Grin Features

Grin

Influencer marketing software

4.76/5 (113 reviews)

Competitor Feature Comparison

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Behavior Tracking
Benchmarking
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Categorization/Grouping
Communication Management
Competitor Monitoring
Contact Database
Contact Management
Content Management
Conversion Tracking
Customizable Branding
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Demographic Data
Email Marketing
Engagement Tracking
Faceted Search/Filter
Filtering
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Keyword Tracking
Monitoring
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Payment Tracking
Performance Metrics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Rewards Management
Search/Filter
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management
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API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Behavior Tracking
Benchmarking
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Categorization/Grouping
Communication Management
Competitor Monitoring
Contact Database
Contact Management
Content Management
Conversion Tracking
Customizable Branding
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Demographic Data
Email Marketing
Engagement Tracking
Faceted Search/Filter
Filtering
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Keyword Tracking
Monitoring
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Payment Tracking
Performance Metrics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Rewards Management
Search/Filter
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management
Visit WebsiteCompare App
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Behavior Tracking
Benchmarking
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Categorization/Grouping
Communication Management
Competitor Monitoring
Contact Database
Contact Management
Content Management
Conversion Tracking
Customizable Branding
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Demographic Data
Email Marketing
Engagement Tracking
Faceted Search/Filter
Filtering
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Keyword Tracking
Monitoring
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Payment Tracking
Performance Metrics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Rewards Management
Search/Filter
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management
Visit WebsiteCompare App

Grin Feature Reviews

25 reviewers had the following to say about Grin's features:

Dwayne W.

Grin is a great solution for the Do-it-Yourself- Campaign Manager

2021-04-15

The biggest solution that Grin offers is that it is a one-stop-shop: -content creator discovery -influencer relationship management -campaign management and fulfillment -Payment -Campaign Tracking and Influencer Media Value (media equivalency)

Pros

I enjoy the flexibility of the campaign management, the seamless email sequences you're able to run, the ability to pay content creators through the system, and its discovery function.

Cons

I wish there was a mobile app to manage the content creator program on the phone; and I wish there was a game key repository I could upload keys to and then use a script to call each key by using a particular variable I create within my dashboard.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Stefanie D.

Overall Great Tool for Influencer Mangagement

2021-08-06

Overall more efficient campaign management has been crucial - ability to manage multiple campaigns at one time.

Pros

Having millions of potential partners to vet are great. The template approach for outreach to partners is great and makes outreach more efficient.

Cons

Also, the contact emails should be updated more regularly to ensure outreach is consistent and easy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Claire W.

GRIN offers everything you need for influencer marketing management!

2020-07-15

My favorite thing about GRIN is the ability to organize specific influencer campaigns and pull in analytics automatically on how influencer content performs (no more saving screenshots or spreadsheets on my computer).

Pros

Because the data can be pulled in automatically from influencers' social posts, it saves me so much time and energy by being able to look at the data in real-time.

Cons

There was some troubleshooting that had to happen for me to learn the best way to set up my campaign pages, but the team at GRIN is always super helpful and willing to work with you to make improvements/solve tech issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Thank you so much for sharing your experience Claire!

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Danielle V.

GRIN is the best platform for campaign management

2020-11-02

To onboard successfully, we are reaching out to over 200 influencers per week per brand. GRIN's Influencer Search tool has helped streamline that process.

Pros

The best part about GRIN is the campaign management tool.

Cons

For example, if one influencer was across 3 campaigns for 1 brand, I would like to be able to see a full report on their performance across all campaigns including content performance, IMV, conversions, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Julia S.

Excellent Influencer Marketing Platform

2019-06-24

Problem Solutions: Problem Solutions - Influencer Marketing - User-generated content - Affiliate Marketing - Social Listening Benefits: - The efficiency of influencer management - Multiple marketing solutions in one platform - Increased Brand Awareness - Increased in Direct Traffic and Conversions - Increased Brand Engagement - Improved Brand Image

Pros

- Great customer service - Responsiveness to customer feedback and feature requests (+quick implementation of new features) - Constantly adding valuable new features - Seamless integration with Shopify - User-friendliness

Cons

-Sometimes a few bugs but they are great at fixing the issues ASAP

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Carling C.

Best Influencer Management Software available!

2021-11-08

GRIN has allowed our company to develop its Influencer Marketing community with incredible ease!

Pros

Casting, Outreach, and Proposal execution within campaign management is extremely simplified, making it easy to scale campaign sizes as the company has continued to grow its influencer community

Cons

Some glitches with Instagram integration tool when used in excess

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lena R.

Managing influencers is easy with Grin!

2020-08-19

Pros

Grin makes managing multiple campaigns and numerous brand ambassadors easy.

Cons

Sometimes the influencers want separate terms from the campaign and we are not able to create terms per influencers at this time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Lena,
Thank you so much for sharing your experience with GRIN!

Read more
Derek S.

Amazing platform, easy to use, all-in-one, world-class sales and support

2021-02-08

This platform has also acted as a 3rd member of our team saving us time with manual work and tracking. BIG WIN!!!

Pros

Love the data we're able to access for campaigns and ROI.

Cons

Grin has done a great job keeping the platform simple and easy to use with not a lot of "features" to get buried in.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Maddi B.

GRIN has exponentially scaled our program

2020-04-22

We have greatly reduced the amount of time that placing influencer orders used to take thanks to Grin’s integration with Shopify.

Pros

We have also found GRIN helpful in managing our incoming content which we then repurpose across channels. Increasing our # of partnerships and having greater access to the content has earned us increased revenue on our website where we distribute this content.

Cons

We sometimes struggle with organizing our campaigns and reporting uncertainties however the Grin Support team is one of the most responsive, knowledgeable and friendly I have ever worked with.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Maddi,
Thank you so much for sharing your GRIN experience. We will be sure to pass along the kudos to our amazing GRIN support team.

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Melody M.

Amazing Support

2020-05-04

Time saved in individual communications. Reporting was accurate and robust.

Pros

The library captures campaigns and user generated content.

Cons

The onboarding process was very cumbersome. For full transparency, we opted for the self-guided onboarding, but found that the processes were different than anticipated from the demo. Support was especially helpful, but this did set us back weeks. While automated payment is an option, it did not align with our operational processes. This is not necessarily a reflection on GRIN, but was a con for our personal experience.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Melody,
Thank you for sharing your experience with GRIN! We will be sure to share the positive notes to our support team.

Read more
Travis G.

Best Influencer Marketing Platform

2021-08-13

Pros

GRIN has enabled us to easily set up campaigns to track influencer performance and deliverables and really streamline the entire process of creator management.

Cons

The only thing would be customization of particular influencer deliverables within a campaign; however, they have updates coming within the next couple of months to make that a reality.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cory S.

Great customer service + easy to learn!

2021-11-11

Overall I love the experience- the customer service, the seamless integration, and the analytics.

Pros

I think the customer service is A plus! The process and steps for learning the program was user friendly and straightforward. I love that Grin works so easily with our other platforms- Shopify and Slack.

Cons

I don't find the Creator Search to be very effective. I find the results to be too broad.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Thank you for the honest feedback!

Glad that you love the integrations to help you streamline your workflow. I'll also share the kind words to our Customer Success team.

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Ethan F.

Grin is the linchpin that scaled our influencer program to new heights.

2019-07-24

The fundamental workflow of the platform was thoughtfully designed and built from both the brand and influencer side.

Pros

Not to mention, all of those sparkly engagement KPIs every one desires, well those are guarded behind the very core of what influencer marketing is built on: social media networks.

Cons

However, a simple 'Export' of the raw data from Grin gives you everything you'd need to see - just fire up Excel and whip up some pivot tables and graphs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bayli J.

Easy Process and Tracking!

2021-11-10

Grin is incredibly hands on and constantly looking for ways to improve their software or help you implement new processes to make your experience using Grin easier.

Pros

All the analytics they pull for campaigns.

Cons

I would love if content library's had separate folders for instagram stories.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mallory W.

GRIN solves problems you don't even know you have!

2021-01-11

GRIN has allowed us to go from 15 different Google Forms and spreadsheets to having everything we need in one, intuitive interface. The data that GRIN provides has helped us narrow down the profile of our more successful influencers, and the influencer search tool then allows us to find lookalikes for that profile.

Pros

I think our favorite feature is the reporting view which you can separate by campaign-- so much data!

Cons

I want to be able to filter by a certain campaign AND a tag.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Whitney P.

Grin Overview

2021-11-11

Pros

It's easy for my influencers to sign up!

Cons

I can see all analytics on best performing posts, influencers and it rolls up monthly reporting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Thank you for the honest feedback Whitney!

So glad that it's easy for your influencers to sign up for their campaigns.

We do have a robust reporting suite that can provide you the high-level information that you're looking for, along with more detail in report builder to really drill down into influencer, content, and campaign success.

I'd love to make sure that I can share some resources that could help so please feel free to reach out to me directly at katya@grin.co or to your Customer Success Manager.

All that being said we understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas.

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Sabrina M.

Grin helped us scale our influencer program!

2021-02-15

GRIN has allowed us to scale our Influencer program and keep outreach and management to one person, as opposed to bringing on extra headcount internally.

Pros

The CRM behind the platform has been pivotal to store all of our influencer's information and keep a communication log of all the emails back and forth. The campaign section of the platform keeps everything super organized so you can run multiple campaigns seamlessly and simultaneously.

Cons

There are a couple features that just don't apply to our business, I wish we could swap out things like the content management section for the pro version of the dashboard.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Taylor P.

GRIN has streamlined our influencer marketing efforts

2020-04-05

GRIN has helped us organize and streamline our influencer marketing efforts.

Pros

The features that are most impactful are the influencer search tools, content and commission tracking, and the ability to have multiple, ongoing campaigns. It is great having all information in one spot including influencer data, payment, conversion tracking, emails, and more.

Cons

As we've grown our program, we have come across some issues with backend integration, however, the GRIN team is quick to help and always has multiple solutions to help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Taylor,
Thank you for sharing your GRIN experience.

Read more
Kiah S.

Grin Review

2019-06-28

Both have been extremely helpful for our day to day goals as an Influencer Marketing team.

Pros

From outreach, to product selection, fulfillment and ultimately seeing the ROI in real time from the influencers efforts, Grin does it all.

Cons

There may be features from day to day that are being adjusted on the back end of Grin that can make things a little confusing at first. However these minor challenges are typically fixed ASAP once you make the team aware of anything that is causing you issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nina S.

Their UGC management tool is pretty impressive

2018-11-26

Pros

Grin takes away the most time-consuming part of building an influencer marketing program so you can keep focusing on the essentials.

Cons

Lack of Instagram story analytics, which are now available on Grin.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Gabriel F.

GRIN - Overall Experience - Highly Recommend

2020-08-21

Problems - I am solving with this product include: keeping a record of all influencers, knowing what steps they are at in the campaign, keeping track of who is posting/who isn’t, which posts/stories are getting the most engagements, communication between influencers with us via email/alerts, staying organized using [tags, statuses, etc].

Pros

In addition, being able to communicate with all influencers at once via email/alerts and respond to these influencers within GRIN is very helpful in keeping everything in one place.

Cons

They are always checking in, making time to jump on call, and answer any questions I have as well as looking to keep improving the already great system.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Whitney B.

Grin helped us save time and triple our scale

2020-03-26

I'm very happy and recommend Grin to all of my industry contacts.

Pros

The product is very easy to use and makes the end-to-end process of managing an influencer program seamless -- from discovery to briefing, sending samples and collecting content. It's allowed us to save time and triple our partnerships within a matter of two months.

Cons

I'd like the tool to have better analytics for influencer posts: reach, engagement rate based on reach -- so that we can show the added value the program has on awareness efforts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Whitney,
Thank you for sharing your GRIN experience. We are always looking to improve our product and appreciate your feedback on how you manage YouTube.

Read more
Adriana P.

Grin makes my process a lot easier!

2021-11-05

It helps streamline the overall campaign process and organize my influencers all in one place.

Pros

GRIN is the perfect platform for campaign management and to track the overall success of all influencers (ie. how their audience interacts with their tracking link and discount link).

Cons

I do not enjoy the influencer search engine. It pulls in influencers based on metrics, but not so great with quality in terms of look and feel.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
LAUREN M.

Organifi Grin Review

2020-04-03

It's been amazing to really scale our ambassador and influencer program. Reporting KPI numbers has been great.

Pros

The notifications is great to filter out conversions in real time, to watch our program become and continue to be successful!

Cons

Paying offline to influencers has proven many disadvantages and difficulties. Not being able to see what orders were voided or refunded. The amount "paid" to the influencer did not match the amount we paid offline. Influencers not being able to see an email associated with who purchased using their link or code. Product costs not "saving". Syncing has never automatically updated. I have to resync and refresh multiple times throughout the day. Providing more insight for the influencers, such as the order, order amount, commission and email associated with the order .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Lauren,
Thank you for sharing your experience with GRIN. We are excited to see your program grow so successfully using the tools within GRIN. And I will be sure to take your feedback regarding payments to the product team.

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Anonymous
(Food & Beverages company, 11-50 employees)

Love GRIN for ease of use // One stop shop

2020-04-03

My overall experience is extremely positive. They have the best customer support team who helps me every step of the way

Pros

It is very easy to find and contact new influencers using grin!

Cons

I sometimes wish there were more data points in other platforms outside of Instagram!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Grin


Thank you so much for sharing your experience with GRIN!

Read more