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CAKE Logo

CAKE

4.5
(17)

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Performance Marketing Software

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(11)

CAKE Features

Features Summary

Functionality

4.6

/5

17

Total features

33

13 categories

CAKE features

Affiliate Management
Attribution Modeling
Banner Management
Campaign Management
Channel Management
Commission Management
Contact Database
Contact Management

Common features of Lead Management software

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
CRM
Calendar Management
Campaign Analytics
Campaign Management

Price starts from

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No pricing info

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

17

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

33

Unique features

  • Cross Channel Attribution

  • Site Search Tracking

  • Commission Management

  • Rewards Management

Functionality

4.4

/5

15.8K

Price starts from

13

Per month

learn more

Total Features

152

Features in Common

14

Unique features

  • CRM

  • Data Import/Export

  • Multi-Channel Communication

  • Customer Database

Functionality

4.4

/5

5.4K

Price starts from

50

Per month

visit website

Total Features

104

Features in Common

16

Unique features

  • Reporting & Statistics

  • For Small Businesses

  • Data Import/Export

  • Lead Generation

Common CAKE comparisons

CAKE logo
LeadsPedia logo
CAKEvsLeadsPedia

Reviewers who mentioned features said:

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samantha h.

Verified reviewer

Financial Services, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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affiliate software

Reviewed 3 years ago

learning how to make landing page to lead pages and steps to do on own

Pros

i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use

Cons

it just for online they need offline to use in a business with street address as part of the management program

Vendor response

Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!

BB
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Brian B.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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CAKE is the Cadillac of Tracking Software

Reviewed 4 years ago

Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Pros

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Vendor response

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

IK
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Isabel K.

Financial Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Helps Us Acheive Our Goals Everyday

Reviewed 4 years ago
Pros

Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues. Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.

Cons

There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.

Vendor response

Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!

NM
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Nykiya M.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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User Friendly, Easy to Use Platform

Reviewed 4 years ago
Pros

Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.

Cons

The mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do.

Vendor response

Hi there! Thank you for taking the time to review CAKE! We're happy to hear about your success on our product and would love to learn more about what you would like to accomplish within the mobile application or on the mobile web version as we hope to make some enhancements to it in the near future. Again, thank you for your review and likelihood to recommend CAKE!

AR
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Anonymous Reviewer

Verified reviewer

Insurance, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A really powerful platform that helps us achieve our goals

Reviewed 3 years ago

The reporting system makes this powerful piece of software the best. Very happy.

Pros

The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.

Cons

I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame.

Vendor response

Thank you for taking the time to review CAKE! We're so pleased to hear about your success with our product and we would love to learn more about how you would like to use the mobile application to help run your business. Please feel free to email us directly at teamCAKE@getCAKE.com so we can discuss your feedback further.

WS
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Warren S.

Financial Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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CAKE Review, Completely Satisfied

Reviewed 4 years ago
Pros

Simplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.

Cons

The only thing that comes to mind is a recent need to post our "Lead Detail, by Buyer" to a post URL. It's currently being resolved by referring us to iFrame Media who is building out the API for us.

Vendor response

Hi there! Thank you for taking your time to review our product, we are so happy to hear that you're satisfied with the product and support you're receiving with CAKE!

JK
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Julie K.

Internet, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Cake is easy as pie to use

Reviewed 4 years ago

I can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy. I like the ease of the reporting system.

Pros

I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.

Cons

Sometimes its a bit hard to reach support on busy days, but all in all they are very helpful.