HubSpot Marketing Hub vs Oktopost Comparison

Overview

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

Oktopost is the only social media management platform that is designed and built for B2B marketers. Manage and measure from...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$50.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,491

1,437

270

37

19

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

(56)

5

4

3

2

1

30

19

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

They have a very easy platform to navigate and great resources to help you create great emails. The email analytics are very simple and straightforward and provide great detailed information.
It's a great tool for email automation, building out landing pages, scheduling and monitoring social media posts, and maintaining a blog. On top of that they provide great customer service 24/7.
I couldn't believe i was already done when my forms uploaded to my site. I love the tutorials...they not only help me with the software but give me great marketing ideas as well.

Pros

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.
Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
Oktopost is nicely designed and has excellent customer service, it's a solution worth considering for your social media manager's workflow.

Cons

The other downside is that the UX can be messy. Sometimes functions you've been using can be moved to another menu, which is very irritating.
M disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan.
We've had connectivity issues with Instagram and Facebook. We were never able to get Instagram to connect properly, and while the Facebook connects, it will periodically disconnect with no warning.

Cons

You constantly have to reconnect your social profiles without warning. This is a pain if you had a bunch of social scheduled in advance because you don't know it never posted until it's too late.
The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.
Streams could use some refinement -- it's the one area I struggle to figure out.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features70
  • @mentions
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Automated Scheduling
  • Automatic Notifications
  • Benchmarking
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Accounts
  • Customer Segmentation
  • Customizable Templates
  • Data Import/Export
  • Data Profiling
  • Data Synchronization
  • Deadline Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Inbox Management
  • Incentive Programs
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Permission Management
  • Personalized Profiles
  • Pipeline Management
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • RSS Feeds
  • Reporting & Statistics
  • Request Assignment
  • Request Routing
  • Role Management
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing Managment
  • SSL Security
  • Single Sign On
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Total features46
  • @mentions
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Automated Scheduling
  • Automatic Notifications
  • Benchmarking
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Accounts
  • Customer Segmentation
  • Customizable Templates
  • Data Import/Export
  • Data Profiling
  • Data Synchronization
  • Deadline Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Inbox Management
  • Incentive Programs
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Permission Management
  • Personalized Profiles
  • Pipeline Management
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • RSS Feeds
  • Reporting & Statistics
  • Request Assignment
  • Request Routing
  • Role Management
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing Managment
  • SSL Security
  • Single Sign On
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management

Integrations

  • Total integrations464
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations18
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

HubSpot Marketing Hub vs. Oktopost

See how HubSpot Marketing Hub and Oktopost stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.