HubSpot Marketing Hub Pricing Plan & Cost Guide

HubSpot Marketing Hub

All in one inbound marketing platform

4.49/5 (4,285 reviews)

HubSpot Marketing Hub Pricing

Starting from: $50.00/month

Pricing model: Free, Subscription

Free Trial: Available (No Credit Card required)

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

Competitors Pricing

Kalypso

Starting from: 19.99/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Nexternal Solutions

Starting from: 300.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Haystack

Starting from: 7.95/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

HubSpot Marketing Hub Pricing Reviews

Pros
  • They have a very easy platform to navigate and great resources to help you create great emails. The email analytics are very simple and straightforward and provide great detailed information.Foster B.Read the full review
  • It's a great tool for email automation, building out landing pages, scheduling and monitoring social media posts, and maintaining a blog. On top of that they provide great customer service 24/7.Verified ReviewerRead the full review
  • I couldn't believe i was already done when my forms uploaded to my site. I love the tutorials...they not only help me with the software but give me great marketing ideas as well.Verified ReviewerRead the full review
Cons
  • The other downside is that the UX can be messy. Sometimes functions you've been using can be moved to another menu, which is very irritating.Tigran K.Read the full review
  • M disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan.Verified ReviewerRead the full review
  • We've had connectivity issues with Instagram and Facebook. We were never able to get Instagram to connect properly, and while the Facebook connects, it will periodically disconnect with no warning.Rebecca C.Read the full review
97%
recommended this to a friend or a colleague

25 reviewers had the following to say about HubSpot Marketing Hub's pricing:

Victoria Kemezy

Has some great features but expensive

Used daily for 6-12 months
Reviewed 2017-04-15
Review Source: Capterra

I found other software that does similar things for much cheaper. The email tracking is great but it didn't work for the construction industry leads as well as when I worked in real estate. I maybe should have considered not the pro plan for a cheaper price.

Pros
Email tracking

Cons
Price

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Stephen Runyan

Hubspot helped my customers and semented our relationship

Used weekly for 6-12 months
Reviewed 2018-01-09
Review Source: Capterra

Price point is not the cheapest but for what you get you cannot complain this will do a lot for what you pay and is a lot cheaper then most software that cannot do half of what this does

Pros
Ease of use and ease of installment was a breeze. I have installed a ton of software for myself and my customers this was super easy and quick

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

HubSpot

Used daily for 1-2 years
Reviewed 2020-06-15
Review Source: Capterra

Pros
It is great for scheduling and automating posts.

Cons
I wish it was cheaper but pricing can be negotiable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Travis Johnson

Great piece of software for a niche market

Used daily for 6-12 months
Reviewed 2016-11-03
Review Source: Capterra

Hubspot is the 800lbs gorilla for Startup Marketing. Thing is it's expensive and cheap at the same time. If you are a fortune 500 the perceived value is too low because the cost is so cheap in relation to your budget. And if you are a pre-rev or early stage startup the value proposition doesn't make sense because of how expensive it is. They do have a startup program which gets the software 90% off for the first year but be careful as when the discount goes away you can easily be entrenched in Hubspot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Awesome application for Sale CRM projects

Used daily for less than 6 months
Reviewed 2018-03-07
Review Source: Capterra

Pros
its provide nice set of pre-built workflows, which made our work easy and it was pretty quick to setup the business rule.

Cons
HubSpot Marketing is very expensive, but good things never come with cheap price :) Overall application is really great for related CRM and Sales tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

One of the first in its sector

Used weekly for 2+ years
Reviewed 2020-06-16
Review Source: GetApp

Overall, Hubspot is a great product with lots of functionalities. However, its price range may be a bit expensive compared to its real segment.

Pros
As a marketing automation expert, I know Hubspot is one of the first MA softwares that were developed. Hubspot is a robust software, offering you lots of great options such as: email marketing, personalization, dynamic content, advance segmentation, CRM integration and so on. It also allows to implement new channels of communication such as SMS or Social Media.

Cons
The main con is that it's a bit expensive for the quality of its services. It could be compared with softwares such as Active Campaign, which is way cheaper than Hubspot. Also, sometimes it has some deliverability issues when not purchased along with a dedicated sending IP.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Belen Pena

Great connections and amazing software

Used weekly for less than 6 months
Reviewed 2017-12-06
Review Source: Capterra

Great software unbeatable price

Pros
I love all the connections and tools and things you're able to do on this program! Perfect marketing software!!

Cons
What I least like about this program would be the price, it's at an average rate for a program but it would be great if it were cheaper

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tomasz Moskalski

Stunning schedule made easy!

Used daily for less than 6 months
Reviewed 2018-04-16
Review Source: Capterra

The easy to follow interface helps my save time every day! And it's make me extremely flexible

Pros
I love how this app helps me schedule my social media. I know what and when will be posted. And the plug for Gmail is just stunning!

Cons
It could be cheaper. HubSpot offers great services but it gets expensive really quickly and some people just cannot afford it

Response from HubSpot


Hello Tomasz!

Thank you for your glowing review - so glad to hear that you have been so happy with our product! It sounds like the social and email tools in particular have been super helpful for you.

As far as room for improvement - I'd love to dive in a little bit deeper to your comment about the price. Did you find that as your database of contacts grew you were being priced out of the product? In addition, have you recommended the product to friends or colleagues but been informed the product was out of their price range?

We'd love to hear more from you if you are open to it! Feel free to email us at the address provided.

Thank you again for the nice review!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Stuart Adrain

Marketing Review

Used occasionally for less than 6 months
Reviewed 2018-10-23
Review Source: Capterra

Pros
I enjoyed that everything was in the one place which was really handy. It was also great that you could get the use of the website for near enough free. The best thing id say was that there was a free trial of 7 days which is super handy

Cons
While it is originally quite cheap, the prices rise substantially very quickly which is annoying

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Hubspot MA

Used daily for less than 6 months
Reviewed 2019-03-11
Review Source: Capterra

Overall experience has exceeded my expectations. Good value for the cost, and easy to use.

Pros
This is the most robust MA platform I have used to date. Their workflows are easy to setup and the process does not have many "glitches" that I have seen with less expensive MA. Cannot compare it to the Pardot/Marketo class of software but for the price I think the value is there.

Cons
I do not have any immediate complaints on the MA side. On the sales CRM side there are some areas that could be improved like built in calling (as opposed to integrations) but MA has been great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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kristy Stoneburner

Best software out there

Used weekly for 6-12 months
Reviewed 2019-02-14
Review Source: Capterra

Like I said my business has grown a lot in the last year because of this easy and cheap program

Pros
You can not go wrong with Hubspot marketing. My company has grown so much in the last year thanks to this marketing program. I highly recommend the software to anyone wanting to build their business it is so easy to use and the price is crazy cheap

Cons
I love it! There is nothing I don't like about the software

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Maziar Aboualizadehbehbahani

Best for the medium size companies

Used occasionally for free trial
Reviewed 2018-10-08
Review Source: Software Advice

Pros
Easy to learn. Very good integration with Gmail. Way simpler and cheaper than Salesforce which would be the deal breaker for smaller companies.

Cons
The pricing package is not very granular and clear. Marketing solution is not cheap at all. It will mess up your normal work with Gmail sometimes.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 5/10

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Anonymous

HubSpot Marketing Automation

Used occasionally for less than 6 months
Reviewed 2018-08-30
Review Source: Capterra

In terms of functionality and well designed software, I will recommend HubSpot Marketing Automation. But in terms of cost effectiveness, alternative will be better.

Pros
It is a good convenience software in that it has everything in one place.

Cons
The price of their packages is relatively expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Excellent resource

Used occasionally for free trial
Reviewed 2018-12-19
Review Source: Capterra

Hub Spot offers a huge selection of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help business like ours achieve client outreach and volume.

Pros
Easy to use, email tracking and meeting scheduling is a great resource, and would recommend to my colleagues.

Cons
I do not have anything negative to say about the software I know that the prices are not the cheapest in the market but still affordable for a small company like ours.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Doug Murphy

Small businesses need a more affordable package

Used monthly for 1-2 years
Reviewed 2016-11-03
Review Source: Capterra

I have helped several businesses get HubSpot integrated into their infrastructure for CRM and marketing/automation purposes. Admittedly, HubSpot has a right to charge what they do because by comparison to competitors, it is the most powerful marketing software I have used. However, I wish more small businesses were able to afford it. Beyond the free CRM offered, I wish HubSpot offered a less expensive package to attract startups and small businesses.

Pros
I have heard developers rave about the flexibility of its API. The email template designer is great. Creating automation flows is simple and easy to build.

Cons
PRICE! Very expensive for small businesses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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james irvine

Great for time saving

Used daily for 6-12 months
Reviewed 2020-08-28
Review Source: Capterra

Great product, great customer service too via multiple channels. Expensive though!

Pros
Automation is easy to set up and there are helpful tips when you do things for the first time or new features are added.

Cons
Hubspot is certainly expensive. If you want to use more features it is not cheap atall for a small organisation

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Robert Donnell

Hubspot is my agency's standard tool for CRM and sales software

Used daily for 2+ years
Reviewed 2018-04-13
Review Source: Capterra

I use Hubspot with every one of my clients. I get reliable CRM, marketing automation, and sales process software. The pricing a free to very affordable.

Pros
Affordability and ease of use. The product is rock-solid, reliable, well-supported and it is a core tool for inbound marketing.

Cons
I wish there was an affordable way to do bulk email. If you grow past the core products - Hubspot can get expensive fast.

Response from HubSpot


Hello Robert!

Thank you for this review - I'm glad to you hear that you and your agency have found HubSpot to be so reliable and helpful to your inbound efforts.

Based on your comment about the email pricing - do you primarily use HubSpot for the CRM and Sales Software but less-so for your marketing efforts because you find the contact pricing to be too steep? Or does which tools you use depend on the specific client your agency is working with?

If you are interested in continuing the conversation please feel free to contact us at the email address provided!

Thank you again for the review!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sandeep Seepana

An Easy, Collaborative and Budget friendly CRM for Small and Mid Entities

Used weekly for less than 6 months
Reviewed 2020-08-17
Review Source: Capterra

Pros
A startup company can use this CRM at easy setup and greater collaboration with the third party apps. It comes with all basic to mid-level features at zero cost. Premium features are at affordable prices. The combo of marketing, sales and CRM comes at a much more affordable price.

Cons
Integration of google-meet, smartask and grovehr is missing.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Very impressive piece of software. Feature-packed, top-quality.

Used daily for 2+ years
Reviewed 2018-06-08
Review Source: Capterra

If you have the budget to afford this product, use it without a doubt

Pros
It is the holy grail of marketing automation and sales enablement. This software package is more than just software, it's an invaluable resource for anybody that is using it.

Cons
The cost. I don't know what can really be done about that though. For the price, you are getting the best marketing/sales software possible, but its price point does prevent a lot of small businesses from investing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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CARLA DRAPER

Great product

Used monthly for less than 6 months
Reviewed 2018-02-15
Review Source: Capterra

Pros
This product is a great and functional product but it can be out of reach for startups that cannot afford it.

Cons
The cost for this product is in line with other major competitors but it eliminates small startups due to price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

Hubspot

Used weekly for 6-12 months
Reviewed 2019-01-09
Review Source: Capterra

Pros
Ease of use Adaptability Price Value for money

Cons
Sometimes gets stuck but that could be due to the CPU load at the time. Lacks a few features but overall amazing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Great marketing tool - has all we need

Used daily for 2+ years
Reviewed 2017-08-09
Review Source: GetApp

Pros
Easy to use UI and it's getting better. Lots of functions like email, form, social, keyword, automation...Customer support is awesome

Cons
Price is not cheap if you have lots of contacts, even though you may not use all of them. Can improve on native integration with other apps.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ron Cunningham

The best in it's class

Used weekly for 1-2 years
Reviewed 2018-11-14
Review Source: Capterra

The training and certification are exemplary. The tools are easy and comprehensive

Pros
The purpose and pricing is economical for an agency of any size. It also is virtually all-inclusive for providing answers to any need.

Cons
Voluminous. Much more than I can digest. (But that's actually good!)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Fantastic for company Marketing

Used weekly for 6-12 months
Reviewed 2018-03-11
Review Source: Capterra

Pros
The usuability and the user interface is fantastic, makes very easy to use it. The application is very modular, and a lot of addons.

Cons
Do not have much to complain about HubSpot since i love it and helps me a lot, but the pricing could be better, maybe a little more cheaper.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rajaneesh S

It is really exciting to know when prospects open or read emails sent to them.

Used daily for 2+ years
Reviewed 2017-12-28
Review Source: Capterra

You will get insights as who opened your email and at what time and how many times prospect had opened the email. This will help you to plan, follow up and reach out to customers.

Pros
Very helpful to follow up at the right time to get the response from the prospect to be successful in lead generation.

Cons
Pricing is high, it would have been better if the pricing is little less for more affordability of hubspot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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