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and integrations.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Tool for Managing Large-Scale Deliverability

Reviewed 4 years ago
Pros

This product is great and really assisted our team with getting our clients messages delivered efficiently to the inbox. The level of reporting is stellar and the company is great

Cons

Great products generally cost a premium and this is no exception. While not really a con, you need to know what you can afford and see if what you get meets the demand.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Top of the line, hard on the bank but effective CRM

Reviewed 4 years ago
Pros

Sales Force CRM is a really effective program. Our company switched to Sales Force from Microsoft Dynamics and have seen a substantial change. It is easier to use and we can keep track of data more effectively

Cons

The switch is a substancial investment for a company. It is not worth it for a small company. The cost of the software is the only negative

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Helps create strong long-lasting relationships

Reviewed 5 years ago

When asked how I keep up with everything my typical reply is "I've got the right tools." Salesforce is my go-to Marketing Platform when I open my toolbox. The pricing is very reasonable and it really took my business to the next level.

Pros

It feels like their stuff was made for me. It's all very intuitive and it just makes sense.

Cons

Very overwhelming with all of the information that becomes available to you.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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The worst....

Reviewed 7 years ago

Going to do a short list here... -No consistent browser compatibility/takes two browsers to send one email: I have to design & preview emails in Chrome but content does not load in guided send box, so I have to send them via Safari, but in Safari content doesn't load in preview tab, so I'm basically sending blindly once I've created the email in Chrome. -Lag time: It can take up to one minute...

Pros

You can send emails....

Cons

Too many to list... Trust me... we tried for over a year. It is not a matter of our email expertise. They are an enterprise, and they treat you like the little man you are comparatively.

Vendor response

Hi Mason, We are sorry to hear that you're experiencing these issues, and I’m continuing to escalate with our internal team based on your feedback. Would you be willing to share some screen captures of the issues so that we can send them over to our product team? Thanks, Katie

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Expensive but not worth it

Reviewed a year ago

Disappointing. Don't waste your money, there are better tools out there.

Pros

This product poses itself as top of class, but that's only in pricing. It is complicated and not marketing friendly. The interface is not userfriendly and the tool does not support multiple brands without a heavy pricetag.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Pay for what you get well worth the price

Reviewed 4 years ago

All in all the should be the industry standard

Pros

fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well

Cons

can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Expensive yet fully customized to meet your expectations

Reviewed 4 years ago
Pros

the customized can be tailored to your specific business needs that alone is great also with the five9 addition dialer & crm in one

Cons

the maneuvering between menus or contacts/opportunities can be sluggish and tedious at times but besides that great crm

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The Rolls Royce Of CRM's

Reviewed 4 years ago

Overall an excellent platform for the value.

Pros

I have been extremely happy with the ease of use when creating and tracking the activity of client accounts. I am still working on getting my salesforce admin certification just to ensure that I am using the software to the maximum ability. From what I understand watching the Dreamforce competitions, salesforce offers options which allow for entrepreneurs and business owners to further develop themselves within this ecosystem. Looking forward to further exploring the platform.

Cons

At the moment the only thing I would have a dislike about would be the layout of the tab options, from my understanding lighting experience works with much more ease and I will be learning this part of the platform shortly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SalesForce - User Friendly CRM

Reviewed 4 years ago
Pros

The product is well structured with all modules in place. It is user friendly. Gives full visibility of data to users

Cons

Cost could be a factor for most users. Process ends up only at Leads. Can be extended to ERP and Billing as well.