Most popular features of all Marketing apps
25 reviewers had the following to say about Google AdWords's features:
Pros
Dashboard for quickly adding new campaigns. The analytics on campaigns provides useful information.
Cons
It can take quite an investment of time in learning how to use it to make it valuable for your campaigns.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Pros
Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.
Cons
In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
The possibility to reach broad audience and target very well defined groups of customers (keywords), integration with Google Analytics, massive amount of data on customers and possibilities
Cons
First view is not very clear, I spent a lot of time to set up first campaign and I am not really happy about it.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
It is demanding but totally worths it.
Pros
There are so many options in terms of tools, reporting options and services that, combined with the effectiveness of a well set up campaign, this is a service a marketer cannot afford to overlook.
Cons
Especially when due to the attribution model used there are significant discrepancies between GoogleAds and Google analytics results.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
The opportunities tab really helps get through with what is best for the campaign specially the suggested keywords.
Cons
Initial setup to adword campaign is complicated.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Monthly
Likelihood to recommend
The smart campaigns are wonderful once you have enough data in the account.
Pros
The automation tools are really useful and they help you measure your campaigns and make changes quickly.
Cons
The reduction of visibility in search reports is annoying.
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
Pros
I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective.
Cons
To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
Pros
I can't say one of the best because it is the only best when it comes to search ads, display ads, pull the target audience to our websites, pick the best keywords, plan the keywords, monitoring the conversion, budgets, and bids control and adjustment.
Cons
The Least I like on Google Ads is the audience section, not many options given if there is an integration of analytics data into audience section that would be great
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
Google Adwrods can create instant results and setting up a campaign to help drive traffic is super easy.
Cons
Adwords can help with campaigns but if your landing pages aren't the best you will be wasting your time.
Rating breakdown
Time used: Free Trial
Frequency of use: Monthly
Likelihood to recommend
Great tool to earn new customers. Quite intuitive, but need to learn lots of details before spending money, wouldn't recommend to do it by yourself, look for assistance.
Pros
It's easy to use, free, and provides various features that will help you analyze and identify which keywords to incorporate into your website, content, and social media platforms to reach more potential customers.
Cons
When you are not running a campaign the numerical search data, for the amount of searches the keyword receives over a set period of time, will be disguized.
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
Pros
Google Adwords is a must for anyone doing SEO!
Cons
Some of the campaigns can get out of hand pretty quickly, so you just have to make sure that you are monitoring them closely
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Pros
The only reason I am using Google AdWords is that it is a great tool for sending quality traffic to my website.
Cons
I am using AdWords for years and there is no way to make a campaign without searching in their help center.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
Adwords is the mostly used ppc advertising channel to reach your audience.
Cons
Your success depends on a variety of factors (SEO, keywords, ad copies, rankings, bid prices, budget, market, target audience etc etc)
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
It's a good tool, if you know what you are doing.
Pros
It allows you to create customized advertising campaigns, where you choose the words that interest you, the maximum amount of money you want to invest.
Cons
It is not an intuitive tool, you need prior knowledge of marketing or basic advertising so you can use the tool correctly and achieve your goals well.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Pros
This tool give real image of your live campaign.
Cons
When you are looking for professional tool for your online ads so this is good for you but try to understand everything before implementation. This is what i like least about this software is you have to gain complete knowledge.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
We use google Ads for both search and display ads for health insurance and we are able to generate hundreds of leads per week.
Pros
Google Ads are almost instant, you can find out what is and isnt working within 24 hours without too much investment.
Cons
Sometimes you can setup Ad campaigns with mistakes that can be costly and when you make change to Ad sets or campaigns it take a few hours to kick in.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
We have managed to acquire lots of new customers via Adwords, whilst getting a great return on investment.
Cons
Requires a fair bit of work each day/week to optimise campaigns to make sure we are not wasting spend and continuing to get the most from search and display campaigns.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
AdWords requires a more significant investment than other top of funnel channels, but the return has been worth it for us.
Cons
There's been a good bit of clickfraud on some of our campaigns which Google has just recently started reimbursing for, but the reimbursement seems to be arbitrary and unpredictable.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Google ad worth every single penny, you could pause and start it anytime you like.
Pros
Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.
Cons
It is easy to setup a campaign using keywords and phrases.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Pros
I like the possibility of grouping campaigns and ads and choosing keywords based on search statistics. It's also interesting to be able to target your ads on the Display Network.
Cons
To get reliable results, you need to have a fairly large budget, which is unattainable for smaller companies.
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
Pros
Working in a media agency, Google Adwords has helped me target the right people and attract potential new clients.
Cons
I am still getting use to it but it requires some advanced level of expertise to get the real ROI on this.v
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Pros
This is one of the most powerful marketing channels available for small business owners and can provide an amazing ROI for some industries.
Cons
There is a pretty steep learning curve when you first start although the new interface makes things a lot easier that they were before.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
Pros
After 5+ years in digital marketing and experience on different platforms I have to say that this is one of the most sophisticated tools.
Cons
It has a long learning curve, but once you go through couple of campaigns, you feel more secure to experiment with more advanced features.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
Very clearly tells us how well campaigns are doing, how much feedback / interaction we are getting, and whether or not it was profitable.
Cons
Unless you are experienced in Digital marketing, or at least a basic understanding, using Google AdWords will be a struggle, especially to use effectively.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
