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Google Ads

4.5
(623)

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Online advertising solution for businesses

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(19)

Google Ads Pricing

Pricing overview

Value for money rating

4.3

/5

623

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Pricing details

With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

What users say

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.
It's great experience because i need the costumer who search for my service & products.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Can not contact Google

Reviewed 2 months ago
Pros

Initially Google ads was economical the beginning and the dashboard if informational.

Cons

Once Google got used to charging $10-$50 per month, it all of a sudden jumped to $250 per month. I went online to cancel it and I still got another charge after that this month, so I have no way of knowing if it has been cancelled. I tried to call google and finally got some one the line and she quickly transferred me to someone that was supposed to be able to help and all it was a virtual service that eventually hung up the line. The reason that department was closed for calls was Covid. Aug 11th 2022 Covid? That excuse no longer works. Sorry. So I am left hanging until my 3rd $250 bill might come - hopefully not.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy to use and customer support is easy to work with

Reviewed 2 months ago

Google Ads helps my business optimize finding potential clients more efficiently than other advertizing options.

Pros

I think Google ads have been very useful for my business. It has been useful to review how our campaigns are running and optimize them as needed.

Cons

The cost per click is more expensive than other ad options.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Cost effective way to grow business in less time

Reviewed 2 months ago

Very easy to create ads and launch campaigns to get instant results. Help to work on landing pages for getting good clicks, impressions and conversions by optimizing real time data.

Pros

Help generate leads and calls as per the requirement and target the specific audience. Apart from this, recommendations are very helpful as how keyword & landing page is performed where we need to optimize to get more targeted audience with less cost. Know the user intent and different types of advertising display, search, shopping ads help to brand awareness.

Cons

Some times Paused campaigns starts automatically overnight. Also there is discrepancy in Analytics and google ads data.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Search Engine Marketing on Google - Text/Remarketing/PLA/Video's/Discovery & More

Reviewed a month ago

my overall experience was great to generate more leads on conversion campaign, brand awareness on YouTube video campaigns and optimized 50% cost cutting rate on conversion rate.

Pros

I like the google ads because of I can control my money on what click is going to spent with an specified search term. I can also select on which channel I want to perform my ads in different format like - text ads, display ads, remarketing ads, video ads, discovery max and more.

Cons

most of the times I charged more than bid cost it was mentioned in google ads/keyword planner - I tried to contact support for the same but I didn't get proper resolution and even my money back.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Advertisement as marketing technique

Reviewed 2 months ago

1. It provides a best way to attract customers by posting ads on various platforms . 2. Reduce the cost of offline advertisement

Pros

1. Wide description of product. 2. Complete summary and overview of product. 3. Allow to publish adds in various google linked platforms like gmail, youtube , drive etc.

Cons

1. Makes user irritate by repetition of ads. 2.lot of time investment is there. 3. Pay a higher amount for every visit made by user.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A must-have for any company any business

Reviewed a year ago

Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost, our Google Ads campaigns have had the most impact on our initiatives. With Google Maps coverage, our ads are not only informative, but also actionable, and have significantly improved patronage of our (before) least accessible sites.

Pros

"For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement." "I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads." "I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results." "I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

Cons

"Overall, it was a bad experience. Platform is quite unprofessional." "The user interface can be clumsy at times and has resulted in data loss on a few occasions." "It's incredibly deep, with a lot of confusing elements." "The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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guaranteed outreach, solid results

Reviewed a year ago

Beyond the first two months when we weren't too sure of how to reach our goals at the cheapest cost, our campaigns on Google Ads have been the most impactful to our projects. With coverage on Google Maps, our campaigns are not only informative, but also quite actionable and has increased patronage of our (originally) least accessible locations greatly.

Pros

The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.

Cons

The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A must have for every business

Reviewed a year ago

So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable.

Pros

Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online.

Cons

The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The most powerful advertising platform that helps bring in the best traffic and interaction

Reviewed 4 months ago

Google Ads does a great job of helping us manage all of the steps we need to take to create an integrated advertising campaign. It also helps us get more traffic and get a good return on our ads.

Pros

I like that Google Ads settings are simple and that its services are efficient and reliable, allowing anyone, including individual users, to deliver their ads to the largest possible segment of interested people at the lowest possible cost, and with the best possible Google support, which is difficult to match with other competing platforms. I like that there are ready-made templates available, as...

Cons

I had no negative experiences with Google Ads, and this is due to its integration with Google applications, which simplifies all of the steps, as well as receiving full-featured support from Google, which includes educational materials and direct assistance, as well as reasonable subscription prices.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Google ads review

Reviewed a year ago

Overall, it is satisfactory.

Pros

The most important thing is the budget flexibility of Google Ads., ie. small as well as big budget people can use this for their product promotion. The ranking using multiple channels of Google is an added advantage for campaigning comparing to other similar platforms. The way we can track our ads in Google Ads is very professional. We can get all details in the tracking dashboard, for example- number...

Cons

Cost per click is higher in Google Ads comparing to other similar platforms. For beginner (in using Google Ads) the plat form is confusing and very complex to use and may lead to mistakes which will affect their ads. Expensive keywords. Initial budget is higher for beginners. Sometimes the traffic on the web site may be high, but it will be non-prospective and unqualified one, this will results in loss on the part of campaigner. Have to continuously test and track the campaign for a a long period to get good results. For some sector or businesses the number of clicks will be very less, so they to pay for a longer period.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google Ads help our business to get more customers and increase sales by over 40%

Reviewed 7 months ago

We have a very satisfactory experience. Google Ads is our Go-To Marketing Tool to build a stronger database and reach out to prospects who are really in need of our product offerings.

Pros

Google Ads helps our business to target customers who're real buyers and looking for the solutions provided by us on Google Search and Maps. We have been able to increase our year-on-year sales & revenue by over 40% using Google Ads effectively. It helps us to generate qualified leads, increase our database, create brand awareness, increase our website traffic, and also convert more business orders.

Cons

It's very expensive and there's no sure shot method to confirm which Ad Campaigns will have a higher click-through rate and conversion. Despite A/B Testing, sometimes results of Ad campaigns go haywire. Also, best-performing keywords keep changing and their bidding amount goes very high.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Cheap and Best Way to Run Advertisements Online

Reviewed a year ago

The Experience is Very Good, The functionality of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Pros

I have a YouTube Channel, So I use Google ads a lot to Run Ads online. I am Completely impressed by its functionality and flexibility to run Advertisements. You can set a range of different types of Ads and also you can target the exact audience with Google Ads. I like the option to schedule the Ads for exact required Date this helped me a lot. I was able to run multiple Ads at a time with Low budget. One more thing a love about Google Ads is "THE BIDDING" you can set bids for every ads I'm impressed that I was able to run Ads properly with Low bidding. Option to Add money is safe, withing 10 minutes amount will be added if you use Debit card to Add balance.

Cons

The Money Transfer option in Add balance is quite complicated to me, i researched about it and i was able add money with Money Transfer option, few times it worked fine but the issue is it took days to add money to the balance sometime it took a week, and once the money did't even added, But with Customer support the money got added, it took like 3 weeks to solve the issue. I Hope the Money Transfer option will be improved in Future.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google Ads has been great

Reviewed 2 years ago

Over all it is a great program to use. if you are starting you business and you do not have a big budget to start with your best bet to get some traction with you business is google ads. the cost per click is a lot lower than other options and you will still get some sales because there are a lot of people looking up things on google.

Pros

What I like most about google ads is the cost of it is a lot cheaper than other platforms I use to push ads. We promote our services and products on google ads and it keeps our cost pretty low to get enough data to start pushing more expensive ads on other platforms.

Cons

What I like least about google ads is how hard it is to set up certain things in specific google merchant account to google ads. It took me about two weeks to get it set up, after talking to multiple google reps to help me get it set up. I wish I could be a lot easier to set it up and got waste so much time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An Essential Tool for Digital Marketing

Reviewed 2 years ago

Google ads is a perfect tool for those who want to advertise and boost their online business. It is a complete tool. It makes it possible to advertise products on the internet and it is also very secure to get some leads and prospects for your business. Google ads also gives you the autonomy to work with your campaigns and targets in order to increase and get more leads for your products. It is the number one platform to reach a huge audience on the internet.

Pros

It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users. It enables users to run ads as per their requirements and hence generate genuine leads from search campaigns. Additionally, it enables users to define their target audience by giving an option to choose the locations or areas where they want to show their ads. Goole ads helps users to manage their audiences through Google analytics. A very essential feature for this tool that I really love is the call to action button that propel prospects to make an action on their search.

Cons

What I like least about this software is that when starting, it can be costly and you don't get results as quickly and it may be stressful. The budgeting plan is quite harsh. The cost can go way over your pocket and they are the ones to decide whether or not to give you a refund. Another issue is that having to wait for 14 days in order to make changes in your campaigns and also some dubious activities happening like competitors clicking on the ads.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A great marketing channel, if you know what you're doing

Reviewed 5 months ago

This is our primary marketing channel. We run Google Ads campaigns in 3+ countries for several of our online stores.

Pros

Running ads on Google Ads is simple and can be very efficient, provided you have some experience with setting up & managing PPC campaigns. The biggest advantage of channels such as Google Ads is the control it gives you over budgets and price you pay for each customer. Also, the AI bidding is quite mature now.

Cons

Sometimes it's very hard to get a quality response from customer support. Google is a little bit of black box. There are situations when even people on the support don't know the answer. The biggest con is that when a market is saturated, the price per click can go up to several EUR, making it very hard to maintain a positive ROI.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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AdWords has helped me affordably attract new clients

Reviewed 5 years ago
Pros

I use AdWords on a local level (local meaning a handful of zip codes across two counties) and it has helped me raise awareness for my brand and services as well as attract new clients. Local does the same but takes more time and effort whereas AdWords gives me a much faster turnaround time. I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective. I feel that I have 100% control over my campaign design and budgeting so I am not concerned of spending too much. If after a certain threshold, new customer acquisition is still too low, then I know to either stop the campaign temporarily or to more likely investigate why and modify my keywords or ad messages.

Cons

To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research. This can be very time consuming, even tedious and repetitive at times. However, this is the time investment necessary to ensure you have quality campaigns that will actually be profitable. If you do not have a background in PPC advertising or general knowledge...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Trial & Error Platform

Reviewed 3 months ago

I've used Google ads for 12 days now and I have made sales within this time period. It took a lot of trial and error to finally begin to make sales. I've tried to attract views onto my YouTube videos, create blogs for viewers to read and much more. without Google Ads, I wouldn't have been able to start my Affiliate marketing career off right.

Pros

The first pro I would say stands out above the rest is its diverse geographical reach. I'm relatively a newcomer in the world of Affiliate Marketing and using Google Ads opened a wide reach of methods for expanding marketing reach in order to make sales. Being able to choose which geographical location you want your ad to be seen, what type of viewers you are trying to target, I sued to focus all my time on social media platforms such as Twitter and Instagram to find sales but it was very difficult, especially as a newcomer as an affiliate marketer.

Cons

I can be viewed as an expensive investment, especially for those looking for explosive breakthrough sales. Based on my limited free trial experience so far, this is not the case. There are times I've gotten emotionally frustrated by failed advertising campaigns that I spent extensive time and money on. Nevertheless, one must be fully prepared to accept all the costs of getting started and maintaining .

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best advertising platform in 2022

Reviewed 4 months ago

I love it, it's getting better and better everyday. I suggest to my clients that can afford it.

Pros

The fact that you can advertise your product or service on the people who are actually searching for it on Google is the best thing you can get in advertising. Fantastic performance on YouTube videos as well. I love the audience section and what can you do with all those audience sections.

Cons

It's too expensive for most of my clients, I encourage them to try but they get bumped out by getting the credit card bill. Although the return of investment is positive but it takes time to get the good results. Also the platform is not that simple and easy to use. there are so many sections that they could hide show to get a better experience regarding advertising on the right people.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Expensive but thoroughly effective

Reviewed 3 months ago

Wonderful, spend the time investing in learning how to run this and you'll be well served.

Pros

I love the analytical insights I can pull from my advertising reach and campaigns.

Cons

You can definitely blow your budget with rookie mistakes if you don't watch yourself.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Platform For Online Business Advertisements

Reviewed a year ago

My experience with google ads is very excellent and i am using this service for last many years to promote my products and online business.

Pros

Google Ads is an essential part of my online business and i always use there advertising campaigns for promoting my products to my targeted audiences. Google Ads provides me excellent results which is very helpful in boosting my business and increasing clientele. The real time tracking and bidding strategies are some its beautiful features which further strengthen your confidence to use google ads for your online advertising.

Cons

To get maximum benefits out of google ads you need huge budget for your advertising campaigns which i think should be little cheaper.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google ads is advertising for everyone.

Reviewed a month ago

I used google ads to promote the products of my self-business. It was quite easy to set up but the results took a little while to come. Today I'm happy to use this platform which boosts my sales and leads.

Pros

Google ads is a very versatile advertising platform. It allows a good management of ads in all types of sectors. Its customer support is very fast and the interface allows a quick understanding of the management. In addition, optimization is included!

Cons

Doing google campaigns requires some time to have a good return, the results are not immediately positive and you have to think about its profitability. Then, some features are quite complex for campaign options which can be expensive for the beginner on the platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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There's no getting around paid search traffic

Reviewed 4 years ago
Pros

If you're trying to market your product or service to people in the market for that offering, there's really no better (or cheaper) way to specifically target those buyers than Google's Adwords program. We work hard to get organic search listings, but particularly for high traffic, competitive terms, bidding on PPC ads in the SERPs is a great strategy. Adwords lets you do keyword research, scope out the competition, and control your bid/spend in multiple ways. It's simple text and the best part is you only pay for clicks that come to your website.

Cons

Adwords has been changing the interface a lot lately. It's often difficult to get from Express to the full suite, and the constantly changing google app ecosystem means you can almost never find your way around. Sometimes they deny an ad, they also raise your CPC if they don't like the quality of the page you land traffic on, so there's some unfortunate road blocks where they try to control the entire internet, but otherwise it's a very cheap form of advertising and lead acquisition.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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One of the best advertising platform on the web

Reviewed a year ago

No other platform can offer a better reach than Google Ads. Google Search campaigns are key for business discovery and reach. Using Google Ads is a no-brainer for most businesses.

Pros

Google ads offer tons of rich features and tactics to fit the marketing needs of all kinds of advertisors. From search to display to video, you can reach your target audience at a very low cost.

Cons

It's easy to generate traffic at a cost-effective rate but not all traffic is high quality. In most cases, campaigns result in web traffic with high bounce rates. Also, it can take significant time for the ad platform to find quality audience segments.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google Ads is the only best solution for introducing and selling my business products

Reviewed a year ago

I am helped a lot with google ads, proper keyword research and assisted by accurate demographic referrals, my business is growing here. Sometimes I also use premium services with high advertising costs for ads that have converted into sales here.

Pros

The advantage of Google Ads is that it is affordable. By using this one advertising service, you don't need to pay for advertising services contained in Google ads. You will get the cost per click very cheaply. This is why Google ads are the most appropriate choice for small business people. Also supported by this accurate report will make it easier for small businesses to reduce marketing costs.

Cons

For small businesses and beginners, I don't recommend using premium services with high advertising costs, unless we've done ad testing so that we find the right formula with the right target market too. Around me, many small business people have not used PayPal and credit cards to run ads on google ads. hopefully, in the near future, this problem will get a solution.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Google Ads Review

Reviewed a year ago

My overall experience with Google Ads is good because I can easily use this to advertise my website, set up keywords that can improve my website ranking on the Google search engine but the downside is the software can be expensive and there are a lot of fraudulent clicks that can cause the user to run out of money really quick.

Pros

The software is easy to use and can be easily set up to work with any website. I also like that I am able to use keywords on Google Ads to help my website rank higher on the search engine.

Cons

The price is expensive for what it is used for because Google charges the user based on how many clicks a person clicks on the ads and there can a lot of fraudulent clicks that can cost a lot of money to the user. Google has made some improvements to detect fraudulent clicks but it cannot eliminate the whole problem.