Salesforce Marketing Cloud Pricing Plan & Cost Guide

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

4.05/5 (260 reviews)

Salesforce Marketing Cloud Pricing

Pricing model: Subscription

Contact Salesforce for pricing information.

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Salesforce Marketing Cloud Pricing Reviews

Pros
  • I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.Jameli J.Read the full review
  • Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.Dwayne A.Read the full review
  • The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.Ragavi K.Read the full review
Cons
  • The user interface is horrible therefore it is not easy to navigate through the application.Angelo C.Read the full review
  • Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.Desirae S.Read the full review
  • You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.Verified ReviewerRead the full review
87%
recommended this to a friend or a colleague

25 reviewers had the following to say about Salesforce Marketing Cloud's pricing:

Jessica Powers

I love Salesforce

Used daily for less than 6 months
Reviewed 2017-12-05
Review Source: Software Advice

Overall great!

Pros
So easy to keep track of your time line. Also a great way to manage accounts for your business. Great product.

Cons
Price. Even though it is definitely worth it. I just wish this was A little more affordable. Compared to other brands, but it is the best.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Duval Moore

Salesforce to the rescue for single user!

Used daily for less than 6 months
Reviewed 2016-10-13
Review Source: Software Advice

After working for a company who provided Salesforce for our use, was highly disappointed that my new company was using printed out excel spreedsheets -love the capabilities and price point for single user.

Pros
Am able to update and access the act info via smart phone!

Cons
High cost prohibits me from using Salesforce in conjunction with Badger maps.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Maria Chin

Time consuming, no customer support

Used daily for 6-12 months
Reviewed 2017-08-16
Review Source: GetApp

Pros
It has basic email marketing functions, so you can do content creation and send out an email campaign, as well as tracking the results

Cons
There is no customer support at all, the pricing is very high, especially the email per send rate. It would cost b2c companies a lot of money for every email campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Anonymous

The main player in their space

Used weekly for 2+ years
Reviewed 2017-10-16
Review Source: GetApp

Pros
Salesforce is a household name when it comes to marketing and sales automation in the cloud. They have been around for quite some time.

Cons
Can be expensive and may not be worth the value if you are too small of a company or don't use many of the features.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Kyle Brooks

Great Tool for Managing Large-Scale Deliverability

Used daily for 1-2 years
Reviewed 2018-05-11
Review Source: Software Advice

Pros
This product is great and really assisted our team with getting our clients messages delivered efficiently to the inbox. The level of reporting is stellar and the company is great

Cons
Great products generally cost a premium and this is no exception. While not really a con, you need to know what you can afford and see if what you get meets the demand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Desirae Szloboda

Salesforce Marketing Cloud

Used monthly for less than 6 months
Reviewed 2018-07-19
Review Source: Software Advice

I would recommend any company seeking a marketing solution check this one out and consider not only where the company is now with marketing, but where their company would like to be in the next year and 5-10 years and base decisions on that. Upfront costs for these lesser solutions may be appealing at first, but it doesn't take long to realize the short comings of such applications and that the money could have been spent more wisely on something as polished and robust as the Salesforce Marketing Cloud solution.

Pros
Salesforce Marketing Cloud is a very robust marketing system that solves all manner of marketing needs from the simple mailings to complex customer journeys and marketing campaigns.

Cons
The biggest negative I have with Salesforce Marketing Cloud is the price. Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost. Unfortunately, this causes companies to go with a lesser solution because upfront costs appear to be less, even though in the long run they end up costing more.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Michael Schmitz

Salesforce is THE BEST CRM

Used daily for 6-12 months
Reviewed 2019-01-30
Review Source: Software Advice

I was against Salesforce at first but know I dont know how I worked without it.

Pros
SalesForce has allowed me access to run reports I never though of running. I now can keep track of what status every client is in in one place instead of going to three or four different places or relying on my agents to tell me where exactly their business is at. SalesForce has really been a game changer in that is has allowed me more time, and that is the one thing I really needed was time. A huge benefit with Salesforce also is almost every company knows how to integrate with Salesforce.

Cons
The only con I can think of with Salesforce would be the cost. Not the cost od Salesforce but the cost to get someone to fully develope it. If you are not tech savvy it can be expensive to hire someone. I think that is to be expected though

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Josh Rush

Salesforce review

Used monthly for 1-2 years
Reviewed 2019-07-23
Review Source: Software Advice

Pros
Organized and user friendly, easy access for remote employees.

Cons
Can be complex at first, takes some time to learn. Higher price. not best for small companies

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Udaya Yerram

Salesforce is cloud based and is user friendly .

Reviewed 2016-09-08
Review Source: Software Advice

Pros
Its very user friendly from the beginning to the end of quote generation, store the price list, store contacts as data base, request a follow up reminder, create customized templates.

Cons
First time user need a free training, as there are loads of information to digest.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Sean Turner

Radian6 component of Marketing Cloud is useful

Used occasionally for 1-2 years
Reviewed 2017-10-13
Review Source: Capterra

Pros
My experience is limited to the Radian6 component, but it is quite powerful in terms of what it is able to do in terms of social media listening, and categorization of content. Visualizations of the data are also pretty decent.

Cons
It's expensive for what it is, but still worth a look if affordable (perhaps as part of a package incorporating other parts of Marketing Cloud). It's not the easiest tool to get started with, so it's helpful to have some expert assistance when getting started.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Rhonda Tilson

There is a reason everyone recognizes the name!

Used daily for 1-2 years
Reviewed 2018-12-21
Review Source: Software Advice

We recently implemented the SalesForce marketing cloud platform and have had great success. The implementation was more challenging than expected however we had very specific needs and required a lot of data transfers to make the service work they way we intended. The training was fairly easy and once the employees embraced the process, increased overall productivity. Friendly formats and personal expressions give each team member their own look and allow them to be productive on their own skill level. The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess!

Pros
All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

Cons
On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rakesh Singh

Good CRM

Used weekly for free trial
Reviewed 2018-12-17
Review Source: Capterra

Recommended , who can afford it

Pros
Dashbord of Sales force Marketing cloud is very good . Last week my Team Re-org i was introduced to this and i found this program very much effective .

Cons
Bit costly. I thought to recommend this to my brother company but considering he company size is small, it is bit costly .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Samuel Gonsalves

Makes marketing easy

Used daily for less than 6 months
Reviewed 2016-12-09
Review Source: Software Advice

Salesforce Marketing Cloud is a customer relationship management platform allows to create and manage marketing relationships with the customer and also to conduct campaign and maintain a good relationship with the customer.

Pros
1. Reliable and Easy to Use 2. Its supports integration with different apps and software 3. Userinterface is also really good. 4. Easy to configue as it base on force.com platform

Cons
Price is high as compared others in the market Lead scoring is not present Need to configue multiple things to make it works.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Dan Gonzales

Good Product just overpriced for our needs

Used daily for less than 6 months
Reviewed 2017-06-06
Review Source: Software Advice

If our company was bigger and had a larger budget for CRM software, I would consider purchasing it for sure

Pros
I liked the functionality of the software, it seemed to me to have all the bells and whistles and was user-friendly.

Cons
The pricing, it seems like a lot of money for small companies to be able to purchase but other than that, the software is good.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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James DiPilla

Helps create strong long-lasting relationships

Used daily for 1-2 years
Reviewed 2017-04-14
Review Source: Software Advice

When asked how I keep up with everything my typical reply is "I've got the right tools." Salesforce is my go-to Marketing Platform when I open my toolbox. The pricing is very reasonable and it really took my business to the next level.

Pros
It feels like their stuff was made for me. It's all very intuitive and it just makes sense.

Cons
Very overwhelming with all of the information that becomes available to you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Jordan Philip

The Rolls Royce Of CRM's

Used weekly for 6-12 months
Reviewed 2018-02-10
Review Source: Software Advice

Overall an excellent platform for the value.

Pros
I have been extremely happy with the ease of use when creating and tracking the activity of client accounts. I am still working on getting my salesforce admin certification just to ensure that I am using the software to the maximum ability. From what I understand watching the Dreamforce competitions, salesforce offers options which allow for entrepreneurs and business owners to further develop themselves within this ecosystem. Looking forward to further exploring the platform.

Cons
At the moment the only thing I would have a dislike about would be the layout of the tab options, from my understanding lighting experience works with much more ease and I will be learning this part of the platform shortly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Streer clear of Marketing Cloud if you're a small company

Used weekly for 6-12 months
Reviewed 2020-07-31
Review Source: Capterra

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Pros
I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Cons
First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Allison Voigts

An amazing tool if you can afford it

Used daily for less than 6 months
Reviewed 2018-08-15
Review Source: Software Advice

Pros
Like all of Salesforce's products, their marketing cloud is an extremely powerful tool with lots of customizable capability and robust features.

Cons
As is the case with everything Salesforce does, their great tools come at a high price tag for companies that don't have a huge budget for CRM but have lots of users and are scaling quickly.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Ronald Graves

Great product for nonprofits and the ease of use help us get started quickly.

Used weekly for 6-12 months
Reviewed 2017-06-06
Review Source: Software Advice

Overall best product for the cost.

Pros
Like the nonprofit templates and the build out was easy to create. The webinars were very helpful.

Cons
Out of the box there is a lot of functions but I wish they would scale back so much information. I wish they would limit the amount of emails and marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Brad Kuehll

Robust CRM!!!

Used daily for 2+ years
Reviewed 2018-03-14
Review Source: Software Advice

SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Pros
I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Cons
This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Hyacinth Rucker

Product has gone down

Reviewed 2017-02-02
Review Source: Capterra

I felt that Salesforce's product has gone down since we switched to them in 2014. Customer service is not easy to get to and I definitely felt that it was over priced. I just was not happy with the quality of the product and decided to switch back to a local company.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Arjun Kris

A trial perspective

Used monthly for less than 6 months
Reviewed 2016-12-14
Review Source: Software Advice

This CRM tool provides much flexibility and ease of use. There was just the right kind of digital CRM techniques that I needed to test my marketing campaigns and personalize the targeting based on my project's needs. The only concern is the price tag, compared to some of the alternatives out there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Elaine S.

A very complex system

Reviewed 2017-01-24
Review Source: Capterra

When you send hundreds of thousands of emails, it seems you're destined to be tied into a system like this. It's very powerful, but it's extremely complex. Even for an experienced email developer, it takes awhile to get used to building triggers and actually sending emails. The tools keep improving somewhat, but they're still very cumbersome. I wish they would spend more time making things easier and lighter weight instead of complex and bloated.

Pros
Very powerful. Good support.

Cons
Extremely expensive and complicated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Chaplin Marchais

Salesforce,

Used daily for less than 6 months
Reviewed 2018-03-14
Review Source: Software Advice

Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Pros
The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software. * Effective Cost * Time-Saving Ability * Support * Ease of Use and Training Availability * Extensible by Nature * Incentives to Sales Employees

Cons
Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data. From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Recommended 100% as long as the pricetag doesn't scare you away

Used weekly for 2+ years
Reviewed 2019-09-30
Review Source: Capterra

My experience is positive overall. Once you get over the sticker shock you find the most comprehensive and capable CRM available.

Pros
The customization SalesForce Marketing cloud offers is incredible. The features and capabilities are second to none.

Cons
The cost is a problem, especially considered the unseen cost of contracting 3rd party developers to help you get the most out of the product.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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