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Falcon.io vs BuzzSumo Comparison

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Overview

Category Leaders

Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics...

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

108

/yryear
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

99

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

74

81

24

3

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

5

4

3

2

1

74

41

9

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

This is fairly intuitive and have some good analytics you can grab. I like being able to search for content from my other team members and like the ease of sharing assets in the software.

KJ

Kristen J.

The social listening and alerts are really helpful and you're able to set things up and automate where you need to. Reporting is super helpful to have in one place and export in an easy to digest way.

RR

Rylee R.

Great layout, really easy to use and intuitive, includes all most of the functions needed - all round great design and very user-friendly.

LB

Lydia B.

Pros

I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.

AM

Alex M.

Interesting features that are very useful for social listening and seeing what is trending on social media or the news.

AR

Anonymous Reviewer

Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas.

Gerald H.

Cons

However, the tool doesn't respond well to being pushed too far. Reporting is restricted, team set up has odd quirks, and some of the bonus features detract more than anything.

AB

Abe B.

The lack of straight-forwardness when posting for IG Stories, occasional bugs that prevented posting.

JG

Jessica G.

Always zoomed too far in or out, difficult to navigate the page without messing up feeds, etc.

DW

Deneé W.

Cons

Sometimes the mentions I get are from weird or low-value publications/sites.

JC

Jack C.

The navigation can be confusing at times, especially the sections I don't use.

DF

Dani F.

Free trial very limited in functionality. Also severely lacks features compared to other "real" SEO software companies when it comes to backlink research.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features118
  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Benchmarking
  • Blogs
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Change Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Community Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Distribution Management
  • Editorial Calendar
  • Email Alerts
  • Engagement Tracking
  • Event Calendar
  • Faceted Search/Filter
  • Filtering
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Management
  • Media Library
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Negative Feedback Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Project Management
  • Publish Scheduling
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Survey/Poll Management
  • Task Management
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Video Management
  • Visual Analytics
  • Workflow Management
  • Total features47
  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Benchmarking
  • Blogs
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Change Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Community Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Distribution Management
  • Editorial Calendar
  • Email Alerts
  • Engagement Tracking
  • Event Calendar
  • Faceted Search/Filter
  • Filtering
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Management
  • Media Library
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Negative Feedback Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Project Management
  • Publish Scheduling
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Survey/Poll Management
  • Task Management
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Video Management
  • Visual Analytics
  • Workflow Management

Integrations

  • Total integrations12
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations4
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier