Hootsuite Features

Hootsuite

Social Media Management & Scheduling for SMBs and Enterprise

4.34/5 (2,703 reviews)

Competitor Feature Comparison

@mentions
AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Assignment Management
Audience Targeting
Audit Trail
Automated Publishing
Automated Scheduling
Behavior Tracking
Benchmarking
Brand Management
Brand Tracking
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Categorization/Grouping
Channel Management
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Competitive Analysis
Competitor Monitoring
Compliance Management
Configurable Alerts
Configurable Workflow
Contact Database
Contact Management
Content Creation
Content Discovery
Content Library
Content Management
Conversion Tracking
Customer Database
Customer Engagement
Customer Experience Management
Customer Segmentation
Customer Social Profiles
Customer Support
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Security
Data Visualization
Demographic Data
Digital Asset Management
Drag & Drop
Editorial Calendar
Email Alerts
Employee Advocacy
Employee Database
Employee Engagement
Engagement Tracking
Filtering
Image Editing
Image Library
Impact Measurement
Keyword Filtering
Keyword Tracking
Lead Engagement
Media Library
Mobile Access
Mobile Alerts
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Channel Social Integration
Performance Metrics
Post Scheduling
Pre-Approved Content Library
Predictive Analytics
Preview Functionality
Prioritization
Progress Tracking
Project Management
Publish Scheduling
Ratings / Reviews
Real Time Analytics
Real Time Comparisons
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Role-Based Permissions
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Social Promotion
Social Sharing
Survey/Poll Management
Surveys & Feedback
Tagging
Task Management
Task Planning
Task Progress Tracking
Template Management
Text Analysis
Third Party Integrations
Trend Analysis
User Management
User Profiles
Video Management
Visual Analytics
Web Traffic Reporting
Website Analytics
Workflow Management
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@mentions
AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Assignment Management
Audience Targeting
Audit Trail
Automated Publishing
Automated Scheduling
Behavior Tracking
Benchmarking
Brand Management
Brand Tracking
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Categorization/Grouping
Channel Management
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Competitive Analysis
Competitor Monitoring
Compliance Management
Configurable Alerts
Configurable Workflow
Contact Database
Contact Management
Content Creation
Content Discovery
Content Library
Content Management
Conversion Tracking
Customer Database
Customer Engagement
Customer Experience Management
Customer Segmentation
Customer Social Profiles
Customer Support
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Security
Data Visualization
Demographic Data
Digital Asset Management
Drag & Drop
Editorial Calendar
Email Alerts
Employee Advocacy
Employee Database
Employee Engagement
Engagement Tracking
Filtering
Image Editing
Image Library
Impact Measurement
Keyword Filtering
Keyword Tracking
Lead Engagement
Media Library
Mobile Access
Mobile Alerts
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Channel Social Integration
Performance Metrics
Post Scheduling
Pre-Approved Content Library
Predictive Analytics
Preview Functionality
Prioritization
Progress Tracking
Project Management
Publish Scheduling
Ratings / Reviews
Real Time Analytics
Real Time Comparisons
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Role-Based Permissions
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Social Promotion
Social Sharing
Survey/Poll Management
Surveys & Feedback
Tagging
Task Management
Task Planning
Task Progress Tracking
Template Management
Text Analysis
Third Party Integrations
Trend Analysis
User Management
User Profiles
Video Management
Visual Analytics
Web Traffic Reporting
Website Analytics
Workflow Management
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@mentions
AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Assignment Management
Audience Targeting
Audit Trail
Automated Publishing
Automated Scheduling
Behavior Tracking
Benchmarking
Brand Management
Brand Tracking
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Categorization/Grouping
Channel Management
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Competitive Analysis
Competitor Monitoring
Compliance Management
Configurable Alerts
Configurable Workflow
Contact Database
Contact Management
Content Creation
Content Discovery
Content Library
Content Management
Conversion Tracking
Customer Database
Customer Engagement
Customer Experience Management
Customer Segmentation
Customer Social Profiles
Customer Support
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Security
Data Visualization
Demographic Data
Digital Asset Management
Drag & Drop
Editorial Calendar
Email Alerts
Employee Advocacy
Employee Database
Employee Engagement
Engagement Tracking
Filtering
Image Editing
Image Library
Impact Measurement
Keyword Filtering
Keyword Tracking
Lead Engagement
Media Library
Mobile Access
Mobile Alerts
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Channel Social Integration
Performance Metrics
Post Scheduling
Pre-Approved Content Library
Predictive Analytics
Preview Functionality
Prioritization
Progress Tracking
Project Management
Publish Scheduling
Ratings / Reviews
Real Time Analytics
Real Time Comparisons
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Role-Based Permissions
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Social Promotion
Social Sharing
Survey/Poll Management
Surveys & Feedback
Tagging
Task Management
Task Planning
Task Progress Tracking
Template Management
Text Analysis
Third Party Integrations
Trend Analysis
User Management
User Profiles
Video Management
Visual Analytics
Web Traffic Reporting
Website Analytics
Workflow Management
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Mobile apps

iOS App


34,395 reviews

Requires iOS 12.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


101,387 reviews

Hootsuite Feature Reviews

25 reviewers had the following to say about Hootsuite's features:

Anonymous
(Computer Software company, 1-10 employees)

Even the free version is incredibly useful.

2019-01-04

I would absolutely recommend Hootsuite to not only larger entities with the need to manage multiple channels and product lines but also the smaller company who is overwhelmed with managing their few social media accounts.

Pros

- UI is very intuitive - Free trial version has tons of benefits - Makes managing various social media channels a breeze - Performance tracking of social channels

Cons

This can be solved by creating your own custom links to monitor more closely which campaigns are performing best.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Bintu Laraba A.

Manage Your Social Media Presence With Hootsuite

2019-07-28

We've been able to improve engagements and reach more audience with Hootsuite, these has led to an increase in revenue so far.

Pros

This improves your social media presence and lets you manage your social accounts easily.

Cons

Nothing to dislike about Hootsuite, it makes social media management lot easier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin M.

A time-tested social media management platform

2018-06-12

Easy-to-use social media automation tool that increased our cross-channel engagements

Pros

Easy to curate & schedule social media posts, gather analytical data and plan campaigns across all social media channels.

Cons

Limited social channels for free users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Oil & Energy company, 501-1000 employees)

Hootsuite

2018-11-29

I often use the mobile app to make content management that much easier and I love it!

Pros

The ability to shorten, post and analyze links is really helpful especially if you're launching a social campaign or tracking digital engagement.

Cons

The source traffic is not always available, which makes reporting and analyzing engagement a bit difficult.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Sumant L.

Highly recommended software for Social Media Management

2018-07-30

I was not finding it easy to handle multiple brands and their posts but this software really changed my life and workstyle.

Pros

I like the scheduling of post, analytics, reports, user interface, engagement of posts, accounts management of a brand and everything else.

Cons

I think the customized plan for startups is required because some different set of requirements and they are in the early stage of production or marketing so the features must match their needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alison R.

The top social scheduling platform for a reason

2018-03-14

social media scheduling, social media management, content ideas

Pros

I've been using HootSuite for years and I keep discovering great features! I recently discovered the app connections in HootSuite with UpContent and Right Relevance and they have been essential when I am having a mental hiccup and don't know what to post.

Cons

I have found sometimes the numbers for engagement in the analytics section are a bit inflated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rahil M.

Top Social Media account management tool

2019-05-12

Monitoring your brand reputation and managing Social media related action items can be all handled in one tool.

Pros

It also allows one to export your social media performance is via pdf, ppt or Excel sheets

Cons

The reporting feature offers various metrics, but the visualizations are slightly limited and not flexible.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Josemaria G.

Our Social Channels Management Simplified!

2018-07-20

Social Media presence is important in this millennial age.

Pros

HootSuite simplifies the management of these social channels to save our Social Media Manager (and staff) a lot of time updating the profiles, posts, shares, photos... etc.

Cons

Also, just one comment on the UI... it seems pretty outdated in terms of looks which might turn off some users who are aesthetically sensitive (like myself). :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kenneth M.

Review for Hootsuite

2019-06-03

Overall, it is a great Social Media Management especially for those who are just starters/newbies.

Pros

The fact that I can be able to schedule my post and also track mentions while effortlessly taking analytics of my social media campaigns are great reasons I like Hootsuite.

Cons

Some plans are a little Pricey The interface looks outdated when compared to other Social Media Management software It lacks the depth of features of more expensive options for example, the analytics are not detailed enough as compared to most robust social media management softwares.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nick S.

Good For All Levels

2018-08-07

It's a good platform overall for managing and monitoring social media, and the ability to customize the streams is great for keeping track of everything.

Pros

User interface, ability to monitor multiple streams, cross platform access, email reports

Cons

Issues with image sizing, and the available analytics could be improved and more customizable.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Utilized for many groups of social media accounts.

2018-07-29

All in one social media management in one simple tool.

Pros

Multi stream view for monitoring, scheduling tools and analytics.

Cons

Analytics are not very easy to understand, and most available only through premium service...yet its not premium data they are analyzing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Great Social Media Tool

2019-01-01

I've used several social media management tools over the years, and for the most part Hoostuite has been my preferred go-to.

Pros

The interface is clean, user-friendly, and intuitive.

Cons

This past month, Hootsuite lost the ability to track Instagram engagement.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Health, Wellness and Fitness company, 11-50 employees)

Smooth Social Media Marketing Automation

2019-03-28

Pros

First, that with Hootsuite I can automate almost all major social media platform for my marketing and building brand presence without allocating dedicated manpower for posting and optimization.

Cons

Not that detailed Social Analytics reports with different KPIs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Telecommunications company, 51-200 employees)

Awesome social media scheduling tool

2020-02-26

Social media scheduling, content management, social analytics, joining conversations, staying on top of mentions.

Pros

I think Hootsuite is great for the basics of social media scheduling and it is also excellent with analytics, managing content, and social listening.

Cons

They have really been around since the beginning and I can't think of too many cons that haven't been iterated and fixed. It used to look a little clunky in years past, but has really become more streamlined.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben E.

Getting Better with Time

2020-10-01

Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Pros

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels.

Cons

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

Awful software. But what else can you use?

2018-08-21

It seems social media management tools just aren't quite there yet.

Pros

There's potential in the third party apps, but it needs to be fleshed out more.

Cons

It's ridiculously expensive, not user friendly, and truthfully does not have much you can do with it other than look at incomplete analytics and schedule posts

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Abinaa P.

All social media platforms under one roof

2020-08-10

Overall a great platform to house all of your social media accounts and track the analytics.

Pros

Hootsuite is a great platform to preschedule all your social media posts under one roof, and it also tracks all the analytics automatically.

Cons

The inability to tag people in your social media posts from Hootsuite is a huge disappointment, resulting in less use of this great platform.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Melanie T.

The social network management of hootsuite is very good

2019-03-24

Hootsuite is a widely customizable social media management platform.

Pros

Hootsuite offers a surprisingly useful system of group calendars, with which it will be very easy to keep track of the automated publications made previously.

Cons

Hootsuite does not allow engagement tracking, and to manage content discovery.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike M.

Managing And Scheduling Posts Simplified

2019-02-20

The simplest to use social media management platform out there.

Pros

Hootsuite is easy to use and set up, we have tried different social media platforms in the past but Hootsuite is the best.

Cons

Compared to other tools we have used reporting is weak and we have had to create our own analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Julia D.

Great tool to manage all your social media profiles from one dashboard

2019-08-24

I would generally recommend Hootsuite, my experience was overall positive, I love the dashboard and how easy it ease to manage both twitter, facebook and linkedin profiles.

Pros

Great social media management tool: schedule and post content to your profiles.

Cons

The most disappointing thing here for me is the delayed posting, as I had clients who were keen on scheduled posts to be displayed on their accounts' feeds at a fixed time. But this might not be entirely Hootsuites fault.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Emmanuel E.

Great Tool for Social Management

2018-02-21

Great Tool for Social Management

Pros

HootSuite is straightforward, and allows me a broad overview of social media happenings in my company's space.

Cons

o me, the UI is a bit dated and clunky, and could use some cleaning up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 1001-5000 employees)

i use hootsuite as a social media management tool

2018-05-22

it's a good tool for social media management when dealing with more than one client

Pros

i like that you can schedule multiple posts for multiple brands, and be able to filter out certain brands to only see a specific one at a time. i like the metrics portion and the tracking portion.

Cons

there is a lot to this platform that isn't intuitive. it takes a lot of digging around at first. i think the overall look is intimidating at first

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Andy A.

Hootsuite absolutely amplifies social media outreach

2019-12-31

Hootsuite is an excellent broad-stroke social media manager.

Pros

Hootsuite's customizable dashboard & simple interface are user friendly & allow easy management of posts on major social media platforms.

Cons

Major social media platforms do not provide Hootsuite real-time access to propriety changes.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Aris J.

A great tool for a startup company

2018-02-06

Great social media management tool

Pros

Very easy to create posts and manage social media. However, it needs additional functionality in order for it to be up to par with the industry.

Cons

Not a fan of their point system for analytics. It becomes very costly quickly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Amani I.

Social media posting made easier

2018-10-19

It took me as long as 30 minutes a week to schedule postings on 3 social media channels.

Pros

Hootsuite allows you to schedule as many posts you want on up to 3 different social media profiles at the same time.

Cons

Having this additional feature to view reach and engagement would male this already treat software an awesome one.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more