HubSpot Marketing Hub Features

HubSpot Marketing Hub

All in one inbound marketing platform

4.49/5 (4,285 reviews)

HubSpot Marketing Hub Feature Summary

  • A/B testing of email & landing pages
  • Analytics
  • As-you-type SEO advice
  • Business blogging
  • CRM integration
  • CTA reporting
  • Campaign management
  • Campaign planning
  • Click-through tracking
  • Contact database
  • Content creation & repository
  • Content management
  • Conversion rate optimization
  • Conversion tracking
  • Custom landing pages
  • Customer segmentation
  • Customizable landing page & email templates
  • Data sync
  • Drag & drop interface
  • Drip campaigns
  • Email campaign management
  • Email integration
  • Email marketing
  • Email nurturing
  • Email templates
  • Event-triggered email
  • Full-funnel Analytics
  • Keyword tracking
  • Landing page templates
  • Lead analytics dashboard
  • Lead generation
  • Lead management
  • Market segmentation
  • Marketing automation
  • Marketing channel analytics
  • Mobile app
  • Multi-campaign
  • Multi-channel marketing
  • Predictive lead scoring
  • Publishing calendar management
  • SEO
  • Sales notifications
  • Social media management
  • Social media monitoring, publishing & analytics
  • Third party integrations
  • Traffic reporting
  • Web contact forms
  • Workflows

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communications Calendar
Contact Database
Contact History
Contact Management
Content Library
Content Management
Content Repository
Conversion Rate Optimization
Conversion Tracking
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Data Profiling
Data Synchronization
Deadline Management
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Integration
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Goal Setting / Tracking
Keyword Tracking
Landing Page Templates
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Multi-Campaign
Multi-Channel Marketing
Promotions Management
Prospecting Tools
Question Branching
ROI Analytics
Real Time Notifications
Reporting & Statistics
Request Routing
Role Management
SEO Management
SSL Security
Sales Reporting
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Task Management
Template Management
Third Party Integration
User Management
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Website Management
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communications Calendar
Contact Database
Contact History
Contact Management
Content Library
Content Management
Content Repository
Conversion Rate Optimization
Conversion Tracking
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Data Profiling
Data Synchronization
Deadline Management
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Integration
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Goal Setting / Tracking
Keyword Tracking
Landing Page Templates
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Multi-Campaign
Multi-Channel Marketing
Promotions Management
Prospecting Tools
Question Branching
ROI Analytics
Real Time Notifications
Reporting & Statistics
Request Routing
Role Management
SEO Management
SSL Security
Sales Reporting
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Task Management
Template Management
Third Party Integration
User Management
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Website Management
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communications Calendar
Contact Database
Contact History
Contact Management
Content Library
Content Management
Content Repository
Conversion Rate Optimization
Conversion Tracking
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Data Profiling
Data Synchronization
Deadline Management
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Integration
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Goal Setting / Tracking
Keyword Tracking
Landing Page Templates
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Multi-Campaign
Multi-Channel Marketing
Promotions Management
Prospecting Tools
Question Branching
ROI Analytics
Real Time Notifications
Reporting & Statistics
Request Routing
Role Management
SEO Management
SSL Security
Sales Reporting
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Task Management
Template Management
Third Party Integration
User Management
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Website Management
Workflow Management
Visit WebsiteCompare App

Mobile apps

iOS App


3,732 reviews

Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


2,189 reviews

HubSpot Marketing Hub Feature Reviews

25 reviewers had the following to say about HubSpot Marketing Hub's features:

Amy Chamberlain

Great all-in-one solution for medium to large businesses

2017-06-09

It is great to have everything all together so that everyone working on campaigns is on the right track.

Pros

Social media management, reporting and scheduling. Social media tracking Visitor monitoring and statistics.

Cons

It would be nice to see a calendar view of the social media posts going out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Felix Maximiliano Obes

I used the free version for hubspot and it does all you would expect for free.

2017-11-14

Ease of campaign and sales leads management by integrating all sales and marketing activities.

Pros

I liked the simplicity for the entities managed and the available customization for the interfaces used during the processes.

Cons

I find the notifications a bit hard to manage and update since the marking of completed tasks is sometimes too manual.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

Overall, a very user friendly software.

2017-10-27

Pros

Setting up campaigns, workflows or email templates is an easy task.

Cons

I would love a more robust social media publishing capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Allyssa Cassidy

Best Marketing Tool for our Org

2018-07-24

Pros

Social reports, landing page a/b testing, dashboards and reporting, email campaign management, tracking urls, adwords url creator, hubspot events plugin.

Cons

The new interface is different and I'm tired of seeing BETA everywhere.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Eden Reid

Great platform for single person marketing team!

2018-07-10

marketing automation, in depth analytics, email and social scheduling, website content creation in easy module platform

Pros

- Email - Workflows - campaign and metric tracking - social scheduling - integrations and applications - customer support - academy training - community

Cons

- workflow customization - no Webex integration - sales funnel tracking for marketers - visibility to quotes and deals for marketers

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Amrita Hemdev

I use HubSpot on daily basis for social and blogging. It is easy and makes work convenient.

2018-03-07

- Social media posting - Campaign planning - Blog designing and publishing - Content Calendar creation and maintenance - Social media reporting - Analytics and tracking of views, conversions, impressions.

Pros

The customized design for blogs and landing pages helps make the brand unique.

Cons

Also, while setting up the blog on the customized design format, the HTML code acts weird at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 1001-5000 employees)

Easy to use and good reportinf

2019-11-19

Dashboards make quick work of high level overviews and the list segmentation is easy as well.

Pros

Pros: Easily automated campaigns Easy setup workflows Easy design and setup email campaigns Easy social posting and monitoring.

Cons

Reporting isn’t very accurate on some reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
François Benner

Verified Reviewer

Time saving Inbound Marketing and Marketing Automation Software, perfect for SMBs

2015-12-30

HubSpot is an easy to use and time saving Inbound Marketing Software featuring a Blogging platform, Email Marketing, Customer Database, Keywords Grader Tool, Competitor Analysis, Social Media Management and Campaigns Workflows / Automation as well as Analytics.

Pros

> Full Integration of all required elements of Inbound Marketing; Blogging, Social Media, Landing Pages, Call-to-Action, Email Marketing, Automation Workflows, Persons and Campaigns paired with web site native responsive CMS (including website personalization) and integrated reporting/analytics

Cons

> It's important to setup a folder structure for images and content in front to find the requested assets easily later.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Kevin Bossons

HubSpot Offers an Amazing Marketing Solution

2018-06-26

Organized monthly reports, easy to use and effective CRM and an email marketing platform that rivals the top email providers.

Pros

Hubspot combines website analytics, social media management, CRM, email - it effectively serves as a digital marketing dashboard more effectively than anything out there.

Cons

Once you start upgrading from the base plan it becomes very expensive very fast. If you're using the platform to its strengths it should be adding value.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ariel Dorn

Verified Reviewer

When it comes to marketing automation, HubSpot exceeds expectations. Migrating from Marketo to HubSpot was the best decision we made in Q4 2017.

2018-03-09

Pros

platform - Quick, responsive, and diligent customer support across plan tiers - Proactive communication about new features and product updates - Native reporting & analytics capabilities - In-depth email deliverability analysis - Free email and landing page template starter packs - Advanced design capabilities - Social monitoring, publishing & reporting

Cons

- Monthly pricing can quickly increase based on database size - Limited campaign management capabilities, although I believe they're working on this in 2018 - Limited customization with standard, out of the box reports

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Kate Morgan

Good for automating processes.

2020-01-18

Getting stats on campaign.

Pros

I like that the processes connected to automation are essential marketing strategies.

Cons

Not always easy to integrate all functions with social media.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Evan Wessler

Solid program with editing and analytics fixes needed

2016-11-11

We use HubSpot for our email and inbound marketing. It makes designing pages, tracking clients, creating workflows, running marketing campaigns, administering a blog, and sending emails a cinch.

Pros

Ease of use in doing all things marketing, from tracking clients to managing email campaigns to blog management.

Cons

Formatting issues with the text editors for pages and emails; certain numbers reported for things like webpage visits are different depending where it's reported.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Joel Muñoz

Very integrated and efficient tool for marketers

2019-10-03

Hubspot Marketing Hub is helping us greatly with quality and organized content in email marketing, social media, blog and landing pages.

Pros

All the digital marketing tools being integrated into one CMS, getting user-friendly analysis on each campaign and great reports.

Cons

Some marketing sections are beta, not very complex or a bit limited.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ashutosh Anil

Great tool for forward marketing

2017-06-07

Excellent tool for outbound marketing great reporting great analytics good and intuitive UI & UX

Pros

Good tool intuitive interface great analytics / usability reporting Sharable across teams This is an excellent forward communication tool and can do a whole bunch of nifty things like providing several layers of end user experience and analytics to all your campaign emails.

Cons

Service Updates) which in fairness, should be run through a non marketing tool :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marco Biagiotti

Everything you need in one place to obtain Customers

2017-04-23

HubSpot is a full framework allowing to manage full Inbound Marketing Campaigns from scratch and following them in all funnel's steps.

Pros

- Versatility - Full campaign management - CRM integration

Cons

- Quite expensive - Some technlical limits - Not easy

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering HubSpot Marketing Hub

It Works Best with Site Plugin.

Source: Capterra
Helpful?   Yes   No
Read more
Yasir Mateen

Great use for social media marketing, content management, web analytics and search

2018-07-18

Tools for social media marketing, content management, web analytics and search engine

Pros

The ease of use is amazing, and so is the value for money. The overall quality is wonderful and all our team members agree with that

Cons

The customer support offered can become much better and features and functionality can improve for sure

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Sebastian Merten

Perfect Software for inbound marketing and social media management

2019-07-19

Pros

Thanks to the software, we were able to significantly improve our social media management and conduct more targeted marketing campaigns.

Cons

The functions of Hubspot are excellent and very easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Zachary Conover

Tracking leads and conversions is no longer a dream

2020-01-17

Hubspot allows us to track data and analytics in real time. We now know what campaigns have the greatest return on investment, and which campaigns we need to cut.

Pros

I love that Hubspot Marketing Hub can track leads coming in across your PPC campaigns, social media, website, and email campaigns.

Cons

Hubspot Marketing Hub is so robust.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
English Edwards

Great product with lots of features

2017-11-30

Pros

It includes email marketing, social media management, and campaign development tools.

Cons

I also wish there was a way to track audience reach for social media.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

Fairly good

2018-04-18

Full Marketing automation, easy tracking, easy management of campaigns

Pros

What I like most about HubSpot is that it allows to manage and track almost all your campaigns from a single platform (like any other automation tool, I suppose).

Cons

The LP and email templates are also not very user-friendly, in my opinion.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from HubSpot


Hello!

Thank you for taking the time to write this review - we really appreciate you giving us your candid feedback on your experience.

I'm happy to hear that the SEO tools of the blog and landing page tools have been so helpful to you!

As far as room for improvement - I would love to hear more about how you think the product could be easier to use. Are there certain ways in which you feel the software may not be as simple as it could be? When you refer to the research you are doing before starting a project in HubSpot - are you typically doing this research on the HubSpot Academy or on another resource?

If you are open to continuing the conversation we would love to hear from you at the email address provided.

Thank you again for the review!

Read more
Anonymous
(Broadcast Media company, 1-10 employees)

Smart Solution

2019-02-06

Hubspot has improved how well I communicate well with my customers as well as helped a lot in the management of my social media handles/platforms.

Pros

It allows me to post on social media, the creation of blog posts, emails and not having to bother oneself about managing all these separately.

Cons

Varying results on visits and campaign outcomes are sometimes confusing when comparing analytics from Analytics and Hubspot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Shaune Peebles

Not enough flexibility

2019-03-16

Email and marketing campaigns for product updates and news.

Pros

Yes, it's the industry standard so there's a lot of (paid) options for things like templates and support via numerous forums.

Cons

No chance for simple drag-and-drop creation of email campaign templates.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from HubSpot


Thank you for your review, Shaune! Sorry to hear you didn't have an excellent experience with our tools. Your feedback is very helpful for our product team, we really appreciate it!

Cheers,
Eugenia | Customer Advocacy

Read more
Abhishek (Abe)

A perfect automation tool.

2020-01-01

Sales & Marketing automation.

Pros

Email campaigns & Analytics.

Cons

In the email campaigns, the auto process for the next step cannot be stopped once the campaign is created.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rob Cote

Powerful tool for marketers, but some annoying qualities

2019-10-14

As the person on our team who handles blogging, social media, and email automation, I find a lot of utility in Hubspot's platform.

Pros

With a little setup, it can easily be your choice of platform for everything from content marketing, to email automation, to social media marketing, and beyond.

Cons

Email templates are my main pain point with Hubspot.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 501-1000 employees)

Hubspot is an all one suite

2019-05-18

HubSpot Marketing automation is my first preference when it comes to Marketing Automation because of its features and the way it integrates seamlessly.

Pros

What I extensively liked about HubSpot is its overall package and features which it has to offer such as Marketing automation, Intelligence web and email tracking, templatize emailing, CRM and marketing campaigns management and has a variety of solutions to offer i.e Marketing, Sales & Service

Cons

it's not very much easy to use, I'd say less user-friendly in terms of UI/UX. It has a variety of features in it and becomes difficult for someone to be familiar and get used to it having said that these guys have few resources to refer to understand how it works but not much of help.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more