FreshMail Features

FreshMail

Email marketing solution

4.48/5 (31 reviews)

FreshMail Feature Summary

  • Drag & Drop email template editor
  • Event triggered actins
  • WYSIWYG editor
  • Real-time email analytics and insight
  • SMS marketing
  • Scheduled emails
  • Google Analytics integration
  • Mailing list management
  • Data import/export
  • Customer segmentation
  • Customizable templates
  • Forms management
  • Event triggered email
  • Video tutorials, articles, how to, webinars, etc
  • Auto-responders
  • CRM integration
  • Custom fields
  • Drip email marketing
  • A/B testing
  • SMS integration
  • Automated scheduling
  • Email distribution
  • Email marketing
  • Newsletter management
  • Click-through tracking
  • Activity tracking
  • Subscriber management
  • Subscription services
  • Web forms
  • Market segmentation
  • Campaign segmentation
  • Engagement analytics
  • Conversion tracking
  • Real time data
  • Behavior tracking
  • Geolocation
  • Campaign planning
  • Email templates
  • Real time email tracking
  • Email communication management
  • Inbox inspector
  • Spam test
  • Send time optimization
  • Personalization & dynamic content

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (142 other apps)
API (373 other apps)
Activity Dashboard (202 other apps)
Campaign Analysis (184 other apps)
Campaign Management (161 other apps)
Content Management (162 other apps)
Customizable Branding (176 other apps)
Customizable Templates (181 other apps)
Data Import/Export (139 other apps)
Drag & Drop Interface (190 other apps)
Engagement Analytics (155 other apps)
Monitoring (173 other apps)
Multi-Channel Marketing (147 other apps)
Real Time Analytics (141 other apps)
Real Time Data (135 other apps)
Reporting & Statistics (192 other apps)
Social Media Integration (205 other apps)
Social Network Marketing (135 other apps)
Tagging (138 other apps)
Third Party Integration (196 other apps)

Competitor Feature Comparison

Mobile apps

iOS App


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FreshMail Feature Reviews

25 reviewers had the following to say about FreshMail's features:

Matylda Chmielewska

Verified Reviewer

Simple email marketing tool with great analytics

2018-08-05

Pros

It is also easy to A/B test stuff which - as a marketer - I find very helpful.

Cons

It is not the most intuitive email marketing tool to use as it simply lacks at least some of the essential features like the ability to pause and edit your email campaigns once they've been scheduled to go out (now you need to email them to pause them).

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
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Artur Jaskólski

I enjoy using FreshMail and find it easy and useful in its price category.

2017-11-17

Good insights about my subscribers database and possibility to clean it up from bouncing emails.

Pros

Many high-quality templates Easy to use A/B testing feature Good interface Clear campaign wizard Grouping messages and subscribers Good insights

Cons

The offer says otherwise, but from my experience messages filtered to spam are more common than a business would usually accept The templates are good, but the differences between how they are viewed within campaign wizard and in particular email clients is very big.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Sebastian Babiar

Design Manager

2017-08-25

In the company where I work one of my duties is creating email marketing campaigns.

Pros

Setting up a campaign is very easy.

Cons

I'd like to see tighter connection with Google Analytics so I could segment based on GA dimensions and metrics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bernard Sauriol

Verified Reviewer

Does exactly what it's supposed to do and works well

2016-03-15

We have people working in there that are anywhere from graphic designers and web developers all the way to traditional marketers without really a great deal of online experience, and because the tools are so easy to use, it has been a great tool for the entire marketing team.

Pros

You can change everything using drag & drop and there are tons of additional graphics and buttons to add.

Cons

Integration into existing SaaS applications could be better and more diverse.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Luca Hammond

Verified Reviewer

Good tool for new business development

2016-10-23

FreshMail is a great professional system for newsletters at a good price.

Pros

Nice looking campaign reports in real time.

Cons

I’ve had problems logging in to the system when they run updates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
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Leon Amsel

Easy to use and lots of cool advanced features

2015-09-24

Now I can export the campaign data and put together cool reports for the boss man!

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Hadley Keenan

Great price for the value. The system is easy to learn and to set up

2017-07-04

Pros

Segmentation, autoresponders, personalization and email testing. Great campaign editor, very intuitive.

Cons

More direct integrations! I am able to go around it with Zapier but it takes more time to set up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Peter McCoy

Verified Reviewer

The best platform for sending personalised newsletters

2016-08-12

I’ve tested a few different vendors and after using Mailchimp for a long time I switched to Freshmail.

Pros

The other thing worth mentioning is automation with Google Analytics. It’s easy to send autoresponders to subscribers who complete goals that i set in google like “visit price page” and that person will get a message from me.

Cons

The integration with Google Analytics wasn’t easy for me but once I got the hang of it I could figure it out and set up new autoresponders with a few clicks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
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Dave Alger

Easy to use, templates, support

2016-09-22

On the down side, I'm not really sure how I'm supposed to integrate certain plugins with google analytics. I'll just have to leave it for someone else to help me with.

Pros

They have lots of templates that you can just start with and customize the way you want.

Cons

I'm not really sure how I'm supposed to integrate certain plugins with google analytics. I'll just have to leave it for someone else to help me with.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering FreshMail

The thing I really liked was getting free newsletters from freshmail with advice and tips on making great campaigns - a nice extra for people like me just starting out.

Source: Capterra
Helpful?   Yes   No
Read more
Alex R. Hazel

Verified Reviewer

Impressive newsletter templates design

2015-06-08

I also like the range of free responsive templates that you can use - it’s a real inspiration.

Pros

Free and time-unlimited trial account.

Cons

Phone support available only for paid accounts.

Source: GetApp
Helpful?   Yes   No
Read more
Olaf Newman

Verified Reviewer

Great tool

2015-05-23

I’m sending up to 4 campaigns every week and I usually I’m setting all the campaigns at once.

Pros

I like the ability to design exactly what I can see in my head with FreshMail Designer.

Cons

Not much, perhaps the fixed steps for campaign creation.

Source: GetApp
3 of 4 people found this review helpful
Helpful?   Yes   No
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Holly Bouvier

Verified Reviewer

I didn’t know email marketing was this easy to do

2015-09-20

My open rates on previous campaigns with another ESP were horrible and I never understood why.

Pros

If you are getting any real use out of your email marketing, you will need some help or have a problem from time to time. FreshMail is only customer support that gave me the impression that there was actually someone looking into a problem and they always got back to me and stayed in touch until the problem was resolved.

Cons

My campaign got delayed because of their moderation process.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
2 of 2 people found this review helpful
Helpful?   Yes   No
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Jessica Brown

The best newsletter editor

2015-01-08

It lets create stunning templates with a simple and neat drag&drop editor.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Siobhan Ashmole

Verified Reviewer

Really gorgeous email marketing software

2018-04-06

Pros

If you're a design junkie and want really beautiful branded emails, ditch Mailchimp and get this.

Cons

Sometimes buggy and looses edits if your Internet connection is unstable and not much option to design offline.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Matilda Migneault

Great Overall Email Marketing Tool

2016-03-15

The system management is really easy and you don't have to have advanced knowledge to do things like use link tags or read campaign reports.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Harriet Wynn

Verified Reviewer

Easy to learn and easy to use!

2017-09-03

Pros

I like how user friendly Freshmail is. The template designer has a lot of pre-made templates and I created mine by just tweaking the one I really liked.

Cons

Free plan don’t have a possibility to create drip campaigns, I had to upgrade to enable this feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Gillian T

Easy to use email marketing tool

2016-08-12

You arrange your newsletter by dragging and dropping blocks in the template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex Pollard

Great tool

2015-06-04

The after campaign reports are really good and easy to understand.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Helen May

Verified Reviewer

Great autoresponders

2015-09-02

You pay for the amount of sent messages which is perfect for small retailers. Autoresponders can help you to reorganize your communication.

Pros

Thanks to autoresponders you can set up the message once and it will be sent each time another customer will buy a selected product or click onto a given link.

Cons

It’s not fully marketing automation yet.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Dale Gardner

Great User Interface, Not So Great Everything Else

2018-10-01

Due to the server issues, we did move on from Freshmail to Mailchimp, but I wouldn't say Freshmail is all that bad, they just need to do a little housekeeping, tidy up those servers and consider making English the first language of the business.

Pros

The thing that attracted me to Freshmail's email marketing platform was that, to me, it seemed to give more flexibility in terms of getting creative with the interface than other alternatives such as Mailchimp.

Cons

Also, there were a few language barriers at times as they are based out of Poland and you'd find the software having random splashes of Polish now and then.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more
Conrad Waltz

Verified Reviewer

Best customer service

2016-06-07

It's really easy to work with the system - the templates are great and I had no problem creating very good looking campaigns. Also, it's great there is a phone support available - these guys are really helpful with any issues.

Pros

Customer service and the template designer.

Cons

Sometimes system works slow.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
Read more
Mitchell Anton

Verified Reviewer

Very Happy to Reccomend

2017-01-24

I have used Freshmail for more than 6 months. Before that I used Mailchimp but I had some difficulties with them and decided to change systems. So far everything seems to be very effective and I’m more than pleased that I decided to switch to Freshmail.

Pros

I want to get the most out of my email campaigns and freshmail knows how to do it :)

Cons

I don’t know how to integrate some plugins with their system, there’s no simple way to do it or I just have to figure it out - anyway it’s not very intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering FreshMail

I would recommend Freshmail to other marketing professionals as a useful free and paid tool.

Source: GetApp
Helpful?   Yes   No
Read more
Matt Stewart

I've been using freshmail for quite some time and it's a great tool

2017-06-30

Pros

Great resource centre with a lot of know how about the system and about email marketing. The system itself is very intuitive too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Vito Kudel

Great support than I can count on day or night

2016-10-23

They have great testing options as well and lots of help in making your message in a way that will avoid spam filters.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Conrad Waltz

I send a lot of emails. Regular newsletter, mailings and autoresponders. Sometimes things go wrong a

2017-06-30

We are happy that all emails display correctly on different devices, so we don't need to put much work into design.

Pros

Very intuitive tool, I didn't need much time to master it.

Cons

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more