Hootsuite vs Sprout Social Comparison

Overview

Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content...

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$29.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$99.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,264

924

258

40

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

221

165

39

6

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

The ability to add streams based on hashtags and interests are very helpful as well and have found some good content to repost this way all within one application which is nice and saves time.
The calendar is a huge help to find out best times to post. Another benefit is the ability to monitor other feeds to cultivate other great posts and people to follow.
Perfect for scheduling, visualizing your posts in advanced, seeing the previews of what it will look like, copying posts across platforms - just a perfect tool for the modern digital media agency.

Pros

I like how the platform identifies the best times to post to each platform's audience on a particular day. This gives our content the highest chance of receiving the most engagement and reach.
In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.
It has a great design, friendly interface and it is easy to learn how to use it. It is wonderful to be able to schedule the publication of the content on different platforms from Sprout Social.

Cons

Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.
You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.
The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.

Cons

It is very confusing and misleading. Before they updated the app, you were able to just click on the names of those who need to approve it.
But no worry about that, you can use the trial version before purchasing, there is no credit card required.
Dashboard can be confusing as there is a lot going on.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review18 days ago

Key features

  • Total features70
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Asset Management
  • Assignment Management
  • Audit Trail
  • Automated Scheduling
  • Behavior Tracking
  • Calendar Management
  • Campaign Analysis
  • Campaign Scheduling
  • Charting
  • Collaboration Tools
  • Communication Management
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Contact Management
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Custom Fields
  • Custom Forms
  • Customer Experience Management
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • Geolocation
  • HIPAA Compliance
  • Help Desk Integration
  • Image Editing
  • Image Library
  • Inbox Management
  • Keyword Tracking
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Risk Alerts
  • Rule Based Publishing
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management
  • Total features52
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Asset Management
  • Assignment Management
  • Audit Trail
  • Automated Scheduling
  • Behavior Tracking
  • Calendar Management
  • Campaign Analysis
  • Campaign Scheduling
  • Charting
  • Collaboration Tools