HubSpot Marketing Hub vs Ontraport Comparison

Overview

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

Ontraport helps businesses streamline sales, marketing, customer communication, and other operations on a unified portal....

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$50.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$79.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,491

1,437

270

37

19

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.1

(60)

5

4

3

2

1

30

15

10

2

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

They have a very easy platform to navigate and great resources to help you create great emails. The email analytics are very simple and straightforward and provide great detailed information.
It's a great tool for email automation, building out landing pages, scheduling and monitoring social media posts, and maintaining a blog. On top of that they provide great customer service 24/7.
I couldn't believe i was already done when my forms uploaded to my site. I love the tutorials...they not only help me with the software but give me great marketing ideas as well.

Pros

I really like the hands on customer service, we have had multiple "how to" conference calls that were extremely helpful. I also like the easy, clean templates.
My favorite thing about this is that you can use this for both lead capture as well as funnels and affiliates. So, the multi functionality of this is great.
M happy with it and the clients that are paying and using the tool are happy too. I can see the entire campaign results in only one software, saving a lot of time and effort.

Cons

The other downside is that the UX can be messy. Sometimes functions you've been using can be moved to another menu, which is very irritating.
M disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan.
We've had connectivity issues with Instagram and Facebook. We were never able to get Instagram to connect properly, and while the Facebook connects, it will periodically disconnect with no warning.

Cons

After my first (kind-of) set up call, I just stopped doing it because I was told everything I had been doing (for the last 10 years) was old, wrong, and shoddy.
The only thing I find somewhat frustrating is the inability to do certain things.
The pricing tiers are rather odd as there's no middle ground.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features70
  • A/B Testing
  • API
  • Activity Dashboard
  • Analytics
  • Auto-Responders
  • Automatic Notifications
  • CAN SPAM Compliance
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Data Mapping
  • Data Profiling
  • Data Synchronization
  • Deadline Management
  • Direct Mail Management
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Integration
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Follow-up Scheduling
  • Forecasting
  • Forms Management
  • Goal Setting / Tracking
  • Image Library
  • Invoice Management
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Metrics
  • Permission Management
  • Pipeline Management
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Analytics
  • Referral Source Tracking
  • Referral Tracking
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing Managment
  • SSL Security
  • Sales Reporting
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Task Tracking
  • Template Management
  • Territory Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Workflow Management
  • Total features63
  • A/B Testing
  • API
  • Activity Dashboard
  • Analytics
  • Auto-Responders
  • Automatic Notifications
  • CAN SPAM Compliance
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Data Mapping
  • Data Profiling
  • Data Synchronization
  • Deadline Management
  • Direct Mail Management
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Integration
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Follow-up Scheduling
  • Forecasting
  • Forms Management
  • Goal Setting / Tracking
  • Image Library
  • Invoice Management
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Metrics
  • Permission Management
  • Pipeline Management
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Analytics
  • Referral Source Tracking
  • Referral Tracking
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing Managment
  • SSL Security
  • Sales Reporting
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Task Tracking
  • Template Management
  • Territory Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Workflow Management

Integrations

  • Total integrations464
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations41
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

HubSpot Marketing Hub

Good CRM but definite room for improvement

Reviewed 2 years ago

Created effective and efficient pipelines and systems. (Unfortunately it couldn't all be ran in Hubspot)

Pros

Adding, organizing, and creating a pipeline for contracts is very easy and intuitive. Good user interface.

Cons

It could be much better with a robust autoresponder added to it. I was looking for an all in one such as Infusionsoft, Drip, or Ontraport. Not best suited for my online business.

Vendor response

Hello Ashlie! Thank you for writing this review - we really appreciate you finding the time in your day to give us your feedback! I'm glad to hear that you find our interface easy to use and have been ale to organize your pipeline within HubSpot. As far as room for improvement - when you say that you are looking for a more robust autoresponder could you clarify what you mean by that? It sounds like you may be looking for our Workflows or Sequences tools which use automation to send emails to prospects. If you are interested in continuing the conversation, we would love to hear from you at the email address provided! Thank you again for the review Ashlie!

HubSpot Marketing Hub vs. Ontraport

See how HubSpot Marketing Hub and Ontraport stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.