HubSpot Marketing Hub vs Sprout Social Comparison

Overview

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$50.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$99.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,516

1,448

272

37

19

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

222

166

39

6

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

They have a very easy platform to navigate and great resources to help you create great emails. The email analytics are very simple and straightforward and provide great detailed information.
It's a great tool for email automation, building out landing pages, scheduling and monitoring social media posts, and maintaining a blog. On top of that they provide great customer service 24/7.
I couldn't believe i was already done when my forms uploaded to my site. I love the tutorials...they not only help me with the software but give me great marketing ideas as well.

Pros

I like how the platform identifies the best times to post to each platform's audience on a particular day. This gives our content the highest chance of receiving the most engagement and reach.
In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.
It has a great design, friendly interface and it is easy to learn how to use it. It is wonderful to be able to schedule the publication of the content on different platforms from Sprout Social.

Cons

The other downside is that the UX can be messy. Sometimes functions you've been using can be moved to another menu, which is very irritating.
M disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan.
We've had connectivity issues with Instagram and Facebook. We were never able to get Instagram to connect properly, and while the Facebook connects, it will periodically disconnect with no warning.

Cons

It is very confusing and misleading. Before they updated the app, you were able to just click on the names of those who need to approve it.
But no worry about that, you can use the trial version before purchasing, there is no credit card required.
Dashboard can be confusing as there is a lot going on.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features70
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Asset Management
  • Assignment Management
  • Audit Trail
  • Automated Scheduling
  • Automatic Notifications
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Data Filtering
  • Data Profiling
  • Data Synchronization
  • Data Visualization
  • Deadline Management
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Geolocation
  • Goal Setting / Tracking
  • Help Desk Integration
  • Image Editing
  • Image Library
  • Inbox Management
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Reports
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Request Routing
  • Role Management
  • Rule Based Publishing
  • SEO Management
  • SSL Security
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Workflow Management
  • Total features52
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Asset Management
  • Assignment Management
  • Audit Trail
  • Automated Scheduling
  • Automatic Notifications
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Data Filtering
  • Data Profiling
  • Data Synchronization
  • Data Visualization
  • Deadline Management
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Geolocation
  • Goal Setting / Tracking
  • Help Desk Integration
  • Image Editing
  • Image Library
  • Inbox Management
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Reports
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Request Routing
  • Role Management
  • Rule Based Publishing
  • SEO Management
  • SSL Security
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Workflow Management

Integrations

  • Total integrations469
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations17
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

HubSpot Marketing Hub vs. Sprout Social

See how HubSpot Marketing Hub and Sprout Social stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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