FreshMail Features

FreshMail

Email marketing solution

4.42/5 (43 reviews)

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AB Testing
API
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CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
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Contact Management
Content Management
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mobile Access
Multi-Channel Distribution
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Post Scheduling
Real Time Analytics
Real Time Data
Real Time Monitoring
Reporting/Analytics
Response Management
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Spam Blocker
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AB Testing
API
Activity Tracking
Analytics/ROI Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Click Tracking
Contact Management
Content Management
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mobile Access
Multi-Channel Distribution
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Post Scheduling
Real Time Analytics
Real Time Data
Real Time Monitoring
Reporting/Analytics
Response Management
SMS Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
WYSIWYG Editor
Web Forms
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Activity Tracking
Analytics/ROI Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Click Tracking
Contact Management
Content Management
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mobile Access
Multi-Channel Distribution
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Post Scheduling
Real Time Analytics
Real Time Data
Real Time Monitoring
Reporting/Analytics
Response Management
SMS Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
WYSIWYG Editor
Web Forms
Workflow Management
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Mobile apps

iOS App


1 review

Requires iOS 8.1 or later. Compatible with iPad.

Android App


17 reviews

FreshMail Feature Reviews

25 reviewers had the following to say about FreshMail's features:

Sebastian B.

Design Manager

2017-08-25

In the company where I work one of my duties is creating email marketing campaigns.

Pros

Setting up a campaign is very easy.

Cons

I'd like to see tighter connection with Google Analytics so I could segment based on GA dimensions and metrics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matylda C.

Verified Reviewer

Simple email marketing tool with great analytics

2018-08-05

Pros

I really like how easy it is to track the results of your email campaigns - their analytics feature is a big plus!

Cons

It is not the most intuitive email marketing tool to use as it simply lacks at least some of the essential features like the ability to pause and edit your email campaigns once they've been scheduled to go out (now you need to email them to pause them).

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Dave A.

Easy to use, templates, support

2016-09-22

On the down side, I'm not really sure how I'm supposed to integrate certain plugins with google analytics. I'll just have to leave it for someone else to help me with.

Pros

They have lots of templates that you can just start with and customize the way you want.

Cons

I'm not really sure how I'm supposed to integrate certain plugins with google analytics. I'll just have to leave it for someone else to help me with.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering FreshMail

The thing I really liked was getting free newsletters from freshmail with advice and tips on making great campaigns - a nice extra for people like me just starting out.

Source: Capterra
Helpful?   Yes   No
Read more
Bernard S.

Verified Reviewer

Does exactly what it's supposed to do and works well

2016-03-15

The online interface is very intuitive to the users.

Pros

You can change everything using drag & drop and there are tons of additional graphics and buttons to add.

Cons

Integration into existing SaaS applications could be better and more diverse.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Krish M.

Everything that I need in an Email client

2019-01-25

Pretty good for email campaigns and newsletters, however for naive users, might take some time to figure out the fundamentals and API usage, apart from that it's worth the money

Pros

Quick responding methods and optimized conversations Love the automation and templates

Cons

Plugins and integrations should be improved in terms of ease of installing them Make better documentation or tutorials for using the API

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Peter M.

Verified Reviewer

The best platform for sending personalised newsletters

2016-08-12

I’ve tested a few different vendors and after using Mailchimp for a long time I switched to Freshmail.

Pros

The other thing worth mentioning is automation with Google Analytics. It’s easy to send autoresponders to subscribers who complete goals that i set in google like “visit price page” and that person will get a message from me.

Cons

The integration with Google Analytics wasn’t easy for me but once I got the hang of it I could figure it out and set up new autoresponders with a few clicks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Leon A.

Easy to use and lots of cool advanced features

2015-09-24

Now I can export the campaign data and put together cool reports for the boss man!

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Olaf N.

Verified Reviewer

Great tool

2015-05-23

I’m sending up to 4 campaigns every week and I usually I’m setting all the campaigns at once.

Pros

I like the ability to design exactly what I can see in my head with FreshMail Designer.

Cons

Not much, perhaps the fixed steps for campaign creation.

Source: GetApp
Helpful?   Yes   No
Read more
Luca H.

Verified Reviewer

Good tool for new business development

2016-10-23

FreshMail is a great professional system for newsletters at a good price. I’ve been using it for almost a year and I haven’t had any problems yet. It’s simple to use I think a kid could get the hang of it.

Pros

Nice looking campaign reports in real time.

Cons

I’ve had problems logging in to the system when they run updates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Harriet W.

Verified Reviewer

Easy to learn and easy to use!

2017-09-03

Pros

All my contacts are easy to manage and to organize.

Cons

Free plan don’t have a possibility to create drip campaigns, I had to upgrade to enable this feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Artur J.

I enjoy using FreshMail and find it easy and useful in its price category.

2017-11-17

Good insights about my subscribers database and possibility to clean it up from bouncing emails.

Pros

Many high-quality templates Easy to use A/B testing feature Good interface Clear campaign wizard Grouping messages and subscribers Good insights

Cons

The offer says otherwise, but from my experience messages filtered to spam are more common than a business would usually accept The templates are good, but the differences between how they are viewed within campaign wizard and in particular email clients is very big.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Matilda M.

Great Overall Email Marketing Tool

2016-03-15

The system management is really easy and you don't have to have advanced knowledge to do things like use link tags or read campaign reports.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jessica B.

The best newsletter editor

2015-01-08

It lets create stunning templates with a simple and neat drag&drop editor.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Alex P.

Great tool

2015-06-04

The after campaign reports are really good and easy to understand.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Gillian T.

Easy to use email marketing tool

2016-08-12

You arrange your newsletter by dragging and dropping blocks in the template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Siobhan A.

Verified Reviewer

Really gorgeous email marketing software

2018-04-06

Pros

If you're a design junkie and want really beautiful branded emails, ditch Mailchimp and get this.

Cons

Sometimes buggy and looses edits if your Internet connection is unstable and not much option to design offline.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, myself only employees)
Verified Reviewer

Email Campaigns

2020-11-15

this is perfect for small businesses since the user only pays for the amount of messages that they send.

Pros

Email campaigns have never been made so easy and efficient.

Cons

some of the plugins are difficult to integrate which is major drawback for the user intending to use those plugins.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Hadley K.

Great price for the value. The system is easy to learn and to set up

2017-07-04

Pros

Great campaign editor, very intuitive.

Cons

More direct integrations! I am able to go around it with Zapier but it takes more time to set up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Conrad W.

Verified Reviewer

Best customer service

2016-06-07

It's really easy to work with the system - the templates are great and I had no problem creating very good looking campaigns. Also, it's great there is a phone support available - these guys are really helpful with any issues.

Pros

Customer service and the template designer.

Cons

Sometimes system works slow.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Paweł M.

FreshMail Review

2021-03-16

I can recommend Freshmail with a clear conscience to anyone who wants to run mailing campaigns

Pros

The biggest advantage of Freshmail is the multitude of templates for sending e-mails as well as transparency and ease of use.

Cons

With larger subscriber bases Freshmail becomes expensive to use. It happened that Freshmail system blocked upload of new leads to my base.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Carlos Felipe V.

Excellent Tool for Email Marketing Support

2021-08-01

Pros

This help our company a lot on email marketing campaigns, specially when we wanted to get new customers on new Atlanta area.

Cons

Only the interface aspect, something more comfortable for the user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex R. H.

Verified Reviewer

Impressive newsletter templates design

2015-06-08

Most of all the features or easy to use and thanks to guidelines in the system it’s easy to learn why and what you should do send a successful campaign. I also like the range of free responsive templates that you can use - it’s a real inspiration.

Pros

Free and time-unlimited trial account.

Cons

Phone support available only for paid accounts.

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Easy emailing creator

2019-08-22

Pros

I like also automate my emails campaign.

Cons

Sometimes I have a problem with setting any function because it is difficult to find ...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Holly B.

Verified Reviewer

I didn’t know email marketing was this easy to do

2015-09-20

My open rates on previous campaigns with another ESP were horrible and I never understood why.

Pros

If you are getting any real use out of your email marketing, you will need some help or have a problem from time to time. FreshMail is only customer support that gave me the impression that there was actually someone looking into a problem and they always got back to me and stayed in touch until the problem was resolved.

Cons

My campaign got delayed because of their moderation process.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Global Change Manager (Pharmaceuticals company, 10001+ employees)
Verified Reviewer

Works well but does not bring added value in comparison to competiton

2019-01-04

Pros

I have used FreshMail for a few weeks during testing period of multiple tools for newsletter and mailing management. It has all the essential functionalities but nothing that would make it outstanding.

Cons

The visual editor was a little buggy, it was not smooth to prepare new templates using it (not the HTML, but just the basic visual one provided in the tool).

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more