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HubSpot Marketing Hub vs B12 Comparison

Overview

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

B12 is a people-powered AI company that designs professional websites and helps businesses grow online, with built-in tools...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$50.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$29.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,560

1,474

276

40

19

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.1

(93)

5

4

3

2

1

54

18

4

6

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
79%
would recommend this app

Pros

The ease of use, the automation performances and all the great and exciting innovative work behind the scenes.
Integration with Cvent - we just started this and it is SUPER helpful. Training conference in Chicago was very helpful and I left feeling empowered.
It also has flexible learning time so there is no pressure on finishing it. There are helpful emails that followthrough on your progress with an amazing customer support staff that I loved.

Pros

Its been good overall, and I have gotten good feedback regarding the look and feel of my website. I enjoy the colors, the textures and feel of my website.
Super easy, staff is friendly and understanding, and we are happy with our website. We are about to create another website through B12.
I have increased web presence and my website visited have improved overtime. Excellent customer care and quickly implement any changes I do not know how to do with the software.

Cons

M disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan.
The other downside is that the UX can be messy. Sometimes functions you've been using can be moved to another menu, which is very irritating.
We've had connectivity issues with Instagram and Facebook. We were never able to get Instagram to connect properly, and while the Facebook connects, it will periodically disconnect with no warning.

Cons

Sometimes its immediate and sometimes awhile. So if you have an urgent problem, it may be a couple days to be addressed.
Will not respond when you 'request' to have your subscription cancelled. Which is the only way to cancel your subscription.
After a month of trying to get a decent website I cancelled my account. They refuse to refund the money despite not building a website or having it go live.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features70
  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Booking Management
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Mapping
  • Data Profiling
  • Data Synchronization
  • Deadline Management
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Feedback Management
  • Goal Setting / Tracking
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • SEO Management
  • SSL Security
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • User Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • eCommerce Integration
  • Total features17
  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Booking Management
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Mapping
  • Data Profiling
  • Data Synchronization
  • Deadline Management
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Feedback Management
  • Goal Setting / Tracking
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • SEO Management
  • SSL Security
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • User Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • eCommerce Integration

Integrations

  • Total integrations468
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations14
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

HubSpot Marketing Hub vs. B12

See how HubSpot Marketing Hub and B12 stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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