Freshmarketer Features

Freshmarketer

Full Stack Marketing Automation Software for Marketers

4.48/5 (21 reviews)

Freshmarketer Feature Summary

  • Real-time heatmaps
  • Audience targeting
  • Split testing
  • Landing pages / web forms
  • Funnel analysis
  • Test scheduling
  • Statistical relevance analysis
  • Templates
  • Behavioral mapping
  • Element analytics
  • Dynamic maps
  • Website analytics
  • Real-time editing
  • Responsive
  • Templates
  • Analytics
  • Drag & drop
  • Form creation
  • Split URL testing
  • Visitor click tracking
  • Scrollmaps and clickmaps
  • Device specific heatmaps
  • Real-time data
  • Visual analytics
  • WYSIWYG visual editor
  • Visitor behavior tracking
  • Conversion tracking
  • Bypass login screens for A/B testing
  • Query tag management
  • Target and record visitor sessions
  • Audience segmenting
  • Advanced data privacy
  • Visitor path reordering
  • Virtual pageview
  • Customizable poll widget
  • Polls & surveys
  • Net Promoter Score
  • Session replay
  • eCommerce integration

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (179 other apps)
API (476 other apps)
Activity Dashboard (290 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (240 other apps)
Campaign Management (274 other apps)
Content Management (237 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (226 other apps)
Monitoring (228 other apps)
Multi-Channel Marketing (204 other apps)
Real Time Analytics (204 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (284 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (276 other apps)

Competitor Feature Comparison

Freshmarketer Feature Reviews

20 reviewers had the following to say about Freshmarketer's features:

Juan Merodio

A better option to know who sees your website.

2018-12-06

This software is intuitive, which has turned digital marketing to new experiences in which we focus in another way and point of view on what our customers need and need, simply with an analysis or tests on heat maps.

Pros

Freshmarketer offers different tools such as A / B tests included in heat maps to obtain more specific analysis of those who visit your website, in this way we can better understand the behavior of those who visit us.

Cons

I think Freshmarketer needs to update certain things to improve the performance of its interface and that each user has a better experience.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kelsie Marie

Freshmarketer: tool for powerful thermal maps

2019-08-20

Highly recommended to achieve better results with the analysis of elements on thermal maps.

Pros

Different customer behaviors can be added to the mapping processes, and website analysis can be done.

Cons

It does not handle tests of variants internally, and it takes time to segment the campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Isabel Marcano Anés

This software is cheaper than others alterntatives.

2018-03-28

Pros

Freshmarketer offers features like heatmaps, session replay, A/B testing, among others.

Cons

Freshmarketer offers features like heatmaps, session replay, A/B testing, among others.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No
Read more
Suhayl Del Carmen Bermudez Nava

Very good tools for digital media and with A / B tests

2018-09-12

Pros

It really is an excellent software, with tools designed especially for digital advertisers, giving the options to perform A / B tests. The heat maps are quite useful, Freshmarketer is easy to use and has a good user interface.

Cons

I have nothing against this software, my doubts were quickly addressed when I needed help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 201-500 employees)

VERY GOOD MARKETING TOOL

2019-09-12

With A/B testing you can make necessary changes in product , website etc and retain more customer

Pros

A/B TESTING this one thing is best .

Cons

Better tutorial needs to be designed for new people .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

2018-04-24

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Pros

- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with

Cons

- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Laura Wiersema

Simple, non-intimidating dashboard yet well-rounded applications package

2018-04-12

Pros

I prefer A/B Testing through a different software, but this one is decent; I do appreciate that they've recently introduced AB test settings to auto-allocate 100% traffic to the winning variation and auto-pause the experiment upon the announcement of the winning version.

Cons

A tiny hiccup on the heatmaps is using them on pages with infinite scroll.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Insane Insights

2019-05-17

You can tell they care about user/business requirements and challenges. A UX dream.

Pros

Their forum analysis is my favorite feature.

Cons

It takes time to set up the first test. Just like everything, there is a learning curve involved.

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
jhon salazar ocampo

I recommend Freshmarketer

2018-10-10

Pros

dynamic tool very affordable, with interesting features where we could make maps of the applications, forms of single page. also offers us an Optimizely business function to add custom attributes is wonderful

Cons

I can not think of any their A / B test tools are really powerful and customer support is excellent

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

All-in-one tool for marketers

2018-11-07

I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Pros

For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc.

Cons

There is a free plan but it is too basic in nature and you won't be able to use the best features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

FreshMarketer is a great heatmap and site analysis tool

2018-07-26

Pros

It provides a clean, easy read of heatmaps and funnel analysis for each website you set up on there.

Cons

Sometimes it can be a little difficult to set experiments up and using the A/B editing tool isn't the easiest for someone who is new to the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Arup Dey

Useful, easy and cost-effective

2018-02-16

Pros

URL clubbing for a single step in funnel Clicks on sections shown as percentage of the total clicks Simple UI

Cons

Set up and onboarding should be made easier Should have an advanced feature of account based attribution

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Jake Cremean

Efficient Multi-tool for your Marketing Team

2019-03-09

Pros

Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

Cons

Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Antony Kattukaran

A must-have tool when you get started to know what your audience does on your site.

2018-04-30

Pros

Heat maps & session recording gave us many insights that were unknown until we used the tool to learn from the data.

Cons

Right now it is functionally very strong but not easy for a new user to understand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Web Analyst (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

Good Feature Set But Poor Implementation

2018-02-28

Pros

Integrated form analysis. You can create custom funnels.

Cons

I've had problems every single time I created experiments (or even form analysis). So I've heard that "we analysed this and it seems it's an issue from our side" sentence more than once and unfortunately support was not very fast.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: GetApp
Helpful?   Yes   No
Read more
Wilford Chidawanyika

Wilford

2018-10-30

Pros

This app I really easy to set up compared to other apps of its kind.

Cons

I found that the first test is not easy to set up.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 1-10 employees)

Good but imporvement is still needed

2019-03-05

Pros

Freshmarketer is an excellent tool to provide supreme customer support and testing on your websites.

Cons

Technical knowledge is required to have full access to advanced features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Dannys Jurado Senior

Freshmarketer is full of alternatives that will please you

2019-01-01

We would have liked to know that it would be hard for us to make many of our employees learn how to use it, for those who do not know about Freshmarketer technology it became a bit complicated.

Pros

But what we like the most is that reports have the option of being customized.

Cons

With the recent updates many of the small errors caused in the program were eliminated completely, currently there is nothing that we do not like.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rahul Aggarwal

Great Product and Customer Support

2018-04-25

Pros

Its easy to use and understand.

Cons

Uptil now i havent faced any issues with the product. The UI is amazing also.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

I can only recommend it

2018-11-29

Pros

Interesting set of features, reasonable price and good customer support.

Cons

I had a few glitches when creating experiments, but had those fixed via customer support.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more