Falcon.io vs Brand24 Comparison

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Overview

Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics...

Brand24 gives users instant access to mentions about their company, product or a competitor across the web with insights...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$49.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

64

59

17

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

109

23

6

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

The export options are good and the generated reports look great. It would be even better if the reports allowed for further customization; advanced period comparison, layout options etc.
This is fairly intuitive and have some good analytics you can grab. I like being able to search for content from my other team members and like the ease of sharing assets in the software.
I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier.

Pros

The reporting feature is robust in that it helps you reach interesting conclusions. A glance at the dashboard would help you know which products require more promotion.
Customer service is awesome. The best features that I like in this tool is I get notified whenever someone speak about my brand in social media which allows me to analyze about my product.
The data produced is great, the reports are also great. It's easy to use, cost effective and great functionality.

Cons

However, the tool doesn't respond well to being pushed too far. Reporting is restricted, team set up has odd quirks, and some of the bonus features detract more than anything.
The insights and reporting element is not fully developed, with a lot of mismatched features and confusing elements. The response templates are awkward and really impractical.
The salesman was of course promising the world, but after the contract was signed nobody gave a crap about the customer.

Cons

Being unable to input individual posts to get statistics on them. Additionally, b24 is unable to detect spam posts.
Searches for crisis of different brands as well as perception in social media.
There can be a lot of analysts and we cannot respond to every negative feedback. But this relates more to the process than to this platform.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features70
  • @mentions
  • API
  • Access Control
  • Alerts / Escalation
  • Approval Process Control
  • Asset Management
  • Audit Trail
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Channel Management
  • Collaboration Tools
  • Collaborative Workspace
  • Commenting
  • Communications Calendar
  • Configurable Workflow
  • Contact Database
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Customer Database
  • Customer Experience Management
  • Customizable Reporting
  • Customizable Templates
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Email Alerts
  • Engagement Analytics
  • Event Calendar
  • Event Scheduling
  • Feedback Management
  • Filtered Views
  • Inbox Management
  • Labeling
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Management
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Preview Functionality
  • Prioritizing
  • Progress Tracking
  • Project Notes
  • Prospecting Tools
  • Quality Assurance
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Risk Alerts
  • Search Functionality
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Task Scheduling
  • Team Calendars
  • Third Party Integration
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • Workflow Management
  • Total features20
  • @mentions
  • API
  • Access Control
  • Alerts / Escalation
  • Approval Process Control
  • Asset Management
  • Audit Trail
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Channel Management
  • Collaboration Tools
  • Collaborative Workspace
  • Commenting
  • Communications Calendar
  • Configurable Workflow
  • Contact Database
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Customer Database
  • Customer Experience Management
  • Customizable Reporting
  • Customizable Templates
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Email Alerts
  • Engagement Analytics
  • Event Calendar
  • Event Scheduling
  • Feedback Management
  • Filtered Views
  • Inbox Management
  • Labeling
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Management
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Preview Functionality
  • Prioritizing
  • Progress Tracking
  • Project Notes
  • Prospecting Tools
  • Quality Assurance
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Risk Alerts
  • Search Functionality
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Task Scheduling
  • Team Calendars
  • Third Party Integration
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • Workflow Management

Integrations

  • Total integrations10
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations3
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Falcon.io vs. Brand24

See how Falcon.io and Brand24 stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.