HubSpot Marketing Features List

HubSpot Marketing Reviews

HubSpot Marketing

Inbound Marketing Platform & Sales Software

4.48/5 (2,341 reviews)
802,985

HubSpot Marketing Feature Summary

  • Business blogging
  • Social media management
  • Marketing automation
  • Email campaign management
  • Marketing channel analytics
  • CTA reporting
  • Full-funnel Analytics
  • Mobile app
  • A/B testing of email & landing pages
  • CRM integration
  • Lead generation
  • Predictive lead scoring
  • Workflows
  • SEO
  • Analytics
  • Drag & drop interface
  • Customizable landing page & email templates
  • As-you-type SEO advice
  • Content management
  • Landing page templates
  • Custom landing pages
  • Lead management
  • Third party integrations
  • Multi-channel marketing
  • Email marketing
  • Email templates
  • Click-through tracking
  • Multi-campaign
  • Campaign management
  • Campaign planning
  • Keyword tracking
  • Data sync
  • Market segmentation
  • Email integration
  • Traffic reporting
  • Conversion tracking
  • Conversion optimization tools
  • Conversion rate optimization
  • Contact database
  • Web contact forms
  • Social media monitoring, publishing & analytics
  • Customer segmentation
  • Content creation & optimization
  • Publishing calendar management
  • Sales notifications
  • Email nurturing
  • Event-triggered email

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (122 other apps)
API (340 other apps)
Activity Dashboard (174 other apps)
Campaign Analysis (160 other apps)
Campaign Management (139 other apps)
Content Management (130 other apps)
Customizable Branding (155 other apps)
Customizable Templates (157 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (165 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (130 other apps)
Real Time Analytics (122 other apps)
Real Time Data (111 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (126 other apps)
Third Party Integration (162 other apps)

Competitor Feature Comparison

Mobile apps

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HubSpot Marketing Feature Reviews

25 reviewers had the following to say about HubSpot Marketing's features:

Amy Chamberlain

Great all-in-one solution for medium to large businesses

2017-06-09

It is great to have everything all together so that everyone working on campaigns is on the right track.

Pros

Social media management, reporting and scheduling. Social media tracking Visitor monitoring and statistics.

Cons

It would be nice to see a calendar view of the social media posts going out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Amrita Hemdev

I use HubSpot on daily basis for social and blogging. It is easy and makes work convenient.

2018-03-07

- Social media posting - Campaign planning - Blog designing and publishing - Content Calendar creation and maintenance - Social media reporting - Analytics and tracking of views, conversions, impressions.

Pros

The customized design for blogs and landing pages helps make the brand unique.

Cons

Also, while setting up the blog on the customized design format, the HTML code acts weird at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
François Benner

Verified Reviewer

Time saving Inbound Marketing and Marketing Automation Software, perfect for SMBs

2015-12-30

HubSpot is an easy to use and time saving Inbound Marketing Software featuring a Blogging platform, Email Marketing, Customer Database, Keywords Grader Tool, Competitor Analysis, Social Media Management and Campaigns Workflows / Automation as well as Analytics.

Pros

> Full Integration of all required elements of Inbound Marketing; Blogging, Social Media, Landing Pages, Call-to-Action, Email Marketing, Automation Workflows, Persons and Campaigns paired with web site native responsive CMS (including website personalization) and integrated reporting/analytics

Cons

> It's important to setup a folder structure for images and content in front to find the requested assets easily later.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Jen Booth

HubSpot hits the Spot for medium businesses

2016-08-02

We're using HubSpot across the whole organization starting with email marketing, advanced content offers, paid ads, social media distribution, and CRM.

Pros

Allows you to test content, whether its an email or a landing page

Cons

It should be able to tell me when to post social media updates based on all the data I've given this program.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering HubSpot Marketing

It's not going to be a great fit for a one-man shop or a HUGE business.

Source: Capterra
Helpful?   Yes   No
Read more
Matthew Turner

Full of features, I want more.

2016-08-12

It's used for marketing automation, website and email data analysis, social media, and data reporting.

Pros

Continuous product updates Tons of education and support Too many features to count: segmentation, true A/B testing, reports, on and on

Cons

While there are a lot of features, it is still missing a few I would like (timeline activity as a field) Still a lot of bugs throughout the system (random site-wide stats errors, contacts server downtime)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ashutosh Anil

Great tool for forward marketing

2017-06-07

Excellent tool for outbound marketing great reporting great analytics good and intuitive UI & UX

Pros

Good tool intuitive interface great analytics / usability reporting Sharable across teams This is an excellent forward communication tool and can do a whole bunch of nifty things like providing several layers of end user experience and analytics to all your campaign emails.

Cons

Support) We were a bit challenged with the unsubscription feature being a universal one regardless of the type of communication (i.e.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Haley Montgomery

Great Automation Platform for Marketers

2018-05-24

Data Analytics and Automation - this tool has allowed us to streamline our efforts and optimize campaigns due to the data and analytics we can pull from the tool.

Pros

The ability to track and follow up on marketing leads.

Cons

Although Hubspot does integrate into many other platforms, there are still others we have been challenged with integrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

Overall, a very user friendly software.

2017-10-27

Pros

Setting up campaigns, workflows or email templates is an easy task.

Cons

I would love a more robust social media publishing capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
ANTONIS DELTA

We use this platform to boost our marketing campaigns and get analytical reports.

2018-04-10

To manage marketing campaigns, target audiences, and get analytics and reports.

Pros

This software helps my team in targeting a specific audience, with tools for promotion, advertising, campaign management and analytics.

Cons

Better customer service concerning inquiries and help desk. Sometimes the help desk is busy but overall we are very satisfied.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Carol Hasenbalg

Great Toolset for All Digital Marketers

2017-01-24

From keyword research to email and social media, I never have to leave the portal.

Pros

ease of use, all tools in one place, email marketing

Cons

The reporting capabilities have evolved but are lightyears behind the data available through Google Analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ariel Dorn

Verified Reviewer

When it comes to marketing automation, HubSpot exceeds expectations. Migrating from Marketo to HubSpot was the best decision we made in Q4 2017.

2018-03-09

Pros

platform - Quick, responsive, and diligent customer support across plan tiers - Proactive communication about new features and product updates - Native reporting & analytics capabilities - In-depth email deliverability analysis - Free email and landing page template starter packs - Advanced design capabilities - Social monitoring, publishing & reporting

Cons

- Monthly pricing can quickly increase based on database size - Limited campaign management capabilities, although I believe they're working on this in 2018 - Limited customization with standard, out of the box reports

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Felix Maximiliano Obes

I used the free version for hubspot and it does all you would expect for free.

2017-11-14

Ease of campaign and sales leads management by integrating all sales and marketing activities.

Pros

I liked the simplicity for the entities managed and the available customization for the interfaces used during the processes.

Cons

I find the notifications a bit hard to manage and update since the marking of completed tasks is sometimes too manual.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Meghan See

Verified Reviewer

HubSpot - More than Just Marketing Software

2015-11-09

With HubSpot, you get more than just the well-designed, useful software.

Pros

- Customer Support is super quick to respond and goes out of their way to help - Excellent user-interface. I was able to pick up the software very quickly after starting my job in January 2015

Cons

- Reporting feature lacks small pieces of data that I have to get from Google Analytics like bounce rate, time on page, etc

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Abdul Dremali

Great for website managers who don't know code, still versatile enough for those who CAN code.

2017-11-14

From website content, blogs and social media to each individual inbound marketing campaign.

Pros

The marketing tools are excellent, keep track of the funnel and each individual campaign within HubSpot directly.

Cons

Some website features are a little limited, for example the "preview" screen isn't always accurate and being able to embed complex javascript elements can be a little bit of a challenge.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Suong Nguyen

Hubspot is great for Inbound Marketing

2016-08-16

Hubspot is rich of features that covers all marketing activities : leads generation, social media et analytics.

Pros

We have all tools in one : email, social media moderation, blogging, landing page, analytics.

Cons

The template design modules is rather complicated for marketers that are not familiar with coding.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Badeusz

Transitioning to HubSpot has been a decent experience so far for us.

2017-07-11

Automation saves our team time.

Pros

Easy to integrate with website/google analytics/CRM 3.)

Cons

Lack of reporting flexibility in dashboards 3.) Some parts of the user interface could be designed better. 4.)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

My Experience with HubSpot Marketing Automation Platform as a HubSpot Partner Agency

2017-12-13

Not to mention that it's merely impossible to get all the third-party tools and integrations to talk to each other to give you one bottom line result.

Pros

In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

Cons

The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Russell Cragun

Hubspot is the best marketing platform

2018-06-05

Seriously, this is the best marketing platform.

Pros

It's easy to see how well a campaign is doing and quickly.

Cons

The drag and drop feature makes it easy for people who are unfamiliar with coding, but it can cause a real mess of things on the backend.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

We use it with our marketing team for all online marketing and email blasts.

2018-01-18

Pros

Integrates easy with Social Media.

Cons

Some customization was difficult to get completed and help was lacking. Graphs could be better and would like to be able to combine information from multiple sources in the graphs on the from page.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jessica McCann

Verified Reviewer

I love HubSpot - everything I need in one place!

2015-11-17

We use HubSpot for everything: web page/content management, social media management, contact management, CRM, blogging, SEO management and of course analytics on all of the above.

Pros

Great support, intuitive design and a super fun conference every year - Inbound.

Cons

New website content editors mean seeing changes in real time - good.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Stig Hammer

Fantastic piece of software

2016-07-04

No more importing and exporting of data, no more narrow perspectives.

Pros

Blogging, SEO, social media, reporting, contacts database, CRM, +++++.

Cons

I think they should give higher priority to Outlook contacts and calendar integration.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering HubSpot Marketing

Do the online video training. Make sure you have an enthusiastic and competent internal champion. Make a plan and get started asap.

Source: Capterra
Helpful?   Yes   No
Read more
Dipali Dey

Excellent tool for marketers

2017-02-01

From email to social media campaigns, you can manage everything with HubSpot.

Pros

- Intuitive - Easy to use

Cons

- Not necessarily a con, but training is required to be able to utilize it to its capacity

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10

Recommendations to others considering HubSpot Marketing

- Get the certifications

Source: Capterra
Helpful?   Yes   No
Read more
Trever Ehrlich

Excellent platform to simplify the social media process.

2017-08-11

Simple to use, easy to plan marketing campaigns across multiple social media platforms; also appreciated my browser plug-in so I could share content immediate whenever I found something interesting on Twitter.

Pros

Instead of "wasting" time every day on social media (not my main job function), I was able to sit down once a week, plan out the content for the coming week, schedule and queue it up, and forget about it.

Cons

Looking back a few months, I'd find content to reshare, but reusing that content took a bit of time, instead of just a click of a button as I would have imagined.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Adrian Bertrand

Intuitive, consolidated & automation-friendly

2018-05-15

This helped me significantly with email marketing and associated materials like landing pages, forms (lead conversion), complementing sales processes, etc.

Pros

It consolidates marketing + sales efforts and everything in between whether we are talking content, templates, landing pages, email workflows, lead lists, forms, social media management, etc.

Cons

I think the app could be simplified even further and it lacks a few major value features like A/B testing within campaigns/workflows.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

All-in-one marketing tool

2017-12-06

Hubspot's reporting is great, which helped translate the value to clients we work with.

Pros

From email marketing to landing pages, call to action, blog publishing, social media etc - it is absolutely a lifesaver.

Cons

Landing page tool can sometimes be a bit limiting in terms of design. If you're used to creating landing pages in tools such as clickFunnels or LeadPages, Hubspot process looks pretty basic and limiting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more