Hootsuite vs HubSpot Marketing Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Jared Hansen

Great, but not perfect, solution for Marketing and CRM

2018-07-19

Pros

-Easy to use -Allows for use of a single platform -Connects and manages other tools (HootSuite, Gmail, MailChimp, Google Analytics)

Cons

-Pretty pricey, and unnecessarily so. Hence the lower review on value for the money -Needs additional features for authorization settings

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anonymous
( company, 11-50 employees)

a little difficult to learn to use but very powerful tool

2018-03-09

Pros

email marketing has very powerful tracking and marketing capabilities. its easy to install tracking code and very useful for my clients

Cons

can be a bit difficult to navigate at the beginning but their support staff is helpful. the social media posting is not as good as hootsuite

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
Anonymous
(Media Production company, 1-10 employees)

Hubspot allows me to do SEO aspects of my job easier

2018-10-24

Overall it makes some things easier and for that i appreciate it.

Pros

Hubspot lets me see lead generation, email tracking, all the analytics i need, etc. Im new to a lot of this SEO stuff but Its made much easier by the break down of analytics and lead gen that hubspot gives me

Cons

I mean it doesn't give everything, i still need to use google analytics, or co-scheduler, hootsuite, etc. to get other things to complete the picture, but this does make some things easier.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
Katie Palmer

Great Product! Marketing Made Easy

2014-11-11

Pros

I love that HubSpot is the marketer's tool to better marketing. They truly listen to the customer's opinion of how a marketing platform should function/look and try to mold the best of everyone's ideas into their own platform.

Cons

I think platforms like Hootsuite offer a much easier way to share information when posting to various social media outlets and scheduling posts for the most optimal time of day.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering HubSpot Marketing

I recommend that you look into the software and picture how you are going to use all of their functions in your daily business life. Doing so will allow you to truly see the full scope of the product and its benefits.

Source: Software Advice
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
Anthony Punko Jr

HubSpot For The Win

2016-12-08

We migrated to the HubSpot platform from a sea of scattered solutions - a Wordpress site with several extensions, keyword research with Google Analytics, Keyword Planner, etc, distribution of social media content via several tools like HootSuite, Gmail & MailChimp for email marketing, etc.

Pros

Easy to get everyone working off of one platform.

Cons

It was a bit pricey.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
Anonymous
A verified reviewer

Integrated/simple marketing platform to streamline everything for small businesses

2018-03-15

Pros

We starting using HubSpot for our tour company and it has saved so much time so that we don't need as many "single-use" tools like MailChimp, HootSuite, Google analytics, etc.

Cons

It's a bit expensive for small business without lot of revenue, but the time you save might make up for it if you're then able to focus on other revenue-related activities for your business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
Anonymous
A verified reviewer

Fabulous All in One Integrated Digital Platform for Marketing, CRM & Sales.

2018-03-31

Pros

We migrated to the HubSpot platform from a sea of scattered solutions - a Wordpress site with several extensions, keyword research with Google Analytics, Keyword Planner, etc, distribution of social media content via several tools like HootSuite, Gmail & MailChimp for email marketing, etc.

Cons

can be pricey for some companies. It may not have features that enterprise grade customers may expect - more granular authorisation settings, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
Chaunce Stanton

Hubspot is a journey, not a destination for Inbound Marketing Leads

2015-01-08

Pros

HubSpot essentially has a Hootsuite built right into it - but no link shortener.

Cons

My primary gripe is the inability to do simple HTML template imports and editing for emails. There are CSS sheets (which is beyond my skill-set and interest level to futz with) and templates for purchase, but sometimes I find it easier to slide over to MailChimp for some campaigns to use my HTML existing templates. Then there are the little nit-picky items that could use their attention: column sortability, for example, or being able to clear through from a report to view a visiting domain summary - not just the known contacts summary. Also, the dashboard claims to be customizable, but there are limits to what a person can set as dashboard elements. There's no internal link shortener for social media blasts. Those are pretty drill-down user requirements, though not deal-breakers.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

8/10

Recommendations to others considering HubSpot Marketing

Tip number one: remember that the nice people at HubSpot are inbound marketing evangelists, and they believe with all their hearts in a set methodology. If you are looking only for an email marketing platform, you may find yourself in over your head. To take advantage of HubSpot, you will need to think actively about campaign after campaign - and content, content, content! - that attracts inbound leads. But really, you should be doing that anyway, right?

Source: Software Advice
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
Robert Birkhead

The long but worthwhile journey

2015-01-12

Pros

It's integrated to always keep inbound marketing at the core. We have adopted and subscribed to the inbound methodology, and it makes it incredibly easy to have a completely integrated marketing platform at the middle of our inbound marketing activities. In one sentence: HubSpot's dedication to inbound is what I like most.

Cons

It would be great if there was a big control station, like the one in Hootsuite. I would love to see a social integration that could hold its own in a social media war room - real time trends, multiple social platform integrations - with posting and stat tracking.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering HubSpot Marketing

I think that you have to give it time. HubSpot is a comprehensive platform. You can't start making judgements or comparisons until you have carried through marketing efforts beginning to end.

Source: Software Advice
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more