Google AdWords Features

Google AdWords

PPC campaign management

4.36/5 (208 reviews)

Google AdWords Feature Summary

  • Create Google ads
  • Define search terms
  • Define calls-to-action
  • Add phone numbers to your ads
  • Display your ad in Google results
  • Ad campaign tracking
  • Monthly key statistics & figures reports
  • Edit ads
  • Test new search terms
  • Pause/ restart campains
  • Local/ global advertising
  • Select cities, regions or countries
  • Ads optimized for various devices
  • Add maps to ads

Competitor Feature Comparison

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Learn moreCompare App
API
Activity Tracking
Advertising Management
Campaign Analysis
Campaign Management
Content Management
Customizable Branding
Customizable Reporting
Data Visualization
Geotargeting
Lead Generation
Monitoring
Performance Reports
Real Time Analytics
Reporting & Statistics
Social Media Metrics
Social Performance Management
Web Analytics
Web Traffic Reporting
Learn moreCompare App
API
Activity Tracking
Advertising Management
Campaign Analysis
Campaign Management
Content Management
Customizable Branding
Customizable Reporting
Data Visualization
Geotargeting
Lead Generation
Monitoring
Performance Reports
Real Time Analytics
Reporting & Statistics
Social Media Metrics
Social Performance Management
Web Analytics
Web Traffic Reporting
Learn moreCompare App

Google AdWords Feature Reviews

25 reviewers had the following to say about Google AdWords's features:

Anonymous
Postdoctoral Research Assistant (Higher Education company, 10001+ employees)
Verified Reviewer

Great tool for ads

2019-02-17

Pros

Dashboard for quickly adding new campaigns. The analytics on campaigns provides useful information.

Cons

It can take quite an investment of time in learning how to use it to make it valuable for your campaigns.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Lisa Trumbley

Verified Reviewer

You can't ignore Google!

2017-10-13

Pros

Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

Cons

In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Global Change Manager (Pharmaceuticals company, 10001+ employees)
Verified Reviewer

A little bit too complicated for a first-time-user

2018-05-15

Pros

The possibility to reach broad audience and target very well defined groups of customers (keywords), integration with Google Analytics, massive amount of data on customers and possibilities

Cons

First view is not very clear, I spent a lot of time to set up first campaign and I am not really happy about it.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Omni Channel Marketing Manager (Apparel & Fashion company, 51-200 employees)
Verified Reviewer

A must use for marketers

2019-03-23

It is demanding but totally worths it.

Pros

There are so many options in terms of tools, reporting options and services that, combined with the effectiveness of a well set up campaign, this is a service a marketer cannot afford to overlook.

Cons

Especially when due to the attribution model used there are significant discrepancies between GoogleAds and Google analytics results.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Edwin Lopez

Verified Reviewer

Google AdWords is a great tool to use to gather customer's onto the site.

2017-11-08

Pros

The opportunities tab really helps get through with what is best for the campaign specially the suggested keywords.

Cons

Initial setup to adword campaign is complicated.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Magdalena Palomares Bañuelos

The easiest way to advertise on the web

2020-12-01

The smart campaigns are wonderful once you have enough data in the account.

Pros

The automation tools are really useful and they help you measure your campaigns and make changes quickly.

Cons

The reduction of visibility in search reports is annoying.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
James McQuillin

Verified Reviewer

AdWords has helped me affordably attract new clients

2018-02-17

Pros

I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective.

Cons

To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Panneer Selvam

Verified Reviewer

No more Google Adwords now its Google Ads

2019-02-16

Pros

I can't say one of the best because it is the only best when it comes to search ads, display ads, pull the target audience to our websites, pick the best keywords, plan the keywords, monitoring the conversion, budgets, and bids control and adjustment.

Cons

The Least I like on Google Ads is the audience section, not many options given if there is an integration of analytics data into audience section that would be great

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Elena W Gatens

Verified Reviewer

Adwords helps tracks the PPC

2018-12-21

Pros

Google Adwrods can create instant results and setting up a campaign to help drive traffic is super easy.

Cons

Adwords can help with campaigns but if your landing pages aren't the best you will be wasting your time.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Sócio Investidor (Information Technology and Services company, 1-10 employees)
Verified Reviewer

Must use for e-commerce

2016-01-27

Great tool to earn new customers. Quite intuitive, but need to learn lots of details before spending money, wouldn't recommend to do it by yourself, look for assistance.

Pros

- easy to track return on investment

Cons

- not so easy to make successful campaigns

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Virginia Brooks

Verified Reviewer

Boot visibility

2018-06-09

Pros

It's easy to use, free, and provides various features that will help you analyze and identify which keywords to incorporate into your website, content, and social media platforms to reach more potential customers.

Cons

When you are not running a campaign the numerical search data, for the amount of searches the keyword receives over a set period of time, will be disguized.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Austin Jenson

Verified Reviewer

Great way to get keywords for SEO!

2018-09-19

Pros

Google Adwords is a must for anyone doing SEO!

Cons

Some of the campaigns can get out of hand pretty quickly, so you just have to make sure that you are monitoring them closely

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Co Founder (Retail company, 11-50 employees)
Verified Reviewer

Super slow and difficult to use it!

2018-05-05

Pros

The only reason I am using Google AdWords is that it is a great tool for sending quality traffic to my website.

Cons

I am using AdWords for years and there is no way to make a campaign without searching in their help center.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Manager (Internet company, 11-50 employees)
Verified Reviewer

Must have for ppc advertising

2018-09-14

Pros

Adwords is the mostly used ppc advertising channel to reach your audience.

Cons

Your success depends on a variety of factors (SEO, keywords, ad copies, rankings, bid prices, budget, market, target audience etc etc)

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Jordi Garcia

Verified Reviewer

good online marketing tool

2019-06-12

It's a good tool, if you know what you are doing.

Pros

It allows you to create customized advertising campaigns, where you choose the words that interest you, the maximum amount of money you want to invest.

Cons

It is not an intuitive tool, you need prior knowledge of marketing or basic advertising so you can use the tool correctly and achieve your goals well.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Simarjeet Kaur

Verified Reviewer

First Learn about this toll then use it

2020-05-02

Pros

This tool give real image of your live campaign.

Cons

When you are looking for professional tool for your online ads so this is good for you but try to understand everything before implementation. This is what i like least about this software is you have to gain complete knowledge.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

The best advertising return on investment

2020-04-28

We use google Ads for both search and display ads for health insurance and we are able to generate hundreds of leads per week.

Pros

Google Ads are almost instant, you can find out what is and isnt working within 24 hours without too much investment.

Cons

Sometimes you can setup Ad campaigns with mistakes that can be costly and when you make change to Ad sets or campaigns it take a few hours to kick in.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Manager (Computer Software company, 1-10 employees)
Verified Reviewer

Great for lead generation, awareness and growing business quickly

2018-02-13

Pros

We have managed to acquire lots of new customers via Adwords, whilst getting a great return on investment.

Cons

Requires a fair bit of work each day/week to optimise campaigns to make sure we are not wasting spend and continuing to get the most from search and display campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Manager (Computer Software company, 11-50 employees)
Verified Reviewer

One of the best lead generation channels for our business

2018-04-25

Pros

AdWords requires a more significant investment than other top of funnel channels, but the return has been worth it for us.

Cons

There's been a good bit of clickfraud on some of our campaigns which Google has just recently started reimbursing for, but the reimbursement seems to be arbitrary and unpredictable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
James Jalali

Use it if your business need exposure

2020-12-11

Google ad worth every single penny, you could pause and start it anytime you like.

Pros

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.

Cons

It is easy to setup a campaign using keywords and phrases.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

An application that helps in business advertising

2019-01-25

Pros

I like the possibility of grouping campaigns and ads and choosing keywords based on search statistics. It's also interesting to be able to target your ads on the Display Network.

Cons

To get reliable results, you need to have a fairly large budget, which is unattainable for smaller companies.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
People Business Partner (Marketing and Advertising company, 5001-10000 employees)
Verified Reviewer

Attract potential new clients

2018-12-06

Pros

Working in a media agency, Google Adwords has helped me target the right people and attract potential new clients.

Cons

I am still getting use to it but it requires some advanced level of expertise to get the real ROI on this.v

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Greg Jantti

Verified Reviewer

Worth the learning curve

2018-09-25

Pros

This is one of the most powerful marketing channels available for small business owners and can provide an amazing ROI for some industries.

Cons

There is a pretty steep learning curve when you first start although the new interface makes things a lot easier that they were before.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Nina Kostic

Verified Reviewer

One of the best marketing tools out there...

2018-03-19

Pros

After 5+ years in digital marketing and experience on different platforms I have to say that this is one of the most sophisticated tools.

Cons

It has a long learning curve, but once you go through couple of campaigns, you feel more secure to experiment with more advanced features.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Peter Woodbridge

Verified Reviewer

Quick way to attract more business

2018-11-27

Pros

Very clearly tells us how well campaigns are doing, how much feedback / interaction we are getting, and whether or not it was profitable.

Cons

Unless you are experienced in Digital marketing, or at least a basic understanding, using Google AdWords will be a struggle, especially to use effectively.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more