Frederick Pricing, Features, Reviews & Comparison of Alternatives


Automated marketing software for appointment-based business

4.57/5 (69 reviews)

Frederick overview

Frederick is an automated marketing solution suited to a broad range of appointment-based businesses, spanning beauty salons, health club and even auto repair shops. Designed to maximize time, fill vacant bookings and ultimately drive revenue, Frederick analyses a customer base to understand booking and service habits before scanning appointment calendars and marketing those vacancies most effectively. Fill last minute openings quickly, drive more visits on typically slow days and issue customizable special promotions tailored to individual customers. Remind established clients to book again or convince those still undecided, while promoting membership offers via targeted drip campaigns that inspire loyalty.

Frederick also enables businesses to capitalize on favorable customer experience, with features for driving word of mouth. Gather customer feedback after each visit, inviting satisfied clients to post public reviews or submit private evaluations for improving service performance. The software also supports Net Promoter Score (NPS), conducting automatic surveys via the most appropriate channels, while posting SEO-ready online reviews to Yelp, Facebook, Google+ and more.


Starting from
Pricing options
Value for money
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Business size



United States

Supported languages

Frederick screenshot: Frederick provides automated marketing features for a range of appointment-based businessesFrederick OverviewFrederick screenshot: Appointment filling with the ability to send promotional offers, as shown on an iPhone deviceFrederick screenshot: An example of how message alerts can engage customers and keep them coming backFrederick screenshot: Users can engage customers and gather reviews or feedback across devicesFrederick screenshot: Launch quick promotions via email or text messsage using Frederick's Boost featureFrederick screenshot: Add favourable customer reviews to a website via a customizable widgetFrederick screenshot: Automatically conduct NPS (Net Promoter Score) surveys by phone, email or web

Frederick reviews

Value for money
Ease of use
Customer support
Lancer Forney-McMahon

Best Value For My Business Needs!

Used daily for 2+ years
Reviewed 2016-07-20
Review Source: Capterra

My clients love using Frederick to schedule their appointments with me. It's easy for them to use, and they also like the text reminder feature, especially. They also like to receive reminders to book their appointments again, as not all of my clients can book an appointment at checkout because they're busy and have varying schedules. I also enjoy the feature because there are times when I don't have time to schedule their next appointment because another client is waiting. Ease of use and the options with the smart marketing. I can control what things are sent out and turn them on and off at will.

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Jackie Wildman

Winning back lost customers!

Used daily for 1-2 years
Reviewed 2016-07-13
Review Source: Capterra

We are in the Automotive business and we have been using Frederick for over a year. Once you get it all set up, it just does it's thing. Someone else said, "set it and forget it" and it is really true. Also, if we want to send out something like a mid-week special at the last minute, it takes me about 5 minutes to get it done. Very easy to use. More importantly, in the last 6 months, we have had 5 customers return to see us from a Frederick "lost customer" email and the average ticket is $964.40! Not only is the customer spending money, but we also have another opportunity to WOW that customer and keep them coming back. You can use the parts of the program that work for you and turn off items that you don't want to use. The lost customer portion of the program is really working for us. The reporting section has lots of information.

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Shay Alsaid

Fredrick keeps my current clients coming back!

Used daily for 2+ years
Reviewed 2017-02-13
Review Source: Capterra

The idea of Fredrick is very interesting. If we were to pay a person to do the work this software does they would charge no less than the 13/hr at least, Fredrick only charges 149/month and It's constantly on and targeting different customers for the services they like. It keeps reminding them to come to our business. I know other business owners who have a marketer or try to do this work themselves but that would cost more time and money. My favorite feature is the "feedback reviews", it helps us know how we are doing internally and we are doing good, so it's nice to hear how happy our customers feel. Lastly, Fredrick has its own extensions so they track who calls and clicks because of Fredrick emails and texts and it's a large amount of the people we see each day. Even if they're not interested in the offer they still had a reminder of our business and made them call or want to come by. Reviews Reminders Extension trackers Smart marketing Doesn't bother my customers

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Kate Jenkins

We love it!

Used daily for less than 6 months
Reviewed 2016-09-02
Review Source: Capterra

I have been looking into Frederick for over a year now & have just recently activated it. We have been thrilled with it's performance so far! Our rep, Robert was great with helping us set up everything up. We have had great response from our clients so far & have recovered many clients who had not been in for a long time. Frederick is easy to use, pleasing to the eye & the reports are great! We love the net promoter part & are getting great reviews from our clients which we are putting up on our website & using in our marketing. The fact that the discount automatically applies & that there is a note on the appointment so you can see it is a Frederick booking really helps our desk staff. If you are looking for a boost to your business or realize that we all have to get in front of people more & more now days, this is the product for you! I highly Frederick, it's great!The fact that the system is "smart" is amazing! It's very cool how Frederick learns what people respond to, trys a lesser discount before offering your set max discount and considers clients service history to choose the best offer for them. I also like the fact that not all campagins offer a discount! We have "recovered" many clients just by reminding them that we are here & that they haven't been in for a while.

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Elisa Rivetti

"Fred" is our Staff Member who never calls in sick!

Used daily for 2+ years
Reviewed 2016-07-09
Review Source: Capterra

We have been on Fred for a couple years and things ran smoothly from the initial go-live with the product. We have always been able to get questions answered and staff can easily move through the Fred software.We really like the client rating and feedback. We are able to identify unhappy clients - often we can turn the situation around for the client. We are also use the feedback to spot and respond to trends.

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Frederick pricing

Starting from
Pricing options
Free trial
View Pricing Plans

14 day free trial.

Paid subscription starts at $99 per month (single location), calculate custom pricing via the website.

Frederick features

Customizable Templates
Multi-Channel Marketing

A/B Testing (152 other apps)
Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Frederick

Key features of Frederick

  • CAN SPAM compliance
  • Unsubscribe database
  • Drip campaigns
  • Mailing frequency limits
  • Behavior driven rules
  • Targeted marketing for driving appointment-based bookings
  • Market services to clients via email and SMS messages
  • Promotions management
  • Customer loyalty program
  • Client feedback collection via online reviews
  • Add "Frederick Verified Reviews" to websites via widget
  • Customizable website widget
  • Client invitations & SMS reminders
  • Incentive programs
  • Client referrals
  • SMS marketing
  • Client database
  • Client surveys & feedback
  • Feedback management
  • Multi-channel marketing
  • Email Templates
View All Features


Frederick offers automated marketing features for analyzing a client base and sending targeted promotions to drive up appointment-based business.
Fill open appointments with targeted email or SMS campaigns, promoting last minute availability to fill vacant slots and increase visits during typically slow days.
Bring back repeat business from known customers with automatic re-booking reminders and promotions for package or membership renewals.
Invite customer feedback, publishing positive reviews publicly or using less favorable responses to directly address problems and raise quality.
Frederick’s built-in reviews technology publishes SEO-friendly online reviews to top sites, while a customizable widget adds "Frederick Verified Reviews" to an existing website.