Your marketing can be organized into campaigns that you create, and can be built to your needs. For instance, you may want to track WiFi leads, and that campaign becomes accessible throughout GoBig’s web interface. You can create and track emails and mobile text messages s via the messages panel.
A text-editor style set of controls allows you to place images, create links, stylize text with different fonts, and more. These messages can be sent directly from this window, saved as a draft, or deleted. A nice addition is the “spam score,” which analyzes your message to help ensure that it gets past email providers’ spam filters.
By using the form creator, GoBig allows you to build opt-in forms and landing pages for your website allowing you to capture leads from your contact page on your website. Like the marketing message creator, you have access to HTML-style controls to create a page that is equal parts simple, easy-to-understand, and visually appealing. GoBig provides dozens of templates that you can use to create coupons or offers for your customers.
Reporting tools help you determine the efficacy of your campaigns by using powerful filters to specify relevant data. You can choose which campaign you’re interested in and look at a given time period. Mousing over the resulting chart gives you specifics on subscribers, sends, opens, clicks, and unsubscribers. You can access the full list of contacts who have used your GoBig router, which includes information that they provide like phone numbers, email addresses, social networks, and more.
The tools panel offers a few other utilities that could be useful for businesses, including a QR code creator and email templates. The QR code tool is particularly interesting, as it allows you to create codes that link to custom text, URLs, phone numbers, and more. Users simply have to snap a picture of the code using a QR reader app on their mobile device. GoBig easily tracks the activity and lets you see how the codes are being used.
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1 reviewers had the following to say about GoBig WiFi's features:
GoBig is a great solution for any restaurant, retailer, nightclub or bar that wants to learn more about their customers and capture their email and facebook information.