Hootsuite Pricing, Features, Reviews & Comparison of Alternatives

Hootsuite

Social media management & scheduling

4.37/5 (1,274 reviews)

Hootsuite overview

Hootsuite helps organizations use social media to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to various social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.
www.hootsuite.com

Pricing

Starting from
A$19/month
Pricing options
Free
Free trial
 
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Dutch, English, French, German, Italian and 5 other languages, Japanese, Polish, Portuguese, Spanish, Turkish
Hootsuite screenshot: Track and prove social ROIAn Overview of the Hootsuite DashboardHootsuite screenshot: Schedule posts automaticallyHootsuite screenshot: See a social content schedule at a glanceHootsuite screenshot: Search by keyword or locationHootsuite screenshot: Get an overview of key metricsHootsuite screenshot: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated valuesHootsuite screenshot: Set custom permission levelsSOCIAL ADVANTAGE (External)

Hootsuite reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.3
  4.3
  4.3
Virginia Brooks

Manage and schedule your tweets (and posts) for SUITE results

Used weekly for 2+ years
Reviewed 2018-07-23
Review Source: GetApp

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc. Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

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Abigail Nwaocha

Reliable and easy social media manager

Used daily for 2+ years
Reviewed 2016-11-11
Review Source: Capterra

Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn) I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful. I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus. The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite. What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan. The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay. I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures. I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful. It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard. I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

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Anonymous

Perfect for individuals, business and agencies alike!

Used daily for 2+ years
Reviewed 2018-10-30
Review Source: GetApp

As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites. The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes. We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped our team differentiate between our different clients, so we had a smaller number of mistakes. But that's not all! Team collaboration is superb once you establish a professional account. Content review and approvals that is easy to set up. You can review comments and replies and assign them to other users, and even leaves comments and notes for them. You can review other users performance and get full reports on their work.

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Ashley Stagray, MBA

Hootsuite is great for individuals and marketing firms alike

Used weekly for 2+ years
Reviewed 2018-12-04
Review Source: Capterra

My company uses Hootsuite to schedule social media for our clients. If I were trying to post multiple times a day for each client through the individual accounts, I would never do anything else. So, Hootsuite helps me set up a social media and content schedule that is unique to each business while leaving room for me to add content as I go throughout my other daily tasks. It streamlines and automates a task that would otherwise take up all of my time. If I had to pick a favorite, I would say that the scheduling feature is extraordinarily helpful. I run a small digital marketing firm and handle the social media for almost all of my clients. I created separate accounts for each client to keep my own costs down, so I will simply schedule out 30 posts at a time and set a memo for myself to post more before the campaign ends. After that, I love the plugins and tools, especially the ones that allow you to curate content that is relevant to the industry of my clients (Mostly cleaning, software, and daycares). I can set up an RSS feed that posts at regular intervals in case I am late on posting. Finally, the photo editor - I like this because I post a ton of pictures for my clients, which means that I need the images to fit well on different networks. The photo editor allows me to play with the size right in the app until it fits properly, which takes a lot of guesswork out when trying to edit for size rather than picture quality.

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Anonymous

Easy to use with tons of features and plugins to compliment it

Used daily for 2+ years
Reviewed 2018-08-17
Review Source: GetApp

Hootsuite is one of the most versatile tools out there in the market. Starting from its free package, you will find yourself covering all the essentials you need for your day to day operations when it comes to social media. The columns/tabs interface is what sold the product to our team compared to all the other competitors we tried. In addition, the ability to connect multiple profiles, create columns to listen to important topics and team communications and messaging (paid feature). The free plan also allows you to schedule up to 30 posts, and if you need more, upgrading to any of their paid plans is as cheap. As we had many clients to handle and our team required a lot of collaboration, we were under the team plan. it was easy to setup an automated monthly report that goes to the client, which saved us tons of time, and the team collaboration features allowed us to assign the right roles and exchange messages, assign tasks and customer inquiries (tweets and comments) to one another with ease.

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Hootsuite pricing

Starting from
A$19/month
Pricing options
Free
Free trial
 
Subscription
View Pricing Plans

Professional: $19/mo

Team: $99/mo

Business: starting at $499/mo

Enterprise: contact for pricing (custom solutions)

Hootsuite features

A/B Testing
API
Activity Dashboard
Campaign Analysis
Content Management
Customizable Branding
Data Import/Export
Engagement Analytics
Monitoring
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Tagging
Third Party Integration

Campaign Management (163 other apps)
Customizable Templates (186 other apps)
Drag & Drop Interface (193 other apps)
Multi-Channel Marketing (148 other apps)
Real Time Data (135 other apps)

Category Leaders ranking

Reviews
Integrations
Mobile
Functionality
Security

#2 in Social Media Marketing

View full ranking
78
19
20
20
19

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Hootsuite also features in these categories:

Additional information for Hootsuite

Key features of Hootsuite

  • Update multiple networks in one step
  • Manage multiple contributors
  • Optimize delivery
  • Gather intelligence by tracking mentions of your brand
  • Social analytics reports
  • Social media integration
  • Social media metrics
  • Social network marketing
  • Import/export data
  • Workflow management
  • Contact history
  • Interactive reporting
  • Location tracking
  • Content repository
  • Content library
  • RSS feeds
  • Web analytics
  • Real time reporting
  • Channels performance
  • Performance appraisal
  • ROI analytics
  • Compliance management
  • API
  • Two-factor authentication
  • Approval process control
  • Customizable branding
  • Campaign analysis
  • Multi-campaign
  • Custom forms
  • Employee advocacy
  • Automatic content scheduling
  • Third party integration
  • Real time analytics
  • Monitoring
  • @mentions
  • Automated scheduling
  • Campaign scheduling
  • Mobile integration
  • Content management
  • Content filtering
  • Image library
  • Tagging
  • Search functionality
  • Usage tracking
  • Calendar management
  • Communications calendar
  • Activity dashboard
  • Dashboard creation
  • Visual analytics
  • Data visualization
  • Trend tracking
  • Reporting & statistics
  • Engagement analytics
  • Keyword tracking
  • Tags & keywords
  • Reputational risk
  • Activity monitoring
  • Permission management
  • Task management
  • Assignment management
  • Access control
  • User access controls
  • Custom fields
  • Web forms
  • Web traffic reporting
  • Behavior tracking
  • Demographic data
  • Security notifications
  • Mobile alerts
  • Risk alerts
  • HIPAA compliance
  • Custom analytics reports
  • Bulk scheduling
  • Search stream creation
  • Cloud content management
  • Team performance analytics
  • Collaboration tools
  • User management
View All Features

Benefits

Update multiple networks in one step, including Twitter, Facebook, LinkedIn, Instagram and Pinterest.

Manage multiple contributors and share data and access without sharing passwords.

Work efficiently with social streams, tabs, and columns.

Fine-tune team collaboration by delegating messages and monitoring responses and progress.

Optimize delivery by choosing the best time and date to reach audiences.

Gather intelligence by tracking mentions of brands, industries, or search terms.

Feel comfortable with language localization including Arabic, Chinese, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai and Turkish.

Additional protection for Enterprise teams when posting to corporate social profiles from both web and mobile accounts.

Build custom Social Analytics reports, or choose from a variety of pre-made templates.