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HubSpot Marketing Hub vs Buyer Discovery Comparison

Overview

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

Buyer Discovery provides B2B intent data for software buyers that are actively researching products and categories on Gartner...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$50.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,531

1,457

272

37

19

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

2.5

(2)

5

4

3

2

1

0

1

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
50%
would recommend this app

Pros

They have a very easy platform to navigate and great resources to help you create great emails. The email analytics are very simple and straightforward and provide great detailed information.
It's a great tool for email automation, building out landing pages, scheduling and monitoring social media posts, and maintaining a blog. On top of that they provide great customer service 24/7.
I couldn't believe i was already done when my forms uploaded to my site. I love the tutorials...they not only help me with the software but give me great marketing ideas as well.

Pros

Cons

The other downside is that the UX can be messy. Sometimes functions you've been using can be moved to another menu, which is very irritating.
M disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan.
We've had connectivity issues with Instagram and Facebook. We were never able to get Instagram to connect properly, and while the Facebook connects, it will periodically disconnect with no warning.

Cons

  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last reviewN/A

Key features

  • Total features70
  • A/B Testing
  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Analytics
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Data Capture and Transfer
  • Data Filtering
  • Data Import/Export
  • Data Profiling
  • Data Synchronization
  • Data Visualization
  • Database Integration
  • Deadline Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Filtered Views
  • Goal Setting / Tracking
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Pipeline Management
  • Pipeline Reports
  • Prioritizing
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • SEO Management
  • SSL Security
  • Sales Integration
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Summary Reports
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Total features25
  • A/B Testing
  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Analytics
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Data Capture and Transfer
  • Data Filtering
  • Data Import/Export
  • Data Profiling
  • Data Synchronization
  • Data Visualization
  • Database Integration
  • Deadline Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Filtered Views
  • Goal Setting / Tracking
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Pipeline Management
  • Pipeline Reports
  • Prioritizing
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • SEO Management
  • SSL Security
  • Sales Integration
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Summary Reports
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management

Integrations

  • Total integrations469
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

HubSpot Marketing Hub vs. Buyer Discovery

See how HubSpot Marketing Hub and Buyer Discovery stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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