Google Ads Features

Gives me an opportunity to broadcast and market my clients to their target consumers they wouldnt otherwise be able to. Gives indepth marketing data they can use for their overall marketing strategies

Inconsistency with their policies. Cant tell you how many hours Ive wasted trying to weed through bogus and flaky policies that prevent me from advertising, that arent consistently enforced in the wild.

Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely. Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.

In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.

Google Ads provides a huge opportunity to reach both new customers, to re-reach as part of a remarketing strategy. I consider the greatest advantage to be the advanced technical possibilities for targeting and campaign management.

Complications for me are often caused by meaningless rules, incorrectly automatically disapproved ads automatically, complex settings or slow system response.

Google Ads offers a variety of options to run your campaign on Google-aligned products. You can run PPC search ads to retargeting and video ads from the same software without any hiccups.

What I hate about Google ads is its tight policies and not so transparent pricing policy. Otherwise, a good software to work with. Support could have been better.

"For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement." "I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads." "I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results." "I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

"Overall, it was a bad experience. Platform is quite unprofessional." "The user interface can be clumsy at times and has resulted in data loss on a few occasions." "It's incredibly deep, with a lot of confusing elements." "The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."

The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.

The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.

AdWords is immense. It has about 33% of all online promotion income. One of the numerous benefits of Google Ads is having your promotion showed at the ideal opportunity, to individuals searching for what you offer. It's almost certain that you can discover your objective client on Google, regardless of what specialty you are in. It's the undeniable spot to begin. An optimal advertisement would one say one is that contacts the perfect individuals at the perfect time, correct? This is the reason Google's device is probably the most ideal alternative available - all things considered, it advances your item or administration in a sectioned, quantifiable, and designated way. See beneath the principle benefits of Google Ads!

Some first-time sponsors decide to put away minimal expenditure, depending on that old rationale: "in the event that I lose cash, at any rate I'll lose a bit". The issue is that, contingent upon the fragment of the item or administration to be publicized, it is important to put a lot of credit in Adwords to ensure a positive exhibition of the advertisement against the opposition. For a mission to return true to form, the sponsor needs to comprehend the opposition of the catchphrases that will be coordinated to the advertisement. On the off chance that he doesn't have the foggiest idea about the terms generally utilized by different sponsors, there is a danger of picking unessential watchwords that will bring not very many or no outcomes.

The most important thing is the budget flexibility of Google Ads., ie. small as well as big budget people can use this for their product promotion. The ranking using multiple channels of Google is an added advantage for campaigning comparing to other similar platforms. The way we can track our ads in Google Ads is very professional. We can get all details in the tracking dashboard, for example- number...

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Cost per click is higher in Google Ads comparing to other similar platforms. For beginner (in using Google Ads) the plat form is confusing and very complex to use and may lead to mistakes which will affect their ads. Expensive keywords. Initial budget is higher for beginners. Sometimes the traffic on the web site may be high, but it will be non-prospective and unqualified one, this will results in loss on the part of campaigner. Have to continuously test and track the campaign for a a long period to get good results. For some sector or businesses the number of clicks will be very less, so they to pay for a longer period.

The campaigns in Google Ads are mostly performance ones so the Search Ads, Shopping Ads (for ecommerce), (dynamic) remarketing campaigns should be the first to set up. Great thing is also automatic campaign optimization (target CPA, target ROAS,..) where Google algorithm optimize campaigns for your target KPIs.

Google is moving campaigns into the sphere of "black box" which is not the bad thing if you are interested in bottom line = reach your target KPIs. Problem is if you also want to learn from the campaigns like who are your most valued visitors, what are their interests etc. For example Universal App Campaign which target for users to install/make action in App is easy to set up but you miss information about demographics/interest/etc information in reports.

i like the variety of bidding strategies that can suit our campaign goals good google guide for making different campaigns real time tracking better way of scaling

it takes a long time to start a new ad it takes about one week at the learning mode phase then my campaign start getting better result

What I like most about google ads is the cost of it is a lot cheaper than other platforms I use to push ads. We promote our services and products on google ads and it keeps our cost pretty low to get enough data to start pushing more expensive ads on other platforms.

What I like least about google ads is how hard it is to set up certain things in specific google merchant account to google ads. It took me about two weeks to get it set up, after talking to multiple google reps to help me get it set up. I wish I could be a lot easier to set it up and got waste so much time.

It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users. It enables users to run ads as per their requirements and hence generate genuine leads from search campaigns. Additionally, it enables users to define their target audience by giving an option to choose the locations or areas where they want to show their ads. Goole ads helps users to manage their audiences through Google analytics. A very essential feature for this tool that I really love is the call to action button that propel prospects to make an action on their search.

What I like least about this software is that when starting, it can be costly and you don't get results as quickly and it may be stressful. The budgeting plan is quite harsh. The cost can go way over your pocket and they are the ones to decide whether or not to give you a refund. Another issue is that having to wait for 14 days in order to make changes in your campaigns and also some dubious activities happening like competitors clicking on the ads.

Easy to launch campaigns. Easy to play around with it and find what you’re looking for

Limitations on the ads that can be used. Sometimes they suspend accounts due to fraudulent activity when it was just created. So hard to reach customer support. Usually they don’t have answers and just wait your time.

I use AdWords on a local level (local meaning a handful of zip codes across two counties) and it has helped me raise awareness for my brand and services as well as attract new clients. Local does the same but takes more time and effort whereas AdWords gives me a much faster turnaround time. I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective. I feel that I have 100% control over my campaign design and budgeting so I am not concerned of spending too much. If after a certain threshold, new customer acquisition is still too low, then I know to either stop the campaign temporarily or to more likely investigate why and modify my keywords or ad messages.

To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research. This can be very time consuming, even tedious and repetitive at times. However, this is the time investment necessary to ensure you have quality campaigns that will actually be profitable. If you do not have a background in PPC advertising or general knowledge...

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This platform is amazing, it allows me to connect with potential customers through Ad campaigns, what I like the most is that I can create text campaigns, video campaigns, display campaigns, Gmail campaigns, app campaigns and distribute them on a single platform. This tool is fundamental for our Marketing Agency.

The only bad thing about this platform is that it is necessary to have previous knowledge in ad management to be able to use it satisfactorily. Anyone can use it, but if you want your campaigns to be successful and have the right performance you need to know how to use Google Ads.

What I highlight and like the most about the platform is its ease of use for the main functionalities, which is campaign management in general. I like that it is intuitive and that it has the option to show what different options are for, that it always offers tips for improving and optimizing campaigns based on history and the established objective, and that it has no limit for campaign investment.

The evaluation times of the first campaigns created could be improved, when one is a new user and it does not take several days for its approval, as well as the progress of the same and it is initially detailed when it should wait to consider that time in the management of campaigns and advertisements.

Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

The ability to segment your audience by demographics, location, and many more. This allows you to learn more about your audience so that you can message them in ways that will allow them to convert more. Easy to navigate and upload keywords or ads in bulk, the data received is always up to date.

Disapproval process too sensitive, and often gets incorrectly flagged and resubmit for approval is needed. Automated suggestions are not that good and don't always improve performance.

The fact that Google Ads caters to any and all budgets is something I love the most. I have used this for campaigns from hundreds of thousands of dollars to a few hundred dollars a month in ad spend. From big businesses to small stores. The fact that campaigns are measurable means a campaign can start small and scale as the results start to come in. There are a lot of other reviews on features etc so I won't go there. But my appreciation is around how Google Ads has levelled the playing field.

Search Terms Report is becoming smaller and smaller. Meaning I am getting to see fewer and fewer actual search queries being entered by users which does not help me as the advertiser. Also - the push to switch to broad match type and the phasing out of broad match modifier match-type has been a huge disappointment for me.

It is very robust and intuitive to use. Love the custom audiences, in market audiences and a lot of the features available. They always try to improve the functionality and capabilities which is great most times.

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features. The most recent keyword match type changes and query report limits have made it clear that you have to be on top of your game and constantly follow changes if you want to use this software.

You can promote your business as easy and simple as you want. It is a very reliable platform for the business promoters who want to show their ads to their target audience. This is the most effective way for advertisement on internet, Google ads saves the browsing data of users and then show ads according to the user needs and I think this is the best feature for marketing that they show relatable ads to the audience.

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

Google Ads allows you to create search, display, shopping, video and more ads. You can advertise your products or services on different websites, applications and YouTube videos.

Google Ads has a lot of features, campaign types and tools. You need to learn all these things from scratch to the advanced level. This platform has only incredible features and options without any kind of cons.

I loved the pay per click pricing model, that way we pay for the value of the service provided and the benefits we have gained from engaging them. But the most significant benefit we got from using Google Ads was the vastness of the potential market it gave us ready access to. Our results have been nothing short of extraordinary.

What we liked the least about Google Ads was the false hopes it gave us when we began using it for the first time. Without experience, we assumed that all the clicks we were getting were going to be translated into conversions and new business. The broad search results weren't particularly helpful either. But eventually we learnt to better manage our expectations and still stuck with it.

I am using Google Ads for more than 6 years and it's always my favourite tool to run ads. The features and control you get in Google ads are not available on other tools. I love the detailed report and linking with other Google tools like Analytics which help to optimize the campaigns and generate the most accurate reports.

Well, I think they should really work on two things support and cost, this will encourage new startup businesses to start advertising on Google ads.