HubSpot Marketing vs Act-On Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Craig Johnson

Verified Reviewer

Easy to use - Robust Platform

2016-09-16

Previously used Act-On. Main use is lead nurturing and email system and segmenting database.

Pros

The software is robust for everyday lead nurturing. Forms and Landing Pages are easy to set up and update. Smart Forms allows for deeper information. Exporting lists and setting up multiple criteria for lists is easy for the entire team to learn and implement.

Cons

Learning curve with learning forms and setting up workflows.

Rating breakdown

Value for money
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering HubSpot Marketing

Learn the full use of the Landing Pages and develop Forms that are applicable to your business. Set up workflows for the email automation.

Source: GetApp
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Brandon Stewart

A Powerful All-in-One Tool, With A Side of Strong Marketing Ideology

2019-02-23

We can create multi-faceted lead-generation campaigns and act on the data we receive to qualify leads and send to sales.

Pros

HubSpot does pretty much everything you need for end-to-end marketing automation. It's a CRM with strong email capabilities, landing page management. and more. You can build a full website on the platform, track your analytics, send automated emails, and even manage your sales process. Everything is built together and integrated, so it opens up some powerful opportunities.

Cons

My only quibble with HubSpot is that it tries to be monolithic in its zealot-like approach to inbound marketing. If you approach marketing from a different perspective than HubSpot, then you need to learn how to translate what you already know into HubSpot-speak. That's not necessarily hard, but it can sometimes be annoying.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more