FreshMail Features

FreshMail

Email marketing solution

4.44/5 (39 reviews)

FreshMail Feature Summary

  • Drag & Drop email template editor
  • Event triggered actins
  • WYSIWYG editor
  • Real-time email analytics and insight
  • SMS marketing
  • Scheduled emails
  • Google Analytics integration
  • Mailing list management
  • Data import/export
  • Customer segmentation
  • Customizable templates
  • Forms management
  • Event triggered email
  • Video tutorials, articles, how to, webinars, etc
  • Auto-responders
  • CRM integration
  • Custom fields
  • Drip email marketing
  • A/B testing
  • SMS integration
  • Automated scheduling
  • Email distribution
  • Email marketing
  • Newsletter management
  • Click-through tracking
  • Activity tracking
  • Subscriber management
  • Subscription services
  • Web forms
  • Market segmentation
  • Campaign segmentation
  • Engagement analytics
  • Conversion tracking
  • Real time data
  • Behavior tracking
  • Geolocation
  • Campaign planning
  • Email templates
  • Real time email tracking
  • Email communication management
  • Inbox inspector
  • Spam test
  • Send time optimization
  • Personalization & dynamic content

Competitor Feature Comparison

A/B Testing
API
Activity Tracking
Anti Spam
Auto-Responders
Automated Scheduling
Behavior Tracking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Management
Content Management
Conversion Tracking
Custom Fields
Custom Forms
Customer Segmentation
Customizable Templates
Data Import
Data Import/Export
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Templates
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Knowledge Base Management
Mailing List Management
Newsletter Management
ROI Analytics
Real Time Data
Real Time Monitoring
Reporting & Statistics
SMS Integration
SMS Marketing Managment
Social Media Integration
Subscription Management
Summary Reports
WYSIWYG Editor
Web Forms
Learn moreCompare App
A/B Testing
API
Activity Tracking
Anti Spam
Auto-Responders
Automated Scheduling
Behavior Tracking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Management
Content Management
Conversion Tracking
Custom Fields
Custom Forms
Customer Segmentation
Customizable Templates
Data Import
Data Import/Export
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Templates
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Knowledge Base Management
Mailing List Management
Newsletter Management
ROI Analytics
Real Time Data
Real Time Monitoring
Reporting & Statistics
SMS Integration
SMS Marketing Managment
Social Media Integration
Subscription Management
Summary Reports
WYSIWYG Editor
Web Forms
Visit WebsiteCompare App
A/B Testing
API
Activity Tracking
Anti Spam
Auto-Responders
Automated Scheduling
Behavior Tracking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Management
Content Management
Conversion Tracking
Custom Fields
Custom Forms
Customer Segmentation
Customizable Templates
Data Import
Data Import/Export
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Templates
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Knowledge Base Management
Mailing List Management
Newsletter Management
ROI Analytics
Real Time Data
Real Time Monitoring
Reporting & Statistics
SMS Integration
SMS Marketing Managment
Social Media Integration
Subscription Management
Summary Reports
WYSIWYG Editor
Web Forms
Visit WebsiteCompare App

Mobile apps

iOS App


1 review

Requires iOS 8.1 or later. Compatible with iPad.

Android App


16 reviews

FreshMail Feature Reviews

25 reviewers had the following to say about FreshMail's features:

Artur Jaskólski

I enjoy using FreshMail and find it easy and useful in its price category.

2017-11-17

Good insights about my subscribers database and possibility to clean it up from bouncing emails.

Pros

Many high-quality templates Easy to use A/B testing feature Good interface Clear campaign wizard Grouping messages and subscribers Good insights

Cons

The offer says otherwise, but from my experience messages filtered to spam are more common than a business would usually accept The templates are good, but the differences between how they are viewed within campaign wizard and in particular email clients is very big.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Matylda Chmielewska

Verified Reviewer

Simple email marketing tool with great analytics

2018-08-05

Pros

It is also easy to A/B test stuff which - as a marketer - I find very helpful.

Cons

It is not the most intuitive email marketing tool to use as it simply lacks at least some of the essential features like the ability to pause and edit your email campaigns once they've been scheduled to go out (now you need to email them to pause them).

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Hadley Keenan

Great price for the value. The system is easy to learn and to set up

2017-07-04

Pros

Segmentation, autoresponders, personalization and email testing.

Cons

More direct integrations! I am able to go around it with Zapier but it takes more time to set up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Sebastian Babiar

Design Manager

2017-08-25

In the company where I work one of my duties is creating email marketing campaigns. With the system I used before, everything was much more complicated and it took me a lot of time to create responsive newsletters.

Pros

Setting up a campaign is very easy.

Cons

Marketing automation features are not too advanced.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Krish Munot

Everything that I need in an Email client

2019-01-25

Pretty good for email campaigns and newsletters, however for naive users, might take some time to figure out the fundamentals and API usage, apart from that it's worth the money

Pros

Quick responding methods and optimized conversations Love the automation and templates

Cons

Plugins and integrations should be improved in terms of ease of installing them Make better documentation or tutorials for using the API

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Bernard Sauriol

Verified Reviewer

Does exactly what it's supposed to do and works well

2016-03-15

The online interface is very intuitive to the users.

Pros

You can change everything using drag & drop and there are tons of additional graphics and buttons to add.

Cons

Integration into existing SaaS applications could be better and more diverse.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Leon Amsel

Easy to use and lots of cool advanced features

2015-09-24

Now I can export the campaign data and put together cool reports for the boss man!

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Luca Hammond

Verified Reviewer

Good tool for new business development

2016-10-23

FreshMail is a great professional system for newsletters at a good price.

Pros

Nice looking campaign reports in real time.

Cons

I’ve had problems logging in to the system when they run updates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
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Olaf Newman

Verified Reviewer

Great tool

2015-05-23

I’m sending up to 4 campaigns every week and I usually I’m setting all the campaigns at once.

Pros

I like the ability to design exactly what I can see in my head with FreshMail Designer.

Cons

Not much, perhaps the fixed steps for campaign creation.

Source: GetApp
3 of 4 people found this review helpful
Helpful?   Yes   No
Read more
Harriet Wynn

Verified Reviewer

Easy to learn and easy to use!

2017-09-03

Pros

I like how user friendly Freshmail is. The template designer has a lot of pre-made templates and I created mine by just tweaking the one I really liked.

Cons

Free plan don’t have a possibility to create drip campaigns, I had to upgrade to enable this feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Dave Alger

Easy to use, templates, support

2016-09-22

On the down side, I'm not really sure how I'm supposed to integrate certain plugins with google analytics. I'll just have to leave it for someone else to help me with.

Pros

They have lots of templates that you can just start with and customize the way you want.

Cons

I'm not really sure how I'm supposed to integrate certain plugins with google analytics. I'll just have to leave it for someone else to help me with.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering FreshMail

The thing I really liked was getting free newsletters from freshmail with advice and tips on making great campaigns - a nice extra for people like me just starting out.

Source: Capterra
Helpful?   Yes   No
Read more
Holly Bouvier

Verified Reviewer

I didn’t know email marketing was this easy to do

2015-09-20

My open rates on previous campaigns with another ESP were horrible and I never understood why.

Pros

If you are getting any real use out of your email marketing, you will need some help or have a problem from time to time.

Cons

My campaign got delayed because of their moderation process.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
2 of 2 people found this review helpful
Helpful?   Yes   No
Read more
Matilda Migneault

Great Overall Email Marketing Tool

2016-03-15

The system management is really easy and you don't have to have advanced knowledge to do things like use link tags or read campaign reports.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Alex R. Hazel

Verified Reviewer

Impressive newsletter templates design

2015-06-08

I also like the range of free responsive templates that you can use - it’s a real inspiration.

Pros

Free and time-unlimited trial account.

Cons

Phone support available only for paid accounts.

Source: GetApp
Helpful?   Yes   No
Read more
Jessica Brown

The best newsletter editor

2015-01-08

It lets create stunning templates with a simple and neat drag&drop editor.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Siobhan Ashmole

Verified Reviewer

Really gorgeous email marketing software

2018-04-06

Pros

If you're a design junkie and want really beautiful branded emails, ditch Mailchimp and get this.

Cons

Sometimes buggy and looses edits if your Internet connection is unstable and not much option to design offline.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Peter McCoy

Verified Reviewer

The best platform for sending personalised newsletters

2016-08-12

I’ve tested a few different vendors and after using Mailchimp for a long time I switched to Freshmail.

Pros

The other thing worth mentioning is automation with Google Analytics. It’s easy to send autoresponders to subscribers who complete goals that i set in google like “visit price page” and that person will get a message from me.

Cons

The integration with Google Analytics wasn’t easy for me but once I got the hang of it I could figure it out and set up new autoresponders with a few clicks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Easy emailing creator

2019-08-22

Pros

This app is for me really easy emailing creator - both on the template and on my own imagination.

Cons

Sometimes I have a problem with setting any function because it is difficult to find ...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Alex Pollard

Great tool

2015-06-04

The after campaign reports are really good and easy to understand.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Everything you expect from email marketing tool

2018-12-09

All you need in a everyday work.

Pros

Even if you are not that experienced when it comes to email marketing, you will not have any problems with using Freshmail.

Cons

Sometimes it may be difficult to import data or make some synchronizations but it's not anything which can't be overcome.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Conrad Waltz

Verified Reviewer

Best customer service

2016-06-07

It's really easy to work with the system - the templates are great and I had no problem creating very good looking campaigns. Also, it's great there is a phone support available - these guys are really helpful with any issues.

Pros

Customer service and the template designer.

Cons

Sometimes system works slow.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
Read more
Dale Gardner

Great User Interface, Not So Great Everything Else

2018-10-01

Due to the server issues, we did move on from Freshmail to Mailchimp, but I wouldn't say Freshmail is all that bad, they just need to do a little housekeeping, tidy up those servers and consider making English the first language of the business.

Pros

The thing that attracted me to Freshmail's email marketing platform was that, to me, it seemed to give more flexibility in terms of getting creative with the interface than other alternatives such as Mailchimp. The templates seem to have more personality and, design-wise allowed a greater level of creative freedom.

Cons

Unfortunately, we had issues with emails being marked as spam and had difficulties with the Freshmail customer service team in resolving this.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more
Gillian T

Easy to use email marketing tool

2016-08-12

You arrange your newsletter by dragging and dropping blocks in the template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Global Change Manager (Pharmaceuticals company, 10001+ employees)
Verified Reviewer

Works well but does not bring added value in comparison to competiton

2019-01-04

Pros

I have used FreshMail for a few weeks during testing period of multiple tools for newsletter and mailing management.

Cons

The visual editor was a little buggy, it was not smooth to prepare new templates using it (not the HTML, but just the basic visual one provided in the tool).

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Mitchell Anton

Verified Reviewer

Very Happy to Reccomend

2017-01-24

I have used Freshmail for more than 6 months. Before that I used Mailchimp but I had some difficulties with them and decided to change systems. So far everything seems to be very effective and I’m more than pleased that I decided to switch to Freshmail.

Pros

I want to get the most out of my email campaigns and freshmail knows how to do it :)

Cons

I don’t know how to integrate some plugins with their system, there’s no simple way to do it or I just have to figure it out - anyway it’s not very intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering FreshMail

I would recommend Freshmail to other marketing professionals as a useful free and paid tool.

Source: GetApp
Helpful?   Yes   No
Read more