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Google Ads vs Outbrain Comparison

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Overview

Category Leaders

Google AdWords lets you create ads that appear in Google search results for certain keywords in certain regions, driving...

Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

20

One-time payment

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.5

566

5

4

3

2

1

339

170

37

11

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.1

26

5

4

3

2

1

14

6

3

0

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

TD

Tatianna D.

The Experience is Very Good, The functionality of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.
AvatarImg

Revanth S.

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

MB

Michael B.

Pros

It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.
AvatarImg

Balwinder P.

This is a big advantage compared to other platforms. Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.

AR

Anonymous Reviewer

I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

sz

soufiane z.

Cons

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

CP

Christopher P.

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.
AvatarImg

Shaharyar S.

Needs too much money which is very bad thing for startup companies and rips your budget badly.

TG

Tornike G.

Cons

The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company.

YK

Yuri K.

We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.

AR

Anonymous Reviewer

No pacing of campaign shown (will it spend full budget using current bid?). No preview of the ads and no mockup for screenshots possible.

EV

Elisabeth V.

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features13
  • AB Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Affiliate Management
  • Alerts/Notifications
  • Audience Targeting
  • Auto Update
  • Automated Publishing
  • Banner Management
  • Behavioral Targeting
  • Bid Management
  • Billing & Invoicing
  • Brand Management
  • Budget Control
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Contribution Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Distribution Management
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • For Democrats
  • For Political Campaigns
  • For Republicans
  • Fraud Detection
  • Fundraising Management
  • Geotargeting
  • Goal Setting / Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Verification/Validation
  • Location-Based Marketing
  • Mobile Retargeting
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Online Payments
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Press Monitoring
  • Press Release Builder
  • Promotions Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Advertising
  • Social Media Management
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Performance Management
  • Social Promotion
  • Status Tracking
  • Third Party Integrations
  • URL Builder
  • Video Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Total features96
  • AB Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Affiliate Management
  • Alerts/Notifications
  • Audience Targeting
  • Auto Update
  • Automated Publishing
  • Banner Management
  • Behavioral Targeting
  • Bid Management
  • Billing & Invoicing
  • Brand Management
  • Budget Control
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Contribution Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Distribution Management
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • For Democrats
  • For Political Campaigns
  • For Republicans
  • Fraud Detection
  • Fundraising Management
  • Geotargeting
  • Goal Setting / Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Verification/Validation
  • Location-Based Marketing
  • Mobile Retargeting
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Online Payments
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Press Monitoring
  • Press Release Builder
  • Promotions Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Advertising
  • Social Media Management
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Performance Management
  • Social Promotion
  • Status Tracking
  • Third Party Integrations
  • URL Builder
  • Video Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations296
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations19
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Outbrain logo

Outbrain

Want to reach a wider audience?

Reviewed 3 years ago

I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive!

Pros

- Fast & easy campaign set-up, - Very specific GEO targeting, - Excellent tracking, - Audience reach at a fair price, - Quick & reliable reporting.

Cons

- No ads preview once the campaign is live, - Cannot target Chinese market,

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Outbrain logo

Outbrain

Access to great media, but targeting and exclusions are limited

Reviewed a year ago

A good experience but could be better when spending alot of money each month.

Pros

We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain.

Cons

We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Outbrain logo

Outbrain

Native ads Advertisers pay attention

Reviewed a year ago

Frustrated to the core and banned

Pros

Easy to sign up to this that's all I can say

Cons

I left outbrain out of frustration. The native ads platform made my life a nightmare. You can't get most things approved on there

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Outbrain logo

Outbrain

Great Tool with high Viewability

Reviewed 3 years ago
Pros

Easy to use after a quick onboarding In-line editing in tool Great CPCs

Cons

Reporting is only in CSV No pacing of campaign shown (will it spend full budget using current bid?) No preview of the ads and no mockup for screenshots possible

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Outbrain logo

Outbrain

A very good Native Advertising software

Reviewed 3 years ago

We are very satisfied with Outbrain. The software is our number one provider for Native Advertising and we prefer it to its competitors.

Pros

I like how easy to use Outbrain is. The whole platform is very intuitive and you can easily find your way around. Also, by using the variations mechanism I can easily create several variations with my assets without manually booking them in one by one. This is a big advantage compared to other platforms. Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.

Cons

I seriously have no big issue with the software. The only thing bothering me from time to time is that single ads cannot be deleted out of a campaign. But using the pause function is an ok workaround for us.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Outbrain logo

Outbrain

Outbrain helps us reach high value customers

Reviewed 3 years ago
Pros

The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.

Cons

At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Outbrain logo

Outbrain

Expand your content with Outbrain!

Reviewed 4 years ago

Was able to get my content in front of fresh eyes and drive new website traffic!

Pros

Outbrain allows you to take a piece of important content and push it out beyond what most agencies are capable of. You can see your content featured on some high DA sites, meaning you'll get more eyes on it. Instead of traditional display ads, these provide relevant content to website visitors and can help direct traffic your way. If you have a great piece of content, Outbrain can be a great tool to get it the visibility it deserves and grow your brand.

Cons

It's not cost-effective for everyone. There is a minimum spend, so it may not be in everyone's budget.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Outbrain logo

Outbrain

My secret lead generation weapon :)

Reviewed 3 years ago

Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Pros

Great support Easy to use Targeting options (GEO, Age, Interests, Retargeting etc...) Pixel and Tracking implementation Low CPC

Cons

Interests targeting optimization still not possible at the moment of this review