Hootsuite vs SEMrush Comparison

Overview

Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content...

SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$29.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$99.95/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,265

925

258

40

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

643

288

28

2

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

The ability to add streams based on hashtags and interests are very helpful as well and have found some good content to repost this way all within one application which is nice and saves time.
The calendar is a huge help to find out best times to post. Another benefit is the ability to monitor other feeds to cultivate other great posts and people to follow.
Perfect for scheduling, visualizing your posts in advanced, seeing the previews of what it will look like, copying posts across platforms - just a perfect tool for the modern digital media agency.

Pros

There is so much useful data in SEMrush. The Keyword Magic Tool is great and really helps to focus one's efforts on finding the best keywords for their content strategy.
I love GA but it can be VERY confusing. SEMrush is a little easier to navigate and understand, and it delivers such amazing information and data that you can really use to improve your web presence.
It identifies lots of SEO opportunities and integrates with reporting software like Databox. I especially like the "mentions" feature that tracks unlinked backlink opportunities.

Cons

Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.
You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.
The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.

Cons

Compared to Ahrefs their link metric is weak which I think puts them in a bad state. Apart from this their overall User interface is a bit confusing but er get to used to it.
There were a few small features missing for me because I'm used to ahrefs but I wouldnt count that as a strike against the tool.
At times I get stuck while I do keywords research for any of my blogs and articles, and find difficult if not updated.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features70
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Advertising Management
  • Alerts / Escalation
  • Application Integration
  • Approval Process Control
  • Assignment Management
  • Auditing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Built-In Database
  • Business Intelligence
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Charting
  • Collaboration Tools
  • Commenting
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Custom Fields
  • Custom Forms
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Duplicate Detection
  • Email Alerts
  • Email Integration
  • Email Notifications
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • Geolocation
  • Geotargeting
  • HIPAA Compliance
  • Historical Analysis
  • Ideation
  • Image Library
  • Keyword Tracking
  • Knowledge Base Management
  • Lead Generation
  • Location Tracking
  • Mind Maps
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Country
  • Multi-Language
  • Multi-Location
  • Multiple Projects
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • Planning Tools
  • Prioritizing
  • Progress Tracking
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Referral Source Tracking
  • Reporting & Statistics
  • Risk Alerts
  • SEO Management
  • Scheduled Reporting
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management
  • Total features63
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Advertising Management
  • Alerts / Escalation
  • Application Integration
  • Approval Process Control
  • Assignment Management
  • Auditing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Built-In Database
  • Business Intelligence
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Charting
  • Collaboration Tools
  • Commenting
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Custom Fields
  • Custom Forms
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Duplicate Detection
  • Email Alerts
  • Email Integration
  • Email Notifications
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • Geolocation
  • Geotargeting
  • HIPAA Compliance
  • Historical Analysis
  • Ideation
  • Image Library
  • Keyword Tracking
  • Knowledge Base Management
  • Lead Generation
  • Location Tracking
  • Mind Maps
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Country
  • Multi-Language
  • Multi-Location
  • Multiple Projects
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • Planning Tools
  • Prioritizing
  • Progress Tracking
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Referral Source Tracking
  • Reporting & Statistics
  • Risk Alerts
  • SEO Management
  • Scheduled Reporting
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management

Integrations

  • Total integrations134
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations23
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SEMrush

Loving Semrush

Reviewed 2 years ago

Really love it. It's the only platform I use besides hootsuite, your social posting is good but hootsuite has a better interface and simpler to use. Just being honest.

Pros

So many features within one platform. The latest additions since the summer are awesome to peak on what competition is doing is really sweet.

Cons

To be honest the left side menu is a bit confusing at times I forget where I'm at and where I came from ... when i return the following day or week I forgot the navigation path I took to pick up where I left off.

Hootsuite vs. SEMrush

See how Hootsuite and SEMrush stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.