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HubSpot Marketing Hub vs emfluence Marketing Platform Comparison

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Overview

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

The emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

45

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,656

1,518

278

41

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

5

4

3

2

1

35

10

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

I love the flexible nature that comes with the usage of this application and the user-friendly quality that makes it easy to read and interprete flow charts with ease.

NS

Nelson S.

This software supports all business sizes from small to big hence facilitating growth of the whole enterprise. A good emailing platform really makes record keeping easy and efficient.

mn

mwesigwa n.

A very strong customer support which is responsive in time ensures a stable and strong market growth. Its ability to provide a mobile app really gives my business an edge to boom.

mn

mwesigwa n.

Pros

I love how user friendly this platform is. It's extremely intuitive and if you can't figure something out, there is an extensive help section that you can almost always find your answer.

LM

Lauren M.

If you do have a question, Emfluence has excellent customer service that answers questions very quickly. They also developed better logic for their survey builder that has been very helpful for us.

Kristen M.

Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing.

AR

Anonymous Reviewer

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.

GR

Géssica R.

Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.

AR

Anonymous Reviewer

It's frankly disgusting that this company relies on such draconian measures as a source of revenue.

JS

Jason S.

Cons

The design side is a little awkward and not very intuitive to use.

RA

Rylie A.

The only con would be that I find it difficult to find what I'm looking for at times, but I would consider that more of a user error than a flaw in the system.

Patrick L. B.

It is hard to build templates and emails if you are not a software developer.

MD

Makila D.

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features103
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Form Builder
  • Google Analytics Integration
  • Group Posting
  • Image Library
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Tagging
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features77
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Form Builder
  • Google Analytics Integration
  • Group Posting
  • Image Library
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Tagging
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations526
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations12
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier