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Google Ads Features

Features Summary

Functionality

4.5

/5

568

Total features

13

4 categories

Google Ads features

Activity Dashboard
Advertising Management
Alerts/Notifications
Budget Control
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation

Common features of Campaign Management software

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Auto-Responders
CRM
Campaign Analytics

Price starts from

Free

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

568

Price starts from

Free

learn more

Total Features

13

Unique features

  • Budget Control

  • Location-Based Marketing

  • Advertising Management

Functionality

4.4

/5

14.7K

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

131

Features in Common

9

Unique features

  • Email Templates

  • Customer Surveys

  • Contact Database

  • Lead Capture

Functionality

4.4

/5

4.7K

Price starts from

45

Per month

visit website

Total Features

104

Features in Common

8

Unique features

  • Link Management

  • Email Marketing

  • Contact Database

  • Visual Analytics

Common Google Ads comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google ads Review from a Google ads expert

Reviewed 2 months ago

I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics

Pros

Easy to set up Simple and advanced features. It's also accessible with an android app Can run search, video, and display campaigns Can integrate with other Google tools such as analytics and data studio

Cons

Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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My google ads experience...peaks and valleys

Reviewed a month ago

Smiles and frowns, best friend and worst enemy. Depends on what Im advertising and the intent of the campaign. When I have a campaign that is running smoothly and not being bogged down by B.S. red tape, it is very fruitful for my clients. When I have to deal with bugs, tech issues, and bogus policies, you are at the mercy of their support team, which is typically foreigners that have limited knowledge. Response times are all over the place.

Pros

Gives me an opportunity to broadcast and market my clients to their target consumers they wouldnt otherwise be able to. Gives indepth marketing data they can use for their overall marketing strategies

Cons

Inconsistency with their policies. Cant tell you how many hours Ive wasted trying to weed through bogus and flaky policies that prevent me from advertising, that arent consistently enforced in the wild.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best marketing channel we have!

Reviewed 3 months ago

We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher!

Pros

Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely. Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.

Cons

In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google Ads Review as a digital marketing channel

Reviewed 9 days ago

Google Ads campaigns are the foundation in the world of digital marketing. And it doesn't really matter if you want to or not. The advantage is that everyone can run a campaign. It's not the case that campaigns run in this way are beneficial for everyone, and not everyone can optimize them.

Pros

Google Ads provides a huge opportunity to reach both new customers, to re-reach as part of a remarketing strategy. I consider the greatest advantage to be the advanced technical possibilities for targeting and campaign management.

Cons

Complications for me are often caused by meaningless rules, incorrectly automatically disapproved ads automatically, complex settings or slow system response.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Overall a good tool to manage all Google campaigns in one place

Reviewed 21 days ago
Pros

Google Ads offers a variety of options to run your campaign on Google-aligned products. You can run PPC search ads to retargeting and video ads from the same software without any hiccups.

Cons

What I hate about Google ads is its tight policies and not so transparent pricing policy. Otherwise, a good software to work with. Support could have been better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A must-have for any company any business

Reviewed 9 months ago

Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost, our Google Ads campaigns have had the most impact on our initiatives. With Google Maps coverage, our ads are not only informative, but also actionable, and have significantly improved patronage of our (before) least accessible sites.

Pros

"For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement." "I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads." "I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results." "I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

Cons

"Overall, it was a bad experience. Platform is quite unprofessional." "The user interface can be clumsy at times and has resulted in data loss on a few occasions." "It's incredibly deep, with a lot of confusing elements." "The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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guaranteed outreach, solid results

Reviewed a year ago

Beyond the first two months when we weren't too sure of how to reach our goals at the cheapest cost, our campaigns on Google Ads have been the most impactful to our projects. With coverage on Google Maps, our campaigns are not only informative, but also quite actionable and has increased patronage of our (originally) least accessible locations greatly.

Pros

The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.

Cons

The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Better keywords, better results

Reviewed a year ago

The main thing I did was to characterize on paper (or in a content tool) what you truly need. This relied upon my industry and what I needed with the Adwords lobby. The significant thing was consistently to attempt to benefit from the device and in a lean manner. To this end, I put away a few minutes for picking up, watching instructional exercises and in any event, perusing short articles regarding the matter. I was adding to a great extent, sharing questions and disclosures. These are a portion of the miracles that the Internet furnishes us with. I didn't hit the nail on the head the first run through, yet I didn't surrender and figured out how to have an incredible mission.

Pros

AdWords is immense. It has about 33% of all online promotion income. One of the numerous benefits of Google Ads is having your promotion showed at the ideal opportunity, to individuals searching for what you offer. It's almost certain that you can discover your objective client on Google, regardless of what specialty you are in. It's the undeniable spot to begin. An optimal advertisement would one say one is that contacts the perfect individuals at the perfect time, correct? This is the reason Google's device is probably the most ideal alternative available - all things considered, it advances your item or administration in a sectioned, quantifiable, and designated way. See beneath the principle benefits of Google Ads!

Cons

Some first-time sponsors decide to put away minimal expenditure, depending on that old rationale: "in the event that I lose cash, at any rate I'll lose a bit". The issue is that, contingent upon the fragment of the item or administration to be publicized, it is important to put a lot of credit in Adwords to ensure a positive exhibition of the advertisement against the opposition. For a mission to return true to form, the sponsor needs to comprehend the opposition of the catchphrases that will be coordinated to the advertisement. On the off chance that he doesn't have the foggiest idea about the terms generally utilized by different sponsors, there is a danger of picking unessential watchwords that will bring not very many or no outcomes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Google ads review

Reviewed 10 months ago

Overall, it is satisfactory.

Pros

The most important thing is the budget flexibility of Google Ads., ie. small as well as big budget people can use this for their product promotion. The ranking using multiple channels of Google is an added advantage for campaigning comparing to other similar platforms. The way we can track our ads in Google Ads is very professional. We can get all details in the tracking dashboard, for example- number...

Cons

Cost per click is higher in Google Ads comparing to other similar platforms. For beginner (in using Google Ads) the plat form is confusing and very complex to use and may lead to mistakes which will affect their ads. Expensive keywords. Initial budget is higher for beginners. Sometimes the traffic on the web site may be high, but it will be non-prospective and unqualified one, this will results in loss on the part of campaigner. Have to continuously test and track the campaign for a a long period to get good results. For some sector or businesses the number of clicks will be very less, so they to pay for a longer period.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Probably the first marketing system to set up for online campaigns

Reviewed 5 months ago

Very satisfied. If something does not work for us we just stop it or change the targeting/budget/bids... As I mentioned above, it is a great tool for online marketing and if you are able to keep positive ROI from the campaigns it does not matter how much money you put there.

Pros

The campaigns in Google Ads are mostly performance ones so the Search Ads, Shopping Ads (for ecommerce), (dynamic) remarketing campaigns should be the first to set up. Great thing is also automatic campaign optimization (target CPA, target ROAS,..) where Google algorithm optimize campaigns for your target KPIs.

Cons

Google is moving campaigns into the sphere of "black box" which is not the bad thing if you are interested in bottom line = reach your target KPIs. Problem is if you also want to learn from the campaigns like who are your most valued visitors, what are their interests etc. For example Universal App Campaign which target for users to install/make action in App is easy to set up but you miss information about demographics/interest/etc information in reports.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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amazing channel for cpc advertising

Reviewed a year ago

it's great experience because i need the costumer who search for my service & products

Pros

i like the variety of bidding strategies that can suit our campaign goals good google guide for making different campaigns real time tracking better way of scaling

Cons

it takes a long time to start a new ad it takes about one week at the learning mode phase then my campaign start getting better result

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google Ads has been great

Reviewed a year ago

Over all it is a great program to use. if you are starting you business and you do not have a big budget to start with your best bet to get some traction with you business is google ads. the cost per click is a lot lower than other options and you will still get some sales because there are a lot of people looking up things on google.

Pros

What I like most about google ads is the cost of it is a lot cheaper than other platforms I use to push ads. We promote our services and products on google ads and it keeps our cost pretty low to get enough data to start pushing more expensive ads on other platforms.

Cons

What I like least about google ads is how hard it is to set up certain things in specific google merchant account to google ads. It took me about two weeks to get it set up, after talking to multiple google reps to help me get it set up. I wish I could be a lot easier to set it up and got waste so much time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An Essential Tool for Digital Marketing

Reviewed a year ago

Google ads is a perfect tool for those who want to advertise and boost their online business. It is a complete tool. It makes it possible to advertise products on the internet and it is also very secure to get some leads and prospects for your business. Google ads also gives you the autonomy to work with your campaigns and targets in order to increase and get more leads for your products. It is the number one platform to reach a huge audience on the internet.

Pros

It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users. It enables users to run ads as per their requirements and hence generate genuine leads from search campaigns. Additionally, it enables users to define their target audience by giving an option to choose the locations or areas where they want to show their ads. Goole ads helps users to manage their audiences through Google analytics. A very essential feature for this tool that I really love is the call to action button that propel prospects to make an action on their search.

Cons

What I like least about this software is that when starting, it can be costly and you don't get results as quickly and it may be stressful. The budgeting plan is quite harsh. The cost can go way over your pocket and they are the ones to decide whether or not to give you a refund. Another issue is that having to wait for 14 days in order to make changes in your campaigns and also some dubious activities happening like competitors clicking on the ads.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good but have lots of limitations

Reviewed 2 months ago
Pros

Easy to launch campaigns. Easy to play around with it and find what you’re looking for

Cons

Limitations on the ads that can be used. Sometimes they suspend accounts due to fraudulent activity when it was just created. So hard to reach customer support. Usually they don’t have answers and just wait your time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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AdWords has helped me affordably attract new clients

Reviewed 4 years ago
Pros

I use AdWords on a local level (local meaning a handful of zip codes across two counties) and it has helped me raise awareness for my brand and services as well as attract new clients. Local does the same but takes more time and effort whereas AdWords gives me a much faster turnaround time. I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective. I feel that I have 100% control over my campaign design and budgeting so I am not concerned of spending too much. If after a certain threshold, new customer acquisition is still too low, then I know to either stop the campaign temporarily or to more likely investigate why and modify my keywords or ad messages.

Cons

To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research. This can be very time consuming, even tedious and repetitive at times. However, this is the time investment necessary to ensure you have quality campaigns that will actually be profitable. If you do not have a background in PPC advertising or general knowledge...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The best advertising tool on the market

Reviewed a year ago

Since we started using Google ads, our amount of clients has increased, we invest monthly an amount of $2000-$3000 in Google ads advertising and the ROI is 4-5. We are very satisfied with the results we have had.

Pros

This platform is amazing, it allows me to connect with potential customers through Ad campaigns, what I like the most is that I can create text campaigns, video campaigns, display campaigns, Gmail campaigns, app campaigns and distribute them on a single platform. This tool is fundamental for our Marketing Agency.

Cons

The only bad thing about this platform is that it is necessary to have previous knowledge in ad management to be able to use it satisfactorily. Anyone can use it, but if you want your campaigns to be successful and have the right performance you need to know how to use Google Ads.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very intuitive and easy to use

Reviewed 2 months ago

It is the best tool for managing advertising campaigns and digital marketing, helping to improve sales and/or the brand in a very optimal way, having a great advantage of access when advertising through the largest search engine on the internet today.

Pros

What I highlight and like the most about the platform is its ease of use for the main functionalities, which is campaign management in general. I like that it is intuitive and that it has the option to show what different options are for, that it always offers tips for improving and optimizing campaigns based on history and the established objective, and that it has no limit for campaign investment.

Cons

The evaluation times of the first campaigns created could be improved, when one is a new user and it does not take several days for its approval, as well as the progress of the same and it is initially detailed when it should wait to consider that time in the management of campaigns and advertisements.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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You can't ignore Google!

Reviewed 5 years ago
Pros

Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

Cons

Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great For All Tier Buisness

Reviewed a year ago

I use Google Ads every day to manager a variety of clients in different industry verticals. No matter what the businesses KPI or goals are, using Google Ads can help you get there.

Pros

The ability to segment your audience by demographics, location, and many more. This allows you to learn more about your audience so that you can message them in ways that will allow them to convert more. Easy to navigate and upload keywords or ads in bulk, the data received is always up to date.

Cons

Disapproval process too sensitive, and often gets incorrectly flagged and resubmit for approval is needed. Automated suggestions are not that good and don't always improve performance.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Search is all about Google Ads

Reviewed 9 months ago

Really good. I would recommend anyone in marketing to give a portion of their ad spend to Google Ads - it is a necessity to have search as a big part of your marketing strategy.

Pros

The fact that Google Ads caters to any and all budgets is something I love the most. I have used this for campaigns from hundreds of thousands of dollars to a few hundred dollars a month in ad spend. From big businesses to small stores. The fact that campaigns are measurable means a campaign can start small and scale as the results start to come in. There are a lot of other reviews on features etc so I won't go there. But my appreciation is around how Google Ads has levelled the playing field.

Cons

Search Terms Report is becoming smaller and smaller. Meaning I am getting to see fewer and fewer actual search queries being entered by users which does not help me as the advertiser. Also - the push to switch to broad match type and the phasing out of broad match modifier match-type has been a huge disappointment for me.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A must have for any marketing plan

Reviewed a year ago

I have loved using this software for years and will continue to do so, because it has great results

Pros

It is very robust and intuitive to use. Love the custom audiences, in market audiences and a lot of the features available. They always try to improve the functionality and capabilities which is great most times.

Cons

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features. The most recent keyword match type changes and query report limits have made it clear that you have to be on top of your game and constantly follow changes if you want to use this software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The Backbone of Online Advertising

Reviewed a year ago

Overall Google ads are the Giants of digital marketing now a days and benefiting lots of businesses.

Pros

You can promote your business as easy and simple as you want. It is a very reliable platform for the business promoters who want to show their ads to their target audience. This is the most effective way for advertisement on internet, Google ads saves the browsing data of users and then show ads according to the user needs and I think this is the best feature for marketing that they show relatable ads to the audience.

Cons

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best Online Advertising Platform

Reviewed a year ago

My overall experience with Google Ads is really amazing because I have increase the number of product sales through Google Ads. I am very happy, because now my ad can read to the targeted audience and I can see a major change in my business. I am really satisfied with Google Ads.

Pros

Google Ads allows you to create search, display, shopping, video and more ads. You can advertise your products or services on different websites, applications and YouTube videos.

Cons

Google Ads has a lot of features, campaign types and tools. You need to learn all these things from scratch to the advanced level. This platform has only incredible features and options without any kind of cons.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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No better stage to market your business

Reviewed a year ago

After our initial heartburns, the overall experience has been great with Google Ads. The level of activity generated and directed to our portals have been twice as many as those gotten from other ad services on other platforms for about the same amount of money. Overall, we have secured some good business as a result of the marketing made possible by Google Ads.

Pros

I loved the pay per click pricing model, that way we pay for the value of the service provided and the benefits we have gained from engaging them. But the most significant benefit we got from using Google Ads was the vastness of the potential market it gave us ready access to. Our results have been nothing short of extraordinary.

Cons

What we liked the least about Google Ads was the false hopes it gave us when we began using it for the first time. Without experience, we assumed that all the clicks we were getting were going to be translated into conversions and new business. The broad search results weren't particularly helpful either. But eventually we learnt to better manage our expectations and still stuck with it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Favorite Ads creating tool

Reviewed a year ago

My overall experience with Google ads is great. Especially I love the search ad campaigns for inbound marketing.

Pros

I am using Google Ads for more than 6 years and it's always my favourite tool to run ads. The features and control you get in Google ads are not available on other tools. I love the detailed report and linking with other Google tools like Analytics which help to optimize the campaigns and generate the most accurate reports.

Cons

Well, I think they should really work on two things support and cost, this will encourage new startup businesses to start advertising on Google ads.