Google AdWords Alternatives

Google AdWords

PPC campaign management

Google AdWords

How do Google AdWords alternatives compare?

Semrush and Outbrain stand out as its top competitors based on similarity, popularity and user reviews. When comparing Google AdWords to its top 100 alternatives, Funnel Science has the highest rating, with DataForSEO as the runner-up, and Google AdWords ranking 71st place. Trello has the most reviews with a total of 18,294, while Google AdWords has 208. Users say Funnel Science tops the list for value for money followed by Rank Hacker, while Google AdWords comes in 75th. Users also say Funnel Science and Rank Hacker are the easiest to use, while Google AdWords takes 89th place.


How do I choose the best Google AdWords alternative?

Browse our list of competitors to find the tool that's right for your team and workflow. Filter apps by features, pricing, ratings, integrations, devices and more. Read verified reviews and discover what other people in your industry are using. Compare apps side by side to find the best match for your business.


What are the top 5 alternatives to Google AdWords?

Filter results


Features


Pricing model


Devices supported


User rating


Organization types


Geographies served


Integrated with


Industry


Company size


Top 100 alternatives

Semrush

SaaS solution for online content marketing

Pricing

Starting from

$99.95/month

Value for money

4.3

0.2

4.1

What users say about Semrush's value for money

My overall experience has been amazing. Ll forever be an advocate for SEMrush and it's well worth the investment if you're looking for ways to improve your marketing efforts.

JR

Jake R.

I like how powerful SEMrush is. It's clear they invest a lot of money to making it the most dynamic tool on the market.

AR

Anonymous Reviewer

Total

1

63

1

features in common

1

features in common

Semrush's unique features

  • Multi-Location

  • Engagement Analytics

  • Referral Source Tracking

  • Mind Maps

Google AdWords' unique features

  • No unique features

Outbrain

Native Advertising Platform

Pricing

Starting from

$20

Value for money

3.9

0.2

4.1

What users say about Outbrain's value for money

Audience reach at a fair price. Quick & reliable reporting.

AH

Abdul Haseeb K.

Was good, but the management costs might be overwhelming.

Ran K.

Total

1

44

1

features in common

1

features in common

Outbrain's unique features

  • Visitor Tracking

  • Real Time Data

  • Status Tracking

  • Customizable Reporting

Google AdWords' unique features

  • No unique features

Yodle

Online marketing for local businesses

Pricing

Value for money

4.3

0.2

4.1

What users say about Yodle's value for money

Truth be told, until Yodle, it was like throwing money down the drain. Yodle however, not only delivers quality leads as promised, it more than paid for itself time and again.

SF

Shannon F.

Having 2 years experience with Yodle, I am pleased with the return on my investment.

RT

Rick T.

Total

0

4

1

features in common

0

features in common

Yodle's unique features

  • Web Analytics

  • Content Management

  • Order Confirmation

  • Receiving

Google AdWords' unique feature

  • Monitoring

Criteo

Digital performance advertising for retail E-commerce sites

Pricing

Starting from

$1

Value for money

4.1
4.1

What users say about Criteo's value for money

Overall, enjoyed the experience with Criteo. Needed a more cost effective option and eventually left.

AR

Anonymous Reviewer

Criteo is by far the best revenue driver of all remarketing companies.

Jason B.

Total

0

0

1

features in common

0

features in common

Criteo's unique features

  • No unique features

Google AdWords' unique feature

  • Monitoring

AdRoll

Worldwide retargeting platform

Pricing

Starting from

$1

Value for money

3.7

0.4

4.1

What users say about AdRoll's value for money

We use AdRoll for everything from our retargeting ad campaigns to email marketing. We've found it very effective and reasonably priced.

AR

Anonymous Reviewer

I invested about 10k into this platform, and came to the conclusion it's a total loss. M trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all.

Mitchell C.

Total

0

10

1

features in common

0

features in common

AdRoll's unique features

  • Reporting & Statistics

  • Campaign Management

  • Activity Dashboard

  • Conversion Tracking

Google AdWords' unique feature

  • Monitoring

Funnel Science

Predictive Sales & Marketing Analytics

Pricing

Starting from

$75/month

Value for money

5.0

0.9

4.1

What users say about Funnel Science's value for money

These are insane results in my book and I am very happy I took the chance with them (paying money to a random company I saw on Youtube?!).

Moses B.

We came to that realization after talking with the folks at Funnel Science and feel confident now in the money we're dedicating to Adwords.

JG

John G.

Total

0

19

1

features in common

0

features in common

Funnel Science's unique features

  • Fraud Detection

  • Social Media Metrics

  • Call Tracking

  • Assessment Management

Google AdWords' unique feature

  • Monitoring

Marketing 360

#1 Marketing Platform For Small Business

Pricing

Value for money

4.5

0.4

4.1

What users say about Marketing 360's value for money

Madwire is constantly showing me that they are working for me, and that our money isn’t going to waste. They make sure that I know that I’m a priority, and has great support to our success.

JL

JOE L.

They have helped us generate leads effortlessly by using the most cost effective adwords, designing our website and personalize our promotional flyers.

SA

Sasha A.

Total

0

65

1

features in common

0

features in common

Marketing 360's unique features

  • Lead Distribution

  • eCommerce Integration

  • Multi-Channel Communication

  • Landing Page Templates

Google AdWords' unique feature

  • Monitoring

iSpionage

Cloud-based competitor research and monitoring tool

Pricing

Starting from

$59/month

Value for money

4.6

0.5

4.1

What users say about iSpionage's value for money

Perfect for Publishers looking to understand where advertisers spend their money.

JS

JEAN-SEBASTIEN P.

So we've used this to help manage SEO for our clients but then also figure out estimated budgets and information on competitors.

Adam J.

Total

1

17

1

features in common

1

features in common

iSpionage's unique features

  • Keyword Tracking

  • Scheduled Reporting

  • SEO Management

  • Campaign Analysis

Google AdWords' unique features

  • No unique features

SE Ranking

All-Inclusive cloud-based SEO software

Pricing

Starting from

$18.60/month

Value for money

4.8

0.7

4.1

What users say about SE Ranking's value for money

Most of all I love the price. I kept cancelling an expensive competitor of SE Ranking, but I'm happy that I now have a tool that doesn't cost the earth and is helping me to climb the search engines.

Laura P.

Got good SEO information, however, I do believe that there are better tools out there for the money.

CB

Collin B.

Total

1

21

1

features in common

1

features in common

SE Ranking's unique features

  • Data Import

  • Scheduled Reporting

  • Auditing

  • SEO Management

Google AdWords' unique features

  • No unique features

Yext

SEO optimized local pages, locators & mobile screens

Pricing

Value for money

4.0

0.1

4.1

What users say about Yext's value for money

Price is kind of high, but their service is worth it. Their support is really great and responsive too.

IR

Ian R.

Our experience with Yext has been amazing. Our company had an existing subscription that I took over, so in any other instance I would have been out of luck with training.

Hayley M.

Total

0

14

1

features in common

0

features in common

Yext's unique features

  • Multi-Location

  • Website Integration

  • Customizable Categories

  • Approval Process Control

Google AdWords' unique feature

  • Monitoring

Optmyzr

Tools for PPC Pros

Pricing

Starting from

$449/month

Value for money

4.5

0.4

4.1

What users say about Optmyzr's value for money

Amount of improvement opportunities we can identify in a very short time. I particularly like the PPC investigator to quickly identify the causes of changes in the accounts.

LZ

Leon Z.

Pricing is a bargain compared to competitors. Great keyword de-duping feature.

MF

Mike F.

Total

0

36

1

features in common

0

features in common

Optmyzr's unique features

  • Productivity Reporting

  • Configurable Workflow

  • Campaign Management

  • Budgeting

Google AdWords' unique feature

  • Monitoring

Spider AF

AI-powered ad fraud detection tool

Features

Total

0

14

1

features in common

0

features in common

Spider AF's unique features

  • Event Triggered Actions

  • Web Traffic Reporting

  • Channel Management

  • Campaign Analysis

Google AdWords' unique feature

  • Monitoring

AdNabu

Google Ads solution for small to large eCommerce enterprises

Pricing

Starting from

$349/month

Value for money

4.5

0.4

4.1

What users say about AdNabu's value for money

The automation capabilities are by far the best I have seen, Automatic Bid Optimizations based on the ROAS or based on cost per conversion works really well.

Hiral P.

Adnabu has enabled me to build my confidence around the key metrics of what is working within my campaigns. This has allowed me to boost my budget in key areas, knowing I am not wasting my budget.

NJ

Nicky J.

Total

0

28

1

features in common

0

features in common

AdNabu's unique features

  • Channel Management

  • Customer Segmentation

  • Campaign Scheduling

  • Real Time Monitoring

Google AdWords' unique feature

  • Monitoring

QuanticMind

Transform data silos into revenue growth

Pricing

Value for money

4.5

0.4

4.1

What users say about QuanticMind's value for money

Once the bid policies are uploaded into QuanticMind we have seen significant lead volume increase with a much lower cost per lead. Who doesn't want more customers at a more affordable cost.

AR

Anonymous Reviewer

Quantic Mind has allowed us to create significant efficiencies for our media buying as well as improvements in our overall cost per acquisition trends.

AR

Anonymous Reviewer

Total

0

23

1

features in common

0

features in common

QuanticMind's unique features

  • Click Tracking

  • Forecasting

  • Campaign Analysis

  • Third Party Integration

Google AdWords' unique feature

  • Monitoring

HubSpot Marketing Hub

All in one inbound marketing platform

Pricing

Starting from

$50/month

Value for money

4.2

0.1

4.1

What users say about HubSpot Marketing Hub's value for money

HubSpot is a solid tool, that could be refined a bit for overall better functionality. It's not overly complicated or pricey so it's a great option compared to some of its competitors.

JN

Jessica N.

M more of a developer on this system, and it's got a lot of great functionality and continues to grow. If you've got the budget for it, it's a great solution.

AR

Anonymous Reviewer

Total

0

70

1

features in common

0

features in common

HubSpot Marketing Hub's unique features

  • Lead Capture

  • Drag & Drop Interface

  • Click Tracking

  • Visual Analytics

Google AdWords' unique feature

  • Monitoring

TapClicks

A Unified Marketing Operations Platform Powered By Your Data

Pricing

Value for money

4.1
4.1

What users say about TapClicks' value for money

Tapclicks easily integrates with a large number of platforms at a reasonable price. The customer support is exceptional.

MD

Mark D.

Pricing was very flexible and the software was customizable to meet our needs.

ME

Mitch E.

Total

1

20

1

features in common

1

features in common

TapClicks' unique features

  • Customer Segmentation

  • Real Time Analytics

  • Call Tracking

  • Performance Metrics

Google AdWords' unique features

  • No unique features

Mavenlink

Project Management, Resource Planning, & PSA software

Pricing

Starting from

$39/month

Value for money

4.0

0.1

4.1

What users say about Mavenlink's value for money

Happy to have approvals, but they could be more flexible. Managing budgets against project timelines.

MC

Matthew C.

Moving forward it also manages the budget and time of my projects in a way that completely favors me and also it accommodates my working efficiencies as well.

Angela B.

Total

1

108

1

features in common

1

features in common

Mavenlink's unique features

  • Design Management

  • Commenting

  • Time & Expense Tracking

  • Real Time Analytics

Google AdWords' unique features

  • No unique features

Smartsheet

An online work execution platform for any size organization.

Pricing

Starting from

$14/month

Value for money

4.3

0.2

4.1

What users say about Smartsheet's value for money

The survey Functionality is adequate and the ability to connect between other services is useful but will cost extra. The User Usage data is also helpful in removing unused License.

RH

Robert H.

You can pull off amazing things if you sit down and build it. I was able to build a completely automated revenue and labor estimator that shows me how profitable each member of my team is.

NB

Nick B.

Total

0

69

1

features in common

0

features in common

Smartsheet's unique features

  • Gantt Charts

  • Drag & Drop Interface

  • Charting

  • Task Tracking

Google AdWords' unique feature

  • Monitoring

Wrike

Manage your projects from start to finish with Wrike

Pricing

Starting from

$9.80/month

Value for money

4.0

0.1

4.1

What users say about Wrike's value for money

It has definitely improved our capability as a team so we have gotten good return on investment from it.

AR

Anonymous Reviewer

The price and feature list look great. The marketing and landing page talked about it being perfect for agencies like mine.

Charles K.

Total

1

85

1

features in common

1

features in common

Wrike's unique features

  • @mentions

  • Document Review

  • Workflow Management

  • User Management

Google AdWords' unique features

  • No unique features

Lob Direct Mail

Automated print and mail solution for omni-channel marketing

Features

Total

0

13

1

features in common

0

features in common

Lob Direct Mail's unique features

  • HTML5 Technology

  • Customizable Templates

  • API

  • Delivery Tracking

Google AdWords' unique feature

  • Monitoring

Asana

Project and work management for teams of all sizes.

Pricing

Starting from

$10.99/month

Value for money

4.4

0.3

4.1

What users say about Asana's value for money

I loved the look and feel, it is very practical and a perfect experience if you are a beginner with proyect manager programs. It is a good price-value exchange.

sN

shana N.

It was a very good tool to use, highly user friendly, quite effective and very visually attractive. This tool is great for startups in my opinion and the price is fair for the features it has.

Aliz G.

Total

1

138

1

features in common

1

features in common

Asana's unique features

  • Dashboard Creation

  • Single Sign On

  • Remote Access

  • Personalized Profiles

Google AdWords' unique features

  • No unique features

Trello

Visual collaboration tool for shared project perspectives

Pricing

Starting from

$12.50/month

Value for money

4.6

0.5

4.1

What users say about Trello's value for money

Ease of organization and simple, intuitive layout are the strengths. Undoubtedly, for the cost benefit, one of the best software I have ever used for this purpose.

Ed

Evander d.

Pricing is great I love software that has entry level packages that are free. It allows you to be able to try out the software for a small project than scale from there.

Andre L.

Total

0

53

1

features in common

0

features in common

Trello's unique features

  • Real Time Data

  • Labeling

  • Task Management

  • Project Tracking

Google AdWords' unique feature

  • Monitoring

monday.com

Project Management Made Easy

Pricing

Starting from

$39/month

Value for money

4.4

0.3

4.1

What users say about monday.com's value for money

It had a fairly clean and organized design. It was easy to use and the price was good for what we needed.

GR

Greg R.

I tried out Monday.com because I saw ads for it on the subway. It has a lot of great functionality for scheduling and project manager, but the cost is out of our reach at this point.

AR

Anonymous Reviewer

Total

0

133

1

features in common

0

features in common

monday.com's unique features

  • Commenting

  • Resource Management

  • Project Tracking

  • Lead Management

Google AdWords' unique feature

  • Monitoring

SEOShelf

(0)

Product ranking & optimizing software for Amazon storefronts

Features

Total

0

12

1

features in common

0

features in common

SEOShelf's unique features

  • Conversion Tracking

  • Analytics

  • Activity Dashboard

  • Bid Management

Google AdWords' unique feature

  • Monitoring

Campaign Automator

(0)

Cloud-based campaign building and automation platform

Features

Total

0

17

1

features in common

0

features in common

Campaign Automator's unique features

  • Customizable Reporting

  • Reporting & Statistics

  • Rules-Based Workflow

  • Campaign Analysis

Google AdWords' unique feature

  • Monitoring

Adalysis

PPC ads management solution for Google & Bing search engines

Pricing

Starting from

$99/month

Value for money

4.5

0.4

4.1

What users say about Adalysis' value for money

They also don't charge per account, so for agencies with many, the costs only decrease which is fantastic.

Michael B.

Considering the amount of time it saves me it is great value for money.

PE

Peter E.

Total

1

32

1

features in common

1

features in common

Adalysis' unique features

  • Budget Control

  • Visual Analytics

  • Campaign Segmentation

  • API

Google AdWords' unique features

  • No unique features

TrueClicks

(0)

PPC marketing campaign management software for Google Ads

Pricing

Starting from

$49/month

Value for money

0.0

4.1

4.1

What users say about TrueClicks' value for money

This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Jaap R.

Saves money (leaking budgets, incorrect keyword matching, 404s, etc). Gives 'honest' scores vs Googles own (biast) Optiscore.

MB

Marnix B.

Total

1

30

1

features in common

1

features in common

TrueClicks' unique features

  • Budget Control

  • Categorization

  • Advertising Management

  • Multi-Campaign

Google AdWords' unique features

  • No unique features

DataForSEO

Search engine optimization solution for all enterprises

Features

Total

0

45

1

features in common

0

features in common

DataForSEO's unique features

  • Usage Tracking

  • Performance Reports

  • SEO Management

  • Data Storage Management

Google AdWords' unique feature

  • Monitoring

AuthorityLabs

Search engine ranking & keyword tracking tool for marketers

Features

Total

0

19

1

features in common

0

features in common

AuthorityLabs' unique features

  • Data Filtering

  • Multi-Country

  • Customizable Branding

  • Campaign Management

Google AdWords' unique feature

  • Monitoring

Verbolia

(0)

SEO tool for creating and launching optimized landing pages

Features

Total

0

29

1

features in common

0

features in common

Verbolia's unique features

  • Custom Landing Pages

  • Event Logs

  • Performance Metrics

  • Performance Management

Google AdWords' unique feature

  • Monitoring

Rank Hacker

Cloud-based SEO tool for content optimization

Features

Total

0

18

1

features in common

0

features in common

Rank Hacker's unique features

  • Goal Setting / Tracking

  • Search Functionality

  • Data Import

  • Content Filter

Google AdWords' unique feature

  • Monitoring

Topic

SEO tool for content marketing and optimization

Pricing

Starting from

$50/month

Value for money

4.9

0.8

4.1

What users say about Topic's value for money

My favorite thing about Topic is the amount of time it frees up for us. Which means we can invest more in other marketing channels without sacrificing on the quality of our content.

AS

Amrit S.

I like that it offers everything you get in Clearscope, for a fraction of the cost.

AR

Anonymous Reviewer

Total

1

20

1

features in common

1

features in common

Topic's unique features

  • Engagement Analytics

  • Reporting & Statistics

  • Collaboration Tools

  • Assessment Management

Google AdWords' unique features

  • No unique features

SITE123

Free website builder and landing page solution

Pricing

Starting from

$12.80/month

Value for money

4.4