GRIN Features

GRIN

Influencer marketing software

4.75/5 (57 reviews)

GRIN Feature Summary

  • Analytics
  • Audience Targeting
  • Brand Management
  • CRM
  • Categorization/Grouping
  • Faceted Search / Filtering
  • Influencer Discovery
  • Keyword Filtering
  • Payment Tracking
  • ROI Tracking
  • Relationship Management
  • Social Media Monitoring

Competitor Feature Comparison

Activity Dashboard
Activity Tracking
Affiliate Management
Campaign Management
Categorization
Channel Management
Communication Management
Contact Database
Contact Management
Content Filter
Content Library
Content Management
Conversion Tracking
Data Import
Data Synchronization
Distribution Management
Email Marketing Management
Event Triggered Actions
Inbox Management
Lead Management
Monitoring
Multi-Campaign
Real Time Analytics
Reporting & Statistics
Search Functionality
Status Tracking
Tagging
Task Management
Third Party Integration
Learn moreCompare App
Activity Dashboard
Activity Tracking
Affiliate Management
Campaign Management
Categorization
Channel Management
Communication Management
Contact Database
Contact Management
Content Filter
Content Library
Content Management
Conversion Tracking
Data Import
Data Synchronization
Distribution Management
Email Marketing Management
Event Triggered Actions
Inbox Management
Lead Management
Monitoring
Multi-Campaign
Real Time Analytics
Reporting & Statistics
Search Functionality
Status Tracking
Tagging
Task Management
Third Party Integration
Visit WebsiteCompare App
Activity Dashboard
Activity Tracking
Affiliate Management
Campaign Management
Categorization
Channel Management
Communication Management
Contact Database
Contact Management
Content Filter
Content Library
Content Management
Conversion Tracking
Data Import
Data Synchronization
Distribution Management
Email Marketing Management
Event Triggered Actions
Inbox Management
Lead Management
Monitoring
Multi-Campaign
Real Time Analytics
Reporting & Statistics
Search Functionality
Status Tracking
Tagging
Task Management
Third Party Integration
Visit WebsiteCompare App

GRIN Feature Reviews

25 reviewers had the following to say about GRIN's features:

Danielle Veluz

GRIN is the best platform for campaign management

2020-11-02

To onboard successfully, we are reaching out to over 200 influencers per week per brand. GRIN's Influencer Search tool has helped streamline that process.

Pros

The best part about GRIN is the campaign management tool.

Cons

For example, if one influencer was across 3 campaigns for 1 brand, I would like to be able to see a full report on their performance across all campaigns including content performance, IMV, conversions, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Julia Schoeneberg

Excellent Influencer Marketing Platform

2019-06-24

Problem Solutions: Problem Solutions - Influencer Marketing - User-generated content - Affiliate Marketing - Social Listening Benefits: - The efficiency of influencer management - Multiple marketing solutions in one platform - Increased Brand Awareness - Increased in Direct Traffic and Conversions - Increased Brand Engagement - Improved Brand Image

Pros

- Great customer service - Responsiveness to customer feedback and feature requests (+quick implementation of new features) - Constantly adding valuable new features - Seamless integration with Shopify - User-friendliness

Cons

-Sometimes a few bugs but they are great at fixing the issues ASAP

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Claire White

GRIN offers everything you need for influencer marketing management!

2020-07-15

My favorite thing about GRIN is the ability to organize specific influencer campaigns and pull in analytics automatically on how influencer content performs (no more saving screenshots or spreadsheets on my computer).

Pros

Because the data can be pulled in automatically from influencers' social posts, it saves me so much time and energy by being able to look at the data in real-time.

Cons

There was some troubleshooting that had to happen for me to learn the best way to set up my campaign pages, but the team at GRIN is always super helpful and willing to work with you to make improvements/solve tech issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Thank you so much for sharing your experience Claire!

Read more
Melody Maglione

Amazing Support

2020-05-04

Time saved in individual communications. Reporting was accurate and robust.

Pros

The library captures campaigns and user generated content.

Cons

This is not necessarily a reflection on GRIN, but was a con for our personal experience.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Melody,
Thank you for sharing your experience with GRIN! We will be sure to share the positive notes to our support team.

Read more
Lena Rosati

Managing influencers is easy with Grin!

2020-08-19

Pros

Grin makes managing multiple campaigns and numerous brand ambassadors easy.

Cons

Sometimes the influencers want separate terms from the campaign and we are not able to create terms per influencers at this time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Lena,
Thank you so much for sharing your experience with GRIN!

Read more
Maddi Bukaty

GRIN has exponentially scaled our program

2020-04-22

We have greatly reduced the amount of time that placing influencer orders used to take thanks to Grin’s integration with Shopify.

Pros

We have also found GRIN helpful in managing our incoming content which we then repurpose across channels. Increasing our # of partnerships and having greater access to the content has earned us increased revenue on our website where we distribute this content.

Cons

We sometimes struggle with organizing our campaigns and reporting uncertainties however the Grin Support team is one of the most responsive, knowledgeable and friendly I have ever worked with.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Maddi,
Thank you so much for sharing your GRIN experience. We will be sure to pass along the kudos to our amazing GRIN support team.

Read more
Ethan Frame

Grin is the linchpin that scaled our influencer program to new heights.

2019-07-24

The fundamental workflow of the platform was thoughtfully designed and built from both the brand and influencer side.

Pros

Not to mention, all of those sparkly engagement KPIs every one desires, well those are guarded behind the very core of what influencer marketing is built on: social media networks.

Cons

However, a simple 'Export' of the raw data from Grin gives you everything you'd need to see - just fire up Excel and whip up some pivot tables and graphs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gianna Leonard

Helpful in most areas, limiting in some

2020-02-27

Pros

GRIN really helped us streamline how we respond to influencers and made it easily manageable to email back as many influencers that reach out to us in a day. It has also really helped us with product selection when sending influencers gifted products, they aren’t as easily distracted by products we can’t send them.

Cons

I wish campaigns were more easily customizable per influencer, Im having to create multiple campaigns a month because we can’t send all the influencers the same value of products.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Gianna,
Thank you for submitting your experience. I have shared your review with your Customer Success Manager so that he can show you how you can add more products for specific influencers, and also touch on our Partnerships feature that can help you nurture 1:1 relationships with influencers.

Read more
Lior Ohayon, Lead Generation Expert

Grin Has it all...

2020-09-27

Within weeks we had a few campaigns up and running and it’s something we use daily to find nee influencers to receive free product and promote our brand.

Pros

The influencers not being in a “network”.

Cons

You can’t do things beyond one automatic welcome email to new campaign subscribers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Lior,
Thank you for sharing your expereinece with GRIN. We're happy to hear that you're leveraging the discovery & recruitment tools, along with managing your entire campaign workflow in one place.

Read more
LAUREN MAXWELL

Organifi Grin Review

2020-04-03

It's been amazing to really scale our ambassador and influencer program. Reporting KPI numbers has been great.

Pros

The notifications is great to filter out conversions in real time, to watch our program become and continue to be successful!

Cons

Syncing has never automatically updated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Lauren,
Thank you for sharing your experience with GRIN. We are excited to see your program grow so successfully using the tools within GRIN. And I will be sure to take your feedback regarding payments to the product team.

Read more
Taylor Patterson

GRIN has streamlined our influencer marketing efforts

2020-04-05

GRIN has helped us organize and streamline our influencer marketing efforts.

Pros

The features that are most impactful are the influencer search tools, content and commission tracking, and the ability to have multiple, ongoing campaigns. It is great having all information in one spot including influencer data, payment, conversion tracking, emails, and more.

Cons

As we've grown our program, we have come across some issues with backend integration, however, the GRIN team is quick to help and always has multiple solutions to help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Taylor,
Thank you for sharing your GRIN experience.

Read more
Gabriel Fernando

GRIN - Overall Experience - Highly Recommend

2020-08-21

Problems - I am solving with this product include: keeping a record of all influencers, knowing what steps they are at in the campaign, keeping track of who is posting/who isn’t, which posts/stories are getting the most engagements, communication between influencers with us via email/alerts, staying organized using [tags, statuses, etc].

Pros

Starting off with little to no experience with influencer marketing platforms - I can definitely say within a couple weeks to a month I was able to feel very comfortable and confident when showing others/new team members on a walk through of how the system is used.

Cons

They are always checking in, making time to jump on call, and answer any questions I have as well as looking to keep improving the already great system.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Christine Jambazian

GRIN is an essential resource for planning and executing influencer campaigns!

2020-10-14

Kudos to everyone at GRIN, especially [SENSITIVE CONTENT HIDDEN], who has made our experience so amazing!

Pros

Anyone from the team who logs in can see what stage of the campaign each influencer is in, in real time. Also because the inbox is shared, email communications are available for all teammates, so even if someone is out of office, another associate can cover for them.

Cons

Every feature is great!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Brad Handel

Grin opened the door to influencer marketing at scale for us!

2019-11-14

Grin has allowed us to take influencer marketing in-house and really scale what we're doing.

Pros

The search function on Grin lets me input a wide range of variables to dial in on the exact influencers that I need for my campaign. This is has been really helpful for us to connect with a diverse group of guys.

Cons

Lucky for me, the team at Grin was more than happy to get on multiple phone calls and hold my hand through the first couple campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Thank you for sharing your experience!

Read more
Kiah Sweeney

Grin Review

2019-06-28

Both have been extremely helpful for our day to day goals as an Influencer Marketing team.

Pros

From outreach, to product selection, fulfillment and ultimately seeing the ROI in real time from the influencers efforts, Grin does it all.

Cons

There may be features from day to day that are being adjusted on the back end of Grin that can make things a little confusing at first.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Audrey Van Vark

Great Influencer Marketing Tool

2020-02-28

Pros

It is easy to track your budget, send influencers gear, see their conversions and traffic, and monitor their deliverables.

Cons

They seem to have a hard time understanding where everything is and how they can make sure all the deliverables are done.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Audrey,
Thank you for sharing your GRIN experience. We appreciate your feedback and will definitely take your insights on how we can improve back to our product team.

Read more
Carl Trujillo

Market more. Sell more. Hire less.

2018-12-05

Beyond that, we have found it incredibly powerful community engagement tool.

Pros

Cutting edge approach to connecting with influencers. The influencers don't know they're on Grin. To them, you stumbled upon them organically. This nurtures genuine conversation/interactions with the people you might soon be paying to promote your product. Don't be surprised if you even make friends with some of your "influencers". We've met several in person! Like all the best business software, Grin is as invisible as you want it to be.

Cons

We were able to cut a position with the amount of time saved using Grin.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nicole Russo

Love Grin!

2020-07-27

Would absolutely recommend Grin platform to anyone who takes influencer marketing in-house!

Pros

Grin makes it really easy to scale your influencer search in an organized, strategic way.

Cons

Would like a bit more flexibility on archiving campaigns and keeping populated fields only to current so it is super easy to find what you are looking for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Thank you for sharing your experience with GRIN Nicole.

Read more
Anonymous
(Food & Beverages company, 11-50 employees)

Love GRIN for ease of use // One stop shop

2020-04-03

My overall experience is extremely positive. They have the best customer support team who helps me every step of the way

Pros

It allows for growth and the CRM management is amazing!

Cons

I sometimes wish there were more data points in other platforms outside of Instagram!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Thank you so much for sharing your experience with GRIN!

Read more
KATE PERIS

WONDERFUL HANDS ON SUPPORT FOR YOUR GROWING BUSINESS

2020-10-20

YOU ALWAYS HAVE A LIVE PERSON TO TALK WITH AND FEELS LIKE YOU HAVE A "MOM & POPS" TEAM HELPING YOU ALONG THE WAY.

Pros

THE ORGANIZATION OF INFLUENCERS AND THEIR CAMPAIGNS WAS A WONDERFUL HELP.

Cons

A BIT SPENDY FOR A START UP BUT WORTH IT FOR INFLUENCER BASED MARKETING. MARKETING IS ESSENTIAL FOR ANY START UP.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Chelsea Flynn

Without Grin, I'd need at least 2 more people to run our Influencer Program.

2020-10-02

Without the automation, recruiting, reporting, and many analysis tools, I would not be able to do this role alone.

Pros

The different dashboards are also really helpful since you can get a really high level view of how a campaign is performing and then you can get more granular now with the report builder feature to pin point weak areas and strong areas in your network.

Cons

Sometimes there a hiccups in tracking conversions but the Grin support response time is unbelievably quick and they are always eager to hop on zoom to talk through the issue and provide updates while they fix problems as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Carolina G

Easiest CRM platform to use - great integration with Shopify

2019-05-07

The platform makes is really easy to manage and track thousands of prospective and active influencers, track email communication, and track all aspects by each in-house person that manages influencers (we have several people using the system).

Pros

This extension provides stats (like engagement rate, avg likes and comments per post) so that you don't have to eyeball it or calculate.

Cons

The only area that could use a bit of improvement is in the reporting and report exports. The dashboards in the platform itself are good, but could be more flexible/robust.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ian Philpot

A CRM for influencers that's organized and automatic

2020-10-07

I've been able to set up a prospect pipeline, multiple campaigns, and the tracking is simple.

Pros

It's also great that I can manage all of my influencer content in one spot as well as my payments.

Cons

A downside is that I have issues with influencers connecting on the platform about 20% of the time -- either they have an IG account but not a FB account, or they used their desktop to connect their IG and the connection is more easily made on mobile. It's the only part of the process that can rocky, and I wish it were smoother.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rebekah Hazleton

Great Software for Keeping Everything in One Place!

2020-08-24

We wanted to be able to specifically track and have reports on everything we do, and we have been able to with GRIN.

Pros

It was very easy to learn the start to finish process and GRIN allowed us to customize the campaigns in a way that made the most sense for our needs.

Cons

I would like it if the inbox feature had a different layout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lydia Lee

Trying to scale your program? This is the software for you!

2020-09-02

They are very receptive to suggestions or features you want and have a relatively low turn around time for new features.

Pros

Through GRIN's automated features and management software I was able to save time, make educated decisions and scale my program.

Cons

The reporting features of GRIN have room for improvement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more