Frederick Features

Frederick

Automated marketing software for appointment-based business

4.63/5 (70 reviews)

Frederick Feature Summary

  • CAN SPAM compliance
  • Unsubscribe database
  • Drip campaigns
  • Mailing frequency limits
  • Behavior driven rules
  • Targeted marketing for driving appointment-based bookings
  • Market services to clients via email and SMS messages
  • Promotions management
  • Customer loyalty program
  • Client feedback collection via online reviews
  • Add "Frederick Verified Reviews" to websites via widget
  • Customizable website widget
  • Client invitations & SMS reminders
  • Incentive programs
  • Client referrals
  • SMS marketing
  • Client database
  • Client surveys & feedback
  • Feedback management
  • Multi-channel marketing
  • Email Templates

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (143 other apps)
API (379 other apps)
Activity Dashboard (208 other apps)
Campaign Analysis (185 other apps)
Campaign Management (163 other apps)
Content Management (165 other apps)
Customizable Branding (177 other apps)
Customizable Templates (186 other apps)
Data Import/Export (141 other apps)
Drag & Drop Interface (194 other apps)
Engagement Analytics (159 other apps)
Monitoring (176 other apps)
Multi-Channel Marketing (148 other apps)
Real Time Analytics (143 other apps)
Real Time Data (136 other apps)
Reporting & Statistics (193 other apps)
Social Media Integration (209 other apps)
Social Network Marketing (136 other apps)
Tagging (143 other apps)
Third Party Integration (201 other apps)

Frederick Feature Reviews

25 reviewers had the following to say about Frederick's features:

Elena Morelli

Frederick is the perfect compliment to Booker

2017-04-27

I have used many different automated marketing platforms over the last 15 years that I have owned my spa and by far Frederick is superior in all the ways you would need to brand and market your business.

Pros

Ease of use, very target rich data, relevant campaigns, great customer support

Cons

the name of the system

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Majera Majidi

Great automation

2018-08-16

Pros

The software syncs with my online booking software and pulls data automatically to build a marketing database.

Cons

What I like least about the software is that the pricing is based on the number of contacts you have. Even if there are accidentally duplicates of people in the database, it does not let you delete duplicates. Or if someone moves away and you want to take them off the list, it doesn't remove them even if you hit remove on both the frederick software and your online scheduling software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Scott Steinbach

Finally an Intelligent Look at CRM

2017-02-13

Already the program has brought back over 20 inactive clients and the new campaigns feature is wonderful!

Pros

The intelligence behind the marketing

Cons

As strange as it sounds the url- hirefrederick.com- I feel weird asking someone to visit hirefrederick.com for CRM- sounds more like job inquiry for a website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Frederick

None that I can think of

Source: Capterra
Helpful?   Yes   No
Read more
Shay Alsaid

Fredrick keeps my current clients coming back!

2017-02-13

My favorite feature is the "feedback reviews", it helps us know how we are doing internally and we are doing good, so it's nice to hear how happy our customers feel.

Pros

Reviews Reminders Extension trackers Smart marketing Doesn't bother my customers

Cons

You can't create your own campaign with pictures I wish they had a tab that looked like picmonkey.com and you can create a promotional postcard and then click promote and it would text/email to everyone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Frederick

Try a free trial

Source: Capterra
Helpful?   Yes   No
Read more
Kate Jenkins

We love it!

2016-09-02

We have had great response from our clients so far & have recovered many clients who had not been in for a long time. Frederick is easy to use, pleasing to the eye & the reports are great!

Pros

It's very cool how Frederick learns what people respond to, trys a lesser discount before offering your set max discount and considers clients service history to choose the best offer for them.

Cons

There are a few limitations to how much you can customize each campaign. For example we would like to adjust the expiration date for the referral campaign, but that is not available yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Frederick

Sign up for the free trial!

Source: Capterra
Helpful?   Yes   No

Response from Frederick


Hi Kate,

Thank you so very much for your wonderful review! We love to hear about your success with the Frederick platform and we look forward to much more success in the future. We appreciate your feedback and I will be sure to send your comments to the appropriate team.

Thank you!
Aly

Read more
Mark Mathews

Great value! Love that it is integrated to our POS!

2017-02-13

Love that they have added the Campaign feature, and hope that at some point we can get more granular with target marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Xandria Ahner

Less work, more revenue

2017-02-01

I love the integration with my booker clients and the ability to promote all or some of the spa services.

Pros

The ease of boosting and creating campaigns is amazing.

Cons

I do wish there was an easier way to "trim" my client list.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Frederick

Try it, you will be surprised at the new bookings.

Source: Capterra
Helpful?   Yes   No
Read more
Tanya Scott

New Frederick user

2018-11-27

Pros

Seemless interface w/MindBody; Automation features - very easy to set up.

Cons

Email campaigns are VERY LIMITED; only one font to choose from - what?!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ronda Wells

One of the best things we have done!

2017-02-21

I started using HireFrederick about a year ago and it has consistently generated repeat business for us each month...by at least 50 appointments.

Pros

The fact that it generates so much repeat business and also helps us gain valuable reviews for our website and social media.

Cons

I think the boost feature needs to send some kind of notice when it sees that we need a boost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Frederick

Maybe more prominent that they have to use frederick to receive the offers...lots of phone calls asking for the discount with the times that are not offered on frederick.

Source: Capterra
Helpful?   Yes   No
Read more
Jodey McGhee

Integrates with Booker to fill open appointments

2018-01-16

Customizing the auto-marketing to existing client database helps to fill available appointments that may otherwise go unfilled especially within a 24-36 hour time-frame.

Pros

Frederick is very easy to set up and customize in Booker.

Cons

There's always a cost associated with integrated marketing like Frederick.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Other

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mark Laing

Rusty's Hair Salon & Day Spa

2016-07-11

Provides great ROI information and daily, weekly, and monthly summary statistics

Pros

Love the HireFrederick application and how well it is integrated with Booker Real metrics to evaluate ROI on a daily, weekly and monthly basis

Cons

Would like to see more flexibility in the Boost and Limited Time Specials to select specific individuals and services instead of defaulting to the "discount settings" setup.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Frederick


Hi Mark,

It makes us happy to hear that you are finding Frederick (and the Booker integration) useful to your business. We look forward to helping you continue to grow your business.

Also, I will notify the appropriate team with your comments on the Boost & Limited time specials feature.

Thanks!
Aly

Read more
Sharon McKenzie

Impressive

2016-12-07

It is so easy to get set up and great the way it subtly markets to your client database.

Pros

Love how it integrates with our existing software and the dashboard gives great insight to the promotions run

Cons

More expensive than I had expected for our small company but hopefully over time it will pay for itself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Frederick

Don't just rely on the boilerplate email templates customize them so that your clients recognize they are from you, not a computer.

Source: Capterra
Helpful?   Yes   No
Read more
Lancer Forney-McMahon

Best Value For My Business Needs!

2016-07-20

It's easy for them to use, and they also like the text reminder feature, especially.

Pros

Ease of use and the options with the smart marketing. I can control what things are sent out and turn them on and off at will.

Cons

When someone posts a review, they are unable to change it later if they want to, without assistance from customer service.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Frederick

Things I'd like to see in the future: 1) An option to secure a deposit from a new client for appointments booked that are longer than an hour. 2) An option for a client to schedule multiple services within one appointment block.

Source: Capterra
Helpful?   Yes   No

Response from Frederick


Hi Lancer,

Thank you for your review. It's great to hear that both you and your clients are loving the Frederick Platform. We look forward to helping you continue to grow your business.

Re: text messages not working, if you are ever experiencing issues with this, please reach out to support: https://support.hirefrederick.com/hc/en-us

Thank you!
Aly

Read more
Odette Baumgartner

Loved the income boost!

2017-02-13

We love Fredrick for boosting our income and targeting clients who have not been in for awhile. The campaigns are easy to use and track.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Amy Stewart

Great marketing

2017-02-13

I wish the marketing emails, boosts, special offers were able to be a bit more customized.

Pros

Great tool for client retention.

Cons

Sometimes smart marketing seems too rigid.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jane Haubrich

Fredrick is Great

2017-02-22

This is presently the best marketing value for the buck at our Waxing the City studios.

Pros

Immediate results nearly every time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Frederick

Continue your ease of use. Continue the drip aspect that does not overwhelm the clients with 'junk' email or texts from our company. Thumbs up for that.

Source: Capterra
Helpful?   Yes   No
Read more
Jason Malo

Hire Frederick has pulled our sales out of a slump many times!!

2017-02-13

The Boost campaigns and the Last Minute Deals have pulled our sales out of a slump many times over the past year!

Pros

It delivers RESULTS!!

Cons

The only two minor Cons I can think of is that on certain campaigns, you are limited in the set-up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Frederick

Not at this time.

Source: Capterra
Helpful?   Yes   No
Read more
AJ Jenkins

Make the cost back ten fold!

2017-02-15

I don't know how they do it, but they retrieve old lost customers. Give it a try. You won't be disappointed!

Pros

Getting appts

Cons

Don't use my real phone number

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Frederick

Works well

Source: Capterra
Helpful?   Yes   No
Read more
Erika Benjamin

Frederick review by Blo Orlando

2016-07-13

I also like the marketing feature that targets customers based on the dates of their services f.or reminder emails and discounts

Pros

feedback feature, easy to use.

Cons

Would like to be able to print comments directly from the site. Pricing is based on targets contacted, not on actual effectiveness or return of the program.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Frederick


Hi Erika,

Thank you for your review! We are glad to hear that Frederick is helping you identify customer challenges - this is definitely important for all businesses! We look forward to helping you continue to grow Blo Orlando.

Thanks!
Aly

Read more
Re nauta Bell

It is great for scheduling customers and it is extremely intuitive.

2017-12-09

Pros

My favorite feature of the software is that it identifies they next appointment openings and campaigns to get the slots filled.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Jackie Wildman

Winning back lost customers!

2016-07-13

Also, if we want to send out something like a mid-week special at the last minute, it takes me about 5 minutes to get it done. Very easy to use.

Pros

The lost customer portion of the program is really working for us. The reporting section has lots of information.

Cons

I do hear that they are working on incorporating this feature into the program.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Frederick


Hi Jackie,

Wow - thank you for the incredible review! It makes us so happy to hear that Frederick is helping Precision Auto with customer retention and ROI. And yes you are right, regarding sending an email to all clients at one time - this feature will be released very shortly! Stay tuned :)

Thank you,
Aly

Read more
Carissa Strauss

Easy to set up!

2018-01-09

Helps simplify marketing!

Pros

Great marketing tool!

Cons

We've had a few clients unsubscribe due to how many duplicate emails they sometimes receive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Other

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
josh winner

Great customer interface and marketing program

2018-04-03

With customized service boost and campaigns we have been able to generate more profit dollars in the slower months.

Pros

This program allows us to customize service boost emails to meet our needs when its slow and captures customer feedback post repair.

Cons

The program relies very heavy on the text/cell phone for customer feedback. Other programs in the past have used email as an avenue and seemed to get more traction that way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Crystal Wi

forced to used this software from booker

2018-02-19

overpriced text reminders

Pros

it is easy to use, however new updates seem to dilute that. the text reminders to clients are about the best thing Frederick has to offer.

Cons

it is very discount driven (cheapens the brand) and they seemed to have taken the key features from Booker to trap you into using Frederick .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Mara Concordia

This is one of the best retention software programs yet!

2018-03-07

Pros

Frederick is so simple yet super powerful. The automation for client retention is extremely helpful for busy business owners. They are constantly making improvements.

Cons

I am greedy and want it to do even more, specifically in the email marketing area.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more