This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

Hootsuite vs HubSpot Marketing Hub Comparison

Search

Add to Compare

Recommended for you

monday.com

Wrike

Salesforce Marketing Cloud

Pardot

Oribi

Hotjar

Good recommendations?

Overview

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance,...

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

49

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

45

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,373

998

283

43

26

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

2,651

1,515

279

41

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

AS

Astor S.

It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

Laura L.

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

MS

Maggie S.

Pros

I love the flexible nature that comes with the usage of this application and the user-friendly quality that makes it easy to read and interprete flow charts with ease.

NS

Nelson S.

This software supports all business sizes from small to big hence facilitating growth of the whole enterprise. A good emailing platform really makes record keeping easy and efficient.

mn

mwesigwa n.

A very strong customer support which is responsive in time ensures a stable and strong market growth. Its ability to provide a mobile app really gives my business an edge to boom.

mn

mwesigwa n.

Cons

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

CS

Claire S.

I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

MH

Michelamonè H.

It may be user error, but it has proved an inconvenience at times.

TH

Tricia H.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.

GR

GĂ©ssica R.

Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.

AR

Anonymous Reviewer

It's frankly disgusting that this company relies on such draconian measures as a source of revenue.

JS

Jason S.

  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features134
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Form Builder
  • Google Analytics Integration
  • Group Posting
  • Image Editing
  • Image Library
  • Impact Measurement
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Responsive
  • Review Monitoring
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Spam Blocker
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Video Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features103
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Form Builder
  • Google Analytics Integration
  • Group Posting
  • Image Editing
  • Image Library
  • Impact Measurement
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Responsive
  • Review Monitoring
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Spam Blocker
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Video Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations163
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations518
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Hubspot Marketing Hub Review

Reviewed a year ago

Simply put, it is the best Marketing tool I've ever used. Their customer service is incredible too if you ever need help.

Pros

What isn't there to like about Hubspot's Marketing Hub? All your contacts are stored conveniently, lists are easy to make & upload, you can post on all your social accounts similar to Hootsuite, email campaigns are very easy to create and manage, and so much more.

Cons

There really isn't much about it I didn't like, but if I had to give a recommendation more email design templates to just plug and play would be helpful for those who aren't great at coding.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Great Product! Marketing Made Easy

Reviewed 7 years ago
Pros

I love that HubSpot is the marketer's tool to better marketing. They truly listen to the customer's opinion of how a marketing platform should function/look and try to mold the best of everyone's ideas into their own platform.

Cons

The only downside I have with HubSpot is that their social functions are not as fluid as they could be. I think platforms like Hootsuite offer a much easier way to share information when posting to various social media outlets and scheduling posts for the most optimal time of day.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Fabulous All in One Integrated Digital Platform for Marketing, CRM & Sales.

Reviewed 3 years ago
Pros

An integrated and easy to use digital marketing platform - the Growth Stack - to support marketing, CRM & sales for the entire team. We migrated to the HubSpot platform from a sea of scattered solutions - a Wordpress site with several extensions, keyword research with Google Analytics, Keyword Planner, etc, distribution of social media content via several tools like HootSuite, Gmail & MailChimp for email marketing, etc. Life became a lot easier to have our team working off a single platform. We started off small and with increasing confidence we turned on more effective tools and improved on our ROI.

Cons

can be pricey for some companies. It may not have features that enterprise grade customers may expect - more granular authorisation settings, etc.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Hubspot is a journey, not a destination for Inbound Marketing Leads

Reviewed 7 years ago
Pros

Overall, HubSpot is a robust platform for professional marketers looking to boost inbound leads. Here are the HubSpot features most importance to me: 1. Visitor domain tracking: The "Prospects" view shows you the latest traffic from known domains, which is a great asset for us as B2B marketers. 2. Referring domain tracking: With all that great content we're generating, it's important for us to know where cross-links get nested and where are next wave of leads may be emanating from. 3. Social media scheduling/campaign assignment across channels. HubSpot essentially has a Hootsuite built right into it - but no link shortener. I still meander over to bit.ly for that.

Cons

My primary gripe is the inability to do simple HTML template imports and editing for emails. There are CSS sheets (which is beyond my skill-set and interest level to futz with) and templates for purchase, but sometimes I find it easier to slide over to MailChimp for some campaigns to use my HTML existing templates. Then there are the little nit-picky items that could use their attention: column sortability, for example, or being able to clear through from a report to view a visiting domain summary - not just the known contacts summary. Also, the dashboard claims to be customizable, but there are limits to what a person can set as dashboard elements. There's no internal link shortener for social media blasts. Those are pretty drill-down user requirements, though not deal-breakers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review: