Freshmarketer Features List

Freshmarketer Reviews

Freshmarketer

All-in-one conversion rate optimization (CRO) suite

4.29/5 (7 reviews)
535

Freshmarketer Feature Summary

  • Real-time heatmaps
  • Audience targeting
  • Split testing
  • Landing pages / web forms
  • Funnel analysis
  • Test scheduling
  • Statistical relevance analysis
  • Templates
  • Behavioral mapping
  • Element analytics
  • Dynamic maps
  • Website analytics
  • Real-time editing
  • Responsive
  • Templates
  • Analytics
  • Drag & drop
  • Form creation
  • Split URL testing
  • Visitor click tracking
  • Scrollmaps and clickmaps
  • Device specific heatmaps
  • Real-time data
  • Visual analytics
  • WYSIWYG visual editor
  • Visitor behavior tracking
  • Conversion tracking
  • Bypass login screens for A/B testing
  • Query tag management
  • Target and record visitor sessions
  • Audience segmenting
  • Advanced data privacy
  • Visitor path reordering
  • Virtual pageview
  • Customizable poll widget
  • Polls & surveys
  • Net Promoter Score
  • eCommerce integration
  • Session replay

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (122 other apps)
API (339 other apps)
Activity Dashboard (175 other apps)
Campaign Analysis (160 other apps)
Campaign Management (139 other apps)
Content Management (129 other apps)
Customizable Branding (155 other apps)
Customizable Templates (157 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (166 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (131 other apps)
Real Time Analytics (122 other apps)
Real Time Data (111 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (127 other apps)
Third Party Integration (163 other apps)

Competitor Feature Comparison

Freshmarketer Feature Reviews

7 reviewers had the following to say about Freshmarketer's features:

Isabel Marcano Anés

This software is cheaper than others alterntatives.

2018-03-28

Pros

Freshmarketer offers features like heatmaps, session replay, A/B testing, among others.

Cons

Freshmarketer offers features like heatmaps, session replay, A/B testing, among others.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

2018-04-24

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Pros

- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with

Cons

- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Laura Wiersema

Simple, non-intimidating dashboard yet well-rounded applications package

2018-04-12

Pros

I prefer A/B Testing through a different software, but this one is decent; I do appreciate that they've recently introduced AB test settings to auto-allocate 100% traffic to the winning variation and auto-pause the experiment upon the announcement of the winning version.

Cons

A tiny hiccup on the heatmaps is using them on pages with infinite scroll.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Antony Kattukaran

A must-have tool when you get started to know what your audience does on your site.

2018-04-30

Pros

Heat maps & session recording gave us many insights that were unknown until we used the tool to learn from the data.

Cons

Right now it is functionally very strong but not easy for a new user to understand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Arup Dey

Useful, easy and cost-effective

2018-02-16

Pros

URL clubbing for a single step in funnel Clicks on sections shown as percentage of the total clicks Simple UI

Cons

Set up and onboarding should be made easier Should have an advanced feature of account based attribution

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Web Analyst (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

Good Feature Set But Poor Implementation

2018-02-28

Pros

Integrated form analysis. You can create custom funnels.

Cons

I've had problems every single time I created experiments (or even form analysis). So I've heard that "we analysed this and it seems it's an issue from our side" sentence more than once and unfortunately support was not very fast.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: GetApp
Helpful?   Yes   No
Read more
Rahul Aggarwal

Great Product and Customer Support

2018-04-25

Pros

Its easy to use and understand.

Cons

Uptil now i havent faced any issues with the product. The UI is amazing also.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more