Google Ads Alternatives, Competitors & Similar Software

Features

Total

9

121

13

features in common

9

features in common

Mailchimp's unique features

Team Management
Dashboard
Behavior Analytics
Behavioral Targeting

Google Ads' unique features

Campaign Planning
Budget Control
Location-Based Marketing
Advertising Management

Pricing

Starting from

$10/month

Value for money

4.4

0.2

4.2

What users say about Mailchimp's value for money

Read all reviews

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

JW

Jonathan W.

Categories in common

Campaign Management

Features

Total

6

41

13

features in common

6

features in common

Marin Software's unique features

Bid Management
Event Triggered Actions
Social Promotion
Conversion Rate Optimization

Google Ads' unique features

Activity Dashboard
Monitoring
Location-Based Marketing
Budget Control

Categories in common

Features

Total

8

95

13

features in common

8

features in common

Semrush's unique features

For Small Businesses
Social Media Integration
Channel Attribution
Link Management

Google Ads' unique features

Activity Dashboard
Multi-Campaign
Campaign Segmentation
Budget Control

Pricing

Starting from

$119.95/month

Value for money

4.3

0.1

4.2

What users say about Semrush's value for money

Read all reviews

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

LS

Leonard S.

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

SP

Sarah P.

Categories in common

Features

Total

4

15

13

features in common

4

features in common

Opteo's unique features

Real Time Monitoring
Bid Management
Keyword Research Tools
Budget Management

Google Ads' unique features

Alerts/Notifications
Activity Dashboard
Advertising Management
Location-Based Marketing

Pricing

Starting from

$97/month

Value for money

4.9

0.7

4.2

What users say about Opteo's value for money

Read all reviews

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest.

AR

Anonymous Reviewer

Awesome support and perfect to find "hidden" improvements and opportunities for improvement.

JD

Jonas D.

Categories in common

Features

Total

11

38

13

features in common

11

features in common

Shape's unique features

Analytics/ROI Tracking
Data Import/Export
Goal Setting / Tracking
Visual Analytics

Google Ads' unique features

Location-Based Marketing
Engagement Tracking

Categories in common

Features

Total

2

12

13

features in common

2

features in common

adCore's unique features

Multiple Site Management
Site Search Tracking
Keyword Tracking
Customizable Reports

Google Ads' unique features

Advertising Management
Budget Control
Third Party Integrations
Campaign Segmentation

Categories in common

Features

Total

3

29

13

features in common

3

features in common

ReportGarden's unique features

Automated Scheduling
Search/Filter
Data Visualization
Collaboration Tools

Google Ads' unique features

Monitoring
Campaign Segmentation
Multi-Campaign
Location-Based Marketing

Pricing

Value for money

4.2

What users say about ReportGarden's value for money

Read all reviews

Things are easily fixed same-day with a CS support ticket and for that, I think Report Garden is awesome. Good customer support is deliverable in and of itself, and they outperform.

RA

Ryan A.

Overall, I've had positive experiences. Customer service is always helpful and does their best to resolve any issues quickly.

CR

Chaunte R.

Categories in common

Features

Total

8

78

13

features in common

8

features in common

Madgicx 's unique features

Customizable Branding
For Small Businesses
Brand Tracking
Customer Engagement

Google Ads' unique features

Alerts/Notifications
Third Party Integrations
Location-Based Marketing
Budget Control

Pricing

Starting from

$49/month

Value for money

4.8

0.6

4.2

What users say about Madgicx 's value for money

Read all reviews

I love the audiences and how easy it is to set them up. The creative insights are enlightening.

Norman H.

Now I am working with them to drive more sales. What I love about Madgicx the most is that the onboarding process is SO good.

GG

Gustavo G.

Categories in common

Features

Total

9

96

13

features in common

9

features in common

Outbrain's unique features

Coupons
Real Time Data
Customizable Branding
Channel Management

Google Ads' unique features

Campaign Planning
Third Party Integrations
Budget Control
Alerts/Notifications

Pricing

Starting from

$20

Value for money

3.8

0.4

4.2

What users say about Outbrain's value for money

Read all reviews

It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.

Balwinder P.

I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

sz

soufiane z.

Categories in common

Features

Total

0

1

13

features in common

0

features in common

Keyword Management for PPC's unique feature

API

Google Ads' unique features

Activity Dashboard
Multi-Campaign
Engagement Tracking
Budget Control

Categories in common

Features

Total

4

44

13

features in common

4

features in common

ClickCease's unique features

Competitive Analysis
Fraud Detection
Pageview Tracking
Account Alerts

Google Ads' unique features

Alerts/Notifications
Campaign Segmentation
Location-Based Marketing
Budget Control

Pricing

Starting from

$59/month

Value for money

4.7

0.5

4.2

What users say about ClickCease's value for money

Read all reviews

Fantastic, the customer service is every bit as good as the software. Clickcease gives me Peace of Mind.

CL

Cassie L.

Very easy and friendly interface, perfect and quick customers support, good value for money, I would recommend to anyone.

MK

Michael K.

Categories in common

Features

Total

7

24

13

features in common

7

features in common

Perpetua's unique features

Channel Management
Customizable Reports
Budget Management
Conversion Tracking

Google Ads' unique features

Alerts/Notifications
Campaign Planning
Location-Based Marketing
Third Party Integrations

Categories in common

Features

Total

10

37

13

features in common

10

features in common

Adalysis' unique features

Performance Metrics
Budget Management
Conversion Tracking
For Small Businesses

Google Ads' unique features

Third Party Integrations
Budget Control
Location-Based Marketing

Pricing

Starting from

$99/month

Value for money

4.5

0.3

4.2

What users say about Adalysis' value for money

Read all reviews

Adalysis makes it easier to identify which opportunities for improving quality score will have the greatest impacts on overall account performance.

ED

Ernie D.

Adalysis is a great tool at a great price. Save yourself the need to hire an Ad Management Company and teach yourself the basic / administer your own Ads using this tool.

EL

Ethan L.

Categories in common

Features

Total

11

75

13

features in common

11

features in common

Adplorer's unique features

Audience Targeting
Data Visualization
Reminders
Client Management

Google Ads' unique features

Location-Based Marketing
Budget Control

Categories in common

Features

Total

4

19

13

features in common

4

features in common

BlueWinston's unique features

Keyword Tracking
Conversion Rate Optimization
Search/Filter
Conversion Tracking

Google Ads' unique features

Alerts/Notifications
Location-Based Marketing
Activity Dashboard
Campaign Segmentation

Pricing

Starting from

€39/month

Value for money

5.0

0.8

4.2

What users say about BlueWinston's value for money

Read all reviews

Everyone is doing their best to have the campaigns work, keep them optimised and produce results. My clients are super happy.

SG

Sal G.

I migrated from two similar products and in none of them I could find the ease of use, the functionality and most of all the amazing support I have during my trial.

SG

Sal G.

Categories in common

Features

Total

9

51

13

features in common

9

features in common

Adzooma 's unique features

Conversion Tracking
Search Marketing
Scheduled / Automated Reports
Multi-Channel Marketing

Google Ads' unique features

Location-Based Marketing
Third Party Integrations
Budget Control
Campaign Segmentation

Pricing

Value for money

4.4

0.2

4.2

What users say about Adzooma 's value for money

Read all reviews

Good for making sure all your campaigns follow best practices. Useful suggestions for getting more out of your ad budget.

EW

Eric W.

Bottom line, he painted this beautiful picture of it as one of the most profitable sources of leads an agency could have. Sounds good, so we sign up for the 30-day trial.

Alexander V.

Categories in common

Features

Total

1

10

13

features in common

1

features in common

SpyFu's unique features

Keyword Rank Tracking
Analytics/ROI Tracking
For PPC Campaigns
Keyword Research Tools

Google Ads' unique features

Advertising Management
Budget Control
Third Party Integrations
Campaign Segmentation

Pricing

Starting from

$49/month

Value for money

4.3

0.1

4.2

What users say about SpyFu's value for money

Read all reviews

I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas.

AR

Anonymous Reviewer

I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.

DR

Danielle R.

Categories in common

Features

Total

2

48

13

features in common

2

features in common

Funnel Science's unique features

Campaign Tracking
SEO Management
Call Tracking
Conversion Tracking

Google Ads' unique features

Advertising Management
Budget Control
Third Party Integrations
Campaign Segmentation

Pricing

Starting from

$75/month

Value for money

5.0

0.8

4.2

What users say about Funnel Science's value for money

Read all reviews

The best thing with the software is how fast and easy it is reach out to hundreds of prospects in a short amount of time. Before using this software my limitations were physical tasks against time.

AL

Aaron L.

It is like the ultimate tool for business success. Both thumbs way up to the Funnel Science Team.

EH

Eric H.

Categories in common

Features

Total

8

133

13

features in common

8

features in common

SeoSamba Marketing Operating System's unique features

Drag & Drop
Conversion Tracking
Brand Tracking
Real Time Notifications

Google Ads' unique features

Campaign Planning
Budget Control
Location-Based Marketing
Campaign Segmentation

Categories in common

Features

Total

8

47

13

features in common

8

features in common

NinjaCat's unique features

Customizable Dashboard
SEO Management
Customizable Reports
Scheduled / Automated Reports

Google Ads' unique features

Alerts/Notifications
Engagement Tracking
Location-Based Marketing
Campaign Segmentation

Pricing

Value for money

4.3

0.1

4.2

What users say about NinjaCat's value for money

Read all reviews

It is easy to use, provides quality reports that are super customizable and is cost effective. They continue to improve functionality as well as increase the number of platforms they connect with.

KH

Kristine H.

My experience with NinjaCat has been great. The interface is intuitive and the reports are great.

KO

Katie O.

Categories in common

Features

Total

5

33

13

features in common

5

features in common

boomerank's unique features

Analytics/ROI Tracking
Predictive Analytics
Dashboard
Sales Analytics

Google Ads' unique features

Alerts/Notifications
Campaign Segmentation
Activity Dashboard
Budget Control

Categories in common

Features

Total

1

13

features in common

1

features in common

Smart AdServer's unique features

No unique features

Google Ads' unique features

Advertising Management
Budget Control
Third Party Integrations
Campaign Segmentation

Categories in common

Features

Total

1

10

13

features in common

1

features in common

SimpleFeed's unique features

Reporting/Analytics
Conversion Tracking
Automated Publishing
Customer Segmentation

Google Ads' unique features

Activity Dashboard
Multi-Campaign
Engagement Tracking
Budget Control

Categories in common

Features

Total

3

26

13

features in common

3

features in common

Synup's unique features

Workflow Management
White Label
Collaboration Tools
Response Management

Google Ads' unique features

Advertising Management
Budget Control
Third Party Integrations
Campaign Segmentation

Categories in common

Features

Total

10

42

13

features in common

10

features in common

Optmyzr's unique features

Keyword Tracking
Data Visualization
Workflow Management
Budget Management

Google Ads' unique features

Engagement Tracking
Budget Control
Location-Based Marketing

Pricing

Starting from

$208/month

Value for money

4.5

0.3

4.2

What users say about Optmyzr's value for money

Read all reviews

Can not say enough great things about this product. Ease of use, and layout are terrific.

AM

Angela M.

There are countless options to improve efficiencies, establish workflows that save time, and ultimately money. Very powerful tool that is highly recommended as there are custom capabilities as well.

EK

Eric K.

Categories in common

Features

Total

7

66

13

features in common

7

features in common

AgencyAnalytics' unique features

Conversion Tracking
Drag & Drop
Multi-Location
Pageview Tracking

Google Ads' unique features

Alerts/Notifications
Campaign Planning
Monitoring
Location-Based Marketing

Pricing

Starting from

$10/month

Value for money

4.8

0.6

4.2

What users say about AgencyAnalytics' value for money

Read all reviews

The simplicity and ease of use. Agency Analytics has help us make our customer's experience simple and yet amazing.

BH

Brandon H.

My overall experience was very good with this tool and I recommend this tool because they also provide API to integrate it with your own system.

Muhammad T.

Categories in common

Features

Total

2

13

features in common

2

features in common

AdStage's unique features

Event Triggered Actions
Bid Management
Conversion Tracking
Analytics/ROI Tracking

Google Ads' unique features

Campaign Analytics
Campaign Segmentation
Third Party Integrations
Location-Based Marketing

Pricing

Starting from

$159/month

Value for money

4.0

0.2

4.2

What users say about AdStage's value for money

Read all reviews

Great dashboard product all in one place. It helps me to write and publish across all the ad platforms I want and then measure effectiveness and modify as needed.

AR

Anonymous Reviewer

Their customer support is hands down the best, they always respond so quickly and help me with my issues.

Tara P.

Categories in common

Features

Total

3

31

13

features in common

3

features in common

AdScale's unique features

Keyword Research Tools
Scheduled / Automated Reports
Social Marketing
Search Marketing

Google Ads' unique features

Monitoring
Budget Control
Third Party Integrations
Campaign Segmentation

Pricing

Starting from

$39/month

Value for money

4.5

0.3

4.2

What users say about AdScale's value for money

Read all reviews

Overall experience has been amazing I was assigned a great project manager who seem like she genuinely want to see my business succeed. Her recommending and support as been amazing.

PR

PG R.

Very Friendly and easy to learn. Having one system that links everything should be awesome advantage.

LO

Liron O.

Categories in common

Features

Total

1

34

13

features in common

1

features in common

Agency360's unique features

Link Management
Competitive Analysis
Social Media Monitoring
Performance Metrics

Google Ads' unique features

Advertising Management
Budget Control
Third Party Integrations
Campaign Segmentation

Categories in common

Features

Total

8

210

13

features in common

8

features in common

Asana's unique features

Employee Onboarding
Cost-to-Completion Tracking
Task Editing/Updating
Chat/Messaging

Google Ads' unique features

Advertising Management
Engagement Tracking
Campaign Segmentation
Budget Control

Pricing

Starting from

$13.49/month

Value for money

4.4

0.2

4.2

What users say about Asana's value for money

Read all reviews

Overall, I love that Asana is super easy to use, but also has more advanced features when you need them.

RB

Rebecca B.

So far it's been great, I looked at a couple of their competitors and Asana seemed to be the best. So far I'm happy with our decision.

Ryan K.

Categories in common

Features

Total

4

144

13

features in common

4

features in common

Trello's unique features

Live Chat
SSL Security
Secure Data Storage
Graphical Workflow Editor

Google Ads' unique features

Monitoring
Location-Based Marketing
Advertising Management
Campaign Segmentation

Pricing

Starting from

$5/year

Value for money

4.6

0.4

4.2

What users say about Trello's value for money

Read all reviews

So natural to utilize Very visual Price is correct Easy to add/eliminate individuals Search ability is superb.

AR

Anonymous Reviewer

The accidental "drag/move/delete" is scary for us because you can accidentally move a card when you're just trying to scroll over on the screen and that can be problematic.

ML

Meghan L.

Categories in common

Features

Total

7

283

13

features in common

7

features in common

Wrike's unique features

Event Scheduling
Single Sign On
Image Editing
Change Management

Google Ads' unique features

Campaign Analytics
Campaign Planning
Advertising Management
Campaign Segmentation

Pricing

Starting from

$9.8/month

Value for money

4.0

0.2

4.2

What users say about Wrike's value for money

Read all reviews

The benefit of having all in one place is a great promise. And helps a lot that the entire team is using one single place for all organizational stuff.

Tigran K.

I also love that they added a free plan for people to try out the platform before committing. But what I love the most is the new templates feature.

Tigran K.

Categories in common

Features

Total

10

490

13

features in common

10

features in common

monday.com's unique features

List Management
Categorization/Grouping
Owner Portal
Archiving & Retention

Google Ads' unique features

Budget Control
Campaign Segmentation
Location-Based Marketing

Pricing

Starting from

$10/month

Value for money

4.3

0.1

4.2

What users say about monday.com's value for money

Read all reviews

When navigating the user-interface, it can have lagged. Its desktop version for mac is troublesome as compared to the online version and is annoying.

Poppy S.

Monday is very easy to use, has excellent help and tutorials, and extremely responsive tech support. They regularly add new features and improvements.

MG

Mitch G.

Categories in common

Features

Total

6

184

13

features in common

6

features in common

ProWorkflow's unique features

Data Visualization
Data Synchronization
Color Codes/Icons
Forms Management

Google Ads' unique features

Advertising Management
Campaign Analytics
Location-Based Marketing
Budget Control

Pricing

Starting from

$20/month

Value for money

4.4

0.2

4.2

What users say about ProWorkflow's value for money

Read all reviews

Connects seamlessly with xero. I love it, I tested many demos, it has an attractive interface, accuracy, great support - this task management system gets a 9.8/10 from me.

SC

Sarah C.

Excellent team integration, integration of financial and accounting software, but the best benefit for our purpose was the time tracking tool.

AR

Anonymous Reviewer

Categories in common

Features

Total

5

152

13

features in common

5

features in common

Airtable's unique features

Create Subtasks
Forms Management
Filtering
Agile Methodologies

Google Ads' unique features

Monitoring
Location-Based Marketing
Activity Dashboard
Campaign Segmentation

Pricing

Starting from

$12/month

Value for money

4.6

0.4

4.2

What users say about Airtable's value for money

Read all reviews

I love the low price-point and the amazing customer service they have, by far one f the most powerful low-cost database/spreadsheet tool out there.

Jonathan Z.

I like to see a whole month's worth of content at one time. It is also super helpful that one team member can upload content and another can download from a different location.

Courtney C.

Categories in common

Features

Total

11

341

13

features in common

11

features in common

Marketing 360's unique features

Billing Portal
Landing Pages/Web Forms
Practice Management
Reminders

Google Ads' unique features

Location-Based Marketing
Budget Control

Pricing

Starting from

$25

Value for money

4.5

0.3

4.2

What users say about Marketing 360's value for money

Read all reviews

As promised it is taking off and extremely excited for what else is to come in the future and what executives can work now they have a great website to send all of my leads to.

BB

Brad B.

Our company has used and gets great results from mymarketing360.com for years now. The re-targeting ads are very effective, the real-time analytics are excellent, and the customer support is awesome.

Google Ads Alternatives

Top 100 Alternatives & Competitors to Google Ads

Mailchimp

Marin Software

Semrush

Opteo

Shape

adCore

ReportGarden

Madgicx

Outbrain

Keyword Management for PPC

ClickCease

Perpetua

Adalysis

Adplorer

BlueWinston

Adzooma

SpyFu

Funnel Science

SeoSamba Marketing Operating System

NinjaCat

boomerank

Smart AdServer

SimpleFeed

Synup

Optmyzr

AgencyAnalytics

AdStage

AdScale

Agency360

Asana

Trello

Wrike

monday.com

ProWorkflow

Airtable

Marketing 360