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Functionality
4.6
/5
17
Total features
33
13 categories
CAKE features
Common features of Lead Management software
samantha h.
Verified reviewer
Financial Services, self-employed
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learning how to make landing page to lead pages and steps to do on own
i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use
it just for online they need offline to use in a business with street address as part of the management program
Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!
Brian B.
Marketing and Advertising, self-employed
Used daily for 2+ years
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Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.
CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.
There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.
Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!
Isabel K.
Financial Services, 1,001-5,000 employees
Used daily for 1-2 years
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Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues. Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.
There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.
Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!
Nykiya M.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.
The mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do.
Hi there! Thank you for taking the time to review CAKE! We're happy to hear about your success on our product and would love to learn more about what you would like to accomplish within the mobile application or on the mobile web version as we hope to make some enhancements to it in the near future. Again, thank you for your review and likelihood to recommend CAKE!
Anonymous Reviewer
Verified reviewer
Insurance, 51-200 employees
Used daily for 2+ years
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The reporting system makes this powerful piece of software the best. Very happy.
The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.
I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame.
Thank you for taking the time to review CAKE! We're so pleased to hear about your success with our product and we would love to learn more about how you would like to use the mobile application to help run your business. Please feel free to email us directly at teamCAKE@getCAKE.com so we can discuss your feedback further.
Warren S.
Financial Services, 11-50 employees
Used daily for 2+ years
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Simplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.
The only thing that comes to mind is a recent need to post our "Lead Detail, by Buyer" to a post URL. It's currently being resolved by referring us to iFrame Media who is building out the API for us.
Hi there! Thank you for taking your time to review our product, we are so happy to hear that you're satisfied with the product and support you're receiving with CAKE!
Julie K.
Internet, 1-10 employees
Used daily for 1-2 years
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I can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy. I like the ease of the reporting system.
I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.
Sometimes its a bit hard to reach support on busy days, but all in all they are very helpful.