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Google Ads vs Outbrain Comparison
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Overview
Google AdWords lets you create ads that appear in Google search results for certain keywords in certain regions, driving...
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.
Video & Screenshots
Pricing
Starting from
Free
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
20
One-time payment
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
Pros
TD
Tatianna D.
Revanth S.
MB
Michael B.
Pros
Balwinder P.
AR
Anonymous Reviewer
sz
soufiane z.
Cons
CP
Christopher P.
Shaharyar S.
TG
Tornike G.
Cons
YK
Yuri K.
AR
Anonymous Reviewer
EV
Elisabeth V.
Key features
- Total features13
- AB Testing
- API
- Account Alerts
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Affiliate Management
- Alerts/Notifications
- Audience Targeting
- Auto Update
- Automated Publishing
- Banner Management
- Behavioral Targeting
- Bid Management
- Billing & Invoicing
- Brand Management
- Budget Control
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Click Tracking
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management
- Content Library
- Content Management
- Contextual Targeting
- Contribution Tracking
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Customer Segmentation
- Customizable Branding
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Visualization
- Demographic Data
- Digital Asset Management
- Distribution Management
- Email Marketing
- Engagement Tracking
- Filtering
- For Democrats
- For Political Campaigns
- For Republicans
- Fraud Detection
- Fundraising Management
- Geotargeting
- Goal Setting / Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Verification/Validation
- Location-Based Marketing
- Mobile Retargeting
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Online Payments
- Performance Management
- Performance Metrics
- Personalization
- Post Scheduling
- Press Monitoring
- Press Release Builder
- Promotions Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Management
- Social Media Monitoring
- Social Media Retargeting
- Social Performance Management
- Social Promotion
- Status Tracking
- Third Party Integrations
- URL Builder
- Video Management
- Visitor Management
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Total features96
- AB Testing
- API
- Account Alerts
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Affiliate Management
- Alerts/Notifications
- Audience Targeting
- Auto Update
- Automated Publishing
- Banner Management
- Behavioral Targeting
- Bid Management
- Billing & Invoicing
- Brand Management
- Budget Control
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Click Tracking
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management
- Content Library
- Content Management
- Contextual Targeting
- Contribution Tracking
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Customer Segmentation
- Customizable Branding
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Visualization
- Demographic Data
- Digital Asset Management
- Distribution Management
- Email Marketing
- Engagement Tracking
- Filtering
- For Democrats
- For Political Campaigns
- For Republicans
- Fraud Detection
- Fundraising Management
- Geotargeting
- Goal Setting / Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Verification/Validation
- Location-Based Marketing
- Mobile Retargeting
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Online Payments
- Performance Management
- Performance Metrics
- Personalization
- Post Scheduling
- Press Monitoring
- Press Release Builder
- Promotions Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Management
- Social Media Monitoring
- Social Media Retargeting
- Social Performance Management
- Social Promotion
- Status Tracking
- Third Party Integrations
- URL Builder
- Video Management
- Visitor Management
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
Integrations
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User reviews that mention these apps
Abdul Haseeb K.
Verified reviewer
Online Media, 11-50 employees
Used daily for 6-12 months
Review source
Share this review:
I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive!
- Fast & easy campaign set-up, - Very specific GEO targeting, - Excellent tracking, - Audience reach at a fair price, - Quick & reliable reporting.
- No ads preview once the campaign is live, - Cannot target Chinese market,
Anonymous Reviewer
Verified reviewer
Insurance, self-employed
Used daily for 2+ years
Review source
Share this review:
A good experience but could be better when spending alot of money each month.
We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain.
We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.
Abraham A.
Verified reviewer
Internet, 1-10 employees
Used monthly for less than 6 months
Review source
Share this review:
Frustrated to the core and banned
Easy to sign up to this that's all I can say
I left outbrain out of frustration. The native ads platform made my life a nightmare. You can't get most things approved on there
Elisabeth V.
Consumer Goods, 501-1,000 employees
Used weekly for 6-12 months
Review source
Share this review:
Easy to use after a quick onboarding In-line editing in tool Great CPCs
Reporting is only in CSV No pacing of campaign shown (will it spend full budget using current bid?) No preview of the ads and no mockup for screenshots possible
Anonymous Reviewer
Verified reviewer
Marketing and Advertising, 51-200 employees
Used daily for less than 6 months
Review source
Share this review:
We are very satisfied with Outbrain. The software is our number one provider for Native Advertising and we prefer it to its competitors.
I like how easy to use Outbrain is. The whole platform is very intuitive and you can easily find your way around. Also, by using the variations mechanism I can easily create several variations with my assets without manually booking them in one by one. This is a big advantage compared to other platforms. Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.
I seriously have no big issue with the software. The only thing bothering me from time to time is that single ads cannot be deleted out of a campaign. But using the pause function is an ok workaround for us.
Anonymous Reviewer
Verified reviewer
Apparel & Fashion, 201-500 employees
Used daily for 2+ years
Review source
Share this review:
The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.
At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.
Louise A.
Verified reviewer
Used monthly for 6-12 months
Review source
Share this review:
Was able to get my content in front of fresh eyes and drive new website traffic!
Outbrain allows you to take a piece of important content and push it out beyond what most agencies are capable of. You can see your content featured on some high DA sites, meaning you'll get more eyes on it. Instead of traditional display ads, these provide relevant content to website visitors and can help direct traffic your way. If you have a great piece of content, Outbrain can be a great tool to get it the visibility it deserves and grow your brand.
It's not cost-effective for everyone. There is a minimum spend, so it may not be in everyone's budget.
soufiane z.
Verified reviewer
Internet, 201-500 employees
Used daily for 1-2 years
Review source
Share this review:
Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.
Great support Easy to use Targeting options (GEO, Age, Interests, Retargeting etc...) Pixel and Tracking implementation Low CPC
Interests targeting optimization still not possible at the moment of this review
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