Cake Features

Cake

Performance Marketing Software

4.56/5 (16 reviews)

Cake Feature Summary

  • Digital marketing analytics
  • Advertisers and networks
  • Track and act in real-time.
  • Capture and monitor digital marketing
  • Enable optimum marketing impact
  • Clarity from your data
  • Identify top-performing channels
  • Use clear actionable data
  • Make intelligent decisions
  • Optimize marketing spend
  • Muliple integrations
  • Google, Intuit, Tipalti
  • Online support
  • Webinars
  • Whitepapers
  • Identify new sales channels
  • Download reports and export
  • Web based platform
  • Card-based system
  • Location tracking

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Mobile apps

iOS App


21 reviews

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


35 reviews

Cake Feature Reviews

14 reviewers had the following to say about Cake's features:

Julie Katz

Cake is easy as pie to use

2018-10-04

I can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy.

Pros

I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.

Cons

Sometimes its a bit hard to reach support on busy days, but all in all they are very helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
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Warren Spangenberg

CAKE Review, Completely Satisfied

2019-06-28

Pros

Simplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.

Cons

It's currently being resolved by referring us to iFrame Media who is building out the API for us.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Hi there! Thank you for taking your time to review our product, we are so happy to hear that you're satisfied with the product and support you're receiving with CAKE!

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Brian Bastio

CAKE is the Cadillac of Tracking Software

2019-06-28

I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level.

Pros

The setup and deployment of new campaigns is simple.

Cons

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

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Nykiya McLaughlin

User Friendly, Easy to Use Platform

2019-07-08

Pros

Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.

Cons

The mobile app doesn't offer all the functions I'd like to see.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Hi there! Thank you for taking the time to review CAKE! We're happy to hear about your success on our product and would love to learn more about what you would like to accomplish within the mobile application or on the mobile web version as we hope to make some enhancements to it in the near future. Again, thank you for your review and likelihood to recommend CAKE!

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Anonymous
(Insurance company, 51-200 employees)

A really powerful platform that helps us achieve our goals

2019-11-26

The reporting system makes this powerful piece of software the best.

Pros

The design is really good and the platform has some excellent features.

Cons

I wasn't a fan of the new layout that was rolled out.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Thank you for taking the time to review CAKE! We're so pleased to hear about your success with our product and we would love to learn more about how you would like to use the mobile application to help run your business. Please feel free to email us directly at teamCAKE@getCAKE.com so we can discuss your feedback further.

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samantha howell

affiliate software

2019-11-03

learning how to make landing page to lead pages and steps to do on own

Pros

i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use

Cons

it just for online they need offline to use in a business with street address as part of the management program

Rating breakdown

Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!

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Spencer Reid

Great Product + The Best Customer Support

2019-09-05

We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us.

Pros

I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me.

Cons

I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!

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Isabel Korman

Helps Us Acheive Our Goals Everyday

2019-07-02

Pros

I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues.

Cons

There is a slight learning curve with certain Cake processes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!

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Anonymous
(Internet company, 51-200 employees)

Making affiliate business a cake walk

2019-08-15

Pros

CAKE has some really great features, and allows us to work directly with affiliates without having to go through networks that take huge commissions .

Cons

The design of the GUI could be a little nicer, but that's just nitpicking, and also depends on personal preference, I guess.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Thank you for taking the time to review CAKE! We appreciate your feedback and we're happy to hear that you value our product!

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Bud Johansen

New user but so far so good

2017-09-15

Pros

I do think this software is much easier to use than others, I really like the overall look and design as well as the end result.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Laura Figueroa

Got CAKE?

2019-08-20

Pros

If you have an issue or unsure about a feature, they don't miss a beat to guide you!

Cons

I don't like the new navigation layout. I quickly switched back to the old.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Thank you for your review, we're so happy to hear that you're excited to be using our product again! We would love to better understand your concerns with the new navigation in hopes of improving the experience for all customers, please feel free to provide this information directly to your Client Success Manager. Again, thank you for taking the time to review CAKE!

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Anonymous
(Internet company, 51-200 employees)

Very powerful affiliate tracking platform

2018-12-12

CAKE has been a strong platform for our affiliate program for a number of years now.

Pros

Tracking down to subid level Easy implementation of partner postbacks and pixels.

Cons

Not well localized for European date formats and number formats No scheduling of payout changes in events

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.

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Anonymous
(Market Research company, myself only employees)

Cake is running a lot of ad networks

2018-11-21

Pros

As an affiliate, Cake makes the process of selecting and running offers each. With so many ad networks using this platform, it also makes the learning curve and consistency quite nice as well.

Cons

On the advertiser/client side, CAKE isn't the cheapest solution around, but it's also a top player.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Hi there!

Thank you so much for your review, we're so happy to hear about your success with our product. We would love to better understand what you're looking for in terms of more customization options. If you would like to discuss with us further, feel free to email us at teamcake@getcake.com.

Thanks!
CAKE

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Lindsey Ruttan

Ain't it Sweet?

2019-07-15

Tracking and learning any platform can be overwhelming at times just because there's always a lot going on.

Pros

The platform provides every tracking tool I need to track my leads.

Cons

If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CAKE


Hi there!

Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.

CAKE

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