HubSpot Marketing Hub vs Selligent MC Comparison

Overview

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

Selligent is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$50.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,510

1,447

272

37

19

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

(13)

5

4

3

2

1

8

4

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

They have a very easy platform to navigate and great resources to help you create great emails. The email analytics are very simple and straightforward and provide great detailed information.
It's a great tool for email automation, building out landing pages, scheduling and monitoring social media posts, and maintaining a blog. On top of that they provide great customer service 24/7.
I couldn't believe i was already done when my forms uploaded to my site. I love the tutorials...they not only help me with the software but give me great marketing ideas as well.

Pros

We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.
Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.
I like the token syntax and ability for dynamic content and personalization. Reusable templates are easy to create.

Cons

The other downside is that the UX can be messy. Sometimes functions you've been using can be moved to another menu, which is very irritating.
M disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan.
We've had connectivity issues with Instagram and Facebook. We were never able to get Instagram to connect properly, and while the Facebook connects, it will periodically disconnect with no warning.

Cons

Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible.
Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.
Reporting could be more user-friendly. For a new user, reporting is difficult to navigate.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features70
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Application Integration
  • Automatic Notifications
  • Behavior Tracking
  • Built-In Database
  • Business Analysis
  • Business Intelligence
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Profiling
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Deadline Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Interactive Content
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multi-Department / Project
  • Multi-Language
  • Multi-Location
  • Multiple Data Sources
  • Multiple User Accounts
  • Performance Reports
  • Permission Management
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • Role-Based Permissions
  • SEO Management
  • SMS Integration
  • SMS Marketing Managment
  • SSL Security
  • Self Service Portal
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Status Reporting
  • Summary Reports
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • User Management
  • Visitor Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Workflow Management
  • Total features92
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Application Integration
  • Automatic Notifications
  • Behavior Tracking
  • Built-In Database
  • Business Analysis
  • Business Intelligence
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Profiling
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Deadline Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Interactive Content
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multi-Department / Project
  • Multi-Language
  • Multi-Location
  • Multiple Data Sources
  • Multiple User Accounts
  • Performance Reports
  • Permission Management
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • Role-Based Permissions
  • SEO Management
  • SMS Integration
  • SMS Marketing Managment
  • SSL Security
  • Self Service Portal
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Status Reporting
  • Summary Reports
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • User Management
  • Visitor Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Workflow Management

Integrations

  • Total integrations467
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

HubSpot Marketing Hub vs. Selligent MC

See how HubSpot Marketing Hub and Selligent MC stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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